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https://digitalconfex.com/dmat-confex-17-18-oct-2024/
Submission: On July 16 via manual (July 16th 2024, 11:29:04 am UTC) from AE — Scanned from DE

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Text Content

 * DIGITALCONFEX
 * About Us
 * Conferences
   * Upcoming Confex/s
   * Past Confex/s
 * Awardees
   * 1st Travism Confex – 30 May 2024 Amsterdam
   * 3rd GNA Confex 29 May 2024 Amsterdam
   * 3rd DMAT Confex – 1 Feb 2024 Malaysia
   * 2nd IPL Confex – 31 Jan 2024 Malaysia
   * 2nd GNA Confex 23 Sept 2023 New Delhi
   * 1st IT Confex 22 Sept 2023 New Delhi
   * 2nd DMAT Confex 4 May 2023 Dubai
   * 1st IPL Confex – 03 May 2023 Dubai
   * 1st GNA Confex – 24 & 25 Jan 2023
   * 1st DMAT Confex – 30 & 31 Aug 2022
 * Magazine
   * iTech Magazine
   * IPegal Magazine
   * Gamation Magazine
   * DIGI Magazine
 * Contact Us

 * 
 * 
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 * 
 * 
 * 



 * DIGITALCONFEX
 * About Us
 * Conferences
   * Upcoming Confex/s
   * Past Confex/s
 * Awardees
   * 1st Travism Confex – 30 May 2024 Amsterdam
   * 3rd GNA Confex 29 May 2024 Amsterdam
   * 3rd DMAT Confex – 1 Feb 2024 Malaysia
   * 2nd IPL Confex – 31 Jan 2024 Malaysia
   * 2nd GNA Confex 23 Sept 2023 New Delhi
   * 1st IT Confex 22 Sept 2023 New Delhi
   * 2nd DMAT Confex 4 May 2023 Dubai
   * 1st IPL Confex – 03 May 2023 Dubai
   * 1st GNA Confex – 24 & 25 Jan 2023
   * 1st DMAT Confex – 30 & 31 Aug 2022
 * Magazine
   * iTech Magazine
   * IPegal Magazine
   * Gamation Magazine
   * DIGI Magazine
 * Contact Us

 * 
 * 
 * 
 * 
 * 
 * 

 * DIGITALCONFEX
 * About Us
 * Conferences
   * Upcoming Confex/s
   * Past Confex/s
 * Awardees
   * 1st Travism Confex – 30 May 2024 Amsterdam
   * 3rd GNA Confex 29 May 2024 Amsterdam
   * 3rd DMAT Confex – 1 Feb 2024 Malaysia
   * 2nd IPL Confex – 31 Jan 2024 Malaysia
   * 2nd GNA Confex 23 Sept 2023 New Delhi
   * 1st IT Confex 22 Sept 2023 New Delhi
   * 2nd DMAT Confex 4 May 2023 Dubai
   * 1st IPL Confex – 03 May 2023 Dubai
   * 1st GNA Confex – 24 & 25 Jan 2023
   * 1st DMAT Confex – 30 & 31 Aug 2022
 * Magazine
   * iTech Magazine
   * IPegal Magazine
   * Gamation Magazine
   * DIGI Magazine
 * Contact Us

 * 
 * 
 * 
 * 
 * 
 * 

17-18 October 2024 | Dubai, UAE


4TH DIGITAL MARKETING,
ADVERTISING AND TECHNOLOGY CONFEX
P
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DETAILS BUY TICKETS
92
Days
18
Hours
30
Minutes
57
Seconds

About 4th Digital Marketing, Advertising and Technology Confex

Celebrating 20 Years of Work Anniversary – A Special Tribute to Ascendant Group
DIGITALCONFEX is thrilled to announce the 4th Digital Marketing, Advertising and
Technology Confex with double days of celebration with you. It is a premier
event bringing together professionals, researchers, and enthusiasts from around
the world to explore and discuss the latest advancements and trends in digital
marketing, advertising and technology.

At this year's annual conference, we will be hosting a special tribute to honor
the 20-year work anniversary of Ascendant Group. Join us for a memorable
celebration featuring guest speakers, testimonials, and highlights from
Ascendant Group’s journey. Don't miss this opportunity to connect with them and
be a part of this Mega conference happening in Dubai on 17-18 October 2024.

Insider's Look: Key Highlights from Previous Conferences


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Insider's Look: Glimpse from Previous Conferences


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Why you should attend?


