www.adidas.be
Open in
urlscan Pro
104.126.37.152
Public Scan
Submitted URL: https://click.link.adidas.com/?qs=4a4370a6d5f81d9300196d6a98bf162c181abb0a79cad1def594e45a7243071badefd29f4fa946fc525f465c79e9...
Effective URL: https://www.adidas.be/en/privacy_policy?cm_mmc=AdiEmail_SNL-_-Other-_-20230721_EOSSGenericPhasevB_BE_July_1-_-Marketin...
Submission: On July 31 via api from BE — Scanned from DE
Effective URL: https://www.adidas.be/en/privacy_policy?cm_mmc=AdiEmail_SNL-_-Other-_-20230721_EOSSGenericPhasevB_BE_July_1-_-Marketin...
Submission: On July 31 via api from BE — Scanned from DE
Form analysis 0 forms found in the DOM
Text Content
temp-temptemp-temp-temp-temp-temp-temp-temptemp-2-temp-temp-usp-store2tem-3
adiclub-logoalert-erroralert-infoalert-successalert-warningbroken-imagecheckmarkcontact-emailcontact-phonecustomizationforbiddenlockedlogopersonalisation-flagpersonalizationrating-activerating-inactivesize-guidetooltipusp-checkmarkusp-delivery-cashusp-delivery-delayusp-delivery-eveningusp-delivery-same-dayusp-delivery-storeusp-deliveryusp-exchangeusp-free-returnsusp-gift-cardusp-klarnausp-salearrow-backarrow-downarrow-left-longarrow-leftarrow-right-longarrow-rightarrow-upbag-activebag-inactivecalendar-activecalendar-inactivechatcheckbox-checkmarkcheckmark-fullclipboardclosecross-smalldownloaddropdowneditexternal-linkfilterfullscreenhamburgerhd-filledhd-outlinehide-activehide-inactivelocate-targetlockminusnotification-activenotification-inactivepause-outlinepin-smallpinplay-filledplay-outlineplusprofilereloadsd-filledsd-outlinesearchsharesound-off-filledsound-off-outlinesound-on-filledsound-on-outlinesubtitles-cc-filledsubtitles-cc-outlinesubtitles-filledsubtitles-outlinewishlist-activewishlist-inactivezoom-outzoomfacebookgoogleinstagram-filledinstagrammessengerpinterestruntastictiktok-defaulttiktoktwittervkwhatsappyahooyoutube
* help
* orders and returns
* gift cards
* become a member
* adiclub
* sign in
*
* MEN
* NEW & TRENDING
* New Season
* Trainer Releases
* Only at adidas
* Trending
* FIFA Women's World Cup™
* Summer Shop
* Back To School
* The 2023 Collection
* Superstar
*
* Summer Sale
*
* SHOES
* Trainers
* Running
* Football
* Slides & Sandals
* Hiking & Outdoor
* Golf
* Gym & Training
* Walking
* Basketball
* Summer Sale: up to 50% off
* CLOTHING
* Originals
* T-shirts & Tops
* Shorts
* Joggers & Tracksuit Bottoms
* Hoodies
* Sweatshirts
* Swimwear
* Trousers
* Tracksuits
* Football Jerseys
* T-shirts below €35
* Summer Sale: up to 50% off
* ACCESSORIES
* Socks
* Headwear
* All Bags
* Balls
* Eyewear
* Summer Sale: up to 50% off
* SPORTS
* Running
* Football
* Golf
* Tennis
* Padel Tennis
* Training
* Swimming
* Hiking & Outdoor
*
* BRANDS
* Originals
* Sportswear
* Terrex
* Y-3
* Help End Plastic Waste
--------------------------------------------------------------------------------
* All Men's
* All Men's Shoes
* All Men's Clothing
* All Men's Accessories
* Other Sports
* All Men's Originals
* WOMEN
* NEW & TRENDING
* New Season
* Trainer Releases
* Only at adidas
* Trending
* FIFA Women's World Cup™
* Summer Shop
* Back To School
* The 2023 Collection
* Superstar
*
* Summer Sale
*
* SHOES
* Trainers
* Running
* Slide & Sandals
* Hiking & Outdoor
* Golf
* Gym & Training
* Walking
* Football
* Summer Sale: up to 50% off
* CLOTHING
* Originals
* T-shirts & Tops
* Tights & Leggings
* Joggers & Tracksuit Bottoms
* Shorts
* Sweatshirts
* Hoodies
* Sports Bras
* Swimwear
* Plus Size
* Skirts & Dresses
* Tracksuits
* Trousers
* Football Shirts
* Maternity
* T-shirts below €35
* Summer Sale: up to 50% off
* ACCESSORIES
* Socks
* All Bags
* Headwear
* Balls
* Eyewear
* Summer Sale: up to 50% off
* SPORTS
* Running
* Golf
