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  |   Add to calendar   |   Webinar will be recorded
Webinar Opens In 8d, 04hrs, 56min, 14s
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About This Webinar

Inflation, cost volatility, supply chain disruption. If manufacturers have
learned anything in the past few years, it’s that disruption is the new normal.
How effectively manufacturers use data to price and sell in all channels will be
the defining difference between leading and lagging.

In this webinar, guest speaker and Forrester Vice President, Principal Analyst
George Lawrie will share findings on recent research to help you navigate the
next normal of manufacturing in the digital age. Additionally, Zilliant Chief
Marketing Officer Lindsay Duran will share pragmatic strategies and examples of
how manufacturers are responding in real time to changing market conditions via
smarter pricing and sales strategies.

When: Thu, Feb 3, 2022 · 3:00 PM · GMT
Duration: 1 hour
Language: English
Who can attend? Anyone with the event link can attend
Dial-in available? (listen only): No
Featured Presenters


LINDSAY DURAN

Chief Marketing Officer, Zilliant
As the leader of Zilliant’s marketing organization, Lindsay is responsible for
accelerating growth strategies, demand generation, product marketing, corporate
communications, sales enablement, and market positioning. Lindsay is also the
co-host of the Zilliant podcast B2B Reimagined. Before serving as CMO, Lindsay
was a top-performing Zilliant sales director for three years, where she
established a track record of success working with B2B company leaders to
identify their unique pricing and sales challenges and remedy the most
significant sources of revenue and margin leakage. Prior to that she spent three
years as Zilliant’s director of marketing.

Prior to joining Zilliant in 2012, Lindsay served as a senior consultant at
Deloitte Consulting, and held product management and product marketing manager
positions at Dun & Bradstreet. Lindsay holds a Bachelor of Science in Public
Relations and a Master of Business Administration from the University of Texas
at Austin. Lindsay is also a co-founder of Club Blue of the Austin Area, a
non-profit organization.
VIEW PROFILE CONTACT
 * 


GEORGE LAWRIE

Vice President, Principal Analyst, Forrester
George is a member of Forrester’s advanced manufacturing team. He researches
supply chain and product lifecycle management platforms that empower chief
operating officers and vice presidents of supply chains to transform their
enterprises within the automotive, aerospace and defense, high-tech, and life
science industries.

Before joining Forrester in 2003, George worked for software vendors and
consulting companies in supply chain application development, implementation,
and product management roles.

George has a bachelor’s degree in economics from Exeter University and a
master’s in operations research from Warwick University. He is a CIMA-qualified
accountant.
VIEW PROFILE

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ZILLIANT

Zilliant 's webinars
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