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 * Overview
 * Who Should Attend
 * Module Leaders
 * Modules
 * Pricing Details
 * Contact Us
 * Previous Edition
   * Edition 2
   * Edition 1

#ETHREmployerBranding

13th September - 20th October 2024
Virtual
Download Brochure Enroll Now



OVERVIEW

As we navigate the future of work, understanding the dynamics of Employer
Branding (EB) is crucial. According to a recent report, 75% of job seekers
consider an employer's brand before applying for a job, highlighting the
significance of a robust EB strategy in attracting top talent. Therefore, to
help professionals stay ahead of the competition, ETHRWorld is back with the
third edition of the most awaited Employer Branding Certificate Program.

This program covers essential topics such as aligning EB with Diversity and
Inclusion (D&I) initiatives, creating a compelling Employee Value Proposition
(EVP), leveraging AI in EB strategies, and integrating marketing channels for
enhanced brand visibility.

By the end of this program, participants will be adept at crafting and
implementing effective EB strategies, measuring their impact, and fostering
employee advocacy, ultimately positioning their organization as an employer of
choice.

Researched and curated by ETHRWorld, this program provides a global platform for
all the people leaders to come to learn and understand various aspects of EB.

Our cohort-based certifications follow an immersive CEC methodology which
comprises the following elements:

Conceptual - The masterclasses will help you understand the concept clearly. You
will be going through various models and methodologies for better learning.
Experiential - Experiencing the potential of the field through case studies can
help you gain valuable insights.
Collaboration - Connecting and collaborating with leaders of your industry will
help you understand complex concepts and make connections of a lifetime!

Join us on this immersive, enriching and engaging journey that will help you
through the ups and downs of Attracting-Hiring-Retaining the best of the best!




KEY FOCUS AREAS

Future of Work Trends & AI
 * Impact of the new trends like remote working and gig economy
 * Investment in AI for a robust and global employer brand
 * Infusion of Diversity & Inclusion in EB

Building an Employer Brand
 * Global EB that is culturally sensitive & resonates with diverse global
   audience
 * Impactful EVP development and communication plan
 * Profiles and personas of the talent you need

Employee Advocacy
 * Employer Branding Advocacy Program
 * Making brand noteworthy through employee ambassadors


Employer Branding & Marketing
 * Marketing strategies in EB
 * Increased brand visibility through leveraging company’s marketing routes

EB Measurement Metrics
 * Measurement and evaluation of the improvements including defining KPIs
 * Holistic approach to monitoring EB health across multiple touch points
 * Advanced EB metrics & analytics




MODULE LEADERS

ARTI GANGAIYA

Vice President, Talent Attraction- Employer Branding India, NatWest Group

Arti Gangaiya

Arti GangaiyaVice President, Talent Attraction- Employer Branding India, NatWest
Group



Arti Gangaiya, a corporate storyteller and a specialist in brand building,
social media marketing, and communication strategies. She has extensively worked
on employer brand strategies, social media campaigns, omni-channel models to
scale and create an aspirational quotient of the brand. In her current role at
NatWest Group, she leads the Talent Attraction- Employer Branding for India.
Prior to NatWest Group, Arti led the Employer Branding charter at Myntra and
Branding & Internal Communications for Aptiv (formerly Delphi) Technical Center
India. LinkedIn handle: https://www.linkedin.com/in/arti-gangaiya-a2068495/

BARBARA ZYCH, PHD

Founder, EBnavi, Employer Branding Stars and Employer Branding Institute

Barbara Zych, PhD

Barbara Zych, PhDFounder, EBnavi, Employer Branding Stars and Employer Branding
Institute



Growing employer brands with AI & tech & data. 20+ years of experience in HR,
400 employer branding projects implemented, 7 books published, 16 HR tools
produced, 3 HR startups set up and hundreds of students educated. Head of
postgrad studies: AI in HR and Effective EB. Using a proprietary brand
management model, she trains employees and organisations worldwide on leveraging
AI and innovation to enhance employee and candidate experiences FInd her at
Linkedin: https://www.linkedin.com/in/barbarazych/