* Swimming
* Tennis
* Padel Tennis
* Gym & Training
* Football
* Hiking & Outdoor
* Yoga
*
* BRANDS
* Originals
* Sportswear
* Terrex
* Y-3
* Stella McCartney
* Help End Plastic Waste
--------------------------------------------------------------------------------
* All Women's
* All Women's Shoes
* All Women's Clothing
* All Women's Accessories
* Other Sports
* All Women's Originals
* KIDS
* NEW & TRENDING
* New Season
* Only at adidas
* Trending
* Summer Shop
* Back To School
* Superstar
*
* Summer Sale
*
* BOYS SHOES
* Sneakers
* Slides & Sandals
* Football
* Gym & Training
* Outdoor
*
* GIRLS SHOES
* Sneakers
* Slides & Sandals
* Football
* Gym & Training
* Outdoor
* BOYS CLOTHING
* Tracksuit
* Complete Sets
* T-shirts
* Shorts
* Trousers
* Hoodies
* Sweatshirts
* Jackets
* Football Jerseys
*
* GIRLS CLOTHING
* Tracksuit
* Complete Sets
* T-shirts
* Shorts
* Trousers
* Hoodies
* Sweatshirts
* Jackets
* Football Shirts
* SHOP BY SHOE SIZE
* Babies & Toddlers (16-27)
* Children (28-35)
* Teenagers (35-40)
*
* SHOP BY CLOTHING SIZE
* Babies & Toddlers (62-104)
* Children (110 - 128)
* Teenagers (134 - 176)
*
* ACCESSORIES
* Backpacks
* Socks
* Headwear
* SPORTS
* Football
* Swimming
* Running
* Gym & Training
* Basketball
* Tennis
* Golf
* Outdoor
*
* COLLECTIONS
* Disney
* LEGO
* Hello Kitty
* Finding Nemo
* Moomin
--------------------------------------------------------------------------------
* All Kids
* All Kids' Shoes
* All Kids' Clothing
* All Kids' Accessories
* All Products
* NEW
* New for Men
* Shoes
* Clothing
* Accessories
*
*
*
*
*
* New for Women
* Shoes
* Clothing
* Accessories
*
*
*
*
*
* New for Kids
* Shoes
* Clothing
* Accessories
*
*
*
*
*
* NEW FOR UNISEX
* Shoes
* Clothing
* Accessories
*
*
*
*
*
* SPORTS
* Football
* Running
* Gym & Training
*
*
*
*
*
* COLLECTIONS
* Stan Smith
* Adicolor
* Only at adidas
*
*
*
*
*
--------------------------------------------------------------------------------
* All Originals
* All Sportswear
* All Terrex
* All Y-3
* All Stella McCartney
* Our Better Choices Range
* SPORTS
* FOOTBALL
* Shoes
* Clubs
* FIFA Women's World Cup™
* Training wear
*
* All Clothing
* All Accessories
* Predator
* X
* Copa
* RUNNING
* Shoes
* Clothing
* Accessories
*
* Everyday running shoes
* For beginners
* Racing & race preparation
* Long distance running shoes
* OUTDOOR
* Shoes
* Clothing
* Accessories
*
* Hiking
* Trail Running
* Mountain Biking
* Climbing
* Mountaineering
* Winter Sports
* GYM & TRAINING
* Shoes
* Clothing
* Accessories
*
* HIIT
* Strength training
* Yoga & Studio
* TECHFIT
* Sports Bra Guide
* GOLF
* Shoes
* Clothing
* Accessories
*
* adicross
* Codechaos
* OTHER SPORTS
* Winter Sports
* Tennis
* Swimming
* Cycling
* Basketball
* Rugby
* Skateboarding
* Weightlifting
* Field Hockey
* Boxing
* Handball
* Yoga
* Padel Tennis
* Volleyball
--------------------------------------------------------------------------------
* All Football
* All Running
* All Outdoor
* All Gym & Training
* All Golf
* COLLECTIONS
* TRENDING NOW
*
* adidas Blog
* Cargo Pants
* Hoodies
* Tracksuits
* Base Layers
* Waterproof Jackets
* Down Jackets
* Gilets
* Black sneakers
* Gloves
* RUNNING
*
* Running Trainers
* Ultraboost
* Adizero
* 4DFWD
* Trail Running Shoes
* Running T-Shirts
* Running Shorts
* Running Leggings
* Running Jackets
* Running Socks
* FOOTBALL
*
* Firm Ground Football Boots
* Soft Ground Football Boots
* Indoor football shoes
* Football Shorts
* Football Shin Pads
* Football Socks
* Arsenal Kits
* Manchester United Kits
* Lionel Messi Collection
* FIFA Women's World Cup™
* CLOTHING
*
* Sweatshirts
* Hoodies
* Tracksuits
* Track Tops
* Trackpants
* Shirts & Tops
* Gym Leggings
