adage.com Open in urlscan Pro
2606:4700::6810:f114  Public Scan

Submitted URL: https://link.adage.com/click/29351137.16952/aHR0cHM6Ly93d3cuYWRhZ2UuY29tL2FydGljbGUvcG9kY2FzdC1tYXJrZXRlcnMtYnJpZWYvaG9...
Effective URL: https://adage.com/article/podcast-marketers-brief/how-american-express-courting-gen-z-and-marketing-its-brand-amid...
Submission Tags: falconsandbox
Submission: On October 13 via api from US — Scanned from DE

Form analysis 6 forms found in the DOM

GET /results

<form action="/results" method="get" id="views-exposed-form-search-autocomplete-page" accept-charset="UTF-8">
  <div class="form--inline clearfix">
    <div class="js-form-item form-item js-form-type-textfield form-type-textfield js-form-item-search-phrase form-item-search-phrase form-no-label">
      <span class="field-prefix">
        <div class="elastic-autocomplete-mobile-search-icon-wrapper"><a class="elastic-autocomplete-mobile-search-icon" href="#"><i class="fa fa-search omnitrack" aria-hidden="true"></i></a></div>
        <div class="elastic-autocomplete-field-wrapper">
          <input class="elastic-autocomplete-input form-autocomplete form-text ui-autocomplete-input" placeholder="Search" data-drupal-selector="edit-search-phrase" data-autocomplete-path="/admin/view_content/search_autocomplete" type="text"
            id="edit-search-phrase0" name="search_phrase" value="" size="30" maxlength="128" data-once="autocomplete" autocomplete="off">
          <span class="field-suffix"><a href="#" class="elastic-autocomplete-search-icon"></a></span>
        </div>
      </span>
    </div>
    <input data-drupal-selector="edit-field-emphasis-image" type="hidden" name="field_emphasis_image" value="">
    <input data-drupal-selector="edit-sort-by" type="hidden" name="sort_by" value="search_api_relevance">
    <div data-drupal-selector="edit-actions" class="form-actions js-form-wrapper form-wrapper" id="edit-actions"><input data-drupal-selector="edit-submit-search-autocomplete" type="submit" id="edit-submit-search-autocomplete" value="Search"
        class="button js-form-submit form-submit">
    </div>
  </div>
</form>

GET /results

<form action="/results" method="get" id="views-exposed-form-search-autocomplete-page" accept-charset="UTF-8">
  <div class="form--inline clearfix">
    <div class="js-form-item form-item js-form-type-textfield form-type-textfield js-form-item-search-phrase form-item-search-phrase form-no-label">
      <span class="field-prefix">
        <div class="elastic-autocomplete-mobile-search-icon-wrapper"><a class="elastic-autocomplete-mobile-search-icon" href="#"><i class="fa fa-search omnitrack" aria-hidden="true"></i></a></div>
        <div class="elastic-autocomplete-field-wrapper">
          <input class="elastic-autocomplete-input form-autocomplete form-text ui-autocomplete-input" placeholder="Search" data-drupal-selector="edit-search-phrase" data-autocomplete-path="/admin/view_content/search_autocomplete" type="text"
            id="edit-search-phrase1" name="search_phrase" value="" size="30" maxlength="128" data-once="autocomplete" autocomplete="off">
          <span class="field-suffix"><a href="#" class="elastic-autocomplete-search-icon"></a></span>
        </div>
      </span>
    </div>
    <input data-drupal-selector="edit-field-emphasis-image" type="hidden" name="field_emphasis_image" value="">
    <input data-drupal-selector="edit-sort-by" type="hidden" name="sort_by" value="search_api_relevance">
    <div data-drupal-selector="edit-actions" class="form-actions js-form-wrapper form-wrapper" id="edit-actions"><input data-drupal-selector="edit-submit-search-autocomplete" type="submit" id="edit-submit-search-autocomplete" value="Search"
        class="button js-form-submit form-submit">
    </div>
  </div>
</form>

