schema.org Open in urlscan Pro
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Submitted URL: http://schema.org/ImageObject
Effective URL: https://schema.org/ImageObject
Submission: On September 09 via api from DE — Scanned from US

Form analysis 1 forms found in the DOM

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IMAGEOBJECT

A Schema.org Type
Thing > CreativeWork > MediaObject > ImageObject

[more...]
 * Canonical URL: https://schema.org/ImageObject
 * Equivalent Class: dcmitype:Image
   
 * Check for open issues.

An image file.

PropertyExpected TypeDescription Properties from ImageObject caption
MediaObject  or
Text The caption for this object. For downloadable machine formats (closed
caption, subtitles etc.) use MediaObject and indicate the encodingFormat.
embeddedTextCaption Text Represents textual captioning from a MediaObject, e.g.
text of a 'meme'. exifData PropertyValue  or
Text exif data for this object. representativeOfPage Boolean Indicates whether
this image is representative of the content of the page. Properties from
MediaObject associatedArticle NewsArticle A NewsArticle associated with the
Media Object. bitrate Text The bitrate of the media object. contentSize Text
File size in (mega/kilo)bytes. contentUrl URL Actual bytes of the media object,
for example the image file or video file. duration Duration The duration of the
item (movie, audio recording, event, etc.) in ISO 8601 date format. embedUrl URL
A URL pointing to a player for a specific video. In general, this is the
information in the src element of an embed tag and should not be the same as the
content of the loc tag. encodesCreativeWork CreativeWork The CreativeWork
encoded by this media object.
Inverse property: encoding encodingFormat Text  or
URL Media type typically expressed using a MIME format (see IANA site and MDN
reference), e.g. application/zip for a SoftwareApplication binary, audio/mpeg
for .mp3 etc.

In cases where a CreativeWork has several media type representations, encoding
can be used to indicate each MediaObject alongside particular encodingFormat
information.

Unregistered or niche encoding and file formats can be indicated instead via the
most appropriate URL, e.g. defining Web page or a Wikipedia/Wikidata entry.
Supersedes fileFormat. endTime DateTime  or
Time The endTime of something. For a reserved event or service (e.g.
FoodEstablishmentReservation), the time that it is expected to end. For actions
that span a period of time, when the action was performed. E.g. John wrote a
book from January to December. For media, including audio and video, it's the
time offset of the end of a clip within a larger file.

Note that Event uses startDate/endDate instead of startTime/endTime, even when
describing dates with times. This situation may be clarified in future
revisions. height Distance  or
QuantitativeValue The height of the item. ineligibleRegion GeoShape  or
Place  or
Text The ISO 3166-1 (ISO 3166-1 alpha-2) or ISO 3166-2 code, the place, or the
GeoShape for the geo-political region(s) for which the offer or delivery charge
specification is not valid, e.g. a region where the transaction is not allowed.

See also eligibleRegion. interpretedAsClaim Claim Used to indicate a specific
claim contained, implied, translated or refined from the content of a
MediaObject or other CreativeWork. The interpreting party can be indicated using
claimInterpreter. playerType Text Player type required—for example, Flash or
Silverlight. productionCompany Organization The production company or studio
responsible for the item, e.g. series, video game, episode etc. regionsAllowed
Place The regions where the media is allowed. If not specified, then it's
assumed to be allowed everywhere. Specify the countries in ISO 3166 format.
requiresSubscription Boolean  or
MediaSubscription Indicates if use of the media require a subscription (either
paid or free). Allowed values are true or false (note that an earlier version
had 'yes', 'no'). sha256 Text The SHA-2 SHA256 hash of the content of the item.
For example, a zero-length input has value
'e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855'. startTime
DateTime  or
Time The startTime of something. For a reserved event or service (e.g.
FoodEstablishmentReservation), the time that it is expected to start. For
actions that span a period of time, when the action was performed. E.g. John
wrote a book from January to December. For media, including audio and video,
it's the time offset of the start of a clip within a larger file.