* Tank Tops
* Maternity
* OUTDOOR
* Terrex Agravic
* Terrex Free Hiker
* Terrex AX
* Terrex Swift
* Terrex Skychaser
* Five Ten Sleuth
* Terrex Waterproof
* Terrex Making Better Choices
* XPLORIC
* ONLY AT ADIDAS
*
* Member Exclusives
* Shoes
* Clothing
* Accessories
* Men's Exclusives
* Women's Exclusives
* Kid's Exclusives
* Originals Exclusives
* Sportswear Exclusives
* Performance Exclusives
* SALE
* MEN
* All Men's
* Shoes
* Hoodies & Sweatshirts
* Jackets
* Joggers & Tracksuit Bottoms
* T-Shirts & Tops
* Tracksuits
* Sliders & Flip-Flops
* Accessories
* Bags & Backpacks
* Shorts
* Originals
* WOMEN
* All Women's
* Shoes
* Hoodies & Sweatshirts
* Jackets
* Joggers & Tracksuit Bottoms
* T-Shirts & Tops
* Leggings
* Tracksuits
* Accessories
* Sliders & Flip-Flops
* Bags & Backpacks
* Skirts & Dresses
* Shorts
* Originals
* KIDS
* All Kids
* Kids Shoes
* Tracksuits
* Shorts
* Boys Clothing
* Girls Clothing
* Accessories
* Bags & Backpacks
* Originals
* SPORTS
* Gym & Training
* Running
* Football
* Outdoor
* Golf
* Winter Sports
* Tennis
* Swimming
* Basketball
* COLLECTIONS
* Originals
* Ultraboost
* Ozweego
* ZX
* NMD
* Adilette
Your Cart is Empty
* MEN
MEN
* Shoes
Shoes
* All Men's Shoes
* Trainers
* Running
* Football
* Slides & Sandals
* Hiking & Outdoor
* Golf
* Gym & Training
* Walking
* Basketball
* Summer Sale: up to 50% off
* Clothing
Clothing
* All Men's Clothing
* Originals
* T-shirts & Tops
* Shorts
* Joggers & Tracksuit Bottoms
* Hoodies
* Sweatshirts
* Swimwear
* Trousers
* Tracksuits
* Football Jerseys
* T-shirts below €35
* Summer Sale: up to 50% off
* Accessories
Accessories
* All Men's Accessories
* Socks
* Headwear
* All Bags
* Balls
* Eyewear
* Summer Sale: up to 50% off
* Sports
Sports
* Running
* Football
* Golf
* Tennis
* Padel Tennis
* Gym & Training
* Swimming
* Hiking & Outdoor
* Other Sports
* Brands
Brands
* Originals
* Sportswear
* Terrex
* Y-3
* Help End Plastic Waste
* New & Trending
New & Trending
* New Season
* Trainer Releases
* Only at adidas
Only at adidas
* All Men's
* Shoes
* Clothing
* Accessories
* Trending
* FIFA Women's World Cup™
* Summer Shop
* Back To School
* The 2023 Collection
* Superstar
* Summer Sale
* WOMEN
WOMEN
* Shoes
Shoes
* All Women's Shoes
* Trainers
* Running
* Slide & Sandals
* Hiking & Outdoor
* Golf
* Gym & Training
* Walking
* Football
* Summer Sale: up to 50% off
* Clothing
Clothing
* All Women's Clothing
* Originals
* T-shirts & Tops
* Tights & Leggings
* Joggers & Tracksuit Bottoms
* Shorts
* Sweatshirts
* Hoodies
* Sports Bras
* Swimwear
* Plus Size
* Skirts & Dresses
* Tracksuits
* Trousers
* Football Shirts
* Maternity
* T-shirts below €35
* Summer Sale: up to 50% off
* Accessories
Accessories
* All Women's Accessories
* Socks
* All Bags
* Headwear
* Balls
* Eyewear
* Summer Sale: up to 50% off
* Sports
Sports
* Running
* Golf
* Swimming
* Tennis
* Padel Tennis
* Gym & Training
* Football
* Hiking & Outdoor
* Yoga
* Other Sports
* Brands
Brands
* Originals
* Sportswear
* Terrex
* Y-3
* Stella McCartney
* Help End Plastic Waste
* New & Trending
New & Trending
* New Season
* Trainer Releases
* Only at adidas
Only at adidas
* All Women's
* Shoes
* Clothing
* Accessories
* Trending
* Summer Shop
* Back To School
* The 2023 Collection
* Superstar
* Crazyrush Pack
* Summer Sale
* KIDS
KIDS
* Boys Shoes
Boys Shoes
* All Boys Shoes
* Sneakers
* Slides & Sandals
* Football
* Gym & Training
* Outdoor
* Girls Shoes
Girls Shoes
* All Girls Shoes
* Sneakers
* Slides & Sandals
* Football
* Gym & Training
* Outdoor
* Boys Clothing
Boys Clothing
* All Boys Clothing
* Tracksuit
* Complete Sets
* T-shirts
* Shorts
* Trousers
* Hoodies
* Sweatshirts
* Jackets
* Football Jerseys
