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Submitted URL: http://dogfluence.com/
Effective URL: https://dogfluence.com/
Submission: On June 11 via api from US — Scanned from NL
Effective URL: https://dogfluence.com/
Submission: On June 11 via api from US — Scanned from NL
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Promote your brand
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STREAMLINED DOG INFLUENCER MARKETING & AUTHENTIC CONTENT CREATION
Seamlessly engage with top dogfluencers by booking them or start an AI-driven
campaign and let them come to you. Enhance your brand with fun, high-quality UGC
and grow your audience by leveraging our network of 4,932+ dog influencers.
Breed Breed
Life stage Life ...
Size Size
Top dogs
See all
@toller_drogan
Eindhoven, Netherlands
Instagram
Nova Scotia Duck Tolling Retriever, 14.7K, 0.6%
@alaskanmalamut_kyto
Heusden-Zolder, Belgium
Instagram
Alaskan Malamute, 18.1K, 0.6%
@bowie_the_cavachon
Dublin, Ireland
Instagram
Cavalier King Charles Spaniel, Bichon Frise, 6.4K, 1.4%
@LILLY_MAE0701
Nuneaton, United Kingdom
Instagram
English Springer Spaniel, 10.4K, 4.7%
@haroldpug_life
Carson, United States
Instagram
Pug, 20.1K, 3.6%
Dogs by Life Stage
See all
Puppies
Junior dogs
Adult dogs
Senior dogs
Dogs by Size
See all
XS dogs
S dogs
M dogs
L dogs
XL dogs
Search & Book the Perfect
Dogfluencer for Your Product
Find the ideal dogfluencers with our targeted filters, ensuring authentic and
impactful promotion from those who truly resonate with your product.
Search Dogfluencers
Campaigns - Open for Registration
Open for Paid Collabs
BAA BAA
BAA BAA
Snuggle Up with BAA BAA: Cozy Comfort with Woofin' Style 🐾 Snuggle Up with BAA
BAA: Cozy Comfort with Woofin' Style...
+36
Bulldogology
Bulldogology
Bulldoglogy Carbon Black Puppy Pads with Adhesive Tape - Large (50-cou...
Bulldoglogy Carbon Black Puppy Pads with Adhesive Tape -...
+6
Downtown Pet Supply
Downtown Pet Supply
Downtown Barkery - Unleash the joy with our new Freeze Dried Beef Live...
Downtown Barkery - Unleash the joy with our new Freeze Dr...
PawZ
PawZ
PawZ Dog Boots: Unleash 🐾 Fun and Adventure! Explore More, Worry Less... PawZ
Dog Boots: Unleash 🐾 Fun and Adventure! Explore Mor...
Downtown Pet Supply
Downtown Pet Supply
Downtown Pet Supply Bully Sticks - Teething relief for your pups with...
Downtown Pet Supply Bully Sticks - Teething relief for yo...
King Kanine
King Kanine
King Kanine's King Kalm 600mg: Paw-some Health 🐾 King Kanine's King Kalm 600mg:
Paw-some Health 🐾
+5
King Kanine
King Kanine
🐾 Mushroom Magic! Boost Your Pooch's Health with King Kanine's Mushro... 🐾
Mushroom Magic! Boost Your Pooch's Health with King Ka...
+5
Winxie
Winxie
Embark on an Adventure with 🐾 Winxie's Ultimate Dog Harness Set Embark on an
Adventure with 🐾 Winxie's Ultimate Dog Harn...
+31
Bulldogology
Bulldogology
Bulldoglogy Pet Stain & Odor Remover Bulldoglogy Pet Stain & Odor Remover
+10
Sana-Vesta
Sana-Vesta
Nature Dog Food Monoproteïne Natvoer Zalm: Dogfluence campagne 🐕 Nature Dog
Food Monoproteïne Natvoer Zalm: Dogfluence cam...
+24
Open for Paid Collabs
Urban Dog Stars
Urban Dog Stars
Strut Your Pup with Urban Dog Stars🐾: Unleash their Style, Comfort &... Strut
Your Pup with Urban Dog Stars🐾: Unleash their Styl...
+5
Seaweed for Dogs
Seaweed for Dogs
The Canident Effect The Canident Effect
+21
Beloved Pets Brand
Beloved Pets Brand
Beloved Pets' Duck Out for Jerky Treats! 🐾 Happy Paws, Healthy Traini...
Beloved Pets' Duck Out for Jerky Treats! 🐾 Happy Paws, H...