CARRIE CORCORAN

Employer Brand Consultant, Carrie Cares Employer Brand Consulting

Carrie Corcoran

Carrie CorcoranEmployer Brand Consultant, Carrie Cares Employer Brand Consulting



Carrie Corcoran founded Carrie Cares Employer Brand Consulting, revolutionizing
talent attraction and enterprise hiring with a blend of heart and humor. With
over a decade of experience in recruiting operations excellence and employer
branding, Carrie has significantly impacted industries from hospitality at
Hilton to banking at BOK Financial. In 2020, she launched Carrie Cares LLC,
offering employer-brand consulting services. Carrie also contributes to the
Talent Brand Alliance and was a co-host of the Hiring Humans podcast. Known as A
Fairy Job Mother, she is passionate about enhancing hiring processes and
empowering recruiters to excel.

DAVID THOMPSON

Employer Branding Consultant & Director, Employer Branding Made Easy

David Thompson

David ThompsonEmployer Branding Consultant & Director, Employer Branding Made
Easy



David is a passionate advocate of employer branding and talent marketing. He has
accumulated vast experience in the subject over many years, helping to shape the
employer brand strategies for clients such as Asda, National Trust, Clarks,
Capita, The Telegraph, and Miele, heading up employer brand agencies and winning
several awards along the way. A regular employer branding podcast guest and
blogger, David is now the owner and Lead Consultant of Employer Branding Made
Easy, focusing on EVP and employer brand Consulting, Mentoring, and Training.

DIPTI RAWAL

Co-Founder and Director, The PeopleIQ

Dipti Rawal

Dipti RawalCo-Founder and Director, The PeopleIQ



Dipti Rawal -Co-Founder and Director - The PeopleIQ, an IIM Ahmedabad graduate
with 22 years of experience at companies like Bank of America and Novartis,
excels in strategic communication, leadership, employer branding, and shaping
corporate culture. Dipti has led communications for large-scale transformations
and change management. Her commitment to redefining corporate presence,
enhancing workplace dynamics, and providing mentorship contributes to
significant progress in workplace diversity. Dipti is a LinkedIn Top Voice and a
sought-after thought leadership and personal branding coach, known for her
ability to elevate corporate identities and guide leaders in personal branding.

JASON HUYNH

CEO & Brand Advisor, Talent Brand

Jason Huynh

Jason HuynhCEO & Brand Advisor, Talent Brand



A dynamic HR leader, speaker, and trainer with 15+ years driving talent and
brand success. CEO and Brand Advisor at Talent Brand, partnering with 100+
companies on 200+ projects and empowering 2,000+ HR professionals through
Employer Branding training. Social media influencer reaching 67,000+ across
platforms

SARANG BRAHME

Senior Employer Brand Strategist, GoDaddy

Sarang Brahme

Sarang BrahmeSenior Employer Brand Strategist, GoDaddy



Sarang is obsessed with building marketing & branding to attract & retain
employees/candidates. His career started with digital marketing and later moved
into recruitment. In his 13 years journey with Capgemini, he evangelized social
recruiting & employer branding within talent functions. He is currently heading
an employer branding function for Indias largest social media company,
ShareChat. He runs his own podcast and an instagram page about employer
branding. He loves sharing his knowledge and experiences with professionals who
would like to explore employer branding as a career.

SHIVANI NAGPAL BALI

Head - Talent Management, Employer Branding, Communication & Engagement, Times
Internet

Shivani Nagpal Bali

Shivani Nagpal BaliHead - Talent Management, Employer Branding, Communication &
Engagement, Times Internet



A Communication,Talent Management, and Employer Brand expert, Shivani is
passionate about articulating and activating the companys EVP, Story, and Talent
Brand. She spearheads Times Internets Talent Management, Employer Branding,
Internal Communication, and Organizational Culture portfolios. With over 20
years of experience spanning HR Business Partnering, Talent Strategy,
Acquisition, D&I, and Events, Shivani plays a pivotal role in crafting
strategies and campaigns that drive Times Internets change agenda, fostering a
stronger sense of purpose and employee advocacy.