* Girls Clothing
Girls Clothing
* All Girls Clothing
* Tracksuit
* Complete Sets
* T-shirts
* Shorts
* Trousers
* Hoodies
* Sweatshirts
* Jackets
* Football Shirts
* Shop by Shoe Size
Shop by Shoe Size
* Babies & Toddlers (16-27)
* Children (28-35)
* Teenagers (35-40)
* Shop by Clothing Size
Shop by Clothing Size
* Babies & Toddlers (62-104)
* Children (110 - 128)
* Teenagers (134 - 176)
* Accessories
Accessories
* Backpacks
* Socks
* Headwear
* Sports
Sports
* Football
* Running
* Gym & Training
* Swimming
* Tennis
* Basketball
* Golf
* Outdoor
* Collections
Collections
* Disney
* LEGO
* Hello Kitty
* Finding Nemo
* Moomin
* New & Trending
New & Trending
* New Season
* Only at adidas
Only at adidas
* All Kids
* Shoes
* Clothing
* Trending
* Summer Shop
* Back To School
* Superstar
* Summer Sale
* NEW
NEW
* New for Men
New for Men
* Shoes
* Clothing
* Accessories
* All Men's New Arrivals
* New for Women
New for Women
* Shoes
* Clothing
* Accessories
* All Women's New Arrivals
* New for Kids
New for Kids
* Shoes
* Clothing
* Accessories
* New for Unisex
New for Unisex
* Shoes
* Clothing
* Accessories
* Shop By Sport
Shop By Sport
* Football
* Running
* Gym & Training
* Hiking & Outdoor
* Help End Plastic Waste
Help End Plastic Waste
* Originals
* Sportswear
* Terrex
* Y-3
* Helps End Plastic Waste
* SPORTS
SPORTS
* Football
Football
* Football | Home
* Shoes
* Clubs
* FIFA Women's World Cup™
* Training wear
* All Clothing
* All Accessories
* Predator
* X
* Copa
* Kids Boots
* Turf Boots
* Diamond Edge Pack
* All Football
* Running
Running
* Running | Home
* Shoes
* Clothing
* Accessories
* Everyday running shoes
* For beginners
* Racing & race preparation
* Long distance running shoes
* All Running
* Outdoor
Outdoor
* OUTDOOR | HOME
* Shoes
* Clothing
* Accessories
* Hiking
* Trail Running
* Mountain Biking
* Climbing
* Mountaineering
* Winter Sports
* Gym & Training
Gym & Training
* Gym & Training | Home
* Shoes
* Clothing
* Accessories
* HIIT
* Strength training
* Yoga & Studio
* TECHFIT
* Sports Bra Guide
* Golf
Golf
* Golf
* Shoes
* Clothing
* Accessories
* adicross
* Codechaos
* All Golf
* Other Sports
Other Sports
* Winter Sports
* Tennis
* Swimming
* Cycling
* Basketball
* Rugby
* Skateboarding
* Weightlifting
* Field Hockey
* Boxing
* Handball
* Yoga
* Padel Tennis
* Volleyball
* COLLECTIONS
COLLECTIONS
* Trending now
Trending now
* adidas Blog
* Cargo Pants
* Hoodies
* Tracksuits
* Base Layers
* Waterproof Jackets
* Down Jackets
* Gilets
* Black sneakers
* Gloves
* Running
Running
* Ultraboost
* Adizero
* 4DFWD
* Running T-Shirts
* Running Shorts
* Running Leggings
* Running Jackets
* Running Socks
* Football
Football
* Firm Ground Football Boots
* Soft Ground Football Boots
* Indoor football shoes
* Football Shorts
* Football Shin Pads
* Football Socks
* Arsenal Kits
* Manchester United Kits
* Lionel Messi Collection
* FIFA Women's World Cup™
* Clothing
Clothing
* Sweatshirts
* Hoodies
* Tracksuits
* Track Tops
* Trackpants
* Shirts & Tops
* Gym Leggings
* Tank Tops
* Maternity
* Outdoor
Outdoor
* Terrex Agravic
* Terrex Free Hiker
* Terrex AX
* Terrex Swift
* Terrex Skychaser
* Five Ten Sleuth
* Terrex Waterproof
* Terrex Making Better Choices
* XPLORIC
* Only at adidas
Only at adidas
* Member Exclusives
* Shoes
* Clothing
* Accessories
* Men's Exclusives
* Women's Exclusives
* Kid's Exclusives
* Originals Exclusives
* Sportswear Exclusives
* Performance Exclusives
* OUTLET
OUTLET
* Men
Men
* All Men's
* Shoes
* Hoodies & Sweatshirts
* Jackets
* Joggers & Tracksuit Bottoms
* T-Shirts & Tops
* Tracksuits
* Sliders & Flip-Flops
* Accessories
* Bags & Backpacks
* Shorts
* Originals
* Women
Women
* All Women's
* Shoes