Note that Event uses startDate/endDate instead of startTime/endTime, even when
describing dates with times. This situation may be clarified in future
revisions. uploadDate Date  or
DateTime Date (including time if available) when this media object was uploaded
to this site. width Distance  or
QuantitativeValue The width of the item. Properties from CreativeWork about
Thing The subject matter of the content.
Inverse property: subjectOf abstract Text An abstract is a short description
that summarizes a CreativeWork. accessMode Text The human sensory perceptual
system or cognitive faculty through which a person may process or perceive
information. Values should be drawn from the approved vocabulary.
accessModeSufficient ItemList A list of single or combined accessModes that are
sufficient to understand all the intellectual content of a resource. Values
should be drawn from the approved vocabulary. accessibilityAPI Text Indicates
that the resource is compatible with the referenced accessibility API. Values
should be drawn from the approved vocabulary. accessibilityControl Text
Identifies input methods that are sufficient to fully control the described
resource. Values should be drawn from the approved vocabulary.
accessibilityFeature Text Content features of the resource, such as accessible
media, alternatives and supported enhancements for accessibility. Values should
be drawn from the approved vocabulary. accessibilityHazard Text A characteristic
of the described resource that is physiologically dangerous to some users.
Related to WCAG 2.0 guideline 2.3. Values should be drawn from the approved
vocabulary. accessibilitySummary Text A human-readable summary of specific
accessibility features or deficiencies, consistent with the other accessibility
metadata but expressing subtleties such as "short descriptions are present but
long descriptions will be needed for non-visual users" or "short descriptions
are present and no long descriptions are needed". accountablePerson Person
Specifies the Person that is legally accountable for the CreativeWork.
acquireLicensePage CreativeWork  or
URL Indicates a page documenting how licenses can be purchased or otherwise
acquired, for the current item. aggregateRating AggregateRating The overall
rating, based on a collection of reviews or ratings, of the item.
alternativeHeadline Text A secondary title of the CreativeWork. archivedAt URL 
or
WebPage Indicates a page or other link involved in archival of a CreativeWork.
In the case of MediaReview, the items in a MediaReviewItem may often become
inaccessible, but be archived by archival, journalistic, activist, or law
enforcement organizations. In such cases, the referenced page may not directly
publish the content. assesses DefinedTerm  or
Text The item being described is intended to assess the competency or learning
outcome defined by the referenced term. associatedMedia MediaObject A media
object that encodes this CreativeWork. This property is a synonym for encoding.
audience Audience An intended audience, i.e. a group for whom something was
created. Supersedes serviceAudience. audio AudioObject  or
Clip  or
MusicRecording An embedded audio object. author Organization  or
Person The author of this content or rating. Please note that author is special
in that HTML 5 provides a special mechanism for indicating authorship via the
rel tag. That is equivalent to this and may be used interchangeably. award Text
An award won by or for this item. Supersedes awards. character Person Fictional
person connected with a creative work. citation CreativeWork  or
Text A citation or reference to another creative work, such as another
publication, web page, scholarly article, etc. comment Comment Comments,
typically from users. commentCount Integer The number of comments this
CreativeWork (e.g. Article, Question or Answer) has received. This is most
applicable to works published in Web sites with commenting system; additional
comments may exist elsewhere. conditionsOfAccess Text Conditions that affect the
availability of, or method(s) of access to, an item. Typically used for real
world items such as an ArchiveComponent held by an ArchiveOrganization. This
property is not suitable for use as a general Web access control mechanism. It
is expressed only in natural language.

For example "Available by appointment from the Reading Room" or "Accessible only
from logged-in accounts ". contentLocation Place The location depicted or
described in the content. For example, the location in a photograph or painting.
contentRating Rating  or
Text Official rating of a piece of content—for example, 'MPAA PG-13'.
contentReferenceTime DateTime The specific time described by a creative work,
for works (e.g. articles, video objects etc.) that emphasise a particular moment
within an Event. contributor Organization  or
Person A secondary contributor to the CreativeWork or Event. copyrightHolder
Organization  or
Person The party holding the legal copyright to the CreativeWork.
copyrightNotice Text Text of a notice appropriate for describing the copyright
aspects of this Creative Work, ideally indicating the owner of the copyright for
the Work. copyrightYear Number The year during which the claimed copyright for
the CreativeWork was first asserted. correction CorrectionComment  or
Text  or
URL Indicates a correction to a CreativeWork, either via a CorrectionComment,
textually or in another document. countryOfOrigin Country The country of origin
of something, including products as well as creative works such as movie and TV
content.

In the case of TV and movie, this would be the country of the principle offices
of the production company or individual responsible for the movie. For other
kinds of CreativeWork it is difficult to provide fully general guidance, and
properties such as contentLocation and locationCreated may be more applicable.

