www.here.com Open in urlscan Pro
2600:9000:2127:2e00:3:d62:4580:93a1  Public Scan

Form analysis
4 forms found in the DOM

POST /site-search

<form class="here-navigation-v3-search" data-drupal-selector="here-navigation-v3-search" novalidate="novalidate" data-profile="herecomcorporate" data-section="search" action="/site-search" method="post" id="here-navigation-v3-search"
  accept-charset="UTF-8">
  <div class="js-form-item form-item js-form-type-textfield form-item-text js-form-item-text">
    <label for="edit-text" class="js-form-required form-required">Search</label>
    <input class="navigation-v3-search__form-input v-navigation-search__form-input form-text required" autocomplete="off" data-drupal-selector="edit-text" type="text" id="edit-text" name="text" value="" size="60" maxlength="128" placeholder="Search"
      required="required" aria-required="true">
  </div>
  <input autocomplete="off" data-drupal-selector="form-hzntc3p6zvj2aswdodccgeiouobtooc5kz0-u9zoyg" type="hidden" name="form_build_id" value="form-HZnTC3p6zvj2aswDoDcCgEiOuOBTOoc5kZ0__U9zoyg">
  <input data-drupal-selector="edit-here-navigation-v3-search" type="hidden" name="form_id" value="here_navigation_v3_search">
  <div data-drupal-selector="edit-actions" class="form-actions js-form-wrapper form-wrapper" id="edit-actions"><input data-drupal-selector="edit-submit" type="submit" id="edit-submit" name="op" value="Search"
      class="button js-form-submit form-submit">
  </div>
</form>

<form id="2088_inline_1" class="mtoForm-inline ready mktoForm mktoHasWidth mktoLayoutAbove" novalidate="novalidate" style="font-family: &quot;PT Sans&quot;; font-size: 14px; color: rgb(51, 51, 51); width: 364px;">
  <style type="text/css">
    .mktoForm .mktoButtonWrap.mktoGlow .mktoButton {
      color: #fff;
      background: #fff;
      border: 1px solid #F9B872;
      padding: 0.4em 1em;
      font-size: 1em;
      box-shadow: 0px 0px 10px 2px #FDEEA6;
      background-color: #F49F6C;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#F49F6C), to(#EC802F));
      background-image: -webkit-linear-gradient(top, #F49F6C, #EC802F);
      background-image: -moz-linear-gradient(top, #F49F6C, #EC802F);
      background-image: linear-gradient(to bottom, #F49F6C, #EC802F);
    }

    .mktoForm .mktoButtonWrap.mktoGlow .mktoButton:hover {
      border: 1px solid #db6700;
    }

    .mktoForm .mktoButtonWrap.mktoGlow .mktoButton:focus {
      outline: none;
      border: 1px solid #db6700;
    }

