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©2024 by EAB. All Rights Reserved. 1 eab.com
Privacy Policy
Last Updated: July 17, 2024
1. EAB and Our Commitment to Your Privacy.
Who Is EAB? EAB Global, Inc. (together with its subsidiaries and its affiliates,
including Cappex.com, LLC d/b/a Appily,
“EAB”, “us,” “we,” and “our”) drives transformative change through data-driven
insights in five major areas: enrollment;
student success; data & analytics; institutional strategy; and talent. We
partner with education leaders, practitioners,
and staff to accelerate progress and drive results in the most pressing and
complex issues facing colleges, universities,
community colleges, K-12 school districts, independent schools, and graduate
programs in the country. We also partner
with over 600 organizations to offer solutions including best practice DEI
research, culture assessment and engagement,
scalable learning programs, and early-career talent sourcing.
EAB’s Commitment to Privacy. EAB is deeply committed to maintaining the privacy
and security of personal
information we collect, or which is provided to us directly by our clients. We
value your trust in sharing your personal
information with us and are dedicated to protecting your privacy, as further
described in this Privacy Policy.
Updates to this Privacy Policy. From time to time, this Privacy Policy may be
updated to reflect changes to our
products and services, the way we operate, or to meet new legal and regulatory
requirements. You will find the latest
version of this Privacy Policy at https://eab.com/privacy-policy.
2. Scope of this Privacy Policy. This Privacy Policy governs the information
collected through EAB.com, Seramount.com
and all services we provide directly to you, including the EAB Research Forums
services and Seramount services. It
applies to personal information that can be associated with an identified or
identifiable person. This Privacy Policy does
not relate to anonymized, aggregated, or de-identified data. Whether you are
accessing one or more of our public
websites, exploring employment opportunities through our job portal,
participating in a research membership forum, or
using one of our products via a software application, this Privacy Policy
governs our use of personal information for all
our products and services that we provide directly to you. When we collect
personal information directly from you in
connection with our interactions with you, we are a data controller.
The following privacy notices provide additional information about certain of
EAB’s services:
• Appily College Search and Tours
• Appily Match/Concourse
• Forage
If you are an employee, student, prospective student, or other end user of our
client, and we are collecting your personal
information in connection with the products and services we provide to our
clients, we are a data processor. In this case,
our use of your personal information is governed by the privacy policy of the
institution or organization from which we
have received, or on whose behalf we collected or use, your personal information
(collectively, “your organization”). Our
Privacy Policy does not supersede the terms of any agreements between us and
your organization, nor does it affect the
terms of any agreements between you and your organization, including any prior
consent you have provided concerning
the use and distribution of your personal information.
3. Personal Information That We Collect. The type of personal information we
collect about you depends upon your
relationship with us. The other sections in our Privacy Policy apply to all our
activities.
• Website Visitors and EAB Research Forums Members. EAB maintains websites that
are generally accessible
by the public. Our websites provide general information about our company and
its products and services. Our
websites also may contain information concerning employment opportunities and
provide the opportunity for
individuals to submit applications for open roles. We may do this directly or
through third party vendors.



©2024 by EAB. All Rights Reserved. 2 eab.com
You can generally visit our websites without having to register or otherwise
identify yourself. You may need to log
in to make use of all the functionalities and be able to communicate with us or
other EAB clients. For example, our
website allows our clients’ registered users that subscribe to our research
forums to access reports and other data.
Our research forums may also provide additional functionality that registered
users can access through our website.
We collect personal information in the following manner:
– Directly from you: We collect certain personal information directly from you,
including your name, email
address, organization and role, and account credentials when you register on one
or more of our websites. You
also may provide personal information to us in connection with your use of the
user forums, for example if you
attend sessions or events, or if you link your LinkedIn or Twitter account with
your account, or through the
automated virtual assistant and live chat features on our websites.
– Indirectly from you: We collect information about your online activities on
websites and connected devices over
time and across third-party websites, devices, apps and other online features
and services for analytics purposes
(including the pages you visit and how you access and use our services using
cookies and third-party analytics
tools (e.g., log files, event data, GPS data, clear gifs and scripts)). This
information includes information about
the device(s) you use to access the service including unique device identifiers,
IP address, operating system,
browser, internet service provider, referring/exit pages, clickstream data and
cookies. Depending on your device
settings, we may also collect information about your geographical location. We
may use third-party analytics
services, such as Google Analytics and Adobe Analytics to collect this
information. The information we obtain
may be disclosed to or collected directly by these providers and other relevant
third parties who use the
information, for example, to evaluate use of EAB’s service or help administer
EAB’s services. To learn more about
Google Analytics, please visit
https://www.google.com/policies/privacy/partners/. To learn more about Adobe
Analytics, please visit https://www.adobe.com/privacy.html.Learn more about our
use of cookies, plugins,
analytics or similar tools in our Cookie Notice.
– Sensitive Information. We may obtain information relating to your gender or
gender identity, and information
relating to your health, such as any disabilities, where we are permitted to do
so by law or where you give your
consent, as required by applicable law.
– Third Party Integrations, Links and Features. You may connect third party
integrations to your EAB
account(s) (e.g., Google SSO), which may ask for certain permissions to send
information to your account. EAB’s
use and transfer of information received from Google APIs will adhere to the
Google API Services User Data Policy.
These third parties operate independently from us. The privacy practices of the
relevant third parties, including
details on the information they may collect about you, are subject to the
privacy statements of these parties,
which we suggest you review. To the extent any linked online service or
third-party feature is not owned or
controlled by EAB, we are not responsible for these third parties’ information
practices.
• End User of an Organization That Uses Our Products. Your organization decides
how your personal information
is used. We provide nearly all our products and services to end users of an
organization as a “data processor” on
behalf of our clients (e.g., colleges, universities, school districts,
corporations, and nonprofits). This means that the
main responsibility for data privacy compliance lies with your organization as a
“data controller.” It also means that
your organization’s privacy policy governs the use of your personal information
(rather than ours). Your organization
determines what information we collect through our products and services and how
it is used, and we process your
information according to your organization’s explicit instructions .
The following section is primarily for informational purposes and describes how
your information is generally
collected when we provide products and services to you on behalf of a client.
How your personal information is used
depends on your organization, so you should read your organization’s privacy
policy carefully.
We collect personal information in the following manner:
– Received directly from your organization: Depending on the products or
services that EAB provides to your
organization, we may collect the following types of identifiable information:
• Your name, email address, student ID, account credentials, course enrollment
data, grades, and directory
information.
• Application, enrollment and financial aid information.
• Other information directly from your organization or other third parties
related to your enrollment or
employment, or application status at your or other organizations, or related to
your success at your
organization.
– Received directly from you: Depending on the EAB products and services you use
or your organization uses,
we may collect the following types of identifiable information:










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