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www.thetradedesk.com Open in urlscan Pro
2606:4700:10::6816:245d  Public Scan

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Submitted URL: http://uidapi.com/
Effective URL: https://www.thetradedesk.com/us/about-us/industry-initiatives/unified-id-solution-2-0
Submission: On December 14 via manual from BR — Scanned from DE

Form analysis 1 forms found in the DOM

<form class="mktoForm mktoHasWidth mktoLayoutLeft" data-formid="2753" data-forminstance="one" id="loaded_mktoForm_2753" novalidate="novalidate" style="font-family: inherit; font-size: 13px; color: rgb(51, 51, 51); width: 478px;">
  <style type="text/css"></style>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 100%;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email_16710215453010.1632458123200078" id="LblEmail" class="mktoLabel mktoHasWidth forInput___3_2iV" style="width: 100%;">
          <div class="mktoAsterix">*</div>Work Email:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 100%;"></div><input id="Email_16710215453010.1632458123200078" name="Email" placeholder="Work Email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
          class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 100%;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 100%;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="FirstName_16710215453010.1632458123200078" id="LblFirstName" class="mktoLabel mktoHasWidth forInput___3_2iV" style="width: 100%;">
          <div class="mktoAsterix">*</div>First Name:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 100%;"></div><input id="FirstName_16710215453010.1632458123200078" name="FirstName" placeholder="First Name" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 100%;"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 100%;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="LastName_16710215453010.1632458123200078" id="LblLastName" class="mktoLabel mktoHasWidth forInput___3_2iV" style="width: 100%;">
          <div class="mktoAsterix">*</div>Last Name:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 100%;"></div><input id="LastName_16710215453010.1632458123200078" name="LastName" placeholder="Last Name" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 100%;"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 100%;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Title_16710215453010.1632458123200078" id="LblTitle" class="mktoLabel mktoHasWidth forInput___3_2iV" style="width: 100%;">
          <div class="mktoAsterix">*</div>Job Title:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 100%;"></div><input id="Title_16710215453010.1632458123200078" name="Title" placeholder="Job Title" maxlength="255" aria-labelledby="LblTitle InstructTitle" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 100%;"><span id="InstructTitle" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 100%;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Company_16710215453010.1632458123200078" id="LblCompany" class="mktoLabel mktoHasWidth forInput___3_2iV" style="width: 100%;">
          <div class="mktoAsterix">*</div>Company Name:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 100%;"></div><input id="Company_16710215453010.1632458123200078" name="Company" placeholder="Company Name" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 100%;"><span id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 100%;"></div>
      <div class="mktoFieldWrap mktoRequiredField forSelect___31IFo"><label for="Country_16710215453010.1632458123200078" id="LblCountry" class="mktoLabel mktoHasWidth forSelect___31IFo" style="width: 100%;">
          <div class="mktoAsterix">*</div>Country:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 100%;"></div><select id="Country_16710215453010.1632458123200078" name="Country" aria-labelledby="LblCountry InstructCountry" class="mktoField mktoHasWidth mktoRequired undefined"
          aria-required="true" style="width: 100%;">
          <option value="">Select...</option>
          <option value="United States">United States </option>
          <option value="Afghanistan">Afghanistan</option>
          <option value="Albania">Albania</option>
          <option value="Algeria">Algeria</option>
          <option value="American Samoa">American Samoa</option>
          <option value="Andorra">Andorra</option>
          <option value="Angola">Angola</option>
          <option value="Anguilla">Anguilla</option>
          <option value="Antigua and Barbuda">Antigua and Barbuda</option>
          <option value="Argentina">Argentina</option>
          <option value="Armenia">Armenia</option>
          <option value="Aruba">Aruba</option>
          <option value="Australia">Australia</option>
          <option value="Austria">Austria</option>
          <option value="Azerbaijan">Azerbaijan</option>
          <option value="Bahamas">Bahamas</option>
          <option value="Bahrain">Bahrain</option>
          <option value="Bangladesh">Bangladesh</option>
          <option value="Barbados">Barbados</option>
          <option value="Belarus">Belarus</option>
          <option value="Belgium">Belgium</option>
          <option value="Belize">Belize</option>
          <option value="Benin">Benin</option>
          <option value="Bermuda">Bermuda</option>
          <option value="Bhutan">Bhutan</option>
