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An article from
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LEFTOVERS: PERDUE TAPS INTO BEER CAN CHICKEN; KELLOGG CEREALS SHAKE INTO PROTEIN
POWDER

The poultry producer is launching a summer ale with seasonings that evoke the
grilled favorite, and Nature Valley serves up savory snack bars in Everything
Bagel, White Cheddar and Smoky BBQ flavors.

Published May 19, 2023
By Food Dive staff
 * 
 * 
 * 
 * 
 * 


Courtesy of Perdue Farms

Leftovers is our look at a few of the product ideas popping up everywhere. Some
are intriguing, some sound amazing and some are the kinds of ideas we would
never dream of. We can’t write about everything that we get pitched, so here are
some leftovers pulled from our inboxes.


PERDUE DOESN’T CHICKEN OUT WHEN IT COMES TO BEER

Perdue is making chicken and beer the stars of its latest product launch.

The Maryland-based company is launching Perdue Beer Can Chicken Beer, a honey
double-citrus summer ale brewed with classic grilled chicken seasonings
including rosemary, thyme and pink peppercorn. The company says it will help
backyard grillers make the perfect beer can chicken. The beverage was created in
partnership with Torch & Crown Brewing Company.

“Beer can chicken has long been one of the most popular methods of grilling
poultry, but we noticed a lack of consensus on what type of beer is best,” Julie
Lehman, Perdue’s vice president of marketing, said in a statement. We wanted to
“make a beer that is expertly crafted to help backyard cooking enthusiasts
prepare the ultimate beer can chicken.”




According to Perdue, Google searches for beer can chicken recipes typically peak
around Memorial Day, and evidence suggests the grilling method is on the rise.
During the last year, online conversation around beer can chicken grew by nearly
20%, the company said, citing Netbase.

Beer can chicken involves pouring beer into a food-grade roasting stand and then
placing a chicken upright and cooking it using a grill or smoker. The beer not
only infuses the chicken with flavor but keeps it moist.

With the popularity of beer can chicken appearing to be on the rise, Perdue and
Torch & Crown are finding a unique way to partner together with what they do
best.

The brewery has come up with a beer that can be used as a cookout ingredient or
consumed straight out of the can, which helps it stand out in the crowded craft
beer market. Perdue, on the other hand, gets its name tied to beer, potentially
making its poultry offerings more top-of-mind during summer cookouts.

— Christopher Doering


Optional Caption
Courtesy of Six Star Pro Nutrition
 


KELLOGG AND SIX STAR BRING CEREAL TASTE TO THE GYM

Gym-goers with nostalgia for their favorite childhood cereals are in luck.

Kellogg announced a protein powder collaboration with Six Star Pro Nutrition.
The company’s Six Star 100% Whey Protein Plus is launching flavors featuring the
taste of Frosted Flakes and Froot Loops.

The powders contain 30 grams of whey protein and two grams of sugar per serving,
along with 6.7 grams of branched-chain amino acids. The companies said the
products are designed for athletes who want the familiar sweet flavors of cereal
when working out. They will be available at Walmart and other retailers,
starting in August.




David Lee, Kellogg’s senior director of global licensing and culture, said in
the press release the collaboration brings “balanced breakfasts and new,
innovative high-performance protein powders for busy families and sports
lifestyles.”

Other cereal and dessert CPG products have appeared in protein powders in recent
years. In 2020, Post Holdings turned to its Flintstones-themed cereals Fruity
Pebbles and Cocoa Pebbles for whey protein isolate mixes in collaboration with
supplements maker Dymatize. That same year, Hostess debuted a sports nutrition
brand, Remix Nutrition, with its first products being protein powders featuring
the flavors of its Twinkies and Chocolate CupCakes.

The health and fitness foods industry ballooned during the pandemic as many
began to take fitness more seriously, and consumer interest in wellness products
continues to grow. The protein supplements market was valued at $6.2 billion in
2021, and is projected to increase at a compound annual growth rate of 8%
through 2030, according to Grand View Research. Big CPGs have taken notice,
including Nestlé, which last year bought a majority stake in organic protein
brand Orgain for an undisclosed amount.

— Chris Casey


Optional Caption
Courtesy of General Mills
 


NOT SO SWEET: NATURE VALLEY CREATES A BAR TO BE SAVORED

While Nature Valley has a reputation for being sweet, the General Mills-owned
bar brand is embracing its savory side.

The brand, is launching its first savory snacks. Nature Valley’s Savory Nut
Crunch Bars — in Everything Bagel, White Cheddar and Smoky BBQ flavors — have
the crunch and branding of the well-known snacks, but none of the sweetness.




While many consumers prefer savory snacks — 63%, according to a Wakefield
Research Survey done by General Mills in April — consumer preference was not the
only impetus for the new line. The company has developed a new piston molding
technology that can hold the bars together, replacing the sugar or syrup binders
often used in this snack. General Mills says this is the first technology of its
kind to be leveraged in North America.

“This has unlocked an opportunity for us to craft Nature Valley snack bars with
2g of sugar in surprisingly savory flavors, delivering on a whole new set of
cravings,” Ali Shaikh, senior brand manager for bars innovation said in a
release.

Savory snacking is worth $28.3 billion, according to the former IRI, which is
now known as Circana. Statistics reported by SNAC International, the snack food
trade association, show savory and salty snacks make up about 57% of the total
snack category, which had 15.6% growth in the 52 weeks before Jan. 8.

The bar category, which is characterized by sweeter products, saw 10.3% sales
growth in that time, according to SNAC International’s report. Innovations last
year were more along the lines of mixing flavor profiles and adding functional
ingredients.

A more savory bar could be a game changer for the category. Despite its health
halo, many granola bars are highly processed and sugary. Consumers wanting a
healthier shelf-stable grab-and-go snack minus the sweet taste and high sugar
content have something to try that isn’t totally nuts.

— Megan Poinski

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Filed Under: Ingredients, Corporate Operations, Meat / Protein, Beverages


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 * Permission granted by Daiya Foods
   
   
   DAIYA’S NEW FERMENTATION TECHNOLOGY PROMISES IMPROVED PLANT-BASED CHEESE
   
   CEO Michael Watt said items made using the new method will have a taste, melt
   and mouthfeel more like their dairy counterparts.
   
   By Megan Poinski • Updated March 1, 2023
 * Courtesy of Clif Bar
   
   
   FOOD CPG MAKERS ARE HUNGRY FOR M&A, BUT TAKING ‘DISCIPLINED’ APPROACH TO
   ACQUISITIONS
   
   Companies at the recent CAGNY conference said even though they are in
   financially healthy positions, any deals they make will likely be smaller
   bolt-on purchases.
   
   By Christopher Doering • March 1, 2023

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Editors' picks
 * Permission granted by Daiya Foods
   
   
   DAIYA’S NEW FERMENTATION TECHNOLOGY PROMISES IMPROVED PLANT-BASED CHEESE
   
   CEO Michael Watt said items made using the new method will have a taste, melt
   and mouthfeel more like their dairy counterparts.
   
   By Megan Poinski • Updated March 1, 2023
 * Courtesy of Clif Bar
   
   
   FOOD CPG MAKERS ARE HUNGRY FOR M&A, BUT TAKING ‘DISCIPLINED’ APPROACH TO
   ACQUISITIONS
   
   Companies at the recent CAGNY conference said even though they are in
   financially healthy positions, any deals they make will likely be smaller
   bolt-on purchases.
   
   By Christopher Doering • March 1, 2023

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