    .mktoForm .mktoButtonWrap.mktoGlow .mktoButton:active {
      box-shadow: 0px 0px 10px 2px #afd5f7;
      background-color: #EC802F;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#EC802F), to(#F49F6C));
      background-image: -webkit-linear-gradient(top, #EC802F, #F49F6C);
      background-image: -moz-linear-gradient(top, #EC802F, #F49F6C);
      background-image: linear-gradient(to bottom, #EC802F, #F49F6C);
    }
  </style>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email_0_3" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 420px;">
          <div class="mktoAsterix">*</div>Email Address:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email_0_3" name="Email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email" class="mktoField mktoEmailField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 420px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Country_1_4" id="LblCountry" class="mktoLabel mktoHasWidth" style="width: 420px;">
          <div class="mktoAsterix">*</div>Country/Territory:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><select id="Country_1_4" name="Country" aria-labelledby="LblCountry InstructCountry" class="mktoField mktoHasWidth mktoRequired" aria-required="true" style="width: 420px;">
          <option value="">Select...</option>
          <option value="Afghanistan">Afghanistan</option>
          <option value="Aland Islands">Aland Islands</option>
          <option value="Albania">Albania</option>
          <option value="Algeria">Algeria</option>
          <option value="American Samoa">American Samoa</option>
          <option value="Andorra">Andorra</option>
          <option value="Angola">Angola</option>
          <option value="Anguilla">Anguilla</option>
          <option value="Antarctica">Antarctica</option>
          <option value="Antigua and Barbuda">Antigua and Barbuda</option>
          <option value="Argentina">Argentina</option>
          <option value="Armenia">Armenia</option>
          <option value="Aruba">Aruba</option>
          <option value="Australia">Australia</option>
          <option value="Austria">Austria</option>
          <option value="Azerbaijan">Azerbaijan</option>
          <option value="Bahamas">Bahamas</option>
          <option value="Bahrain">Bahrain</option>
          <option value="Bangladesh">Bangladesh</option>
          <option value="Barbados">Barbados</option>
          <option value="Belarus">Belarus</option>
          <option value="Belgium">Belgium</option>
          <option value="Belize">Belize</option>
          <option value="Benin">Benin</option>
          <option value="Bermuda">Bermuda</option>
          <option value="Bhutan">Bhutan</option>
          <option value="Bolivia, Plurinational State of">Bolivia, Plurinational State of</option>
          <option value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius and Saba</option>
          <option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option>
          <option value="Botswana">Botswana</option>
          <option value="Bouvet Island">Bouvet Island</option>
          <option value="Brazil">Brazil</option>
          <option value="British Antarctic Territory">British Antarctic Territory</option>
          <option value="British Indian Ocean Territory">British Indian Ocean Territory</option>
          <option value="Brunei Darussalam">Brunei Darussalam</option>
          <option value="Bulgaria">Bulgaria</option>
          <option value="Burkina Faso">Burkina Faso</option>
          <option value="Burundi">Burundi</option>
          <option value="Byelorussian SSR">Byelorussian SSR</option>
          <option value="Cambodia">Cambodia</option>
          <option value="Cameroon">Cameroon</option>
          <option value="Canada">Canada</option>
          <option value="Canton and Enderbury Islands">Canton and Enderbury Islands</option>
          <option value="Cape Verde">Cape Verde</option>
          <option value="Cayman Islands">Cayman Islands</option>
          <option value="Central African Republic">Central African Republic</option>
          <option value="Chad">Chad</option>
          <option value="Chile">Chile</option>
          <option value="China">China</option>
          <option value="Christmas Island">Christmas Island</option>
          <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option>
          <option value="Colombia">Colombia</option>
          <option value="Comoros">Comoros</option>
          <option value="Congo">Congo</option>
          <option value="Congo, the Democratic Republic of the">Congo, the Democratic Republic of the</option>
          <option value="Cook Islands">Cook Islands</option>
          <option value="Costa Rica">Costa Rica</option>
          <option value="Cote d'Ivoire">Cote d'Ivoire</option>
          <option value="Croatia">Croatia</option>
          <option value="Cuba">Cuba</option>