#

<form id="user-access-sign-in-form" class="creativity-form" action="#">
  <div class="notification error"></div>
  <div class="form-group">
    <label for="email" class="visually-hidden">email: </label>
    <input type="email" name="email" placeholder="Email">
  </div>
  <div class="form-group">
    <label for="password" class="visually-hidden">password: </label>
    <input type="password" name="password" placeholder="Password">
  </div>
  <div class="form-group">
    <button type="submit">Sign In</button>
  </div>
  <div class="form-group">
    <p class="forgot-password"><a href="https://home.adage.com/clickshare/authenticateUserSubscription.do">Forgot Password?</a></p>
  </div>
</form>

#

<form id="user-access-auth-form" action="#">
  <input type="hidden" name="CSProduct" value="reg">
  <input type="hidden" name="CSTargetURL">
  <input type="hidden" name="CSResumeURL" value="#">
  <input type="hidden" name="CSParamsToPassNames" value="CSProduct|CSTargetURL|CSResumeURL|CSParamsToPassNames">
  <input type="hidden" name="userLogin.userName">
  <input type="hidden" name="userLogin.password">
</form>

#

<form id="user-access-register-form" class="creativity-form" action="#">
  <p class="registration-benefits">Once registered, you can:</p>
  <ul>
    <li>- Read additional free articles each month</li>
    <li>- Comment on articles and featured creative work</li>
    <li>- Get our curated newsletters delivered to your inbox</li>
  </ul>
  <div class="notification error"></div>
  <div class="form-group">
    <label for="first_name" class="visually-hidden">first_name: </label>
    <input type="text" name="first_name" placeholder="First Name">
  </div>
  <div class="form-group">
    <label for="last_name" class="visually-hidden">last_name: </label>
    <input type="text" name="last_name" placeholder="Last Name">
  </div>
  <div class="form-group">
    <label for="email" class="visually-hidden">email: </label>
    <input type="email" name="email" placeholder="Email">
  </div>
  <div class="form-group">
    <button type="submit">Register Now</button>
  </div>
  <p class="additional-info">By registering you agree to our <a href="/privacy">privacy policy</a>, <a href="/terms">terms &amp; conditions</a> and to receive occasional emails from Ad Age. You may unsubscribe at any time.</p>
  <p class="additional-info">Are you a print subscriber? <a href="https://home.adage.com/clickshare/addAccountPrint.do">Activate your account</a>.</p>
</form>

/results

<form class="search-form" action="/results">
  <label for="adage-floating-search-input" class="visually-hidden">Search: </label>
  <input type="text" id="adage-floating-search-input" name="search_phrase" value="" placeholder="Search">
  <input type="hidden" name="sort_by" value="search_api_relevance">
  <input type="submit" name="searchButton">
</form>

Text Content

Menu
 * SectionsOpen submenu
 * Video Open submenu
 * FeaturedOpen submenu
 * Super Bowl NewsOpen submenu
 * BlogsOpen submenu

Close submenuSections
 * Marketing
 * Advertising
 * Digital
 * Media
 * Agency
 * Data
 * Publishing Partner

Close submenuVideo
 * The top 5 most creative brand ideas you need to know about right now

Close submenuFeatured
 * Ad Age Small Agency Awards 2022
 * Best Places to Work
 * Leading Women
 * America's Hottest Brands
 * Agency Report
 * Leading National Advertisers
 * Podcasts
 * Newsletters
 * TV's most expensive shows

Close submenuSuper Bowl News
 * Super Bowl Ads Archive
 * Super Bowl Commercial Updates
 * Who's buying ads?

Close submenuBlogs
 * Ad spending data
 * Football marketing
 * Layoffs and budget cuts
 * Media measurement
 * Metaverse marketing
 * NFTs
 * Roe v. Wade

Skip to main content


SISTER PUBLICATION LINKS

 * Ad Age
 * Creativity
 * Amp
 * Datacenter
 * Resources
 * Events
 * On the Move
 * Latest Issue
 * Newsletters
 * Contact Us

 * Follow Us:
 * 
 * 
 * 
 * * 
   * 


AAC USER ACCOUNT MENU

Register For Free Login
* My Profile
* 
* Logout


SUBSCRIBE

 * Subscribe Now

Menu



Search



MAIN NAVIGATION


 * SECTIONS
   
   * Marketing
   * Advertising
   * Digital
   * Media
   * Agency
   * Data
   * Publishing Partner


 * VIDEO
   
   
   * THE TOP 5 MOST CREATIVE BRAND IDEAS YOU NEED TO KNOW ABOUT RIGHT NOW


 * FEATURED
   
   * Ad Age Small Agency Awards 2022
   * Best Places to Work
   * Leading Women
   * America's Hottest Brands
   * Agency Report
   * Leading National Advertisers
   * Podcasts
   * Newsletters
   * TV's most expensive shows


   SUPER BOWL NEWS
   
   * Super Bowl Ads Archive
   * Super Bowl Commercial Updates
   * Who's buying ads?
   