In the case of products, the country of origin of the product. The exact
interpretation of this may vary by context and product type, and cannot be fully
enumerated here. creativeWorkStatus DefinedTerm  or
Text The status of a creative work in terms of its stage in a lifecycle. Example
terms include Incomplete, Draft, Published, Obsolete. Some organizations define
a set of terms for the stages of their publication lifecycle. creator
Organization  or
Person The creator/author of this CreativeWork. This is the same as the Author
property for CreativeWork. creditText Text Text that can be used to credit
person(s) and/or organization(s) associated with a published Creative Work.
dateCreated Date  or
DateTime The date on which the CreativeWork was created or the item was added to
a DataFeed. dateModified Date  or
DateTime The date on which the CreativeWork was most recently modified or when
the item's entry was modified within a DataFeed. datePublished Date  or
DateTime Date of first publication or broadcast. For example the date a
CreativeWork was broadcast or a Certification was issued. digitalSourceType
IPTCDigitalSourceEnumeration Indicates an IPTCDigitalSourceEnumeration code
indicating the nature of the digital source(s) for some CreativeWork.
discussionUrl URL A link to the page containing the comments of the
CreativeWork. editEIDR Text  or
URL An EIDR (Entertainment Identifier Registry) identifier representing a
specific edit / edition for a work of film or television.

For example, the motion picture known as "Ghostbusters" whose titleEIDR is
"10.5240/7EC7-228A-510A-053E-CBB8-J" has several edits, e.g.
"10.5240/1F2A-E1C5-680A-14C6-E76B-I" and "10.5240/8A35-3BEE-6497-5D12-9E4F-3".

Since schema.org types like Movie and TVEpisode can be used for both works and
their multiple expressions, it is possible to use titleEIDR alone (for a general
description), or alongside editEIDR for a more edit-specific description. editor
Person Specifies the Person who edited the CreativeWork. educationalAlignment
AlignmentObject An alignment to an established educational framework.

This property should not be used where the nature of the alignment can be
described using a simple property, for example to express that a resource
teaches or assesses a competency. educationalLevel DefinedTerm  or
Text  or
URL The level in terms of progression through an educational or training
context. Examples of educational levels include 'beginner', 'intermediate' or
'advanced', and formal sets of level indicators. educationalUse DefinedTerm  or
Text The purpose of a work in the context of education; for example,
'assignment', 'group work'. encoding MediaObject A media object that encodes
this CreativeWork. This property is a synonym for associatedMedia. Supersedes
encodings.
Inverse property: encodesCreativeWork encodingFormat Text  or
URL Media type typically expressed using a MIME format (see IANA site and MDN
reference), e.g. application/zip for a SoftwareApplication binary, audio/mpeg
for .mp3 etc.

In cases where a CreativeWork has several media type representations, encoding
can be used to indicate each MediaObject alongside particular encodingFormat
information.

