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How much is your personal data worth?


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HOW MUCH IS YOUR
PERSONAL DATA WORTH?

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DEMOGRAPHICS

How much is this information about you worth?

 * Age
   £
 * Gender
   £
 * Ethnicity
   £
 * Job
   £


FAMILY & HEALTH

What price would you put on these details about you?

 * Marital Status
   £
 * Health Condition
   £
 * Whether you have children
   £
 * The school your child goes to
   £


FINANCE & PROPERTY

How much do you value this personal data?

 * Where you live
   £
 * Your homeowner status
   £
 * Who you bank with
   £
 * Your credit rating
   £


ONLINE DATA

How much is this personal information worth to you?

 * Email Address
   £
 * Telephone
   £
 * Web Browsing History
   £
 * Current location
   £


YOU WOULD SELL ALL YOUR PERSONAL DATA FOR

£



But companies can buy all this information for

£0.45

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Brought to you by Totallymoney.com

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DEMOGRAPHICS

 * Age
   
   Expected Value
   
   £0
   
   Real Value
   
   £0.0700

 * Gender
   
   Expected Value
   
   £0
   
   Real Value
   
   £0.0003

 * Ethnicity
   
   Expected Value
   
   £0
   
   Real Value
   
   £0.0034

 * Job
   
   Expected Value
   
   £0
   
   Real Value
   
   £0.0500

Expected Value Real Price
Age
£0 £0.0003
Gender
£0 £0.0003
Ethnicity
£0 £0.0034
Job
£0 £0.0500


FAMILY & HEALTH

 * Marital status
   
   Expected Value
   
   £0
   
   Real Value
   
   £0.0700

 * Health Condition
   
   Expected Value
   
   £0
   
   Real Value
   
   £0.1769

 * Do you have any children?
   
   Expected Value
   
   £0
   
   Real Value
   
   £0.0237

 * School(s) that your child/children are enrolled at
   
   Expected Value
   
   £0
   
   Real Value
   
   £-

Expected Value Real Price
Marital status
£0 £0.0700
Health Condition
£0 £0.1769
Do you have any children?
£0 £0.0237
School(s) that your child/children are enrolled at
£0 £-


FINANCE AND PROPERTY

 * Where do you live?
   
   Expected Value
   
   £0
   
   Real Value
   
   £0.0003

 * Do you own a home?
   
   Expected Value
   
   £0
   
   Real Value
   
   £0.0712

 * Who do you bank with?
   
   Expected Value
   
   £0
   
   Real Value
   
   £-

 * Credit Rating
   
   Expected Value
   
   £0
   
   Real Value
   
   £-

Expected Value Real Price
Where do you live?
£0 £0.0003
Do you own a home?
£0 £0.0712
Who do you bank with?
£0 £-
Credit Rating
£0 £-


ONLINE INFORMATIONS

 * Email Address
   
   Expected Value
   
   £0
   
   Real Value
   
   £0.0540

 * Telephone
   
   Expected Value
   
   £0
   
   Real Value
   
   £0.0030

 * Web Browsing History
   
   Expected Value
   
   £0
   
   Real Value
   
   £0.0014

 * Actual Location
   
   Expected Value
   
   £0
   
   Real Value
   
   £0.0003

Expected Value Real Price
Email Address
£0 £0.0540
Telephone
£0 £0.0030
Web Browsing History
£0 £0.0014
Actual Location
£0 £0.0003

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TotallyMoney.com conducted research in June 2016 to identify the prices
third-party companies pay for data to utilise in marketing campaigns. 

This data was collated from the following sources:

http://www.ft.com/

http://www.telegraph.co.uk/technology/news/

http://www.mcafee.com/

http://www.costowl.com/

http://www.telegraph.co.uk/technology/mobile-phones/

https://next.ft.com/

http://ig.ft.com/

http://www.onepoll.com/