          <option value="Bolivia">Bolivia</option>
          <option value="Bosnia-Herzegovina">Bosnia-Herzegovina</option>
          <option value="Botswana">Botswana</option>
          <option value="Bouvet Island">Bouvet Island</option>
          <option value="Brazil">Brazil</option>
          <option value="Brunei">Brunei</option>
          <option value="Bulgaria">Bulgaria</option>
          <option value="Burkina Faso">Burkina Faso</option>
          <option value="Burundi">Burundi</option>
          <option value="Cambodia">Cambodia</option>
          <option value="Cameroon">Cameroon</option>
          <option value="Canada">Canada</option>
          <option value="Cape Verde">Cape Verde</option>
          <option value="Cayman Islands">Cayman Islands</option>
          <option value="Central African Republic">Central African Republic</option>
          <option value="Chad">Chad</option>
          <option value="Chile">Chile</option>
          <option value="China">Mainland China</option>
          <option value="Christmas Island">Christmas Island</option>
          <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option>
          <option value="Colombia">Colombia</option>
          <option value="Comoros">Comoros</option>
          <option value="Congo, Democratic Republic of the (Zaire)">Congo, Democratic Republic of the (Zaire)</option>
          <option value="Congo, Republic of">Congo, Republic of</option>
          <option value="Cook Islands">Cook Islands</option>
          <option value="Costa Rica">Costa Rica</option>
          <option value="Croatia">Croatia</option>
          <option value="Cuba">Cuba</option>
          <option value="Cyprus">Cyprus</option>
          <option value="Czech Republic">Czech Republic</option>
          <option value="Denmark">Denmark</option>
          <option value="Djibouti">Djibouti</option>
          <option value="Dominica">Dominica</option>
          <option value="Dominican Republic">Dominican Republic</option>
          <option value="Ecuador">Ecuador</option>
          <option value="Egypt">Egypt</option>
          <option value="El Salvador">El Salvador</option>
          <option value="Equatorial Guinea">Equatorial Guinea</option>
          <option value="Eritrea">Eritrea</option>
          <option value="Estonia">Estonia</option>
          <option value="Ethiopia">Ethiopia</option>
          <option value="Falkland Islands">Falkland Islands</option>
          <option value="Faroe Islands">Faroe Islands</option>
          <option value="Fiji">Fiji</option>
          <option value="Finland">Finland</option>
          <option value="France">France</option>
          <option value="French Guiana">French Guiana</option>
          <option value="Gabon">Gabon</option>
          <option value="Gambia">Gambia</option>
          <option value="Georgia">Georgia</option>
          <option value="Germany">Germany</option>
          <option value="Ghana">Ghana</option>
          <option value="Gibraltar">Gibraltar</option>
          <option value="Greece">Greece</option>
          <option value="Greenland">Greenland</option>
          <option value="Grenada">Grenada</option>
          <option value="Guadeloupe (French)">Guadeloupe (French)</option>
          <option value="Guam (USA)">Guam (USA)</option>
          <option value="Guatemala">Guatemala</option>
          <option value="Guinea">Guinea</option>
          <option value="Guinea Bissau">Guinea Bissau</option>
          <option value="Guyana">Guyana</option>
          <option value="Haiti">Haiti</option>
          <option value="Holy See">Holy See</option>
          <option value="Honduras">Honduras</option>
          <option value="Hong Kong">Hong Kong</option>
          <option value="Hungary">Hungary</option>
          <option value="Iceland">Iceland</option>
          <option value="India">India</option>
          <option value="Indonesia">Indonesia</option>
          <option value="Iran">Iran</option>
          <option value="Iraq">Iraq</option>
          <option value="Ireland">Ireland</option>
          <option value="Israel">Israel</option>
          <option value="Italy">Italy</option>
          <option value="Ivory Coast (Cote D`Ivoire)">Ivory Coast (Cote D`Ivoire)</option>
          <option value="Jamaica">Jamaica</option>
          <option value="Japan">Japan</option>
          <option value="Jordan">Jordan</option>
          <option value="Kazakhstan">Kazakhstan</option>
          <option value="Kenya">Kenya</option>
          <option value="Kiribati">Kiribati</option>
          <option value="Kuwait">Kuwait</option>
          <option value="Kyrgyzstan">Kyrgyzstan</option>
          <option value="Laos">Laos</option>
          <option value="Latvia">Latvia</option>
          <option value="Lebanon">Lebanon</option>
          <option value="Lesotho">Lesotho</option>
          <option value="Liberia">Liberia</option>
          <option value="Libya">Libya</option>
          <option value="Liechtenstein">Liechtenstein</option>
          <option value="Lithuania">Lithuania</option>
          <option value="Luxembourg">Luxembourg</option>
          <option value="Macau">Macau</option>
          <option value="Macedonia">Macedonia</option>
          <option value="Madagascar">Madagascar</option>
          <option value="Malawi">Malawi</option>
