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Adobe Creativity for All

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Adobe Creativity for All

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Adobe Presents


CREATIVITY FOR ALL

 



SINCE 1982, ADOBE HAS WORKED TO DEMOCRATIZE CREATIVITY.

Over the last 30 years, Adobe has built ground-breaking creative tools like
Photoshop, Premier, and InDesign – and in November of 2019, they released two
more innovations: Photoshop for iPad and Photoshop Camera. It was in this
moment, for the first time ever, that the world’s most powerful creative tools
extended beyond laptops and into the pockets of millions.

So, to celebrate this achievement, Adobe and the entire creative community made
“Creativity for all,” a 60-second ode to the democratization of creativity, set
to “Pure Imagination” by Gene Wilder. The mixed-media film features icons of the
digital era like Shepard Farey, Malala Yousafzai.

But “Creativity for all” is more than a film. It’s a rallying cry for the modern
era of creation. A call to arms for creatives and creators across the world. And
it’s a commitment by Adobe to continue working toward a world where everyone who
wants to make something, can.

 


A THANK-YOU TO THE COMMUNITY.

Released in tandem with the 60-second film, the credit list – with well over
1,000 names – includes a thank-you to every person who has ever opened an Adobe
program.

Hundreds of unique creative works were sourced, each made by an Adobe user.

 


Static imagery showed the impact a creative piece can have on the world.

 



 
 


WORKING TOWARD #CREATIVITYFORALL

And to make Adobe’s commitment to the creative community real, we’re giving back
to a worthy cause.

For every Tweet with #CreativityForAll, we’re donating $5 to Teach for America
with the aim of reaching 15,000 teachers and 500,000 students who don’t have
access to Adobe’s creative programs.


AND WE’RE ONLY GETTING STARTED.

Our commitment to #CreativityForAll won’t stop until every single person with a
creative idea has the means to make it real.

#CREATIVITYFORALL