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Solutions
We offer a diverse range of products and services designed for a swift and
straightforward understanding of your audience. Gain insights with speed and
simplicity.
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& insights How-to resources Learnings from our experts Client success stories
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EXPLORE AND RESEARCH

Robust research, for every budget and timeline

Market-leading research for data you can trust. According to Pew Research,
YouGov consistently outperformed competitors on accuracy. We make it easy for
you to generate the insights you need, fast. Leverage 15+ years of living
consumer intelligence in 55+ markets for a deeper understanding of consumers,
brands, industries and more.

Start your research now
Survey building platform


SELF-SERVE

Panel-powered survey builder

From
£
120
Build a survey

 * 24/7 survey builder

 * General population and granular audiences

 * 2 million+ profiling variables

 * Rapid results from 1 hour

 * Prices start from £0.80p/$1.50 per survey complete

 * Available in: GB, US

 * Cannot be quoted or published in the media as a YouGov survey

 * Cannot be used for surveys about political issues or sensitive personal data

   


Research support


SERVICED

Fast-turnaround Omnibus and targeted Field & Tab

From
£
360
Get in touch

 * Results from next day

 * Nationally representative samples and targeted audiences 

 * Sub-group analysis

 * Data available in YouGov Crunch

 * View results live as they come in

 * Global capabilities

 * Researcher moderation and support

 * Can be quoted and published in the media as a YouGov survey

 * Can be used for surveys about political issues or sensitive personal data

   


End-to-end support


CUSTOM RESEARCH

Unique and tailored solutions

Custom
Speak to sales

 * Bespoke results dependent on project 

 * Nationally representative samples and targeted audiences 

 * Sub-group analysis 

 * Data available in YouGov Crunch 

 * Data available in any bespoke output 

 * Global capabilities

 * Full end-to-end support with research experts 

 * Sample framing, questionnaires, analysis and more 

 * Can be quoted and published in the media as a YouGov survey

 * Can be used for surveys about political issues or sensitive personal data

   


FAST SURVEYS AND POLLS

Build fast surveys and polls with expert support, or create your own and get
results in hours using our rapid, easy-to-use self-service platform in the US
and GB.

Gain a deep understanding of the consumer landscape by submitting your survey
questions to our nationally representative Omnibus surveys in 70+ markets,
supported by our research team. Perfect for PR soundbites, thought leadership
and securing media exposure.

Panel-powered, trustworthy insights from your target audience.

Start your research now


IN-DEPTH, CUSTOM RESEARCH

Get the gold standard in consumer, market and competitive intelligence with our
Custom Research solutions. Our specialists analyze your requirements, using the
smartest technology and research methods to uncover the data you need to boost
your brand.

Access market-leading technology, receive end-to-end support from sector
experts, and re-contact respondents at any point to gain deeper insight into
your audience.

Speak to our experts


AD, CREATIVE AND PRODUCT CONCEPT TESTING

Get ahead of the game: understand exactly how audiences will respond to your
campaigns before you launch. Test everything: from concepts and price models to
ad, creative and campaign messaging.

Empower your decision-making with intelligence to inform strategy, enable
successful launches and maximise ROI.

Contact us


EXPLORE OUR RESEARCH SOLUTIONS


CUSTOM RESEARCH

100% bespoke market research intelligence, with full end-to-end support.




SURVEYS: SERVICED

Quick-turnaround, researcher-serviced Omnibus and targeted Field & Tab research.




SURVEYS: SELF-SERVE

24/7 survey-building research platform with exceptional speed.

Success stories


WHY YOUGOV?

Take a note from businesses who are research savvy. Go on... you’re in good
company.

“With YouGov’s rapid pre-test capabilities we are able to gain a valuable
understanding of consumer sentiment so we can make data-informed, strategic
marketing decisions before the ad launches on TV.”

Clare White, Head of Marketing Communications 

Read the case study






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ABOUT YOUGOV

At the heart of our company is a global online community, where millions of
people and thousands of political, cultural and commercial organisations engage
in a continuous conversation about their beliefs, behaviours and brands.




COMPANY

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GLOBAL SITES

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 * United States
   

At the heart of our company is a global online community, where millions of
people and thousands of political, cultural and commercial organisations engage
in a continuous conversation about their beliefs, behaviours and brands.

COMPANY
 * Join Panel
 * Panelist support
 * About Us
 * Contact Us
 * Careers
 * Investor relations
 * Press Office
 * Archive
   

GLOBAL SITES
 * Australia
 * France
 * Germany
 * Italy
 * Singapore
 * Spain
 * United Kingdom
 * United States
   

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HOW WOULD YOU LIKE TO RUN YOUR SURVEY?

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BUILD MY OWN SURVEY NOW

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 * Representative and targeted samples
 * Can't contain political or sensitive questions
 * Can't be published or quoted in the media
 * Available in GB & US
   

Learn more
Serviced research


WORK WITH A YOUGOV RESEARCHER

Get in touch
 * Work with YouGov researchers on sample and survey design
 * Representative and targeted samples
 * Best for surveys that are long, complex, or containing political or sensitive
   questions
 * Can be published or quoted in the media
 * Available globally
   

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