          <option value="Curaçao">Curaçao</option>
          <option value="Cyprus">Cyprus</option>
          <option value="Czech Republic">Czech Republic</option>
          <option value="Dahomey">Dahomey</option>
          <option value="Denmark">Denmark</option>
          <option value="Djibouti">Djibouti</option>
          <option value="Dominica">Dominica</option>
          <option value="Dominican Republic">Dominican Republic</option>
          <option value="Dronning Maud Land">Dronning Maud Land</option>
          <option value="East Timor">East Timor</option>
          <option value="Ecuador">Ecuador</option>
          <option value="Egypt">Egypt</option>
          <option value="El Salvador">El Salvador</option>
          <option value="Equatorial Guinea">Equatorial Guinea</option>
          <option value="Eritrea">Eritrea</option>
          <option value="Estonia">Estonia</option>
          <option value="Eswatini">Eswatini</option>
          <option value="Ethiopia">Ethiopia</option>
          <option value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas)</option>
          <option value="Faroe Islands">Faroe Islands</option>
          <option value="Fiji">Fiji</option>
          <option value="Finland">Finland</option>
          <option value="France">France</option>
          <option value="French Guiana">French Guiana</option>
          <option value="French Polynesia">French Polynesia</option>
          <option value="French Southern and Antarctic Territories">French Southern and Antarctic Territories</option>
          <option value="French Southern Territories">French Southern Territories</option>
          <option value="Gabon">Gabon</option>
          <option value="Gambia">Gambia</option>
          <option value="Gaza Strip">Gaza Strip</option>
          <option value="Georgia">Georgia</option>
          <option value="Germany">Germany</option>
          <option value="Ghana">Ghana</option>
          <option value="Gibraltar">Gibraltar</option>
          <option value="Greece">Greece</option>
          <option value="Greenland">Greenland</option>
          <option value="Grenada">Grenada</option>
          <option value="Guadeloupe">Guadeloupe</option>
          <option value="Guam">Guam</option>
          <option value="Guatemala">Guatemala</option>
          <option value="Guernsey">Guernsey</option>
          <option value="Guinea">Guinea</option>
          <option value="Guinea-Bissau">Guinea-Bissau</option>
          <option value="Guyana">Guyana</option>
          <option value="Haiti">Haiti</option>
          <option value="Heard Island and McDonald Islands">Heard Island and McDonald Islands</option>
          <option value="Holy See (Vatican City State)">Holy See (Vatican City State)</option>
          <option value="Honduras">Honduras</option>
          <option value="Hong Kong">Hong Kong</option>
          <option value="Hungary">Hungary</option>
          <option value="Iceland">Iceland</option>
          <option value="India">India</option>
          <option value="Indonesia">Indonesia</option>
          <option value="Iran, Islamic Republic of">Iran, Islamic Republic of</option>
          <option value="Iraq">Iraq</option>
          <option value="Ireland">Ireland</option>
          <option value="Isle of Man">Isle of Man</option>
          <option value="Israel">Israel</option>
          <option value="Italy">Italy</option>
          <option value="Jamaica">Jamaica</option>
          <option value="Japan">Japan</option>
          <option value="Jersey">Jersey</option>
          <option value="Johnston Island">Johnston Island</option>
          <option value="Jordan">Jordan</option>
          <option value="Kazakhstan">Kazakhstan</option>
          <option value="Kenya">Kenya</option>
          <option value="Kiribati">Kiribati</option>
          <option value="Korea, Democratic People's Republic of">Korea, Democratic People's Republic of</option>
          <option value="Korea, Republic of">Korea, Republic of</option>
          <option value="Kosovo">Kosovo</option>
          <option value="Kuwait">Kuwait</option>
          <option value="Kyrgyzstan">Kyrgyzstan</option>
          <option value="Lao People's Democratic Republic">Lao People's Democratic Republic</option>
          <option value="Latvia">Latvia</option>
          <option value="Lebanon">Lebanon</option>
          <option value="Lesotho">Lesotho</option>
          <option value="Liberia">Liberia</option>
          <option value="Libya">Libya</option>
          <option value="Liechtenstein">Liechtenstein</option>
          <option value="Lithuania">Lithuania</option>
          <option value="Luxembourg">Luxembourg</option>
          <option value="Macao">Macao</option>
          <option value="Macedonia, the former Yugoslav Republic of">Macedonia, the former Yugoslav Republic of</option>
          <option value="Madagascar">Madagascar</option>
