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How publishers are strategizing for a second Trump administration: softer news
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The 2025 Notebook
How publishers are strategizing for a second Trump administration: softer news
and more social media

When Donald Trump becomes president later this month, some news publishers will
have updated tactics and strategies in place to cover a second Trump
administration, ranging from a focus on softer news stories to more social media
monitoring and engagement.

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THE TRUMP PRESIDENCY

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FUTURE OF TV BRIEFING: 5 QUESTIONS ON HOW TRUMP’S SECOND TERM MAY AFFECT THE
FUTURE OF TV

November 13, 2024


This week’s Future of TV Briefing looks at how a second Trump Administration may
change the TV, streaming and digital video landscape.

Modern Newsroom

WILL NEWS PUBLISHERS SEE ANOTHER ‘TRUMP BUMP’ IN TRUMP’S SECOND TERM?

November 8, 2024

Now that Trump has won the presidency again, what does a second Trump
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picture.

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TRUMP, THE MANOSPHERE AND THE MARKETER’S CREATOR DILEMMA

November 8, 2024

The rapid churn of digital culture amplifies both the benefits and risks of
engaging with influencers, forcing marketers to confront long-avoided questions
with fresh urgency — inside and outside the manosphere. 

Brands in Culture

WHAT A SECOND TRUMP PRESIDENTIAL TERM MEANS FOR MEDIA AND ADVERTISING

November 7, 2024

Donald Trump is poised to take the reins of the U.S. presidency for a second
term. This time, the impact on the media and advertising industries is set to be
significantly more profound.


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AD WORLD IS RELIEVED BUT SKEPTICAL ABOUT GOOGLE’S DECISION TO KEEP COOKIES IN
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Tech giants and startups alike have spent the past year building new generative
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Alongside innovation, partnerships and adoption, Year 2 of the generative AI
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MARKETING

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