www.chili-publish.com Open in urlscan Pro
2a05:d014:275:cb00:7dff:602c:d0e7:9c4  Public Scan

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Effective URL: https://www.chili-publish.com/customer-brandmaster/?utm_campaign=Newsletter&utm_medium=email&_hsmi=221066696&_hsenc=p2ANqtz-_G...
Submission: On July 28 via api from US — Scanned from DE

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Text Content

 * Product
 * Solutions
 * Partners
 * Customers

 * Resources

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 * Product
    * Product
    * What's new
    * Pricing

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    * BY USE CASE
       * Creative Automation
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Request a demo


HOW BRANDMASTER EMPOWERS AGENCY CUSTOMERS TO CUSTOMIZE THEIR OWN MARKETING
MATERIAL

BrandMaster quickly became one of the most trusted names in marketing and brand
management platform, helping hundreds of brands to centralize and distribute
their content. But to validate that status and meet those expanding needs, this
marketing and brand management platform provider needed to provide its customers
with true self-service access. Luke Alexandre, Global Head of Sales & Partners,
confirms how this SPICY star gained newfound agility and a considerable branding
automation upgrade by incorporating smart templates from CHILI publish into its
dynamic platform.






THE STRUGGLE - DILUTED MARKETING BY A LACK OF ENFORCED BRANDING RULES

The company realized it needed to provide its clients with an enhanced online
solution that stopped a brand from spiraling out of control by handing the reins
back into the hands of the customer. Paul René Engejordet, Product Director at
BrandMaster, reveals. “We didn’t want our users to have to contend with limited
insight, while dealing with the muddled results of unenforced brand rules and
the circulation of wildly different materials.”


THE SOLUTION - POWERING UP THE BRAND MANAGEMENT PLATFORM WITH SMART TEMPLATES

Templatization proved to be the vital ingredient that was needed to help
BrandMaster create a digital marketing material creation platform where
customers could customize collateral while maintaining their own unique branding
guidelines.

“Our customers can finally take full control of their own branding material
creation process” says Luke Alexandre on the benefits of working with CHILI
publish.


THE BENEFITS - THE POWER OF BRANDING, RESTORED

The collaboration has helped facilitate a significant uptake in marketing
materials created. Not to mention it reduces design time on both the agency and
the brand side. For BrandMaster, utilizing Smart Templates has enabled it to
tailor and subsequently scale its solution, amounting in 100 new clients who
have embraced the dynamic potential of the BrandMaster Template Studio, powered
by CHILI publisher.

“Customers tell us every day how much they enjoy the user-friendly experience
and the additional value this tool brings to their business. They feel empowered
to manage and activate their brand in an efficient and innovative way.”
concludes Paul.



BRANDMASTER'S TEMPLATE STUDIO

The self-service approach to keeping the design on-brand. Powerful and intuitive
template technology is giving marketers the tools to design collateral that’s a
credit to their brand. It creates a framework from which responsibility can be
localized without compromising quality and brand consistency, making it easier
to meet deadlines and control budgets. It’s what people need to stay on-brand
and in control.

HOW DOES BRANDMASTER SERVE OVER 350 CUSTOMERS EFFORTLESSLY?

Download the full story to discover how they centralized marketing efforts,
enforcing brand control everywhere.

Download now


COMPANY PROFILE

BrandMaster is a leading international name in brand management and marketing
material creation tools, with offices across the world. Their Brand HUB
application uses Template Studio with Smart Templates within CHILI publisher to
deliver brand management excellence to some of the biggest and most recognized
brands in the world, such as automobile and motorcycle manufacturer, BMW.

RELATED LINKS

 * www.brandmaster.com/

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Omnichannel,

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E-commerce,

Variable data,

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