   
   BLOGS
   
   * Ad spending data
   * Football marketing
   * Layoffs and budget cuts
   * Media measurement
   * Metaverse marketing
   * NFTs
   * Roe v. Wade


MAIN NAVIGATION


 * SECTIONS
   
   * Marketing
   * Advertising
   * Digital
   * Media
   * Agency
   * Data
   * Publishing Partner


 * VIDEO
   
   
   * THE TOP 5 MOST CREATIVE BRAND IDEAS YOU NEED TO KNOW ABOUT RIGHT NOW


 * FEATURED
   
   * Ad Age Small Agency Awards 2022
   * Best Places to Work
   * Leading Women
   * America's Hottest Brands
   * Agency Report
   * Leading National Advertisers
   * Podcasts
   * Newsletters
   * TV's most expensive shows


   SUPER BOWL NEWS
   
   * Super Bowl Ads Archive
   * Super Bowl Commercial Updates
   * Who's buying ads?
   
   
   BLOGS
   
   * Ad spending data
   * Football marketing
   * Layoffs and budget cuts
   * Media measurement
   * Metaverse marketing
   * NFTs
   * Roe v. Wade




AAC USER ACCOUNT MENU

Register For Free Login
* My Profile
* 
* Logout


SUBSCRIBE

 * Subscribe Now


SISTER PUBLICATION LINKS

 * Ad Age
 * Creativity
 * Amp
 * Datacenter
 * Resources
 * Events
 * On the Move
 * Latest Issue
 * Newsletters
 * Contact Us

 * Follow Us:
 * 
 * 
 * 
 * * 
   * 
 * 
 * 


DON'T MISS

 * Don't Miss
 * Closing Hispanic wealth gap
 * CPB revamps leadership
 * How PMG won Nike
 * Al Ries dies at age 95
 * Enter A-List, Creativity Awards

Sign In Register
email:
password:
Sign In

Forgot Password?



Once registered, you can:

 * - Read additional free articles each month
 * - Comment on articles and featured creative work
 * - Get our curated newsletters delivered to your inbox


first_name:
last_name:
email:
Register Now

By registering you agree to our privacy policy, terms & conditions and to
receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

 * Sections
    * Marketing
    * Advertising
    * Digital
    * Media
    * Agency
    * Data
    * Publishing Partner