Sessions

Technical content- rich conference


Networking

Robust networking with industry leading brands


Branding

Global brand recognition


Business Generation

Qualified business leads and meeting the relevant potential audience


Exhibition

Showcase your product/solution by highlighting the USP of your business


Meetings

F2F/ Virtual meetings set up basing your availability





Who attends?


Digital Marketers

Analytics Directors / Managers of Data

Business Development / Account Supervisor / AE

CEO / President / Founder

Creative Director

CMO / VP / Director of Marketing

Content Creators

Deliverability Specialist

Email Marketers

Product Marketers

PR & Marketing Communications Professionals

Search Architects & Analysts

Social Media Marketers

UX / UI Designers

Webmasters

Career Seekers

Investors

Government officials

Startups

and More!


1
Conference

20
Intrigue Discussions

40
Expert Speakers

150
Global Participants

72
Countries



Past Awardees




JOICS TAN HOOI YAN

Top 25 Digital Rising Star


Regional Manager
Lirunex Limited




ZACHARY CHIA

Top 25 Digital Rising Star


Head of Digital Strategy
Lemonfridge Studio




CHUAH JOO NEE

Top 25 Exceptional Women in Digital


Co-Founder
Kite Leads Media


SHIVACHANDRU SURENDRAN

Top 25 Digital Rising Star


Founder
Karmedia




BEE LIN ANG

Top 25 Exceptional Women in Digital


Head of Digital Strategies and Communications
Stewardship Asia Centre


SUREERAT SAKCHAROENCHAIKUN

Top 25 Digital Rising Star


Senior Digital Marketing Manager
PalFish (Thailand) Co., LTD




MOHITOSH NEGANDHI

Top 25 Mobile Innovator of the Year


Director - Product and Marketing
Freakout





ESTE PRETORIUS

Top 25 Exceptional Women in Digital


CEO
Boost Sales





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Advisory Committee




JASLYIN QIYU



Senior Vice President, Head of Client Marketing and Digital Capabilities
Citibank Singapore


DAVID PARKER




VP Digital & Solutions Design,
Philip Morris International


PANTHAREE YORDSREE



Global Head of Marketing and Digital Communications,
Huhtamaki


AMELIE ARRAS




Marketing Director,
Zumo


AMIR HASSAN MOUSTAFA



Head of Digital Marketing & eCommerce
Philips




LEE KOY NIEN




Executive Vice President, Head of Bancassurance,
RAKBANK


Speakers

Acquaint with the industry experts speaking at the conference and connect with
them F2F on that day.

Chief Guest


Hanif Shaikh
Founder & Chairman
Emirates Holding Group
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Keynote Speakers


Cynthia Jee Yoon Kim
Founder & CEO
Cynpin
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Tushar Vashnavi
AI Innovation Strategist
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Mohsen Malaki
Strategy, Customer Experience, Digital Transformation, PMO
ICT, Media, Digital & FS sectors
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Motivational Speaker


Ron Thomas
Managing Director
Strategy Focused Group
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Distinguished Speakers


Jaslyin Qiyu
Founder
Mad About Marketing Consulting
 * 

Kimberly S. Reed
Corporatepreneur Chief Transformational Officer
Reed Development Group
 * 

Amir Hassan Moustafa
Head of Digital Marketing & eCommerce
Philips
 * 

Karan Patel
AVP MENA
Expand My Business
 * 

Gugulethu Moloto 
Global Industry Marketing Manager
 * 

Balaaji Vaidyanathan
Director & Head – Marketing, CEEMEA
Franklin Templeton
 * 

Vimal Kunnath Babu
Assistant Marketing Manager
Al Itharah Amusement Center LLC - "Adventureland"
 * 

Aaryan Kapur
Group Head - Digital Marketing
Aster DM Healthcare & Medcare Group
 * 

Navisha Prabhakar
SMB Acquisition Lead
Azure
 * 

Vibha Thusu
Global head of marketing & communications
Himel International
 * 

Mohammed Tanzeem
Sr. Manager (Data Analytics Technology)
Publicis Groupe
 * 

Deepak Renganathan
Vice President Digital
DAMAC Properties
 * 

Eid Moussa
Head of Marketing
Asl Al Oud
 * 

Hazem El Zayat
Chief Experience Officer
Memac Ogilvy
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JP Bhamu
Group Chief Data & Analytics Officer
GEMS Education
 * 