Unregistered or niche encoding and file formats can be indicated instead via the
most appropriate URL, e.g. defining Web page or a Wikipedia/Wikidata entry.
Supersedes fileFormat. exampleOfWork CreativeWork A creative work that this work
is an example/instance/realization/derivation of.
Inverse property: workExample expires Date  or
DateTime Date the content expires and is no longer useful or available. For
example a VideoObject or NewsArticle whose availability or relevance is
time-limited, a ClaimReview fact check whose publisher wants to indicate that it
may no longer be relevant (or helpful to highlight) after some date, or a
Certification the validity has expired. funder Organization  or
Person A person or organization that supports (sponsors) something through some
kind of financial contribution. funding Grant A Grant that directly or
indirectly provide funding or sponsorship for this item. See also
ownershipFundingInfo.
Inverse property: fundedItem genre Text  or
URL Genre of the creative work, broadcast channel or group. hasPart CreativeWork
Indicates an item or CreativeWork that is part of this item, or CreativeWork (in
some sense).
Inverse property: isPartOf headline Text Headline of the article. inLanguage
Language  or
Text The language of the content or performance or used in an action. Please use
one of the language codes from the IETF BCP 47 standard. See also
availableLanguage. Supersedes language. interactionStatistic InteractionCounter
The number of interactions for the CreativeWork using the WebSite or
SoftwareApplication. The most specific child type of InteractionCounter should
be used. Supersedes interactionCount. interactivityType Text The predominant
mode of learning supported by the learning resource. Acceptable values are
'active', 'expositive', or 'mixed'. interpretedAsClaim Claim Used to indicate a
specific claim contained, implied, translated or refined from the content of a
MediaObject or other CreativeWork. The interpreting party can be indicated using
claimInterpreter. isAccessibleForFree Boolean A flag to signal that the item,
event, or place is accessible for free. Supersedes free. isBasedOn CreativeWork 
or
Product  or
URL A resource from which this work is derived or from which it is a
modification or adaptation. Supersedes isBasedOnUrl. isFamilyFriendly Boolean
Indicates whether this content is family friendly. isPartOf CreativeWork  or
URL Indicates an item or CreativeWork that this item, or CreativeWork (in some
sense), is part of.
Inverse property: hasPart keywords DefinedTerm  or
Text  or
URL Keywords or tags used to describe some item. Multiple textual entries in a
keywords list are typically delimited by commas, or by repeating the property.
learningResourceType DefinedTerm  or
Text The predominant type or kind characterizing the learning resource. For
example, 'presentation', 'handout'. license CreativeWork  or
URL A license document that applies to this content, typically indicated by URL.
locationCreated Place The location where the CreativeWork was created, which may
not be the same as the location depicted in the CreativeWork. mainEntity Thing
Indicates the primary entity described in some page or other CreativeWork.
Inverse property: mainEntityOfPage maintainer Organization  or
Person A maintainer of a Dataset, software package (SoftwareApplication), or
other Project. A maintainer is a Person or Organization that manages
contributions to, and/or publication of, some (typically complex) artifact. It
is common for distributions of software and data to be based on "upstream"
sources. When maintainer is applied to a specific version of something e.g. a
particular version or packaging of a Dataset, it is always possible that the
upstream source has a different maintainer. The isBasedOn property can be used
to indicate such relationships between datasets to make the different
maintenance roles clear. Similarly in the case of software, a package may have
dedicated maintainers working on integration into software distributions such as
Ubuntu, as well as upstream maintainers of the underlying work. material
Product  or
Text  or
URL A material that something is made from, e.g. leather, wool, cotton, paper.
materialExtent QuantitativeValue  or
Text The quantity of the materials being described or an expression of the
physical space they occupy. mentions Thing Indicates that the CreativeWork
contains a reference to, but is not necessarily about a concept. offers Demand 
or
Offer An offer to provide this item—for example, an offer to sell a product,
rent the DVD of a movie, perform a service, or give away tickets to an event.
Use businessFunction to indicate the kind of transaction offered, i.e. sell,
lease, etc. This property can also be used to describe a Demand. While this
property is listed as expected on a number of common types, it can be used in
others. In that case, using a second type, such as Product or a subtype of
Product, can clarify the nature of the offer.
Inverse property: itemOffered pattern DefinedTerm  or
Text A pattern that something has, for example 'polka dot', 'striped', 'Canadian
flag'. Values are typically expressed as text, although links to controlled
value schemes are also supported. position Integer  or
Text The position of an item in a series or sequence of items. producer
Organization  or
Person The person or organization who produced the work (e.g. music album,
movie, TV/radio series etc.). provider Organization  or
Person The service provider, service operator, or service performer; the goods
producer. Another party (a seller) may offer those services or goods on behalf
of the provider. A provider may also serve as the seller. Supersedes carrier.
publication PublicationEvent A publication event associated with the item.
publisher Organization  or
Person The publisher of the creative work. publisherImprint Organization The
publishing division which published the comic. publishingPrinciples
CreativeWork  or
URL The publishingPrinciples property indicates (typically via URL) a document
describing the editorial principles of an Organization (or individual, e.g. a
Person writing a blog) that relate to their activities as a publisher, e.g.
ethics or diversity policies. When applied to a CreativeWork (e.g. NewsArticle)
the principles are those of the party primarily responsible for the creation of
the CreativeWork.