          <option value="Malaysia">Malaysia</option>
          <option value="Maldives">Maldives</option>
          <option value="Mali">Mali</option>
          <option value="Malta">Malta</option>
          <option value="Marshall Islands">Marshall Islands</option>
          <option value="Martinique (French)">Martinique (French)</option>
          <option value="Mauritania">Mauritania</option>
          <option value="Mauritius">Mauritius</option>
          <option value="Mayotte">Mayotte</option>
          <option value="Mexico">Mexico</option>
          <option value="Micronesia">Micronesia</option>
          <option value="Moldova">Moldova</option>
          <option value="Monaco">Monaco</option>
          <option value="Mongolia">Mongolia</option>
          <option value="Montenegro">Montenegro</option>
          <option value="Montserrat">Montserrat</option>
          <option value="Morocco">Morocco</option>
          <option value="Mozambique">Mozambique</option>
          <option value="Myanmar">Myanmar</option>
          <option value="Namibia">Namibia</option>
          <option value="Nauru">Nauru</option>
          <option value="Nepal">Nepal</option>
          <option value="Netherlands">Netherlands</option>
          <option value="Netherlands Antilles">Netherlands Antilles</option>
          <option value="New Caledonia (French)">New Caledonia (French)</option>
          <option value="New Zealand">New Zealand</option>
          <option value="Nicaragua">Nicaragua</option>
          <option value="Niger">Niger</option>
          <option value="Nigeria">Nigeria</option>
          <option value="Niue">Niue</option>
          <option value="Norfolk Island">Norfolk Island</option>
          <option value="North Korea">North Korea</option>
          <option value="Northern Mariana Islands">Northern Mariana Islands</option>
          <option value="Norway">Norway</option>
          <option value="Oman">Oman</option>
          <option value="Pakistan">Pakistan</option>
          <option value="Palau">Palau</option>
          <option value="Panama">Panama</option>
          <option value="Papua New Guinea">Papua New Guinea</option>
          <option value="Paraguay">Paraguay</option>
          <option value="Peru">Peru</option>
          <option value="Philippines">Philippines</option>
          <option value="Pitcairn Island">Pitcairn Island</option>
          <option value="Poland">Poland</option>
          <option value="Polynesia (French)">Polynesia (French)</option>
          <option value="Portugal">Portugal</option>
          <option value="Puerto Rico">Puerto Rico</option>
          <option value="Qatar">Qatar</option>
          <option value="Reunion">Reunion</option>
          <option value="Romania">Romania</option>
          <option value="Russia">Russia</option>
          <option value="Rwanda">Rwanda</option>
          <option value="Saint Helena">Saint Helena</option>
          <option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
          <option value="Saint Lucia">Saint Lucia</option>
          <option value="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option>
          <option value="Saint Vincent and Grenadines">Saint Vincent and Grenadines</option>
          <option value="Samoa">Samoa</option>
          <option value="San Marino">San Marino</option>
          <option value="Sao Tome and Principe">Sao Tome and Principe</option>
          <option value="Saudi Arabia">Saudi Arabia</option>
          <option value="Senegal">Senegal</option>
          <option value="Serbia">Serbia</option>
          <option value="Seychelles">Seychelles</option>
          <option value="Sierra Leone">Sierra Leone</option>
          <option value="Singapore">Singapore</option>
          <option value="Slovakia">Slovakia</option>
          <option value="Slovenia">Slovenia</option>
          <option value="Solomon Islands">Solomon Islands</option>
          <option value="Somalia">Somalia</option>
          <option value="South Africa">South Africa</option>
          <option value="South Georgia and South Sandwich Islands">South Georgia and South Sandwich Islands</option>
          <option value="South Korea">South Korea</option>
          <option value="South Sudan">South Sudan</option>
          <option value="Spain">Spain</option>
          <option value="Sri Lanka">Sri Lanka</option>
          <option value="Sudan">Sudan</option>
          <option value="Suriname">Suriname</option>
          <option value="Svalbard and Jan Mayen Islands">Svalbard and Jan Mayen Islands</option>
          <option value="Swaziland">Swaziland</option>
          <option value="Sweden">Sweden</option>
          <option value="Switzerland">Switzerland</option>
          <option value="Syria">Syria</option>
          <option value="Taiwan">Taiwan</option>
          <option value="Tajikistan">Tajikistan</option>
          <option value="Tanzania">Tanzania</option>
          <option value="Thailand">Thailand</option>
          <option value="Timor-Leste (East Timor)">Timor-Leste (East Timor)</option>
          <option value="Togo">Togo</option>
          <option value="Tokelau">Tokelau</option>
          <option value="Tonga">Tonga</option>
          <option value="Trinidad and Tobago">Trinidad and Tobago</option>
          <option value="Tunisia">Tunisia</option>