* Hoodies & Sweatshirts
* Jackets
* Joggers & Tracksuit Bottoms
* T-Shirts & Tops
* Leggings
* Tracksuits
* Accessories
* Sliders & Flip-Flops
* Bags & Backpacks
* Skirts & Dresses
* Shorts
* Originals
* Kids
Kids
* All Kids
* Kids Shoes
* Tracksuits
* Shorts
* Boys Clothing
* Girls Clothing
* Accessories
* Bags & Backpacks
* Originals
* Sports
Sports
* Gym & Training
* Running
* Football
* Outdoor
* Golf
* Winter Sports
* Tennis
* Swimming
* Basketball
* Collections
Collections
* Originals
* Ultraboost
* Ozweego
* ZX
* NMD
* Adilette
*
* Order Tracker
* Account
* Store finder
* Help
* exchanges & returns
* Become a Member
*
* Belgium
* English
PRIVACY NOTICE
UPDATED:2023-02-07
1. What does this Privacy Notice tell you?
2. Who is responsible for your Personal Data (“adidas Joint Controllers”)?
3. How do you exercise your rights for your Personal Data?
3.1. Access your personal data
3.2. Obtain a machine-readable, portable copy of your personal data which
you can share with another Company
3.3. Delete your account and all Personal Data connected to your email
address.
3.4. Make sure your Personal Data are correct
3.5. Unsubscribe from our email and targeted marketing messages
3.6. Restrict how we use your Personal Data
3.7. Withdraw your consent
3.8. Object when we process your Personal Data based on “Legitimate
Interest” (including unsubscribing from our direct marketing messages)
3.9. Challenge a decision generated solely by automated decision-making
process without human intervention
3.10. General assistance
3.11. File a complaint with your local data protection supervisory authority
3.12. Using Third-Party Tools to Exercise Your Individual Rights
4. What Personal Data do we collect and use (“Categories of Personal Data”)?
5. WHY AND HOW YOUR PERSONAL DATA IS COLLECTED AND USED BY ADIDAS?
5.1. “COOKIES” NOTICE: Installing Cookies, Pixels, Tags, and other
Technologies on Your Browser to Collect Your Device Information and Track Your
Activities on Ours and Other Platforms
5.1.a. “REQUIRED” – site functionality and business operation
5.1.b. FUNCTIONAL Cookies
5.1.c. MARKETINGCookies
5.2. Operate adidas Online Shop and adidas Platforms
5.2.a. Site Operation and App Operation
5.2.b. Domain and Network Security and User Authentication
5.2.c. Persistent Log-In
5.2.d. Sales of adidas Products - Online and Off-Line Order
5.2.e. Enrichment and Improvement of your Digital Shopping Experience
5.2.f. Payment Fraud Detection
5.2.g. Product Delivery
5.2.h. Electronic Delivery Tracking
5.2.i. Business Operational Analytics
5.2.j. Customer Service
5.3. Display Targeted Advertisements and Send Individualised Marketing
Messages
5.3.a. Personalised Marketing Messages Via Email (Newsletter Sign-Up)
5.3.b. Personalised Marketing Messages Via Email (Via Existing Contract)
5.3.c. Targeted Messages On 3rd-Party Advertising Platforms
5.3.d. User-Generated Content (UGC) Acquisition From Social Media
5.3.e. Push Notifications (In-App Communication)
5.3.a. Push-Notification on Mobile Devices Based on Your Current
Location
5.4. Administer adidas Membership Programmes and Organise Events and
Activities
5.4.a. adiClub Membership Administration
5.4.b. Sweepstakes and Competitions Participation
5.4.c. Private Event Registration
5.4.d. Open Event Registration
5.5. Improve and Develop adidas Brand Products and Services
5.5.a. Product Research and Development
5.6. Comply with Legal Obligations
5.6.a. Legal Obligation - Cooperation with Law Enforcement And
Regulatory Authorities (Including Courts)
5.6.b. Evidence – Contract Dispute and/or Legal Compliance
6. Recipients of your Personal Data
7. What does adidas do when we transfer your Personal Data outside of the
EU/EEA?
