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Create Ads from Ads Manager

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ABOUT ACCOUNT SPENDING LIMITS

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ABOUT ACCOUNT SPENDING LIMITS

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Account spending limits aren't available for ad accounts set up for manual
payments. If you add money to a prepaid balance to run your ads, you won't see
an option to create an account spending limit.

An account spending limit is an adjustable lifetime limit on the amount your
Facebook ad account can spend across all the ad campaigns you're running from
the time the limit is set.

Setting an account spending limit helps control your costs and to make sure that
you don't spend more on ads than you want to. By setting an account limit that
reflects your overall advertising budget, you can achieve the best results for
your business.

Once you create an account spending limit, you can track the amount you're
spending toward it in your Payment Settings.

Your account spending limit doesn't impact the delivery or performance of your
ads. However, when the amount spent reaches your current limit, your ads pause
and stop spending money. You'll get a notification about the pause but your ads
will still be listed as active in your Ads Manager. If you want to resume your
active ads immediately, you can:

 * Change Your Account Spending Limit
 * Remove an Account Spending Limit
 * Reset Amount Spent Toward Your Account Spending Limit

For example, at the beginning of the month, you set your account spending limit
to $100 to match your monthly budget. As you run your ads throughout the month,
your amount spent rises until you reach the current limit of $100. All of your
ads pause and we send you a notification informing you that you've reached your
account spending limit. If you want your ads to resume immediately, go to your
Payment Settings to raise or remove your account spending limit. Otherwise, go
to your Payment Settings to reset the amount spent toward your limit to match
your advertising budget when you're ready.


LEARN MORE

 * How Budgets, Spending Limits and Your Billing Threshold Differ
 * View Your Account Spending Limit History

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Update an account spending limitReset amount spentRemove an account spending
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