          <option value="Malawi">Malawi</option>
          <option value="Malaysia">Malaysia</option>
          <option value="Maldives">Maldives</option>
          <option value="Mali">Mali</option>
          <option value="Malta">Malta</option>
          <option value="Marshall Islands">Marshall Islands</option>
          <option value="Martinique">Martinique</option>
          <option value="Mauritania">Mauritania</option>
          <option value="Mauritius">Mauritius</option>
          <option value="Mayotte">Mayotte</option>
          <option value="Mexico">Mexico</option>
          <option value="Micronesia, Federated States of">Micronesia, Federated States of</option>
          <option value="Midway Islands">Midway Islands</option>
          <option value="Moldova, Republic of">Moldova, Republic of</option>
          <option value="Monaco">Monaco</option>
          <option value="Mongolia">Mongolia</option>
          <option value="Montenegro">Montenegro</option>
          <option value="Montserrat">Montserrat</option>
          <option value="Morocco">Morocco</option>
          <option value="Mozambique">Mozambique</option>
          <option value="Myanmar">Myanmar</option>
          <option value="Namibia">Namibia</option>
          <option value="Nauru">Nauru</option>
          <option value="Nepal">Nepal</option>
          <option value="Netherlands">Netherlands</option>
          <option value="Netherlands Antilles">Netherlands Antilles</option>
          <option value="New Caledonia">New Caledonia</option>
          <option value="New Hebrides">New Hebrides</option>
          <option value="New Zealand">New Zealand</option>
          <option value="Nicaragua">Nicaragua</option>
          <option value="Niger">Niger</option>
          <option value="Nigeria">Nigeria</option>
          <option value="Niue">Niue</option>
          <option value="Norfolk Island">Norfolk Island</option>
          <option value="Northern Mariana Islands">Northern Mariana Islands</option>
          <option value="Norway">Norway</option>
          <option value="Oman">Oman</option>
          <option value="Pacific Islands (Trust Territory)">Pacific Islands (Trust Territory)</option>
          <option value="Pakistan">Pakistan</option>
          <option value="Palau">Palau</option>
          <option value="Palestine">Palestine</option>
          <option value="Panama">Panama</option>
          <option value="Panama Canal Zone">Panama Canal Zone</option>
          <option value="Papua New Guinea">Papua New Guinea</option>
          <option value="Paraguay">Paraguay</option>
          <option value="Peru">Peru</option>
          <option value="Philippines">Philippines</option>
          <option value="Pitcairn">Pitcairn</option>
          <option value="Poland">Poland</option>
          <option value="Portugal">Portugal</option>
          <option value="Puerto Rico">Puerto Rico</option>
          <option value="Qatar">Qatar</option>
          <option value="Reunion">Reunion</option>
          <option value="Romania">Romania</option>
          <option value="Russian Federation">Russian Federation</option>
          <option value="Rwanda">Rwanda</option>
          <option value="Saint Barthélemy">Saint Barthélemy</option>
          <option value="Saint Helena, Ascension and Tristan da Cunha">Saint Helena, Ascension and Tristan da Cunha</option>
          <option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
          <option value="Saint Lucia">Saint Lucia</option>
          <option value="Saint Martin (French part)">Saint Martin (French part)</option>
          <option value="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option>
          <option value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option>
          <option value="Samoa">Samoa</option>
          <option value="San Marino">San Marino</option>
          <option value="Sao Tome and Principe">Sao Tome and Principe</option>
          <option value="Saudi Arabia">Saudi Arabia</option>
          <option value="Senegal">Senegal</option>
          <option value="Serbia">Serbia</option>
          <option value="Serbia and Montenegro">Serbia and Montenegro</option>
          <option value="Seychelles">Seychelles</option>
          <option value="Sierra Leone">Sierra Leone</option>
          <option value="Singapore">Singapore</option>
          <option value="Sint Maarten, Dutch part">Sint Maarten, Dutch part</option>
          <option value="Slovakia">Slovakia</option>
          <option value="Slovenia">Slovenia</option>
          <option value="Solomon Islands">Solomon Islands</option>
          <option value="Somalia">Somalia</option>
          <option value="South Africa">South Africa</option>
          <option value="South Georgia and the South Sandwich Islands">South Georgia and the South Sandwich Islands</option>
          <option value="South Sudan">South Sudan</option>