8. How do we secure your Personal Data?
9. General Questions, Support
10. Data Protection Officer
1. What does this Privacy Notice tell you?
This Privacy Notice (“Notice”) provides necessary information required by the EU
General Data Protection Regulation (“GDPR”) on how adidas (“adidas”, “we”, “us”)
collects and uses information about you that is provided by you directly and
indirectly or others. When the information allows us to identify you as an
individual independent from others, it’s called “personal data” under the GDPR.
Additionally, you should also read any privacy notices displayed when you
provide personal data to us as they provide details of the specific scenario
which may not be covered by this Notice.
If you access any of our platforms by using a Virtual Private Network (also
known as “VPN”) to interact with us – including making purchases - in a country
that is not your current or residential country where GDPR is the governing
privacy law, please read the privacy notice displayed at that specific platform
or portal to understand how the responsible entities, our affiliated brands and
adidas subsidiaries at that country use and protect your Personal Data as local
national requirements may be different from the GDPR.
We will routinely review the content of this Notice and make minor adjustments
and corrections as necessary. As required by law, when we make any significant
changes that would have an impact on your rights and your Personal Data, we will
announce these changes in advance, and make sure you are informed of these
changes, which may require us to send you an email announcement.
2. Who is responsible for your Personal Data (“adidas Joint Controllers”)?
For the purposes described in this Notice and compliance with local privacy laws
and the GDPR, the following adidas entities are responsible:
adidas AG- Adi-Dassler Str. 1, 91074 Herzogenaurach, Germany (”adidas AG”)
adidas Benelux B.V. (Belgium Branch)– Hoogoorddreef 9a, 1101 BA Amsterdam, the
Netherlands (“adidas Benelux”)
Also, for the purposes of:
§ Sales of adidas products – online and off-line order
§ Product research and development
The adidas entities below are responsible for your Personal Data:
adidas AG
adidas Benelux
adidas International Trading AG- Am Platz 1b, Root D4, Luzern, 6039, Switzerland
They are known as the adidas “Joint Controllers” under the GDPR and local
privacy laws. They are jointly responsible for determining why (“Purpose”), how
(“Processing”), and if (“Lawful Basis”) we use your Personal Data. In this
Notice, we call them “Responsible Entities” to make it easier for you to
understand.
adidas AG handles your requests to exercise your rights with respect to your
personal data (as described in this notice). You contact any of the responsible
entities with your requests.
adidas AG also handles any data security incident and lead the cooperation and
communication with data protection authorities. Our lead authority is the
Bavarian State Office for Data Protection Supervision located in Ansbach,
Germany.
For some scenarios described in this Notice, there may be other adidas and/or
non-adidas entities also responsible for using your Personal Data, please refer
to the specific scenario for more information.
3. How do you exercise your rights for your Personal Data?
You have all the rights described below for all your Personal Data provided to
Responsible Entities, please read and follow the instructions to exercise your
rights in a timely manner. If a non-adidas company is independently responsible
for your Personal Data, you will need to contact and read the privacy notice of
the non-adidas company to exercise your rights with them. Your request cannot be
processed if we cannot verify your identity. We may ask for additional
verification questions if we have reasonable doubts about your identity to
protect all our consumers’ Personal Data and rights.
If you have any general questions or require immediate assistance and support
concerning your rights or how we use your Personal Data, please contact our
Customer Service team. You can find their contact information and channels by
clicking on this link https://adidas.com/help.
3.1. Accessyour personal data
3.2. Obtain a machine-readable, portable copy of your personal data which
you can share with another Company
3.3. Delete your account and all Personal Data connected to your email
address.
To access your Personal Data and information about how adidas collects and uses
your Personal Data, obtain a machine-readable, portable copy of your file, or to
delete your Personal Data, please use our self-service tool by following the
instructions below. Your email address is required as we cannot otherwise
identify you and execute your request.
If you need help, please contact our Customer Service team:
(https://adidas.com/help).
WEBSITE:
Step 1
Scroll to the bottom of the page, and click on “Data settings”.
Step 2
Select one of the following options: 1) “Send me my data”; or 2) “Send me my
machine readable data”; or 3) or “Delete my data & account”.
Step 3
Enter your Last Name and Email address that you have provided to adidas – if the
Last Name and email address does not match the information we have on file, your
request will be rejected. You can contact ourlocal Customer Service team
(https://adidas.com/help) if you need help.
Step 4
Check your email and follow instructions we provided in the email to verify your
email address – please note that your request will not be processed if you do
not verify your email address, and the request will be deleted after 30 days.