Open for Paid Collabs
Fetch Your Pet Needs
Fetch Your Pet Needs
Boost Your Pup's Health with Darf Cold Pressed Dog Food 🐾 Boost Your Pup's
Health with Darf Cold Pressed Dog Food...
+5
Beloved Pets Brand
Beloved Pets Brand
Worm-Free Furry Friends: Beloved Pets' All-Natural Treatment Journey...
Worm-Free Furry Friends: Beloved Pets' All-Natural Treatm...
Beloved Pets Brand
Beloved Pets Brand
Natural Flea & Tick Collar for Dogs - 6 Months Protection Natural Flea & Tick
Collar for Dogs - 6 Months Protection
Open for Paid Collabs
Paw Ready
Paw Ready
Pearly Whites Pawty: Paw Ready's Pet Dental Hygiene Kit 🐾 Pearly Whites Pawty:
Paw Ready's Pet Dental Hygiene Kit...
+20
PetPalzBrands.com
PetPalzBrands.com
For XS dogs up to 10 pounds: ThermoCool Bowl Magic: Serving Pawsome Me... For XS
dogs up to 10 pounds: ThermoCool Bowl Magic: Servi...
+3
PetPalzBrands.com
PetPalzBrands.com
For S dogs, 5-25 lbs or 2.3-11.3 kg: ThermoCool Bowl Magic: Serving Pa... For S
dogs, 5-25 lbs or 2.3-11.3 kg: ThermoCool Bowl Magi...
PetPalzBrands.com
PetPalzBrands.com
For M dogs: 25-50 lbs or 11.3-22.7 kg: ThermoCool Bowl Magic: Serving... For M
dogs: 25-50 lbs or 11.3-22.7 kg: ThermoCool Bowl Ma...
PetPalzBrands.com
PetPalzBrands.com
For L dogs: 50-100 lbs or 22.7-45.4 kg: ThermoCool Bowl Magic: Serving... For L
dogs: 50-100 lbs or 22.7-45.4 kg: ThermoCool Bowl M...
Bulldogology
Bulldogology
Bulldogology Dog Waste Bags (120 Bags, 8 Roll - w/o handles) Bulldogology Dog
Waste Bags (120 Bags, 8 Roll - w/o handl...
Your brand
List your campaign here.
Promote Your Products or
Crowdsource UGC at Scale
Set your campaign live and let multiple dogfluencers come to you.
Manage effortlessly with our campaign management tools.
Start Your Campaign
Past Successful Campaigns
Dog Treats Blue Pet Co.
Explore Blue Pet Co's successful Awareness Campaign showcasing their exciting
new trial pack!
View campaign results
Dog Supplements & Vitamins Buddy & Lola
Discover the impact of Buddy & Lola's Calming Supplement Campaign. See how their
solution helped anxious dogs in the UK.
View campaign results
Dog Supplements & Vitamins Seaweed for Dogs
Explore how this brand is spreading the word about its innovative European
eggshell membrane powder.
View campaign results
How Dogfluence Works
Step 1
Search Dogfluencers
Search through 4,123 of vetted Instagram, TikTok, and YouTube dogfluencers or
create a campaign for dogfluencers to apply to.
Search Dogfluencers Or Organize Campaign
Step 2
Purchase Securely
Safely purchase through Dogfluence. We hold your payment until the work is
completed.
Step 3
Receive Promotion & HQ Quality Content
Receive your high quality content from dogfluencers directly through the
platform.
Frequently Asked Questions
How does Dogfluence work?
At Dogfluence.com, you can effortlessly engage with dog influencers in two ways:
Use our precise search engine to find and contact influencers directly, or
create a campaign and let suitable dog influencers come to you.
Through our platform, you can secure high-quality, authentic, user-generated
content that dog influencers will upload directly to your account for ease of
access and management. Alongside content acquisition, you'll gain valuable
product feedback and ensure your brand's presence is amplified across social
media platforms like Instagram, TikTok, Facebook, and YouTube, enhancing your
visibility and impact.
What makes Dogfluence different from other influencer platforms?
Dogfluence distinguishes itself in the influencer marketing landscape by
specializing exclusively in the dog-focused vertical. This specialized approach
ensures an unparalleled experience for dog brands, allowing you to precisely
target and sponsor dogs that align perfectly with your brand's narrative and
products. Our platform's focus on dogs means you can easily find dog influencers
ideally suited for specific products, whether breed-specific items, size-related
accessories, or age-specific products.