          <option value="Turkey">Turkey</option>
          <option value="Turkmenistan">Turkmenistan</option>
          <option value="Turks and Caicos Islands">Turks and Caicos Islands</option>
          <option value="Tuvalu">Tuvalu</option>
          <option value="Uganda">Uganda</option>
          <option value="Ukraine">Ukraine</option>
          <option value="United Arab Emirates">United Arab Emirates</option>
          <option value="United Kingdom">United Kingdom</option>
          <option value="United States">United States</option>
          <option value="Uruguay">Uruguay</option>
          <option value="Uzbekistan">Uzbekistan</option>
          <option value="Vanuatu">Vanuatu</option>
          <option value="Venezuela">Venezuela</option>
          <option value="Vietnam">Vietnam</option>
          <option value="Virgin Islands">Virgin Islands</option>
          <option value="Wallis and Futuna Islands">Wallis and Futuna Islands</option>
          <option value="Yemen">Yemen</option>
          <option value="Zambia">Zambia</option>
          <option value="Zimbabwe">Zimbabwe</option>
        </select><span id="InstructCountry" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset mktoHasWidth" style="width: 100%;"></div>
      <div class="mktoFieldWrap">
        <div class="mktoHtmlText mktoHasWidth" style="width: 100%;"></div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 100%;"></div>
      <div class="mktoFieldWrap mktoRequiredField forSelect___31IFo"><label for="UID_2_0_Company_Type__c_16710215453010.1632458123200078" id="LblUID_2_0_Company_Type__c" class="mktoLabel mktoHasWidth forSelect___31IFo" style="width: 100%;">
          <div class="mktoAsterix">*</div>Company Type:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 100%;"></div><select id="UID_2_0_Company_Type__c_16710215453010.1632458123200078" name="UID_2_0_Company_Type__c" aria-labelledby="LblUID_2_0_Company_Type__c InstructUID_2_0_Company_Type__c"
          class="mktoField mktoHasWidth mktoRequired undefined" aria-required="true" style="width: 100%;">
          <option value="">Select...</option>
          <option value="DMP/Data Partner">DMP/Data Partner</option>
          <option value="DSP">DSP</option>
          <option value="Publisher">Publisher</option>
          <option value="SSP/Exchange">SSP/Exchange</option>
        </select><span id="InstructUID_2_0_Company_Type__c" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoPlaceholder mktoPlaceholderUID_2_0_Consented_Emails__c"></div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoPlaceholder mktoPlaceholderUID_2_0_Consent_Self_Capture__c"></div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoPlaceholder mktoPlaceholderUID_2_0_Sites_Properties__c"></div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoPlaceholder mktoPlaceholderUID_2_0_Consented_Phones_Emails__c"></div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoPlaceholder mktoPlaceholderUID_2_0_Inventory_Scale__c"></div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoPlaceholder mktoPlaceholderUID_2_0_Consent_For_Advertising__c"></div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoPlaceholder mktoPlaceholderUID_2_0_Works_With_Identity_Partners__c"></div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoPlaceholder mktoPlaceholderUID_2_0_Identity_Partners__c"></div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoPlaceholder mktoPlaceholderUID_2_0_Uses_CMP__c"></div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 100%;"></div>
      <div class="mktoFieldWrap"><label for="Lead_Comments__c_16710215453010.1632458123200078" id="LblLead_Comments__c" class="mktoLabel mktoHasWidth forTextarea___1ueHj" style="width: 100%;">
          <div class="mktoAsterix">*</div><strong>Message:</strong>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 100%;"></div><textarea id="Lead_Comments__c_16710215453010.1632458123200078" name="Lead_Comments__c" rows="3" aria-labelledby="LblLead_Comments__c InstructLead_Comments__c"
          class="mktoField mktoHasWidth" maxlength="2000" style="width: 100%;"></textarea><span id="InstructLead_Comments__c" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 5px;">
      <div class="mktoOffset" style="width: 100%;"></div>
      <div class="mktoFieldWrap"><label for="optInConfirmed" id="LbloptInConfirmed" class="mktoLabel mktoHasWidth" style="width: 100%;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 100%;"></div>
        <div class="mktoLogicalField mktoCheckboxList mktoHasWidth" style="width: 100%;"><input name="optInConfirmed" id="mktoCheckbox_38683_0_16710215453010.1632458123200078" type="checkbox" value="yes"
            aria-labelledby="LbloptInConfirmed LblmktoCheckbox_38683_0 InstructoptInConfirmed" class="mktoField"><label for="mktoCheckbox_38683_0_16710215453010.1632458123200078" id="LblmktoCheckbox_38683_0">By checking here, you acknowledge our
            <a href="https://www.thetradedesk.com/us/website-privacy-policy" target="_blank">Privacy Policy</a> and agree to receive marketing communications about our products and services. You may opt out anytime.</label></div><span
          id="InstructoptInConfirmed" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
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Unified ID 2.0
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INDUSTRY INITIATIVES