Step 5
Check your email again within 30 days and click on the link to retrieve your
file you requested OR get confirmation for your data deletion.
Step 6
Repeat Steps 1- 5 if you wish to execute another request.
ADIDAS APP & CONFIRMED APP
Step 1
Go to “SETTINGS”.
Step 2
Click on “MANAGE ACCOUNT”.
Step 3
Select one of the following options: 1) “Send me my data”; or 2) “Send me my
machine-readable data”; or 3) or “Delete my data & account”.
Step 4
Enter your Last Name and Email address that you have provided to adidas – please
note these fields are pre-populated.
Step 5
Check your email and follow instructions we provided in the email to verify your
email address – please note that your request will not be processed if you do
not verify your email address, and the request will be deleted after 30 days.
Step 6
Check your email again within 30 days and click on the link to retrieve your
file you requested OR get confirmation for your data deletion.
To view and get a copy of your order/transactional information before and/or
after your oder has been delivered:
WEBSITE
Step 1
Scroll to the top of the page, and click on “order tracker”.
Step 2
Enter the Order Number and the Email address that you have used to make the
purchase – if you have purchased from different adidas sites, you will need to
repeat this procedure on all sites to access the order that you placed on that
particular site. You can contact ourlocal Customer Service team
(https://adidas.com/help) if you need help.
Step 3
Click “Go”.
Step 4
View the order matching the Order Number and Email address directly from the
website.
ADIDAS APP & CONFIRMED APP
Step 1
Go to “SETTINGS”.
Step 2
Click on “ORDERS”.
Step 3
View all orders made with your current profile based on the specific
country/location setting.
Step 4
Repeat Step 1- 3 order made under other country/location settings.
To delete your order/transactional information
You may request to have this information deleted, which will restrict your
access to the information. However, the information will be archived and kept on
file for 10 years to comply with legal and contractual requirements. Please
refer to our “Sales of adidas Products - Online and Off-Line Order” section for
more information.
Please note that the standard processing time via our self-service tool is one
month. Depending on the complexity of your demand and the number of other
requests we are currently processing, our processing time may be extended for
two additional months for the following reasons: 1) we cannot successfully
identify you using your email and/or other identifier, and may be unable to
process your request at all; and/or 2) you do not or cannot use our self-service
tool and require further assistance; and/or 3) you request your response to be
provided by means other than e-mail.
In addition, please refer to the details provided in this privacy notice to have
information about: a) why we have your Personal Data; b) what categories of data
we have; c) what we do with your Personal Data; d) who has access to your
Personal Data (and where they are); e) where your Personal Data might be
transferred to; f) how long we are keeping your Personal Data; g) if you didn’t
provide your Personal Data directly to us, how did we get them; h) your rights
under applicable laws and the possibility to restrict processing; i) if we use
your Personal Data for any automated decision-making; and j) in some cases, you
have the right to know how our automated decision-making works, if the decision
significantly affects you.
3.4. Make sure your Personal Data are correct
Please contact Customer Service (https://adidas.com/help) to make any changes to
your information, and access your account at adidas to make changes directly.
3.5. Unsubscribe from our email and targeted marketing messages
You can unsubscribe from newsletters by adjusting your preferences in your user
account. Or you can unsubscribe on marketing emails themselves.
Account via adidas Website:
1. Log into your account.
2. Go to 'Your Preferences'.
3. Update your preferences and click 'Save'.
Web viahttps://www.runtastic.com/:
1. Log into your account.
2. Click the drop-down menu next to your avatar and go to "Privacy
Settings".
3. Deselect marketing communications.
Within the Marketing Email:
1. Click 'Unsubscribe' at the bottom of the newsletter or marketing
email that you want to unsubscribe from.
2. Check the confirmation box to unsubscribe.
3. Click 'Update Preferences'.
You will then be unsubscribed from the newsletter or marketing email. It can
take up to 72 hours for your request to be processed, so you may still receive
newsletters or marketing emails during this time after you submitted your
request.
adidas app, CONFIRMED app:
Push Notifications:
1. Go to your profile via the bottom navigation bar
2. From there go to Settings at the top
3. Simply deselect push notifications
adidas Running, adidas Training, adidas sports apps:
1. Go to your profile via the bottom navigation bar.
2. From there go to Settings at the top and choose "Privacy".
3. Now you can easily deactivate the "Stay informed" slider.
If you need help, or if your request to unsubscribe failed, please contact our
customer service (https://adidas.com/help)to report the failure and request for
your email address to be removed and unsubscribed from the adidas email
marketing list.
3.6. Restrict how we use your Personal Data
3.7. Withdraw your consent
3.8. Object when we process your Personal Data based on “Legitimate
Interest” (including unsubscribing from our direct marketing messages)
3.9. Challenge a decision generated solely by automated decision-making
process without human intervention
3.10. General assistance
Please contact our Customer Service team (https://adidas.com/help) for general
support. You can find their contact details under the “ASK CUSTOMER SERVICE”
section via HELP.