This level of specificity in choosing dog influencers leads to more authentic
promotions and content, resonating strongly with a dedicated audience of dog
lovers and pet owners. In essence, Dogfluence's niche focus on dogs ensures a
more effective and resonant reach for your brand within the pet industry.
How do I book a dog influencer?
Booking a dog influencer on Dogfluence can be done in two ways:
1. Direct Search and Contact: Use our platform to directly search and message
selected dog influencers. This approach, best for barter deals, allows a
precise selection of dog influencers aligning with your brand. Messages are
more likely to be read than standard social media DMs, fostering effective
communication. Note that direct payment to influencers isn't available (yet)
with this method.
2. Campaign Organization: Create a Dogfluence campaign to attract paid or
unpaid dog influencer applicants for broader reach. This method is ideal for
sponsoring multiple dog influencers. It offers scalability and the
convenience of compensating them directly through the platform, generating a
large volume of content and extensive promotion across various channels.
What are the costs associated with using Dogfluence?
For dog influencers, Dogfluence is entirely free to use, with no subscription
fees. However, when a financial fee is involved in a campaign (i.e. when dog
influencers are paid), we charge them a 20% seller fee.
For brands, we offer a range of subscription plans tailored to different needs.
You can explore these options in more detail on our Pricing page. Additionally,
we charge brands a nominal 5.5% platform fee for paid sponsorships. It's also
possible to engage in barter deals, where brands exchange only products for
promotions. In such cases, the only platform cost is the subscription fee, with
no additional charges.
How are payments handled on Dogfluence?
Payments on Dogfluence are securely processed through Stripe, ensuring a safe
and reliable transaction system.
When you approve a paid sponsorship, where a dog influencer requests a financial
fee, you authorize the platform to initiate the charge. This amount is securely
held in escrow by Dogfluence until you fully approve the submissions for your
campaign tasks. Our system provides a 7-day window to request revisions to the
submissions, ensuring these align with your campaign goals and expectations
before the payment is released to the creator.
This process not only secures your investment but also maintains high standards
of content quality.
What is an AI-driven campaign, and how does it work?
At Dogfluence, we harness the power of AI. We take everything we know about your
brand and products, your campaign goals, and the learnings we got by
facilitating 400+ campaigns to get the best results, and then let the newest
model of OpenAI craft your entire campaign for you.
Leveraging this new tech saves you a ton of time without sacrificing
authenticity, as you can still adjust the campaign yourself, ensuring you get
the tone-of-voice and demands from dogfluencers precisely correct.
So why wait? Start your campaign now.
What kind of social media channels and formats do you support?
Dogfluence supports a variety of social media channels and formats:
* Instagram: Photo Posts, Stories, IGTV, Reels, and Carousels;
* TikTok: Single Video, Duets, and Hashtag Challenges;
* Facebook: Photo and Video Posts, Stories, and Live Videos;
* YouTube: Videos, Shorts, Premieres, and Live Streams.
This range ensures versatile and impactful marketing campaigns across different
platforms.
How do I manage the content received from dog influencers?
Managing content from dog influencers on Dogfluence is streamlined and
efficient. Content creation is a mandatory element of every campaign on our
platform. This ensures that every campaign produces fresh, original content
tailored to your brand's needs. Creators upload their content directly onto
Dogfluence. Our system then automatically aggregates this content, making it
readily accessible in your account through your Content Hub.
What is the Content Hub, and how does it function?
In the Content Hub, you can effortlessly sort and filter the content based on
various criteria, such as the source of the content, dog influencer handles, the
type of file (photo or video), and the specific products featured in each piece
of content.
Say goodbye to time-consuming searches; all the content you need is directly at
your fingertips, organized, and ready for your review and use.
How many dog influencers can I work with per campaign?
In principle, Dogfluence imposes no upper limit on the number of dog influencers
you can collaborate with within a single campaign. However, in practice, the
actual number you work with may be influenced by two main factors: the volume of
applicants that respond to your campaign and the specific subscription plan you
have chosen on Dogfluence.
How can I ensure the dog influencers fit the products they will be promoting?
You can set specific criteria for your campaign to ensure that only dog
influencers who align with the products can apply for participation. You can
target dog influencers based on weight, size, age, and other relevant
characteristics. This approach allows our platform to filter out dog influencers
who don't meet your specified qualifications, ensuring a more precise and
effective match for your products.
Furthermore, once you've selected your campaign team from the applicants, you
can export their addresses. This exported sheet will provide the contact details
and include comprehensive information about the dogs, such as weight, size,
birthdate, and other pertinent data. This level of detail helps fine-tune your
campaign to match the exact requirements of your product, ensuring a more
tailored and impactful promotion.
