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ASEMBL FORGES PARTNERSHIP BETWEEN MENZ VIOLET CRUMBLE AND THE COLLAGEN CO.

Posted by Rebecca Ash | Aug 12, 2024 | News |



Asembl is shaking up the health and wellness category with a partnership between
Menz Violet Crumble and The Collagen Co. for the launch of a deliciously
inspired Violet Crumble Glow Shake – Premium Collagen Meal Replacement and a
Violet Crumble Collagen Dream – Advanced Sleep Formula.  Image attached for
media use

Now available exclusively via www.thecollagen.co this exclusive deal with one of
the fastest-growing companies in Australia, The Collagen Co. marks Violet
Crumble’s entry into the health and wellness collagen category. 

A truly earth-shattering fusion, the Violet Crumble Glow Shake – Premium
Collagen Meal Replacement combines the cult classic sweet treat of Violet
Crumble with The Collagen Co.’s collagen-based meal replacement ‘Glow Shakes’
formula.  The deliciously inspired Violet Crumble Glow Shake – Premium Collagen
Meal Replacement combines the iconic shattering choc honeycomb flavour
with functional and transformative ingredients from The Collagen Co. 

With over 29 grams of protein – a vital nutrient that promotes muscle growth,
aids in tissue repair, and helps keep you feeling full for longer periods – the
Violet Crumble Glow Shake – Premium Collagen Meal Replacement serving contains a
huge 17.5 grams of Hydrolysed Collagen Peptides to increase the feeling of
fullness and helps to regulate metabolism all while revitalising hair, skin and
nails.  

The Violet Crumble Collagen Dream – Advanced Sleep Formula is a sublime choc
honeycomb flavoured hot chocolate crafted to enhance beauty sleep.  With just a
sip, drift off to sleep in seconds, all while reaping the beauty benefits of
Collagen Peptides.  Promoting a deeper sleep, healthier hair, skin and nails,
the Violet Crumble Collagen Dream – Advanced Sleep Formula is a luxurious ritual
designed to ensure you wake up feeling refreshed and revitalised. 

Menz Confectionery National Marketing and Licensing Manager Polly Love
said, “We’re absolutely thrilled to announce our partnership with The Collagen
Co. in the collagen space!  We can’t wait for everyone to experience these
incredible new Violet Crumble inspired collagen products.  Seeing this brand
extension come to life is incredibly rewarding, and we’re confident people will
fall in love with them as we have!,”.

The Collagen Co. Co-Founder and Chief Product Officer Josh Woodley said, “We are
incredibly excited about our collaboration with Violet Crumble.  By blending
their delicious, iconic taste with our commitment to beauty and wellness, we’re
creating a product that’s as enjoyable as it is beneficial.  This unique
partnership allows us to offer our customers a delightful way to enhance their
beauty and wellness routines, ensuring they can indulge in great taste while
supporting their health,”.

Asembl Managing Director Justin Watson said, “We are pleased to be bringing Menz
Violet Crumble together with The Collagen Co. for this exciting partnership.
 Both the Violet Crumble Glow Shake – Premium Collagen Meal Replacement and
Violet Crumble Collagen Dream – Advanced Sleep Formula are deliciously inspired
by the iconic and unique choc honeycomb flavour synonymous with Violet Crumble.
 We are more than certain these two products are going to be an absolute success
with The Collagen Co.’s consumers who are looking to support their health and
wellbeing,”

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ABOUT THE AUTHOR

REBECCA ASH

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at
becky@totallicensing.com


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