While such policies are most typically expressed in natural language, sometimes
related information (e.g. indicating a funder) can be expressed using schema.org
terminology. recordedAt Event The Event where the CreativeWork was recorded. The
CreativeWork may capture all or part of the event.
Inverse property: recordedIn releasedEvent PublicationEvent The place and time
the release was issued, expressed as a PublicationEvent. review Review A review
of the item. Supersedes reviews. schemaVersion Text  or
URL Indicates (by URL or string) a particular version of a schema used in some
CreativeWork. This property was created primarily to indicate the use of a
specific schema.org release, e.g. 10.0 as a simple string, or more explicitly
via URL, https://schema.org/docs/releases.html#v10.0. There may be situations in
which other schemas might usefully be referenced this way, e.g.
http://dublincore.org/specifications/dublin-core/dces/1999-07-02/ but this has
not been carefully explored in the community. sdDatePublished Date Indicates the
date on which the current structured data was generated / published. Typically
used alongside sdPublisher. sdLicense CreativeWork  or
URL A license document that applies to this structured data, typically indicated
by URL. sdPublisher Organization  or
Person Indicates the party responsible for generating and publishing the current
structured data markup, typically in cases where the structured data is derived
automatically from existing published content but published on a different site.
For example, student projects and open data initiatives often re-publish
existing content with more explicitly structured metadata. The sdPublisher
property helps make such practices more explicit. size DefinedTerm  or
QuantitativeValue  or
SizeSpecification  or
Text A standardized size of a product or creative work, specified either through
a simple textual string (for example 'XL', '32Wx34L'), a QuantitativeValue with
a unitCode, or a comprehensive and structured SizeSpecification; in other cases,
the width, height, depth and weight properties may be more applicable.
sourceOrganization Organization The Organization on whose behalf the creator was
working. spatial Place The "spatial" property can be used in cases when more
specific properties (e.g. locationCreated, spatialCoverage, contentLocation) are
not known to be appropriate. spatialCoverage Place The spatialCoverage of a
CreativeWork indicates the place(s) which are the focus of the content. It is a
subproperty of contentLocation intended primarily for more technical and
detailed materials. For example with a Dataset, it indicates areas that the
dataset describes: a dataset of New York weather would have spatialCoverage
which was the place: the state of New York. sponsor Organization  or
Person A person or organization that supports a thing through a pledge, promise,
or financial contribution. E.g. a sponsor of a Medical Study or a corporate
sponsor of an event. teaches DefinedTerm  or
Text The item being described is intended to help a person learn the competency
or learning outcome defined by the referenced term. temporal DateTime  or
Text The "temporal" property can be used in cases where more specific properties
(e.g. temporalCoverage, dateCreated, dateModified, datePublished) are not known
to be appropriate. temporalCoverage DateTime  or
Text  or
URL The temporalCoverage of a CreativeWork indicates the period that the content
applies to, i.e. that it describes, either as a DateTime or as a textual string
indicating a time period in ISO 8601 time interval format. In the case of a
Dataset it will typically indicate the relevant time period in a precise
notation (e.g. for a 2011 census dataset, the year 2011 would be written
"2011/2012"). Other forms of content, e.g. ScholarlyArticle, Book, TVSeries or
TVEpisode, may indicate their temporalCoverage in broader terms - textually or
via well-known URL. Written works such as books may sometimes have precise
temporal coverage too, e.g. a work set in 1939 - 1945 can be indicated in ISO
8601 interval format format via "1939/1945".

Open-ended date ranges can be written with ".." in place of the end date. For
example, "2015-11/.." indicates a range beginning in November 2015 and with no
specified final date. This is tentative and might be updated in future when ISO
8601 is officially updated. Supersedes datasetTimeInterval. text Text The
textual content of this CreativeWork. thumbnail ImageObject Thumbnail image for
an image or video. thumbnailUrl URL A thumbnail image relevant to the Thing.
timeRequired Duration Approximate or typical time it usually takes to work with
or through the content of this work for the typical or target audience.
translationOfWork CreativeWork The work that this work has been translated from.
E.g. 物种起源 is a translationOf “On the Origin of Species”.
Inverse property: workTranslation translator Organization  or
Person Organization or person who adapts a creative work to different languages,
regional differences and technical requirements of a target market, or that
translates during some event. typicalAgeRange Text The typical expected age
range, e.g. '7-9', '11-'. usageInfo CreativeWork  or
URL The schema.org usageInfo property indicates further information about a
CreativeWork. This property is applicable both to works that are freely
available and to those that require payment or other transactions. It can
reference additional information, e.g. community expectations on preferred
linking and citation conventions, as well as purchasing details. For something
that can be commercially licensed, usageInfo can provide detailed,
resource-specific information about licensing options.

