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CDK GlobalCDK Global company logo

Who We Serve

Auto Dealerships
Original Equipment Manufacturers
Independent Software Vendors
Heavy Truck
Friction Points Study 2024

In our latest Friction Points study, we uncover where the industry has improved
and what still creates friction for customers.

Explore More Details
How We Help

End Sales Exhaustion for Your Customers
Front Office
Fix the Lack of Trust That's Hurting Profits
Fixed Operations
Target What's Holding Back Business Growth
Back Office
Guard Against Connection and Security Failure
Infrastructure
Thinking About Your Success

Make more informed decisions by learning from our experience

Explore Insights
What We Offer

Dealership Xperience Platform
Digital Retail
Customer Relationship Management
Finance & Insurance
Dealer Management System
Fixed Operations
Network & Communication Services
Intelligence
Unified Solution Portal
Who We Are

About Us
For 50 years, CDK Global has been empowering dealers with the tools and
technology they need
Join CDK
As a global leader in the field, we're always looking for the best and brightest
to keep us on track
Contact
833.620.2129
Resources

Insights
Training
Media Center
Security Awareness Training
Customer Stories
Support
Login

LoginSupport
Digital Retail
 * Omnichannel Storefront
 * Automated Lead Response
 * Trade Valuation
 * Multi-Brand Marketplace

Request Demo

Digital Retail

 * Omnichannel Storefront
 * Automated Lead Response
 * Trade Valuation
 * Multi-Brand Marketplace

Request Demo




AUTOMOTIVE DIGITAL RETAILING

MODERNIZE CAR BUYING AND SELLING

CDK offers digital retailing solutions — and so much more. It’s everything you
need to transact online and in the showroom, creating one seamless, omnichannel
experience for all.




MEASURE DIGITAL RETAILING ROI TO GROW YOUR BUSINESS

Digital retailing success is measured across three KPIs that ultimately add to
your bottom line.

2X

online engagement

70%

more deal efficiency

2X

customer satisfaction


BEYOND DIGITAL RETAILING

Whether you just want to dip your toe into digital retailing or you’re ready to
dive into omnichannel commerce, our platform meets you where you are.


INTEGRATE WITH YOUR SYSTEM

Our platform is compatible with dealers’ preferred CRMs, lending solutions,
website providers and more.


MOST CERTIFIED

Partner with the most certified digital retailing provider to extend our
platform across your entire dealer group.



Digital Retailing
OMNICHANNEL STOREFRONT

Our Modern Retail platform enables you to provide customers with a modern
car-buying experience and evolve your business at your own pace. A true
omnichannel experience that comes complete with everything you need to offer
customers an efficient, end-to-end digital transaction — remotely and in your
showroom.

Internet Lead Response
AUTOMATED LEAD RESPONSE

Our intelligent internet lead response system immediately sends car buyers
quality messages to help you engage with them 24/7.

Trade-In Appraisal
TRADE VALUATION

Trade Valuation uses mobile-first technology to bring transparency and trust to
the trade-in appraisal process.

Dealer Group Solution
MULTIBRAND MARKETPLACE

Extend the power of our platform across your entire dealer group. Drive traffic
more efficiently to an interactive online marketplace where car buyers can shop
cross-brand inventory and build deals.





RECENT INSIGHTS




CLOSING THE DEALERSHIP GENDER GAP

While women have an outsized influence on car purchase decisions, they’re a
clear minority of car dealership employees. According to...
4 Min Read•Sep 10•CDK Global



EASE OF PURCHASE SCORE HITS RECORD HIGH IN AUGUST

CDK has tracked how easy car buyers say it is to purchase a car for over two
years. Last month...
2 Min Read•Sep 4•David Thomas



THE TEST DRIVE’S ENDURING VALUE FOR DEALERS

If you had any doubt about the power of the test drive, a recent study* by CDK
should put it...
4 Min Read•Aug 28•CDK Global



GEN Z WORKERS AT DEALERSHIPS WANT A 401K AND FEEDBACK

In the 2024 CDK Dealership Workplace Study, respondents told us how satisfied
they were with their jobs and benefits. And...
3 Min Read•Aug 26•David Thomas



CAR BUYERS WILL HIT THE TOP OF THEIR BUDGET

There’s no question that a car’s price, and very often its monthly payment,
often determines the car people buy. But...
3 Min Read•Aug 22•CDK Global



CAR SALES: SHOPPERS STILL WANT A NEEDS ASSESSMENT

In a recent study focused on the car buyer journey*, CDK uncovered that
dealership Sales staff are extremely good at...
2 Min Read•Aug 20•CDK Global



THREE MISCONCEPTIONS ABOUT DEALERSHIP SERVICE DEPARTMENTS

Misconceptions about franchise car dealership Service departments persist
despite industry efforts to change the conversation. You know how it goes:...
5 Min Read•Aug 14•Don Zogg



ENTHUSIASM FOR SELLING EVS CLOSELY TIED TO GEOGRAPHY

A surprisingly large number of U.S. auto dealers say their Sales staff aren't
enthusiastic about selling EVs, according to the...
5 Min Read•Jul 29•CDK Global



THE 2024 CDK AUTOMOTIVE RETAIL INDUSTRY TREND REPORT

From supply chain disruptions and volatile interest rates to staffing woes and
inflation, 2023 was a year rife with perpetual...
1 Min Read•Jul 22•CDK Global



DOES YOUR STAFF KNOW THEIR STUFF WHEN IT COMES TO SELLING EVS?

Electric vehicles make up a small percentage of the auto market today, and their
adoption has had its ups and...
3 Min Read•Jul 17•CDK Global
View All Insights



Corporate847.397.1700

Support866.668.5394

Sales833.620.2129



Hear What's New Before the Rest of the Industry

Sign Me Up!

Who We Serve
 * Auto Dealerships
 * Original Equipment Manufacturers
 * Independent Software Vendors
 * Heavy Truck

How We Help
 * End Sales Exhaustion for Your Customers
 * Fix the Lack of Trust That's Hurting Profits
 * Target What's Holding Back Business Growth
 * Guard Against Connection and Security Failure

What We Offer
 * Digital Retail
 * Customer Relationship Management
 * Finance & Insurance
 * Dealer Management System
 * Fixed Operations
 * IT Solutions
 * Dealership Xperience Platform
 * Intelligence
 * Fortellis
 * CVR
 * AVRS

Who We Are
 * About Us
 * Join CDK

Resources
 * Insights
 * Training
 * Media Center
 * Customer Stories
 * Support
 * Login
 * Contact Us

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