SHONALIE GUPTA

Co-Founder and Director, The PeopleIQ

Shonalie Gupta

Shonalie GuptaCo-Founder and Director, The PeopleIQ



Shonalie Gupta - Co-Founder and Director - The PeopleIQ brings 22 years of
experience and the credentials of an XLRI graduate to her role, where she offers
strategic advice on setting up technology hubs and scaling teams. She has set up
and scaled 12+ Global Capability Centers (GCC) in recent years. Her consulting
emphasizes the execution of impactful HR initiatives, guiding leadership, and
managing stakeholder relationships. Her deep HR knowledge is a key asset in
driving organizational change to ensure GCCs achieve their potential. Shonalie
is a LinkedIn Top Voice and is IC certified, bringing a wealth of experience and
thought leadership to her work.

TETYANA LADUBA

Global Employer Branding Director, Ciklum

Tetyana Laduba

Tetyana LadubaGlobal Employer Branding Director, Ciklum



She has over 15 years of experience in marketing and communications, with more
than seven years focusing on employer branding. During this time, she has helped
numerous innovative IT businesses rethink their approach to developing EVP,
employee experience, and internal communications. She has worked with both
product companies and leaders in the IT service market.


WHO SHOULD ATTEND

 * HR Leaders, HR Generalists & HR Managers
 * Employee Experience Professionals
 * Employer Branding Professionals
 * Talent Acquisition / Attraction Professionals
 * Recruitment and Onboarding Leaders
 * Talent Brand Ambassadors
 * Recruitment Marketing Specialists
 * Marketing and Communications Managers




MODULES


MODULE 0. SETTING THE STAGE: INTRODUCTION AND CONTEXT SETTING

Know More


MODULE 1. CREATING A COMPELLING EB STRATEGY WITH AN EVP THAT REPRESENTS YOUR
ORGANISATION

Know More


MODULE 2. IMPLEMENTING: EMPLOYING PERSONAS, EB STRATEGY AND EMPLOYEE ADVOCACY

Know More


MODULE 3. MARKETING INTEGRATION: LEVERAGING MARKETING CHANNELS FOR INCREASED
BRAND VISIBILITY

Know More


MODULE 4. AI INCLUSION: INFUSING AI IN THE EMPLOYER BRANDING STRATEGY

Know More


MODULE 5. MEASURING AND EVALUATING THE EMPLOYER BRANDING EFFORTS

Know More


MODULE 6. EXITING EMPLOYEES WITH DIGNITY: IT'S NOT ABOUT YOU, IT'S ABOUT THEM

Know More


MODULE 7. CAPSTONE PROJECT EVALUATION AND ASSESSMENT

Know More


MODULE 8. LEARNING BASED ASSESSMENT

Know More


MODULE 9. ACTION PLAN SUBMISSION

Know More


MODULE 0


SETTING THE STAGE: INTRODUCTION AND CONTEXT SETTING


KEY TAKEAWAYS

 * Understand what employer branding stands for and why it is essential.
 * Learn how to integrate employer brand thinking into the organization.
   

 * 13th September, Friday, 2024
 * 4:00 - 4:45 PM IST


PANEL


FUTURE OF WORK AND EB: UNDERSTANDING WHAT'S NEW, WHAT'S NEXT


MODULE LEADER

Sarang Brahme
Head of Employer (Talent) Branding, ShareChat Arti Gangaiya
Vice President, Talent Attraction- Employer Branding India, NatWest Group David
Thompson
Employer Branding Consultant & Director, Employer Branding Made Easy Shivani
Nagpal Bali
Head - Talent Management, Employer Branding, Communication & Engagement, Times
Internet


KEY TAKEAWAYS

 * Discover what's new and what's next in strategic employer branding.
 * Understand how the new trends like remote work & gig economy are impacting
   the EB strategies.
   