          <option value="Southern Rhodesia">Southern Rhodesia</option>
          <option value="Sovereign Base Areas of Akrotiri and Dhekelia">Sovereign Base Areas of Akrotiri and Dhekelia</option>
          <option value="Spain">Spain</option>
          <option value="Sri Lanka">Sri Lanka</option>
          <option value="Sudan">Sudan</option>
          <option value="Suriname">Suriname</option>
          <option value="Svalbard and Jan Mayen">Svalbard and Jan Mayen</option>
          <option value="Sweden">Sweden</option>
          <option value="Switzerland">Switzerland</option>
          <option value="Syrian Arab Republic">Syrian Arab Republic</option>
          <option value="Taiwan, Province of China">Taiwan, Province of China</option>
          <option value="Tajikistan">Tajikistan</option>
          <option value="Tanzania, United Republic of">Tanzania, United Republic of</option>
          <option value="Thailand">Thailand</option>
          <option value="Timor-Leste">Timor-Leste</option>
          <option value="Togo">Togo</option>
          <option value="Tokelau">Tokelau</option>
          <option value="Tonga">Tonga</option>
          <option value="Trinidad and Tobago">Trinidad and Tobago</option>
          <option value="Tunisia">Tunisia</option>
          <option value="Turkey">Turkey</option>
          <option value="Turkish-Cypriot Administered Area">Turkish-Cypriot Administered Area</option>
          <option value="Turkmenistan">Turkmenistan</option>
          <option value="Turks and Caicos Islands">Turks and Caicos Islands</option>
          <option value="Tuvalu">Tuvalu</option>
          <option value="Uganda">Uganda</option>
          <option value="Ukraine">Ukraine</option>
          <option value="United Arab Emirates">United Arab Emirates</option>
          <option value="United Kingdom">United Kingdom</option>
          <option value="United States">United States</option>
          <option value="United States Minor Outlying Islands">United States Minor Outlying Islands</option>
          <option value="United States Miscellaneous Pacific Islands">United States Miscellaneous Pacific Islands</option>
          <option value="Upper Volta">Upper Volta</option>
          <option value="Uruguay">Uruguay</option>
          <option value="Uzbekistan">Uzbekistan</option>
          <option value="Vanuatu">Vanuatu</option>
          <option value="Venezuela, Bolivarian Republic of">Venezuela, Bolivarian Republic of</option>
          <option value="Viet-Nam, Democratic Republic of">Viet-Nam, Democratic Republic of</option>
          <option value="Vietnam">Vietnam</option>
          <option value="Virgin Islands (U.S.)">Virgin Islands (U.S.)</option>
          <option value="Virgin Islands, British">Virgin Islands, British</option>
          <option value="Wake Island">Wake Island</option>
          <option value="Wallis and Futuna">Wallis and Futuna</option>
          <option value="West Bank">West Bank</option>
          <option value="Western Sahara">Western Sahara</option>
          <option value="Yemen">Yemen</option>
          <option value="Yemen, Democratic">Yemen, Democratic</option>
          <option value="Zaire">Zaire</option>
          <option value="Zambia">Zambia</option>
          <option value="Zimbabwe">Zimbabwe</option>
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        <div class="mktoClear"></div>
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      <div class="mktoClear"></div>
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    <div class="mktoClear"></div>
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  <div class="mktoFormRow">
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      <div class="mktoFieldWrap">
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              style="box-sizing: border-box; line-height: 1.2; color: #6a6d74; font-family: 'Fira Sans', Helvetica, Arial, sans-serif; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;">*Required&nbsp;</span>
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              style="box-sizing: border-box; line-height: 1.2; color: #6a6d74; font-family: 'Fira Sans', Helvetica, Arial, sans-serif; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;">We
              will use your information according to our&nbsp;</span><span
              style="box-sizing: border-box; line-height: 1.2; color: #6a6d74; font-family: 'Fira Sans', Helvetica, Arial, sans-serif; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;"><span
                style="box-sizing: border-box; line-height: 1.2; color: #00afaa;"><a href="https://legal.here.com/privacy/policy/gb/" target="_blank" style="box-sizing: border-box; color: #00afaa; text-decoration: none;">privacy policy</a>.</span></span>
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How to win back public trust in automated driving
Automated Driving 6 min read 16 November 2023



