mavblanco.blogspot.com Open in urlscan Pro
142.251.221.65  Public Scan

Form analysis
0 forms found in the DOM

Text Content

SONY COMPUTER ENTERTAINMENT, INC.







MONDAY, MAY 9, 2011


PLAYSTATION NETWORK RETURN "UNCERTAIN", MAY NOT BE 100% BACK UNTIL MAY 31






"The PlayStation Network has been down for a while now. We've been warned that
it may be down for a little while longer. Now Sony says it could be weeks still
before the PSN is fully operational.
Sony's Shigenori Yoshida has told Bloomberg that his company's deadline for the
full return of all PlayStation Network services is May 31. The PSN went down on
April 20. That's nearly six weeks of downtime if it takes that long for the
entire network to be restored to full operation.
While you'd assume/hope that signing into the network and playing games online
are the first things to come back up, and in a much quicker timeframe than May
31, Yoshida says that Sony is "uncertain" when the PSN will actually get back up
and running." Luke Plunkett @ Kotaku.com

Posted by Lidia at 8:20 PM No comments:
Email ThisBlogThis!Share to TwitterShare to FacebookShare to Pinterest




WEEK 14 - BUSINESS MARKETING


Greg Peters, VP of product development at Netflix had announced back in Fall
2009 some great news for PS3 owners. The availability to instantly watch movies
and TV episodes on your TV via the Playstation 3. Sony PS3 joined the ever
growing list of Netflix ready devices that allows streaming of movies and TV
shows whenever you want, as much as you want, all included in an unlimited
Netflix subscription. The PS3 is a great Blu-ray and gaming platform that got
even better when these two ventures collided their powers together. While still
delivering a continuous improvement into their architecture which imporves the
Netflix experience by adding more and more features over time. The Netflix
application has some exclusive features for the PS3:
 * 1080p resolution support 
 * 5.1 audio support    
 * Multiple language support     
 * Subtitle/closed caption support



this all shows a great cooperative agreement between these two business firms
creating a strategic alliance (strategic partnership).

Posted by Lidia at 8:11 PM No comments:
Email ThisBlogThis!Share to TwitterShare to FacebookShare to Pinterest




MONDAY, MAY 2, 2011


PLAYSTATION NETWORK DOWN


On April 20, 2011, there was an outage on the Playstation Network. The updates
on the PSN Service Outage on the Playstation Blog on April 20th was posted by
Patrick Seybold, Sr. Director, Corporate Communications & Social Media stated
that "We’re aware certain functions of PlayStation Network are down. We will
report back here as soon as we can with more information. Thank you for your
patience."

Now over two weeks now and the Playstation Network still hasn't resumed to
normal services. On Tuesday, April 26 they shared that some information that was
compromised in connection with an illegal and unauthorized intrusion into the
network.

"Once again, we’d like to apologize to the many users who were inconvenienced
and worried abut this situation.
We want to state this again given the increase in speculation about credit card
information being used fraudulently. One report indicated that a group tried to
sell millions of credit card numbers back to Sony. To my knowledge there is no
truth to this report of a list, or that Sony was offered an opportunity to
purchase the list.
We continue to work with law enforcement and forensic experts to identify the
criminals behind the attack. Once again, we apologize for causing users concern
over this matter." Patrick Seybold May 02, 2011 @ Playstion.Blog

Posted by Lidia at 9:38 PM No comments:
Email ThisBlogThis!Share to TwitterShare to FacebookShare to Pinterest




SUNDAY, MAY 1, 2011


WEEK 13 - SEGMENTING AND TARGETING MARKETS


Most cultural distinctions, different needs and demands of individuals, and
diversities in customers’ buying behaviors really require market segmentation of
companies to satisfy their customers effectively. The market can be divided in
geographic, demographic, psychographic and behavioral segmentation variables and
the company can focus on target segments which it wants to attract.

According to Sony, the main geographic segments of the PlayStation 3 consist of
the Northern America market, the Japanese market and the European market. When
Sony released their first video game console PlayStation in 1994, the company’s
main focus was on the marketplace from 12- to 17-year-old boys. But nowadays,
Sony’s demographic segmentation divides the market of the PS3 in male and
female, old and young players and expands its business vastly to a bigger
mainstream of entertainment.
Since the PS3 offers a multi selection of video games which includes something
for everybody. There’s not merely one game to ultimately define the PS3
platform, but rather different must-have games for different segments of
consumers.




Posted by Lidia at 6:00 PM No comments:
Email ThisBlogThis!Share to TwitterShare to FacebookShare to Pinterest




TUESDAY, APRIL 26, 2011


WEEK 12 - DEVELOPING AND MANAGING PRODUCTS


Certain Key factors that can help decide your product and pricing policy is the
Product Life Cycle.







Product Life Cycle (PLC): The timescale within which a product is introduced
leading to a growth in sales, before sales mature and begin to decline, possibly
even ending in the product being withdrawn. (Birth till Death)



Since the launch of the Sony Playstation 3, developer releases and games
conferences have seen examples and demos which meant that the press had latched
on and the hype was starting to grow. It was an understatement that it was going
to be one of the hottest products. As such this gave a great working example to
illustrate the product life cycle on product selection choices.