   
 * 4:45 - 5:30 PM IST


GROUP DISCUSSION


EB & DI: HOW TO ALIGN EB WITH DIVERSITY AND INCLUSION (D&I) INITIATIVES TO
CREATE A COHESIVE AND ATTRACTIVE WORKPLACE?


KEY TAKEAWAYS

 * What's an immersive journey without insightful and meaningful discussions?
 * Break the ice and interact with your co-learners to understand their
   problems, solutions and best practices.
   

   
 * 5:30 - 6:00 PM IST


MODULE 1


CREATING A COMPELLING EB STRATEGY WITH AN EVP THAT REPRESENTS YOUR ORGANISATION


MODULE LEADER

Tetyana Laduba
Global Employer Branding Director, Ciklum


KEY TAKEAWAYS

 * Craft your employer brand image and identify the assets you'll need.
 * Steps to research and establish an impactful and more meaningful Employee
   Value Proposition (EVP) for your organisation.
 * Develop EB strategies that are culturally sensitive & resonate with diverse
   global audiences for the desired output.
   

 * 14th September, Saturday, 2024
 * 4:00 - 6:00 PM IST


MODULE 2


IMPLEMENTING: EMPLOYING PERSONAS, EB STRATEGY AND EMPLOYEE ADVOCACY


MODULE LEADER

Dipti Rawal
Co-Founder and Director, The PeopleIQ Shonalie Gupta
Co-Founder and Director, The PeopleIQ


KEY TAKEAWAYS

 * Utilize personas to gain insights into your target audience.
 * Implement your employer brand internally and externally and create a
   communication plan.
 * Harness the power of employee advocacy.
   

 * 20th September, Friday, 2024
 * 04:00 - 6:00 PM IST


MODULE 3


MARKETING INTEGRATION: LEVERAGING MARKETING CHANNELS FOR INCREASED BRAND
VISIBILITY


MODULE LEADER

Jason Huynh
CEO & Brand Advisor, Talent Brand


KEY TAKEAWAYS

 * Leverage the synergy between marketing and employer branding.
 * Enhance employer brand visibility to attract top talent through marketing
   channels.
 * Transform employees into brand ambassadors.
   

 * 21st September, Saturday, 2024
 * 4:00 - 6:00 PM IST


MODULE 4


AI INCLUSION: INFUSING AI IN THE EMPLOYER BRANDING STRATEGY


MODULE LEADERS

Barbara Zych, PhD
Founder, EBnavi, Employer Branding Stars and Employer Branding Institute


KEY TAKEAWAYS

   
 * AI in Employer Branding - how to approach it for long term advantage?
 * AI for EVP research and EB strategy.
 * AI for Employer Brand activations.
 * Building AI toolbox for your EB team.

 * 27th September, Friday, 2024
 * 4:00 - 6:00 PM IST


MODULE 5


MEASURING AND EVALUATING THE EMPLOYER BRANDING EFFORTS


KEY TAKEAWAYS

 * Use data analytics on key HR metrics to measure impact and EB equity across
   multiple touch points.
 * Evaluate the effectiveness of your employer branding using key performance
   indicators (KPIs).
 * Develop innovative approaches to address deviations and unexpected
   circumstances in employer branding strategies.
   

 * 28th September, Saturday, 2024
 * 04:00 - 6:00 PM IST


MODULE 6


EXITING EMPLOYEES WITH DIGNITY: IT'S NOT ABOUT YOU, IT'S ABOUT THEM

Join us to explore an often-missing part of the employer brand experience: the
exit. Uncover secrets to creating a magnetic employer brand that captivates even
at the end. Through heartwarming insights, humorous reflections, and actionable
takeaways, this session will show you how to celebrate the last chapter of your
employees' careers, turning departures into unforgettable moments that enhance
your employer brand and leave a lasting legacy.