George Yaryura
SVP Marketing – Corporate and Investment Banking
Mashreq
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Mihir Bhatt
CEO
KOLOGY INC
 * 

Malika Kennedy
Chief Business Development Officer
Yandex Ads MEA
 * 

Daniel Oliver
Azure and AI Director
EY
 * 

Silvia Mogas
CEO & Founder
Blockchain Marketing Boutique
 * 

Priyanka Raman
Director - E-commerce
GroupM
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Omar Khan
Head of Martech
Dentsu
 * 

Mohamed Helmy
Marketing Consultant
 * 

Balamurugan AJ
Data AI Architect
Albatha
 * 

Syed Muhammad Fawwad Zaidi
Fleet Coordinator MENA
FedEx Express international
 * 

Hafiz Muhammad Waqas
Founder & Business Analyst
MechPlan Business Soluction Agency
 * 

Dr Mohamed Elfarra
Head of Data science and Insights
Alfuttaim Automotive
 * 

Sutharsan Chiranjeevi Partha Saarathy
Head of AI and Product Architecture
GEMS Education
 * 

Ashok Narayanan Namboodiri
Chief Business Officer
Asia Today Limited (Zee Entertainment Enterprises Limited)
 * 

Bushra Nasr
Global Cybersecurity Marketing Manager
Lenovo
 * 

Akash Koul
Director – Demand, Projects & Advance Analytics
Etisalat by E&
 * 

Aboud Khederchah
General Manager, Marketing and Communication MEA
Casio Middle East & Africa
 * 

Leigh Ann Judd
Head of Marketing, Global High Growth Regions
Honeywell International
 * 

Felita Figueredo
Senior Director - Digital & Insights, EMEA
FTI Consulting
 * 

Amir Essam
Digital Marketing Specialist
Nestle
 * 

Rajni Behera
E-commerce Manager Merchandising
Aster DM Healthcare
 * 

Shelleah Pedersen
Senior Marketing and Communications Manager
EcoEdge AI
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Samar Hasan
Director of Sustainability
EcoEdge AI
 * 

Ahsan Javed Chishty
National Sales Manager
Meezan Bank
 * 

Ahmad Hus hus
Head of Marketing and Brand Communication
Alfa Laval Middle East & Africa
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Conference Itinerary

Theme: Futurize, Navigating Tomorrow's Markets: AI, Virtual/Augmented Reality,
and Predictive Analytics

 * AGENDA SUMMARY DAY 1 - The Future of Marketing
 * AGENDA SUMMARY DAY 2 - Interactive Marketing and Emerging Platforms

October 17, 2024
08:15 am - 09:00 am
Registration and Networking

October 17, 2024
09:05 am - 09:15 am
Welcome & Opening Address by DIGITALCONFEX – CEO Speaks

October 17, 2024
09:20 am – 09:45 am
One on one introduction – To know Who’s Who

October 17, 2024
09:50 am - 10:00 am
Chief Guest Address

October 17, 2024
10:05 am - 10:30 am
Opening Keynote Address, I: Lessons from Dubai: A case study in Dubai’s
marketing featuring a government official or someone from the Dubai Chamber

October 17, 2024
10:35 am - 11:20 am
Panel Discussion I: The Role of AI in Marketing

Artificial Intelligence (AI) has emerged as a game-changer in the realm of
marketing, offering innovative solutions to enhance efficiency, precision, and
customer engagement. This session will delve into the multifaceted role of AI in
shaping modern marketing strategies and revolutionizing the way brands connect
with their audiences.

Speakers:
 * Leigh Ann Judd
   Head of Marketing, Global High Growth Regions
 * Navisha Prabhakar
   SMB Acquisition Lead
 * Balaaji Vaidyanathan
   Director & Head – Marketing, CEEMEA
 * Karan Patel
   AVP MENA
 * Amir Hassan Moustafa
   Head of Digital Marketing & eCommerce

October 17, 2024
11:25 am - 11:45 am
Morning Networking Tea Break

October 17, 2024
11:50 pm – 12:10 pm
Quick Presentation Slot/Fireside chat

October 17, 2024
12:15 pm - 12:55 pm
Industry Insights Session: Global Trends in Green Marketing: Sustainable
Practices Meet Cutting-Edge Technology

The convergence of sustainability and technology is reshaping the landscape of
modern marketing, giving rise to innovative approaches that prioritize
environmental responsibility without compromising on efficiency or
effectiveness. This session will explore the latest global trends in green
marketing, where sustainable practices intersect with cutting-edge technology to
drive positive change and create value for both businesses and consumers.

