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1. What is Branch?
in Using Branch
What is Branch?
If you care about driving app growth and adoption, improving user
experiences, or optimizing performance across paid and organic campaigns,
you’re in the right place. Branch handles all the complexity to make sure
your links always route your users to the right place. From deep linked
re-engagement ads …
2. Deep Linking
in Using Branch
Deep Linking Use Cases:
Direct deep linking users who have the app installed already to relevant
content. Deferred deep linking users who do not have the app installed to
relevant content immediately after the first install. Customized/branded
URLs Store custom data parameters in link data
3. Ads Attribution
in Using Branch
Ads Attribution Use Cases
Connect with every ad network for running app campaigns through
pre-configured integrations. Self-Attributing Networks Non-Self-Attributing
Networks Measure app install and re-engagement campaigns for both clicks
and views/impressions Track down-funnel events with real-time postbacks.
Long-term trends, broken down by platform, ad set …
4. Web to App
in Using Branch
Journeys Use Cases:
Leverage your website to drive new downloads. Direct/deferred deep link
users to relevant in-app content they were viewing on web. Personalized
banners and interstitials by targeting based on web-behavior. Visitor from
organic search Visitor from email campaign High-intent repeat visitor
Existing app user on website
5. Email to App
in Using Branch
Universal Email Use Cases
Deep Linking users to product pages in your app from marketing/promotional
emails. Drive app installs through email campaigns. App re-engagement
through deep links for transactional emails.
6. QR Codes
in Using Branch
QR Codes Use Cases
In-Store Signage, Posters, Flyers, etc. Purchase Materials (receipts, bags,
cups, etc.) Physical Mailers TV Ads Email Cross Device Engagement: Desktop
Web to App Auto-Login Referrals Promotions, Coupons, etc In-app Sharing
7. SMS
in Using Branch
SMS Use Cases
Programmatic Branch Link creation for sending through your SMS provider
Drive users from Desktop Web to app via SMS Re-engage current users on new
product launches, sales, etc. Attribute downstream app events to SMS
campaigns
8. Push Notifications
in Using Branch
Push Notifications Use Cases
Re-engage current users on new product launches, sales, etc. Attribute
downstream app events push notification
9. Universal Ads Overview
in Using Branch
Universal Ads Overview
With Universal Ads from Branch, you can finally optimize campaign
performance and track your full return on investment in one place, using
data from every channel and platform. Track the whole journey - See the
full value of your customers by unifying touchpoints across every platform
and channel. Uncover more conversions …
10. Journeys Overview
in Using Branch
Journeys Overview
Converting your mobile web visitors into native app users is one of the
most effective and efficient acquisition channels available, and Branch's
Journeys App Banners platform makes this easy with the following features:
Customizable presentation. Because design and dev resources can be scarce,
we have created a "what you …
11. Universal Email Overview
in Using Branch
Overview
Deep Linked Email allows you to automatically convert your email links into
multi-platform deep links that take users directly to content in the app on
mobile devices, while still maintaining the same web experience for desktop
and mobile users without the app. Using Branch you can have deeper insights
…
12. Data Feeds Overview
in Using Branch
Data Feeds Overview
Data Feeds is Branch’s premium suite of tools for exporting data. If you
want to export your Branch data programmatically or send your data to other
analytics services, Data Feeds can help. 📘Data Feeds is a premium
solutionData Feeds is a premium product, and can be purchased according …
13. iOS SDK
in Developers Hub
Basic Integration
Integrating the Branch iOS SDK is required for the following products:
Universal Ads Universal Email Journeys INTEGRATE THE BRANCH SDK
14. Android SDK
in Developers Hub
Basic Integration
Integrating the Branch Android SDK is required for the following products:
Universal Ads Universal Email Journeys INTEGRATE THE BRANCH SDK
15. SKAdNetwork Mobile Integration
in Using Branch
SKAdNetwork Mobile Integration
Using Branch to manage your Advertiser SKAdNetwork integration and display
SKAdNetwork data in Branch, requires updating the Branch dashboard and
updating your iOS app in one of two ways: OPTION 1 - Use the Branch SDK to
manage all calls to SKAdNetworkOPTION 2 - Integrate directly with
SKAdNetwork t...
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* Developers Hub 1,338
* FAQs 331
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BRANCH HELP
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Branch Help
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USER GUIDES
Practical, step-by-step instructions to get the most out of your Branch usage.
Get started
DEVELOPER DOCS
Implementation recipes to accelerate your mobile growth with Branch.
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FAQS
Common questions/answers for troubleshooting and use-case-specific instructions
to guide you on using and implementing Branch.
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BRANCH UNIVERSITY
Learn more about Branch products, how they work, and best practices through
on-demand training.
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PARTNERS
Integrated partners that help our links work seamlessly across channels and
platforms.
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FEATURED RESOURCES
GET STARTED
* Quick Start Guide
* What is Branch?
* Glossary
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DASHBOARD
* Configure Link Behaviors
* Deepviews
* Attribution Windows
View All
IOS 14 & SKADNETWORK
* SKAdNetwork Mobile Integration
* Ad Networks Supporting SKAdNetwork
View All
CREATE BRANCH LINKS
* Create a Deep Link
* Create Quick Links
* Create Ad Links
View All
JOURNEYS
* Create Journey Banner
* Manage Journeys
* Analytics
View All
UNIVERSAL ADS
* Universal Ads Partner Integration Guide
* Reporting
* Configuring Postbacks
View All
UNIVERSAL EMAIL
* Integration Guide
* Universal Email Partners
View All
SDKS
* Android
* iOS
* Web
View All
QUICK START ONBOARDING WIZARD
Get your personalized checklist to quickly start with Branch by answering a few
questions.
Create your features checklist Set up your app Save and share your checklist
link
Get Started
CAN'T FIND WHAT YOU'RE LOOKING FOR?
Contact Us
Send us a note and we'll get back to you as soon as we can.
Ask the Community
Find our developers and the Branch community on Stack Overflow.
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Branch provides the leading mobile linking platform, with solutions that unify
user experience and measurement across different devices, platforms, and
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