MODULE LEADER

Carrie Corcoran
Employer Brand Consultant


KEY TAKEAWAYS

 * Put yourself in their shoes. It's not about you, it's about them.
 * What's next? The mental and emotional toll.
 * Flipping the switch. Moving from traditional outplacement to body, mind,
   spirit, and outplacement.
 * A good exit equals boomerangs and referrals.
   

 * 4th October, Friday, 2024
 * 04:00 - 6:00 PM IST


MODULE 7


CAPSTONE PROJECT EVALUATION AND ASSESSMENT


KEY TAKEAWAYS

 * Working in teams to understand and ideate on a capstone project on Employer
   Branding.
 * Presenting the deck in front of the Jury for evaluation and assessment
   
   

 * 11th October, Friday, 2024
 * 04:00 - 6:00 PM IST


MODULE 8


LEARNING BASED ASSESSMENT

Our learning-based assessment is designed to evaluate your understanding through
a series of multiple-choice questions (MCQs). You will need to complete the
assessment within the allotted time, demonstrating your grasp of the material
covered in our program. This assessment aims to reinforce your learning and
gauge your retention and application of key concepts.

 * 19th October, Saturday, 2024
 * 05:00 - 6:00 PM IST


MODULE 9


ACTION PLAN SUBMISSION

Participants are required to submit a detailed action plan addressing a current
problem statement within their organization. As HR practitioners, they will
outline a 6-month strategy to tackle this issue, focusing on actionable steps,
key milestones, and expected outcomes. We will reconvene after 6 months to
review the progress made and discuss insights gained from the implementation of
the plan.

 * 20th October, Sunday, 2024
 * 11:59 PM IST


WHY SHOULD YOU ATTEND

By attending this program, you will gain a holistic and practical understanding
of employer branding, equipping you with the skills and knowledge to create,
implement, and evaluate effective branding strategies that attract and retain
top talent.
   
 * Develop a comprehensive understanding of employer branding principles and
   strategies and stay updated with the latest trends of the future of work.
 * Learn the steps to research and establish a meaningful and impactful EVP to
   meet evolving workplace dynamics and attract top talent.
 * Explore how AI can enhance employer branding efforts by personalizing
   communication and help in catering to a larger audience more effectively and
   efficiently.
 * Gain hands-on experience in crafting and implementing an effective employer
   brand that aligns with your organization’s goals as well as is culturally
   sensitive and resonate with diverse global audiences.
 * Work in teams to ideate and develop a capstone project on employer
   branding.Present your project to a jury for evaluation and feedback, gaining
   valuable experience and insights.
   

   
 * Understand how to integrate diversity and inclusion (D&I) initiatives with
   your employer branding efforts, creating a more attractive and cohesive
   workplace.
 * Leverage marketing channels to enhance employer brand visibility and attract
   top talent.
 * Harness the power of employee advocacy to strengthen your employer brand and
   transform employees into brand ambassadors, amplifying your employer brand
   message.
 * Utilize data analytics to measure the impact of your employer branding
   efforts across multiple touchpoints and evaluate the effectiveness of your
   strategies using key performance indicators (KPIs).
 * Use personas to gain insights into your target audience and tailor your
   strategies accordingly.


PRICING DETAILS

Offer/ Number of Participants Launch Offer
(Till 31 July) Early Bird Offer
(1 August - 16 August) Standard Price
(17 August Onwards) Upto 2 $565 $635 $710 3 - 4 $540 $605 $670 5 onwards $510
$565 $635 Buy Now Buy Now Buy Now The above prices are per participant For
Indian participants, the prices mentioned above are inclusive of 18% GST.