UNIFIED ID 2.0

We’re proud to unite our partners around a better approach to identity for
advertisers, publishers, and consumers across the open internet.

Request Access
Overview


A NEW AND BETTER APPROACH TO IDENTITY FOR THE OPEN INTERNET

Relevant advertising enables content providers to produce the content we’ve all
come to enjoy, whether it’s mobile apps, streaming TV, or web experiences. This
value exchange has not always been well understood, communicated, or managed.

Decreasing reliance on the third-party cookie



We’re building on the work of leading industry partners and collaborating across
the ecosystem to develop an open source ID framework. Built from hashed and
encrypted email addresses, this ID will remain open and ubiquitous while
introducing significant upgrades to consumer privacy and transparency.



Decreasing reliance on the third-party cookie

We’re building on the work of leading industry partners and collaborating across
the ecosystem to develop an open source ID framework. Built from hashed and
encrypted email addresses, this ID will remain open and ubiquitous while
introducing significant upgrades to consumer privacy and transparency.





BUILT FOR A NEW ERA IN IDENTITY

OPEN SOURCE AND INTEROPERABLE

The ID framework will be open source and available for free for everyone.

SECURED TECHNOLOGY

Emails will be hashed and encrypted to prevent abuse. Regular rotation of
decryption keys will help enforce accountability measures.

INDEPENDENTLY GOVERNED

Participants will agree to a code of conduct as well as regular audits.

USER TRANSPARENCY AND PRIVACY CONTROLS

Consumers will be able to easily view and manage their preferences and opt out
at any time.



Partners


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News


GET THE LATEST ON IDENTITY

Read more about Unified ID 2.0 and efforts to develop a better approach to
identity for the open internet.

HOW UID 2.0 DELIVERED 'TREMENDOUS RESULTS' FOR YOUNG DTC COMPANY, MADE IN

Article•November 1, 2021

 * HOW NEW EU DATA LAWS WILL IMPACT MARKETERS
   
   Article•November 3, 2022

 * FUBOTV BOOSTS AD REVENUE THANKS, IN PART, TO UNIFIED ID 2.0
   
   Article•October 6, 2022

 * P&G JOINS OTHERS IN SUPPORTING UNIFIED ID 2.0 TO HELP IMPROVE THE CONSUMER AD
   EXPERIENCE
   
   Article•September 1, 2022

 * MEDIAMATH CHIEF PARTNERSHIPS OFFICER ON UID2 AND THE FUTURE OF INTERNET
   IDENTITY
   
   Article•August 25, 2022


Technical Documentation


READY TO ADOPT UNIFIED ID 2.0?

Review our technical documentation on GitHub to get started.

 * TECHNICAL OVERVIEW
   
   
   
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 * API DOCUMENTATION
   
   
   
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 * INTEGRATION GUIDES
   
   
   
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