This property can be used alongside the license property which indicates
license(s) applicable to some piece of content. The usageInfo property can
provide information about other licensing options, e.g. acquiring commercial
usage rights for an image that is also available under non-commercial creative
commons licenses. version Number  or
Text The version of the CreativeWork embodied by a specified resource. video
Clip  or
VideoObject An embedded video object. workExample CreativeWork
Example/instance/realization/derivation of the concept of this creative work.
E.g. the paperback edition, first edition, or e-book.
Inverse property: exampleOfWork workTranslation CreativeWork A work that is a
translation of the content of this work. E.g. 西遊記 has an English workTranslation
“Journey to the West”, a German workTranslation “Monkeys Pilgerfahrt” and a
Vietnamese translation Tây du ký bình khảo.
Inverse property: translationOfWork Properties from Thing additionalType Text 
or
URL An additional type for the item, typically used for adding more specific
types from external vocabularies in microdata syntax. This is a relationship
between something and a class that the thing is in. Typically the value is a
URI-identified RDF class, and in this case corresponds to the use of rdf:type in
RDF. Text values can be used sparingly, for cases where useful information can
be added without their being an appropriate schema to reference. In the case of
text values, the class label should follow the schema.org style guide.
alternateName Text An alias for the item. description Text  or
TextObject A description of the item. disambiguatingDescription Text A sub
property of description. A short description of the item used to disambiguate
from other, similar items. Information from other properties (in particular,
name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue  or
Text  or
URL The identifier property represents any kind of identifier for any kind of
Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated
properties for representing many of these, either as textual strings or as URL
(URI) links. See background notes for more details. image ImageObject  or
URL An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
URL Indicates a page (or other CreativeWork) for which this thing is the main
entity being described. See background notes for details.
Inverse property: mainEntity name Text The name of the item. potentialAction
Action Indicates a potential Action, which describes an idealized action in
which this thing would play an 'object' role. sameAs URL URL of a reference Web
page that unambiguously indicates the item's identity. E.g. the URL of the
item's Wikipedia page, Wikidata entry, or official website. subjectOf
CreativeWork  or
Event A CreativeWork or Event about this Thing.
Inverse property: about url URL URL of the item.


Instances of ImageObject may appear as a value for the following properties

PropertyOn TypesDescription colorSwatch Product A color swatch image,
visualizing the color of a Product. Should match the textual description
specified in the color property. This can be a URL or a fully described
ImageObject. diagram AnatomicalStructure An image containing a diagram that
illustrates the structure and/or its component substructures and/or connections
with other structures. image Thing An image of the item. This can be a URL or a
fully described ImageObject. layoutImage FloorPlan A schematic image showing the
floorplan layout. logo Brand  or
Certification  or
Organization  or
Place  or
Product  or
Service An associated logo. photo Place A photograph of this place. photos Place
Photographs of this place. primaryImageOfPage WebPage Indicates the main image
on the page. screenshot SoftwareApplication A link to a screenshot image of the
app. thumbnail CreativeWork Thumbnail image for an image or video.


MORE SPECIFIC TYPES

 * Barcode
 * ImageObjectSnapshot


EXAMPLES

Example 1
Copied
No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
 1. <h2>Beach in Mexico</h2>
    
 2. <img src="mexico-beach.jpg" alt="Sunny, sandy beach."/>
    
 3. 
    
 4. By Jane Doe
    
 5. Photographed in Puerto Vallarta, Mexico
    
 6. Date uploaded: Jan 25, 2008
    
 7. 
    
 8. I took this picture while on vacation last year.

Example encoded as Microdata embedded in HTML.
 1.  <div itemscope itemtype="https://schema.org/ImageObject">
     
 2.    <h2 itemprop="name">Beach in Mexico</h2>
     
 3.    <img src="mexico-beach.jpg"
     
 4.    alt="Sunny, sandy beach."
     
 5.    itemprop="contentUrl" />
     
 6.  
     
 7.    By <span itemprop="author">Jane Doe</span>
     
 8.    Photographed in
     
 9.      <span itemprop="contentLocation">Puerto Vallarta, Mexico</span>
     
 10.   Date uploaded:
     
 11.     <meta itemprop="datePublished" content="2008-01-25">Jan 25, 2008
     
 12. 
     
 13.   <span itemprop="description">I took this picture while on vacation last year.</span>
     
 14. </div>

Example encoded as RDFa embedded in HTML.
 1.  <div vocab="https://schema.org/" typeof="ImageObject">
     
 2.    <h2 property="name">Beach in Mexico</h2>
     
 3.    <img src="mexico-beach.jpg" alt="Sunny, sandy beach."
     