Is there a vetting process for dog influencers?
Yes, Dogfluence has a structured process to ensure the credibility of dog
influencers on our platform. While we do not manually vet every dog influencer,
essential steps and systems are in place for quality assurance.
Dogfluencers must connect their social media channels to our platform before
applying to any campaign. This connection allows us to gather and present a
range of statistics about each creator, aiding brands in making informed
decisions based on first-party data. These statistics include the number of
followers, engagement rate, average response time, the number of campaigns
completed, submission rate, on-time delivery percentage, and more.
These metrics provide a comprehensive view of each dog influencer's performance
and reliability, enabling you to select the most suitable and effective
influencers for your campaigns. This data-driven approach ensures that while we
may not manually vet every influencer, you have access to all the necessary
information to vet and choose the best candidates for your specific needs.
What are the terms and conditions for using Dogfluence?
You can read our full terms and service here. Highlighted below are some of the
most crucial points for quick reference.
* Dog Welfare Standards: Dogfluencers must comply with ethical standards for
dog welfare, and dogs with specific physical alterations may be excluded from
the platform.
* Content Licensing by Dogfluencers: Dogfluencers grant brands that engage with
them via our platform a non-exclusive, royalty-free, transferable, and
worldwide license to use any content they create and upload as part of
sponsored campaigns.
* Campaign Commitments: Brands must adhere to the agreements made during
campaigns, including delivering promised products or financial compensation
to Dogfluencers.
* Exclusivity Agreement: Brands are bound by a one-year exclusivity clause
following the initiation of a partnership with Dogfluencers. Violating this
agreement incurs a penalty.
How does Dogfluence guarantee compliance with campaign requirements?
We ensure dogfluencer compliance with campaign requirements through:
* Timely Reminders: Keeping dogfluencers informed about their responsibilities
and deadlines.
* Public Reviews: Brands write reviews that impact the dogfluencer's reputation
on the platform.
* Direct Communication: Brands can message dogfluencers for reminders or
discuss partial submissions.
* Submission Review: Brands can reject submissions with reasons, helping manage
non-compliant dogfluencers.
* Flagging System: Non-compliant dogfluencers can be flagged for future
campaign restrictions.
* Participation Limitation: Dogfluencers failing to deliver content are
automatically barred from future campaigns.
Overall, quality and compliance are our top priorities, focusing on maintaining
high standards in dog influencer marketing.
If a dog influencer fails to deliver as agreed, what are Dogfluence's policies
on refunds or cancellations?
Dogfluence has distinct policies for sponsorships, addressing non-delivery by
dog influencers according to the sponsorship type.
1. For Barter Sponsorships: If a dog influencer doesn't deliver content for a
barter deal, Dogfluence credits the brand for the product value and shipping
costs, which can be used towards their platform subscription fees,
compensating for the investment made in the sponsorship.
2. For Paid Sponsorships: If a dog influencer fails to deliver content for a
paid sponsorship, Dogfluence refunds the sponsorship fee and credits the
brand for any associated product and shipping costs, covering the full scope
of the brand's investment.
These policies ensure fair brand compensation across all sponsorships, including
product exchanges and financial deals.
What is the process for resolving disputes with influencers on Dogfluence?
When disputes with dogfluencers on Dogfluence are not resolved through the
platform's established revision request process, brands can escalate the issue
to the Dogfluence support team for further assistance.
This stage involves mediation by the support team, which thoroughly reviews the
situation. They consider the requirements outlined in the original campaign and
the content or actions of the dogfluencer in question.
This process aims to find a resolution that satisfies the brand and the
dogfluencer. The team may propose compromises or alternative solutions that
adhere to the platform's terms, seeking to align with the interests of both
parties.
What Brands Say About Us
Stefan Wielink
SW Pet Products
"The community creates hundreds of photos and videos a year for our brands. We
use high-quality content for our brochures and website, and the more authentic
content in our posts and stories on social media. The team behind the platform
is very helpful."
Kaatje De Moor
Inaba
"Dogfluence was a real game changer for our company. We found it hard to reach
more dog people on social media. Thanks to Dogfluence we were able to grow those
numbers by means of really fun campaigns. Great support and nothing but
mind-blowing results!"
Harriette Philips
Budy & Lola
"Finally we can find HQ influencers without spending hours scrolling through
Instagram. Our reach has increased by 150% and freed up our team. We love
Dogfluence and the opportunities it gives us to work with influencers in a
cost-effective way!"
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