Stage 1 - Introduction Phase
With all consoles at launch the demand well outstrips the supply which ensures
that the market price of the product will be artificially high, the reason being
that there will be relatively few suppliers with stock and basically people will
pay anything for the product. From your perspective you have no competition in
the marketplace and you are guaranteed to sell them at a large mark up. This is
one of the best times to sell and your margin will be through the roof.


Stage 2 - Growth
The supply is starting to catch up with demand, which in turn means that there
are going to be more people with the product and hence the price will start to
fall. Increased advertising by Sony and increased press coverage will ensure
that the demand rises and as such you can make a continued profit; at a lower
rate. Early growth stage is the key are as you approach the latter end the
market starts to get saturated with sellers. A good part of the cycle to be
selling in as the volume sales counter the reduced margins and provide a great
selling base.


Stage 3 - Maturity
This is probably the hardest stage of the cycle to operate in and unfortunately
the point where most sellers start to sell, product supply is normal and lots of
sellers that have seen the previous profits made jump on the band wagon to get a
slice of the action. Sales start to stabilize and then Sony will start to
introduce a differentiated product into the marketplace to maintain sales such
as a limited edition designed Playstation 3 (ie: Playstation 3 Slim)


The effect of all these sellers coming into the marketplace means that the price
wars and intense competition will occur, the market is basically becoming
saturated and this is where you see the bigger players leaving the marketplace
as the margin produced by the product sale is no longer ‘worth the effort'.


Stage 4 - Decline
We all know there will be a Playstation 4 (probably named differently) and the
market starts to decline because people are waiting for the new model to come
out, maybe even a competitor brings out a console that will ‘take up the slack'
during the waiting period. This generate intense price cutting in the
marketplace and the price can drop significantly from day to day.


The hardest part of selling any product within the profitable sections of the
product life cycle is judging the time of each stage, every products life cycle
is different with some having longer stages than others and even some missing
stages completely and going from introduction straight to decline. The key is to
become an early adopter and aim to get the product early and maximise the market
potential of the product, using the Playstation 3 example this will be extremely
difficult for the majority of sellers however every product has a life cycle and
every product has the potential to make profit so limiting yourself to a
specific product is like throwing money down the drain.

Posted by Lidia at 1:36 PM No comments:
Email ThisBlogThis!Share to TwitterShare to FacebookShare to Pinterest




TUESDAY, APRIL 12, 2011


WEEK 11 - INTEGRATED MARKETING COMMUNICATIONS


Corporate blogs are sponsored by a company or one of its brands maintained by
one or more of the company's employees. 


The official Playstation.Blog is "where people who create the Playstation
experience meet gamers and fans directly. Conversations here goes both ways, so
make your throughts known through comments, ratings and via Twitter, Facebook,
and Share."






Posted by Lidia at 10:08 AM No comments:
Email ThisBlogThis!Share to TwitterShare to FacebookShare to Pinterest




MONDAY, APRIL 4, 2011


WEEK 10 - PRODUCT CONCEPTS


Sony is looking at minimizing their impact with their products by reducing the
size of their packaging. They also use non-VOC vegetable oil-based ink in all
Japanese made units. On the inside of their boxes, all Sony-created
documentation uses 85% post-consumer recycled content. By promoting
environmentally conscious packaging the size of the product packages become
smaller making it is possible to increase the number of products it can load per
container, thereby increasing trasport efficiency.

On behalf of Sony’s PlayStation 3 and PSP; their products are the easiest to get
out of the box quickly and safely. The accessories and add-ons for these games
systems, whether by Sony or a third party, are very easy to get out of the box,
too. Even the tough shrink wrapped Sony accessories have a secret pull-apart
section, making the impossibly tough looking protective shield a snap to remove
and open. Their product packaging is part of the whole marketing plan for a
great majority in their products. Packaging is important because their stunning
or attractive packaging draws customers to try their new product without that
customer even knowing anything about it. Thinking about it practically; if
product packaging didn't play an important part of Sony's product overall
appeal, then why do they spend so much money on packaging? It's because they
know that their attractive packaging can make a difference between their
products being sold.




MGS4 PS3 hardware bundle box art, which is now officially in a white box instead
of the black blox shown when the bundle was announced back in February 2008. 





Sony Computer Entertainment Inc. (SCE) also started the Playstation Logo
Licensing Program, part of their Official Licensing Program, which is targeted
to a variety of lifestyle products from apparel to everyday items. Licensees who
enter into an agreement with SCE through this program can design their product
using the PS3/ PSP/PSPgo/PS2/ Playstation/ Playstation Family logo and iconic
(triangle, circle, x, square) marks on a variety of lifestyle products such as
apparel, accessories, house wares and more.




The packaging for such items will show the same "Official Licensed Product" logo
that's applied to licensed gaming gear. Since the launch in 2009, 45 licensees
have released over 123 items. 

Posted by Lidia at 5:10 PM No comments:
Email ThisBlogThis!Share to TwitterShare to FacebookShare to Pinterest


Older Posts Home

Subscribe to: Posts (Atom)


ABOUT ME

Lidia View my complete profile



BLOG ARCHIVE

 * ▼  2011 (16)
   * ▼  May (4)
     * PlayStation Network Return "Uncertain", May Not be...
     * Week 14 - Business Marketing
     * PlayStation Network Down
     * Week 13 - Segmenting and Targeting Markets
   * ►  April (3)
   * ►  March (5)
   * ►  February (4)




FOLLOWERS








Travel theme. Powered by Blogger.