TESTIMONIALS

Previous

Next


PRESTIGIOUS ORGANIZATIONS PARTICIPATED

Previous
ArchLynk (Krypt India Pvt Ltd)
Tomtom India Pvt Ltd
Acme Pharmaceuticals
Ecom Express
Persistent Systems Limited
Compunnel
Milltec Machinery Private Limited
Datametica Solutions Private Limited
Vikram Solar Limited
Salasar Techno Engineering Limited
NEC Software Solutions
Apollo Hospitals Enterprise Limited
DCM Shriram
Themepro Technologies Pvt Ltd
RPSG
Modenik Lifestyle Pvt Ltd
Licious
Schindler India
Adani Wilmar Limited
Tech Mahindra
Rustomjee
LivPure
Bajaj Electricals
Varroc
TBEA India
Piramal Pharma Ltd
Forbes Marshall
MTR Foods Pvt. Ltd.
Infosys Ltd
Pipeline Infrastructure Limited
HDFC Ergo
Cairn Oil & Gas
Cyient
Allcargo Group
NIIT
Pepsico
Opteamix
ATs Films
Airbnb
Sify Technologies Limited
Yum! Restaurants India
Sotax
Publicis Sapient
FGL
Hindustan Coca-Cola Beverages Pvt Ltd
KJ Somaiya Institute Management
ArchLynk (Krypt India Pvt Ltd)
Tomtom India Pvt Ltd
Acme Pharmaceuticals
Ecom Express
Persistent Systems Limited
Compunnel
Milltec Machinery Private Limited
Datametica Solutions Private Limited
Vikram Solar Limited
Salasar Techno Engineering Limited
NEC Software Solutions
Apollo Hospitals Enterprise Limited
DCM Shriram
Themepro Technologies Pvt Ltd
RPSG
Modenik Lifestyle Pvt Ltd
Licious
Schindler India
Adani Wilmar Limited
Tech Mahindra
Rustomjee
LivPure
Bajaj Electricals
Varroc
TBEA India
Piramal Pharma Ltd
Forbes Marshall
MTR Foods Pvt. Ltd.
Infosys Ltd
Pipeline Infrastructure Limited
HDFC Ergo
Cairn Oil & Gas
Cyient
Allcargo Group
NIIT
Pepsico
Opteamix
ATs Films
Airbnb
Sify Technologies Limited
Yum! Restaurants India
Sotax
Publicis Sapient
FGL
Hindustan Coca-Cola Beverages Pvt Ltd
KJ Somaiya Institute Management
ArchLynk (Krypt India Pvt Ltd)
Tomtom India Pvt Ltd
Acme Pharmaceuticals
Ecom Express
Persistent Systems Limited
Compunnel
Milltec Machinery Private Limited
Datametica Solutions Private Limited
Vikram Solar Limited
Salasar Techno Engineering Limited
Next


CONTACT US

For enrolment, please contact
Ashwani Bhat
ashwani.bhat@timesinternet.in +91 9871008127
Tushar Sharma
tushar.sharma2@timesinternet.in +91 8800579977
For general queries, please contact
Mehak Jain
mehak.jain1@timesinternet.in +91 9560977493




ABOUT ETHRWORLD

ETHRWorld is the exclusive digital initiative by The Economic Times. It is a
unique blend of learning, networking and exploring opportunities with industry
experts, peers, policies makers and solution providers, impacting the dynamic HR
landscape in India.

It is the first of its kind HR community which is exclusively crafted for the HR
leaders and by the HR leaders, from across the globe. A new dynamic in the world
of people and work which aims at enabling and empowering organizations in
turbocharging their HR efforts to metamorph into an Exponential Organization.

Enroll Now


For any issues requiring immediate escalation, please write to
keshav.kumar@timesinternet.in - Keshav Kumar,
Head of Brand Solutions and Product Marketing, The Economic Times Business
Verticals.


EVENTS

 * Nextech India HR Summit 2024 | 22 Feb '24 - 23 Feb '24
 * Talent Acquisition Certification Program | 22 Nov '23

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