Speakers:
 * Ahmad Hus hus
   Head of Marketing and Brand Communication
 * Shelleah Pedersen
   Senior Marketing and Communications Manager
 * Syed Muhammad Fawwad Zaidi
   Fleet Coordinator MENA

October 17, 2024
13:00 pm – 13:10 pm
Award Ceremony I and Formal Photo with Participants

October 17, 2024
13:15 pm – 14:15 pm
Luncheon Break

October 17, 2024
14:20 pm – 15:00 pm
Panel Discussion II: Immersive Experiences: Leveraging VR and AR in Brand
Engagement

Virtual Reality (VR) and Augmented Reality (AR) technologies are revolutionizing
brand engagement by creating immersive and interactive experiences that
captivate audiences and drive meaningful connections. This session will explore
the transformative potential of VR and AR in brand marketing, showcasing
innovative strategies and successful case studies that demonstrate how
businesses can leverage these emerging technologies to engage consumers in new
and exciting ways.

Speakers:
 * Mohamed Helmy
   Marketing Consultant

October 17, 2024
15:05 pm – 15:30 pm
Quick Presentation Slot/Product Demonstration Session

October 17, 2024
15:35 pm – 16:15 pm
Panel Discussion III: Humanizing Marketing: Keeping Personalization Alive in the
Age of AI

In an era dominated by Artificial Intelligence (AI) and automation, maintaining
a human touch in marketing has become more critical than ever. This session will
explore the challenges and opportunities of keeping marketing personalized in
the age of AI, highlighting strategies and best practices for infusing
authenticity, empathy, and human connection into marketing campaigns.

Speakers:
 * Priyanka Raman
   Director - E-commerce
 * Aaryan Kapur
   Group Head - Digital Marketing
 * Vimal Kunnath Babu
   Assistant Marketing Manager
 * Jaslyin Qiyu
   Founder
 * Gugulethu Moloto 
   Global Industry Marketing Manager

October 17, 2024
16:20 pm - 16:40 pm
Networking Tea with Quick Chitchat

October 17, 2024
16:45 pm – 17:35 pm
Roundtable Discussion: AI-Powered Growth: Leveraging Artificial Intelligence for
Enhanced Brand Engagement

In the ever-evolving landscape of marketing and consumer behavior, Artificial
Intelligence (AI) has emerged as a transformative force, offering unparalleled
opportunities for brands to optimize their strategies and deepen their
connections with consumers. This session will delve into the dynamic
intersection of AI and brand engagement, exploring how AI-driven technologies
can revolutionize marketing efforts, foster meaningful interactions, and drive
sustainable growth for businesses.

Speakers:
 * Sutharsan Chiranjeevi Partha Saarathy
   Head of AI and Product Architecture
 * Balamurugan AJ
   Data AI Architect

October 17, 2024
17:40 pm – 18:00 pm
Award Ceremony II

October 17, 2024
18:05 pm – 18:15 pm
Closing Remarks

October 17, 2024
18:20 pm – 19:20 pm
Cocktail Reception with the Celebration of 20th Work Anniversary of Ascendant
Group

October 18, 2024
08:15 am – 09:00 am
Registration and Networking

October 18, 2024
09:05 am – 09:15 am
Welcome & Opening Address by DIGITALCONFEX – CEO Speaks

October 18, 2024
09:20 am – 09:45 am
One on one introduction and Speed Networking Session

October 18, 2024
09:50 am – 10:00 am
Chief Guest Address

October 18, 2024
10:05 am – 10:30 am
Opening Keynote Address, I: Venture Capital in Emerging Tech

October 18, 2024
10:35 am - 11:20 am
Panel Discussion I: Revolutionizing Retail: AI and Web3 Technologies
Transforming the Shopping Experience

The convergence of Artificial Intelligence (AI) and Web3 technologies is poised
to revolutionize the retail industry, offering unprecedented opportunities to
enhance the shopping experience, drive innovation, and unlock new revenue
streams. This session will explore the transformative impact of AI and Web3
technologies on retail, showcasing how forward-thinking brands are leveraging
these tools to create personalized, immersive, and decentralized shopping
experiences for consumers.

