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Michigan State University
Michigan State University



MSU Brand Studio


 * Brand Strategy
 * |
 * Storytelling
 * |
 * Visual
 * |
 * Logos
 * |
 * Stationery
 * |
 * Downloads

University Communications


MSU Brand Studio






 * Brand Strategy
 * Storytelling
 * Visual
 * Logos
 * Stationery
 * Downloads

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University Communications



HEROBANNER

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THE MSU BRAND


AS SPARTANS, WE ARE PART OF A COMMUNITY. A MOVEMENT THAT INSPIRES. PART OF
SOMETHING BIGGER.

The MSU brand speaks to the uncommon will Spartans have to make a meaningful
difference in our own lives and in the lives of others. It celebrates our
excellence, aspirations and commitment to make a better tomorrow for our
students, for Michigan and for the world. 

The brand is the foundation from which Spartans communicate who we are, what we
stand for and the impact we make.

MSU communications, including brand messages and visual assets, reflect our
Spartan community and support the university's strategic plan.




BRAND STRATEGY

The strategic framework of our brand guides us in our work to tell MSU’s story
helping us communicate with a clear and consistent voice and visual identity.
The result? We strengthen the brand and its value to all.

Read more
 
 
 
 
 
 


STORYTELLING

Telling a consistent story about MSU helps our audiences understand the value
and impact of our university and the difference Spartans make. Every unit within
MSU has a compelling story to tell.

Read more


VISUAL EXPRESSION

MSU’s visual brand expression creates a distinctive look that makes the MSU
brand more memorable and meaningful.

Read more
 
 
 


DOWNLOADS

DOWNLOAD LOGOS, MARKS, GRAPHIC ELEMENTS, COLOR PALETTE AND TEMPLATES HERE. SEE
THE APPROPRIATE SECTION OF THE SITE FOR GUIDANCE ON USE.

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Discover Brand Strategy

Download logos, design elements and templates


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CONTACT US

(517) 355-1855

ADDRESS

Michigan State University
426 Auditorium Road
East Lansing, MI 48824

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