 4.    property="contentUrl" />
     
 5.  
     
 6.    By <span property="author">Jane Doe</span>
     
 7.    Photographed in
     
 8.      <span property="contentLocation">Puerto Vallarta, Mexico</span>
     
 9.    Date uploaded:
     
 10.     <meta property="datePublished" content="2008-01-25">Jan 25, 2008
     
 11. 
     
 12.   <span property="description">I took this picture while on vacation last year.</span>
     
 13. </div>

Example encoded as JSON-LD in a HTML script tag.
 1.  <script type="application/ld+json">
     
 2.  {
     
 3.    "@context": "https://schema.org",
     
 4.    "@type": "ImageObject",
     
 5.    "author": "Jane Doe",
     
 6.    "contentLocation": "Puerto Vallarta, Mexico",
     
 7.    "contentUrl": "mexico-beach.jpg",
     
 8.    "datePublished": "2008-01-25",
     
 9.    "description": "I took this picture while on vacation last year.",
     
 10.   "name": "Beach in Mexico"
     
 11. }
     
 12. </script>

Structured representation of the JSON-LD example.


{ "@context": "https://schema.org", "@type": "ImageObject", "author": "Jane
Doe", "contentLocation": "Puerto Vallarta, Mexico", "contentUrl":
"mexico-beach.jpg", "datePublished": "2008-01-25", "description": "I took this
picture while on vacation last year.", "name": "Beach in Mexico" }
Example 2
Copied
No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
 1.  <h2>Beach in Mexico</h2>
     
 2.  <img src="mexico-beach.jpg" alt="" />
     
 3.  By Jane Doe
     
 4.  Photographed in Puerto Vallarta, Mexico
     
 5.  Date uploaded: Jan 25, 2008
     
 6.  I took this picture while on vacation last year.
     
 7.  <!-- We assume the following EXIF meta-data is available, but currently not shown:
     
 8.  
     
 9.  Exposure Time:    1/659 sec.
     
 10. FNumber:          f/4.0
     
 11. MaxApertureValue: 2.00
     
 12. Metering Mode:    Pattern
     
 13. Flash:            Flash did not fire.
     
 14. -->

Example encoded as Microdata embedded in HTML.
 1.  <div itemscope itemtype="https://schema.org/ImageObject">
     
 2.    <h2 itemprop="name">Beach in Mexico</h2>
     
 3.    <img src="mexico-beach.jpg" alt="" itemprop="contentUrl" />
     
 4.    By <span itemprop="author">Jane Doe</span>
     
 5.    Photographed in
     
 6.      <span itemprop="contentLocation">Puerto Vallarta, Mexico</span>
     
 7.    Date uploaded:
     
 8.      <meta itemprop="datePublished" content="2008-01-25">Jan 25, 2008
     
 9.    <span itemprop="description">I took this picture while on vacation last year.</span>
     
 10. <!-- Note: We do not split value strings in unit and value information, since this the raw EXIF data does not provide this granularity. If you are able to separate the unit, you can use the unitText property -->
     
 11.   <div itemprop="exifData" itemscope itemtype="https://schema.org/PropertyValue">
     
 12.       <meta itemprop="name" content="Exposure Time">
     
 13.       <meta itemprop="value" content="1/659 sec.">
     
 14.   </div>
     
 15.   <div itemprop="exifData" itemscope itemtype="https://schema.org/PropertyValue">
     
 16.       <meta itemprop="name" content="FNumber">
     
 17.       <meta itemprop="value" content="f/4.0">
     
 18.   </div>
     
 19.   <div itemprop="exifData" itemscope itemtype="https://schema.org/PropertyValue">
     
 20.       <meta itemprop="name" content="MaxApertureValue">
     
 21.       <meta itemprop="value" content="2.00">
     
 22.   </div>
     
 23.   <div itemprop="exifData" itemscope itemtype="https://schema.org/PropertyValue">
     
 24.       <meta itemprop="name" content="Metering Mode">
     
 25.       <meta itemprop="value" content="Pattern">
     
 26.   </div>
     
 27.   <div itemprop="exifData" itemscope itemtype="https://schema.org/PropertyValue">
     