 * Latest
   
    * WHY PROGRAMMATIC OUT-OF-HOME IS A SMART BUY FOR ANY MEDIA BUDGET
      
      By Lucy Markowitz - 2 hours 44 min ago
   
    * WATCH THE NEWEST COMMERCIALS FROM HILTON, GODADDY, BURGER KING AND MORE
      
      By Ad Age and Creativity Staff - 3 hours 9 min ago
   
    * BEHIND WATERFORD’S NEW MARKETING MOVES TO ATTRACT YOUNGER CONSUMERS AND
      MODERNIZE ITS IMAGE
      
      By Jade Yan - 6 hours 44 min ago
   
    * MLB SIGNS FIRST CBD SPONSORSHIP FOR MAJOR SPORTS IN DEAL WITH CHARLOTTE'S
      WEB
      
      By E.J. Schultz - 7 hours 8 min ago
   
    * HOW AMERICAN EXPRESS IS COURTING GEN Z AND MARKETING ITS BRAND AMID NEW
      CONSUMER BEHAVIOR
      
      By Adrianne Pasquarelli - 7 hours 44 min ago

 * Editor's Picks
   
    * CONSUMERS WANT MORE AUTHENTICITY IN LGBTQ+ AD REPRESENTATION
      
      By Gillian Follett - 1 day 3 hours ago
   
    * WHY AMAZON IS A CONTENDER TO LAND NBA MEDIA RIGHTS
      
      1 day 5 hours ago
   
    * 11 EXECS CONNECTING GAMING TO MARKETING
      
      By Erika Wheless - 1 day 11 hours ago

 * Most Popular
   
    * HOW A RELATIVELY UNKNOWN DIGITAL AGENCY WON THE NIKE MEDIA ACCOUNT
      
      By Brian Bonilla - 1 day 11 hours ago
   
    * NETFLIX STRIKES MEASUREMENT DEALS AHEAD OF NEW AD-SUPPORTED TIER
      
      By Garett Sloane - 2 days 2 hours ago
   
    * 11 EXECS CONNECTING GAMING TO MARKETING
      
      By Erika Wheless - 1 day 11 hours ago
   
    * CPB REVAMPS LEADERSHIP TEAM AND NAMES BRAD SIMMS GLOBAL CEO
      
      By Brian Bonilla - 1 day 10 hours ago
   
    * CHIPOTLE’S LATEST BEREAL EFFORT TIES IN HALLOWEEN BOORITO EVENT
      
      By Erika Wheless - 1 day 3 hours ago

 * Login
 * Search:

Podcast: Marketer's Brief


HOW AMERICAN EXPRESS IS COURTING GEN Z AND MARKETING ITS BRAND AMID NEW CONSUMER
BEHAVIOR

CMO Elizabeth Rutledge talks about new campaigns and cardholder perks

By Adrianne Pasquarelli. Published on October 12, 2022.
READ THIS NEXT   
The dudes behind Dude Wipes on how they built a surprisingly big business

Credit: Patrick T. Fallon/Bloomberg

Subscribe to us on Apple Podcasts, check us out on Spotify and hear us on
Stitcher. This is our RSS feed. Tell a friend!

Get Free Access Now!

Create your free account to continue reading.

See All Subscription Options
Create A Free Account
Already a subscriber? LOG IN >


In this article:

 * Ad Age Podcast
 * Financial Services
 * Gen Z
 * Marketing News & Strategy
 * Podcast: Marketer's Brief

Adrianne Pasquarelli

Adrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in
retail and finance, as well as in travel and health care. She is also a host of
the Marketer’s Brief podcast and spearheads special reports including 40 Under
40 and Hottest Brands. Pasquarelli joined Ad Age in 2015 after writing for
Crain's New York Business, where she also focused on the retail industry. 

 

Follow View all articles by this author

MOST POPULAR

HOW A RELATIVELY UNKNOWN DIGITAL AGENCY WON THE NIKE MEDIA ACCOUNT

NETFLIX STRIKES MEASUREMENT DEALS AHEAD OF NEW AD-SUPPORTED TIER

11 EXECS CONNECTING GAMING TO MARKETING







WHAT TO READ NEXT

THE DUDES BEHIND DUDE WIPES ON HOW THEY BUILT A SURPRISINGLY BIG BUSINESS

PURPOSE MARKETING HITS AND MISSES

UPWORK’S CMO ON MARKETING STRATEGIES AND THE GREAT RESIGNATION

HOW MAILCHIMP IS MOVING BEYOND EMAIL MARKETING

BEHIND THE RISE OF GHOST ENERGY DRINK

WAZE'S CMO ON ITS LOCAL MARKETING APPROACH AND OTHER WAYS IT IS ADAPTING TO NEW
COMMUTING PATTERNS

WHY AIRBNB IS PUTTING BOOMERS IN ADS—AND STAYING OUT OF THE METAVERSE

PURPOSE MARKETING HITS AND MISSES


JOIN US

 * Subscribe Now
 * Renew
 * Get Datacenter

 * 
 * 
 * 
 * 
 * 


FOOTER LINKS

 * Copyright © 1994-2022
 * Crain Communications
 * Privacy Statement
 * Terms of Use
 * About Us
 * Advertise
 * Reprints
 * Contact Us
 * Ad Choices
 * Careers at Crain
 * Privacy Request


SISTER PUBLICATION LINKS

 * Ad Age
 * Creativity
 * Amp
 * Datacenter
 * Resources
 * Events
 * On the Move
 * Latest Issue
 * Newsletters
 * Contact Us




Our site uses cookies and related technologies, as described in our 
Datenschutzerklärung, for purposes that may include site operation, analytics,
enhanced user experience, or advertising. You may choose to consent to our use
of these technologies or manage your own preferences.
Akzeptieren Ablehnen Einstellungen verwalten


Close menu

Close