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Text Content

Ben Pieratt
Name, Brand, Product design
Update in progress, please pardon mess.





Pre-Brand, Site, 2021



Opyn.co
DeFi's options protocol.


Figma

Pre-Brand, 2021



Automata.fi
Liquid governance.


Pre-Brand, 2021



NFTX.org
Collect + trade unique NFT vaults.


Watch, PDF 1, 2, 3

Pre-Brand, 2021



Subconscious
R&D for daydreaming.
In progress.


PDF

Pre-Brand, 2021



dYdX.exchange
Beautiful DeFi synthetics.
dYdX UI design by Achal Srinivasan.


Pre-Brand, 2020



Mirror.xyz
The future of authorship.


Watch

Name, 2020



Ours.so
Proactive relationship health.


Watch, Figma

Pre-Brand, 2020



Q
Real estate investment platform.


Pre-Brand, 2020



Zora.co
Protocol for NFT frontier.
Design with Joshua Kaplan.


Watch, Clip, Figma

Pre-Brand, 2020



Union.finance
Build your own bank with friends.


Watch

Name, 2020



Cardless.com
Luxury credit cards for superfans.


PDF

Pre-Brand, 2020



Riff.world
Unmute yourself with cross-platform audio.

Hellosaurus
Pre-Brand, Name
"Writing as usual, publishing like never before."

hellosaurus.com

Itsme
Pre-Brand
Find friends with your avatar.

Figma

Axis
Brand, Product
Augmented data for government and multinational clients.


axis.xyz

Dai
Logos
Honored to work on a new symbol for Dai, an industry leading stablecoin.

makerdao.com

Monadic
Logos
Makers of Oscoin - Tools and incentives for open source maintainers.

Visit

ARTBLX
Name, Brand, Product
High end crypto art market.

Visit

Electric Objects
Name, Brand, Product
Ambient hardware & internet art marketplace.

Process

OSCAR
Name
Smart, simple health insurance for NYC. Named with Eli Rousso.

Interspace
Logo
VR community from the makers of Vine and Peach.

Maison Sport
Name, Logo
Ski instruction startup service operating out of France, Switzerland and Italy.

This.
Brand, Product
One link a day from The Atlantic's community of top media curators.

Mediar
Name, Logo
In-store marketing promotions and analytics. Named with Fictive Kin.

Olli
Name, Brand
Cloud-based HR and payroll for humans.

Fire Esc
Name, Brand, Product
A cool drink of media. Launch tba

Pronoun
Name
Publishing platform for authors.


Process

Work Of
Name, Product
Marketplace for master furniture and home good designers.

New Sounds
Logo, Product
Hand-picked and genre free, WQXR's New Sounds is a staple of NYC radio.

Terrapin Bale
Logo
Talent investment and venture capital studio.

Ten Thousand
Name, Logo
Athletic apparel and essentials for high-performance athletes.

Evenly
Name, Logo
Athletic apparel and essentials for high-performance athletes.

Rushmore
Logo,
Product
Athletic apparel and essentials for high-performance athletes.

Thanks Bud
Name, Brand, Product,
High-end product bookmarking service and community.

Pre-Brand
Name, Brand, Product,
High-end product bookmarking service and community.

Folder Market
Name, Brand, Product
A market for your folders right?


Svpply
Name, Brand, Product,
High-end product bookmarking service and community.

Business Model
Name, Brand, Product
Clothing and accessories for cofounders.

Visit

Lookwork
Name, Brand, Product
Visual RSS for the creative industry.

Visit

Squarewolf
Name, Brand, Product
Goods and apparel for the mythologically and geometrically inclined.

Dead Bookstore
Name, Brand, Product
New art wherever books are sold. An art series 60 years in the making.


Process

ArtCorp
Name, Brand, Product
Contemporary art financing for the primary art market.

Visit

OK Hillary
Name, Brand, Product
An honest but unsuccessful attempt at affecting the 2016 election.

Visit

Varsity Bookmarking
Name, Brand, Product
A weekly interview magazine where questions are answered with links.

Hessian
Name, Brand, Product
An invader, an ode, a brand for sale.

Visit

Very Goods
Name, Brand, Product
Product bookmarking and community for former Svpply members.

Visit

Book Cover Archive
Name, Brand, Product
A weekly interview magazine where questions are answered with links.

The Egotist Network
Name, Brand, Product
A network of ~15 city blogs focused on local advertising + design.

Visit

Readymech
Brand, Product
A series of downloadble paper toys for adults and kids alike.

Visit

Internetland
Name, Brand, Product,
Personal freelance studio name and mark.






--------------------------------------------------------------------------------



WORKING TOGETHER


I use close collaboration and a faith in founder's instincts to bring new ideas
to life. This includes naming, branding, product design, deck building, team
building, strategy and the like. If you're building something great and need
help visualizing it, I can help, or point you at someone who can.

Email


--------------------------------------------------------------------------------



PRESS


Dust Off Your Dropbox Files and Sell Them At This Digital Flea Market AIGA Eye
on Design, 2019

Step Inside The Dead Bookstore, Where Printed Books Are Reborn FastCo Design,
2016

Finally, An Honest Campaign Slogan FastCo Design, 2016

Hessian: The Product-Less Brand Your Company Can Buy for Only $18,000 Wired,
2013

Svpply’s Founder Is Building A New And Improved Social Shopping Site Called Very
Goods TechCrunch, 2014

Ben Pieratt, on Failure Creative Mornings, 2014

It's Time To Pay Your Respects To Svpply MTV Style, 2014

Interview on Kern and Burn 2013

For Sale: Hessian, A Brand without A Product FastCo, 2013

eBay Acquires NYC-Based Social Shopping Site Svpply TechCrunch, 2012

--------------------------------------------------------------------------------



PRE-BRAND


Early stage start-ups don't need a perfect brand. Every part of you will evolve
with time, including your brand, so don't stress your first logos. In this early
phase the important thing is to keep learning.




And so, I offer 1-Week Pre-Brand Workshops.


We'll discuss strategy and aesthetics on a highly collaborative screen share
while transforming your thoughts into symbols and color in real time. By the end
of the workshop you'll have a new identity you can start using.

Goal: A solid, beautiful, immediately usable identity to get you through this
phase and beyond.

Deliverables: Logo & Identity for Social or Deck
Fee: $5,000, crypto welcome
Timing: 1 Week



--------------------------------------------------------------------------------



ESSAY


ffffound — A few words for the nearly departed 2017

Work versus Life. Greatness versus Family. 2014

A Note on Smallness 2014

A 3-step process for naming a product, and some links. 2014

Dear Graphic and Web Designers. 2011

My Job Pt.1 — I have no idea what I’m doing 2011

In Praise of Quitting Your Job 2010


--------------------------------------------------------------------------------



MAILING LIST


Links + Quotes. Reviewed on Twitch every Friday. Writing on the Self, myself,
design, symbolism, spirituality, systems, maybe more or other.





--------------------------------------------------------------------------------



HIRE INSTEAD


Allan Yu Product
Kate Proulx Brand
Hassan Rahim Brand
bggy Site
Eric WVGG Build
Brand studios led by women
Jimmy Lee Build
Dark Igloo Brand
Knew Studio Brand
David McGillivray Brand
Chelsea LaSalle Brand
John Gall Editorial
Onym Naming Resource



--------------------------------------------------------------------------------



COLLECTIONS DEAD & ALIVE



Arena


Blog.Pieratt


Book Cover Archive


Daywreckers


Gimmick Book


Instagram


Twitch


Twitter




--------------------------------------------------------------------------------


Thank youuuu,
—BP