Speakers:
 * Silvia Mogas
   CEO & Founder
 * Daniel Oliver
   Azure and AI Director

October 18, 2024
11:25 am - 11:45 am
Morning Networking Tea Break

October 18, 2024
11:50 am – 12:10 pm
Quick Presentation Slot/Fireside chat

October 18, 2024
12:15 pm – 12:55 pm
Industry Insights Session: The Narrative Advantage: Unleashing the Power of
Storytelling in Digital Marketing

Storytelling has long been recognized as a potent tool for capturing attention,
building emotional connections, and driving engagement. In the digital age,
where consumers are inundated with information, brands that master the art of
storytelling have a distinct advantage. This session will explore the
transformative potential of storytelling in digital marketing, showcasing how
brands can craft compelling narratives that resonate with audiences, evoke
emotions, and inspire action

Speakers:
 * Samar Hasan
   Director of Sustainability
 * Felita Figueredo
   Senior Director - Digital & Insights, EMEA
 * Aboud Khederchah
   General Manager, Marketing and Communication MEA
 * Hafiz Muhammad Waqas
   Founder & Business Analyst
 * Malika Kennedy
   Chief Business Development Officer
 * Vibha Thusu
   Global head of marketing & communications

October 18, 2024
13:00 pm -13:10 pm
Award Ceremony I and Formal Photo with Participants

October 18, 2024
13:15 pm – 14:15 pm
Luncheon Break

October 18, 2024
14:20 pm – 15:00 pm
Panel Discussion II: Redefining Finance: Navigating the Digital Transformation
in Marketing

The financial sector is undergoing a profound digital transformation, driven by
technological advancements, changing consumer behaviors, and regulatory shifts.
In this session, we will explore how marketing strategies are evolving in
response to the digital transformation of the financial industry, highlighting
key trends, challenges, and opportunities for financial institutions to thrive
in the digital age

Speakers:
 * Ahsan Javed Chishty
   National Sales Manager

October 18, 2024
15:05 pm - 15:45 pm
Knowledge Intriguing Session: The Future of Marketing - A CMO’s perspective
Speakers:
 * Omar Khan
   Head of Martech
 * Mihir Bhatt
   CEO

October 18, 2024
15:50 pm – 16:30 pm
Panel Discussion III: Scaling Strategies for Entrepreneurs: Fueling Growth in
the Competitive Marketing Landscape

Aspiring entrepreneurs in the marketing industry face unique challenges when it
comes to scaling their ventures. In this session, budding marketers will explore
proven strategies and best practices for scaling their businesses effectively,
overcoming common obstacles, and seizing opportunities for growth in a dynamic
and competitive market environment

October 18, 2024
16:35 pm – 17:10 pm
Roundtable Discussion I: Empowering Marketing Strategies with Data-Driven
Decision Making

In today's digital age, data has become the lifeblood of successful marketing
strategies. This session will delve into the importance of data-driven decision
making in marketing and explore how businesses can harness the power of data
analytics to optimize their marketing efforts, drive customer engagement, and
achieve sustainable growth

Speakers:
 * Rajni Behera
   E-commerce Manager Merchandising
 * Akash Koul
   Director – Demand, Projects & Advance Analytics
 * Dr Mohamed Elfarra
   Head of Data science and Insights
 * George Yaryura
   SVP Marketing – Corporate and Investment Banking
 * Hazem El Zayat
   Chief Experience Officer
 * Eid Moussa
   Head of Marketing
 * Mohammed Tanzeem
   Sr. Manager (Data Analytics Technology)

October 18, 2024
17:15 pm – 17:45 pm
Roundtable Discussion II: Healthcare Marketing in the Digital Age: Strategies
for Connecting with Empowered Consumers

The healthcare landscape is rapidly evolving, driven by technological
advancements, changing consumer behaviors, and increased access to information.
In this session, healthcare marketers will explore innovative strategies and
best practices for connecting with empowered consumers in the digital age,
driving engagement, and building trust in an increasingly competitive market

October 18, 2024
17:50 pm – 18:20 pm
Roundtable Session III: Future of Content Creation: Exploring AI, Automation,
and Beyond

The landscape of content creation is undergoing a profound transformation,
driven by advancements in artificial intelligence (AI), automation technologies,
and emerging trends. In this session, content creators and marketers will
explore the future of content creation, examining how AI, automation, and other
innovative technologies are reshaping the way content is produced, distributed,
and consumed.

Speakers:
 * Amir Essam
   Digital Marketing Specialist
 * Ashok Narayanan Namboodiri
   Chief Business Officer

October 18, 2024
18:25 pm – 18:45 pm
Award Ceremony with Closing Remarks


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