 28.       <meta itemprop="name" content="Flash">
     
 29.       <meta itemprop="value" content="Flash did not fire.">
     
 30.   </div>
     
 31. </div>

Example encoded as RDFa embedded in HTML.
 1.  <div vocab="https://schema.org/" typeof="ImageObject">
     
 2.    <h2 property="name">Beach in Mexico</h2>
     
 3.    <img src="mexico-beach.jpg" alt="" property="contentUrl" />
     
 4.    By <span property="author">Jane Doe</span>
     
 5.    Photographed in
     
 6.      <span property="contentLocation">Puerto Vallarta, Mexico</span>
     
 7.    Date uploaded:
     
 8.      <meta property="datePublished" content="2008-01-25">Jan 25, 2008
     
 9.    <span property="description">I took this picture while on vacation last year.</span>
     
 10. <!-- Note: We do not split value strings in unit and value information, since this the raw EXIF data does not provide this granularity. If you are able to separate the unit, you can use the unitText property -->
     
 11.   <div property="exifData" typeOf="PropertyValue">
     
 12.       <meta property="name" content="Exposure Time">
     
 13.       <meta property="value" content="1/659 sec.">
     
 14.   </div>
     
 15.   <div property="exifData" typeOf="PropertyValue">
     
 16.       <meta property="name" content="FNumber">
     
 17.       <meta property="value" content="f/4.0">
     
 18.   </div>
     
 19.   <div property="exifData" typeOf="PropertyValue">
     
 20.       <meta property="name" content="MaxApertureValue">
     
 21.       <meta property="value" content="2.00">
     
 22.   </div>
     
 23.   <div property="exifData" typeOf="PropertyValue">
     
 24.       <meta property="name" content="Metering Mode">
     
 25.       <meta property="value" content="Pattern">
     
 26.   </div>
     
 27.   <div property="exifData" typeOf="PropertyValue">
     
 28.       <meta property="name" content="Flash">
     
 29.       <meta property="value" content="Flash did not fire.">
     
 30.   </div>
     
 31. </div>

Example encoded as JSON-LD in a HTML script tag.
 1.  <script type="application/ld+json">
     
 2.  {
     
 3.    "@context": "https://schema.org",
     
 4.    "@type": "ImageObject",
     
 5.    "author": "Jane Doe",
     
 6.    "contentLocation": "Puerto Vallarta, Mexico",
     
 7.    "contentUrl": "mexico-beach.jpg",
     
 8.    "datePublished": "2008-01-25",
     
 9.    "description": "I took this picture while on vacation last year.",
     
 10.   "name": "Beach in Mexico",
     
 11.   "exifData": [
     
 12.     {
     
 13.       "@type": "PropertyValue",
     
 14.       "name": "Exposure Time",
     
 15.       "value": "1/659 sec."
     
 16.     },
     
 17.     {
     
 18.      "@type": "PropertyValue",
     
 19.       "name": "FNumber",
     
 20.       "value": "f/4.0"
     
 21.     },
     
 22.     {
     
 23.       "@type": "PropertyValue",
     
 24.       "name": "MaxApertureValue",
     
 25.       "value": "2.00"
     
 26.     },
     
 27.     {
     
 28.       "@type": "PropertyValue",
     
 29.       "name": "Metering Mode",
     
 30.       "value": "Pattern"
     
 31.     },
     
 32.     {
     
 33.       "@type": "PropertyValue",
     
 34.       "name": "Flash",
     
 35.       "value": "Flash did not fire."
     
 36.     }
     
 37.   ]
     
 38. }
     
 39. </script>

Structured representation of the JSON-LD example.


{ "@context": "https://schema.org", "@type": "ImageObject", "author": "Jane
Doe", "contentLocation": "Puerto Vallarta, Mexico", "contentUrl":
"mexico-beach.jpg", "datePublished": "2008-01-25", "description": "I took this
picture while on vacation last year.", "name": "Beach in Mexico", "exifData": [
{ "@type": "PropertyValue", "name": "Exposure Time", "value": "1/659 sec." }, {
"@type": "PropertyValue", "name": "FNumber", "value": "f/4.0" }, { "@type":
"PropertyValue", "name": "MaxApertureValue", "value": "2.00" }, { "@type":
"PropertyValue", "name": "Metering Mode", "value": "Pattern" }, { "@type":
"PropertyValue", "name": "Flash", "value": "Flash did not fire." } ] }

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• Schema.org • V27.02 | 2024-07-01