HOW TO WIN BACK PUBLIC TRUST IN AUTOMATED DRIVING




CRASHES, CAUTION AND CONFUSION: A BIG PROBLEM FOR AUTOMAKERS LOOKING TO MOVE UP
THE SAE LEVELS OF DRIVING AUTOMATION IS LACK OF PUBLIC TRUST. CAN THIS
PERCEPTION CHANGE?

The public's trust in automated vehicles (AVs) has declined for the second year
in a row, according to a study by marketing firm J.D. Power and the
Massachusetts Institute of Technology (MIT). The reason? A mixture of confusion
about whether certain vehicles are self-driving or not, and robotaxi crashes
that make people believe they are unsafe.

The 2023 Mobility Confidence Index Study puts consumer confidence in AVs at 37
(on a 100-point scale), which represents a decline of two points from last year
when confidence was at 39 out of 100. And before that, in 2021, consumer
confidence was at 42 out of 100.

Nevertheless, the industry is moving ahead. A lot of consumers already enjoy
autonomous features in their cars in the form of ADAS (Advanced Driver
Assistance Systems) whether they think of them this way or not. Several high-end
car manufacturers have launched L2+ or L3 vehicles, showing that consumer cars
are progressively moving up the levels in some regions.

How can technology help? Huib Kalb Senior Industry Solutions Manager -
Automotive at HERE, told HERE360 that public skepticism is not a new phenomenon.
On the other hand, when the original equipment manufacturers (OEMs) deploy ADAS
features, this helps drivers get used to autonomous features gradually.

“This is the evolutionary path the OEMs are taking toward automation, as opposed
to the revolutionary approach favored by some tech companies," he said. “ADAS
features such as automated cruise control have been around for a while now."

Rather than jumping in at the deep end immediately with full self-driving,
consumers can slowly start to trust that it is safe when the vehicle takes over
certain functions.



The new BMW 7 Series has recently received clearance allowing for hands-free
driving up to 60 km/hr on highways in Germany.

 


THE MAP AS A SENSOR

Of course, it is not just familiarity with these systems that matters to
consumers — they need to know that the car can be trusted to make decisions that
keep them safe.

Autonomous vehicles typically use a combination of cameras and sensors to help
the car “see" where it is on the road. However, there are times when this is not
enough to ensure safety on its own.

“Cameras can usually see lane markings on a road, so the vehicle can understand
where it needs to be," Kalb said. “But in conditions such as snow or heavy rain,
or when the lane markings have been poorly maintained, it is useful if the car
can also depend on a map to understand its position."

Whereas cameras have a line of sight which is around 300m under typical
operating conditions, another advantage of maps is that they can inform the
vehicle about situations and obstacles beyond this line of sight. 

For example, Kalb said, if there is a traffic jam beyond that 300m, the car can
receive this information through a dynamic service on top of HERE HD Live Map,
for example, and plan accordingly.

HERE HD Live Map supports some of the most advanced consumer cars available
today in terms of automation.




Higher levels of automation, as defined by SAE International, are now possible.

 


WHAT'S AROUND THE CORNER

Once greater levels of automated driving are achieved, location intelligence
will be essential for the next big evolution in automotive — the
software-defined vehicle (SDV).

“The SDV is what we achieve when we simplify the architecture inside the vehicle
to allow OEMs to evolve the functionality not only from the point of sale, with
over-the-air updates, but also at any point from then on," Kalb said. “They will
be able to add new features at a later stage, including those that have not been
invented yet."

“HERE has a lot of assets that can help support OEMs in this journey."

This makes sense when you consider that drivers will not need to pay constant
attention to the road ahead when the car takes over aspects of driving and
navigation. Instead, they can enjoy entertainment features such as streaming
services or information about local amenities. 

The SDV works as a centralized, unified system in the car that greatly reduces
complexity and ensures the information is consistent. It provides no barriers to
further developments, even being able to move from L3 to L4 of automation at a
later stage, for example.



Read more — 2023 in review: this year's biggest breakthroughs in automated
driving

 

“The digital cockpit will evolve with each level of automation," Kalb explained.
Even when artificial intelligence (AI) helps consumers get to where they want to
be, location will still be at the heart of it. 

“For example, if the passenger wants to take an electric vehicle (EV) to a fast
charger near to a Starbucks, location intelligence is what will make this
possible," Kalb said.

But while the turn-by-turn navigation inside the vehicle that most drivers are
used to may not be needed in autonomous vehicles in the same way, that does not
mean the workings of the vehicle will remain entirely mysterious.

“The heads-up display can show where the vehicle is being navigated for peace of
mind for the driver," he said. This will be especially critical for those levels
where there is a mix of automated and manual driving. For example, in Level 3,
the driver must take over when the vehicle requests it, so should remain
attentive.

Collisions and faults with those autonomous vehicles taking the revolutionary
approach may well continue. However, as automakers refine safety features and
advance steadily through the levels of automation, getting consumers on board as
they go, it can be expected that the skepticism many of them still feel today
will gradually transform into acceptance.


BETH MCLOUGHLIN


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BETH MCLOUGHLIN





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