3.11. File a complaint with your local data protection supervisory authority
You have the right to file a complaint with the local authority if you are not
happy with how we have handled any of your rights listed above.
We invite you to first share and discuss your concerns and complaints about how
we handle your individual rights and use your Personal Data with our Privacy
team and our Data Protection Officer by writing to our adidas Privacy Compliance
Query and Complaint Inbox (dataprotection@adidas.com) so we can promptly
address, and hopefully resolve your concerns and complaints.
3.12. Using Third-Party Tools to Exercise Your Individual Rights
We understand that there are tools, apps, solutions, and websites operated by
non-adidas companies which help you exercise your individual rights. Depending
on the design of these tools, we may need to contact you directly still to
verify your identity before we can process your requests via 3rd-party
solutions. We can’t process your request unless we have verified your identity
and have no concern that you are the person who the personal data actually
identifies. We can’t and don’t upload any files to 3rd-party portals as that is
a serious data security risk to adidas systems and infrastructure, and it could
consequently lead to a significant data breach incident.
Therefore, even when you made a request using a 3rd-party tool, we may still
request that you use our automated solution or contact our customer service by
following the instructions above for our website or adidas apps in order to
verify your identity, and ensure your request is processed in a timely and
secure manner.
If you are not clear about any of the rights listed here, please consult your
local authority about your Personal Data rights under the law and to best
understand what these rights mean.
4. What Personal Data do we collect and use (“Categories of Personal Data”)?
Most of the time, you give us your Personal Data for specific purposes. However,
sometimes, this Personal Data may also be used for other purposes if we have the
right or your permission (“Lawful Basis”) to do so. Also, we may use your
Personal Data from other companies or sources for some purposes, if it is
legally allowed. Please see the Categories of Personal Data below to help you
understand how we uses your Personal Data. The Categories include Personal Data
you provided directly and indirectly to adidas Joint Controllers.
§ Identity Information
Any information that identifies you as an individual, living person. This
includes: name [first, last, initials], Date of Birth, e-mail address, phone
number, unique consumer identifier number (including your Membership ID, or ID
from any adidas Platform), nickname, password, social media identifiers and
handles, your device fingerprint (including your browser fingerprint), gift card
codes that are assigned to you, and the IP address of your browser.
§ Contact Information
Any information we can use to contact you. This may include: your phone number,
shipping and billing address, e-mail address, Messenger ID, social media handle,
any other communication channel you have used to contact us for more
information.
§ Payment, Purchase and Transaction Information
Any information we use to complete or in relation to your purchase record and
invoice. This may include: your payment information (credit card details, or
bank details, or payment platform details), payment risk profile (provided to us
by our payment risk solution), shopping cart details (your ordered items),
delivery details, shipping and billing address, customer order number, purchase
history with adidas, receipt number, transaction ID, invoice ID, retail store
transaction ID, purchase value, order confirmation number, order tracking
number.
§ Measurements
Any information we can use to make sure your gear fits. This may include: shoe
size, clothes size, height, weight, chest, waist, hip, inseam, body shape,
heel-toe measurement.
§ Location Information
Any information we can use to know or guess where you are, real time or
otherwise. This may include: your residential location, current log-in location
[IP address], real-time device location information via device sensors and
signals, GPS location (if you wish to share us, for example through your mobile
device settings), or information that helps us guess where you may be such as
the specific adidas site you have visited that might give us clues about where
you are, or when you “check-in” to an event or website on a social media page
indicating location and if it is shared with us.
§ Behavioural and Preference Information
Any information which indicates your preference whether explicitly – if provided
by you – or inferred. This may include: activity preference (sports), event
participation information, exercise plans, in-store digital interactions,
site/brand preference, language preference, product and product attributes
preferences, store location preferences, your shopping history (all items in
shopping carts), Wishlist items, any “preference” details you provided to us in
your profile and Platform setting, any information you provide to us when you
interact with our communities such as adidas Runners, participate in events or
campaigns as a trainer, team member, a participant or as a promotor of our
events.
§ Browsing Information
Any information on. your browsing behaviour. This may include: browser name, IP
address (including hashed IP address), clickstream data, data and time of site
visits, time remained on site, pages visited, and the links you have clicked in
our marketing messages or website , the referral URL that brought you to our
site.
§ Mobile Device Information
Any information related to your mobile device. This may include: device EUI,
device ID, device fingerprint, IP/Wifi Information, operating system, data
stored on device when access is granted, log information when access to device
(such as camera) is granted.
§ Social Media Interaction and Activity
Any information about you we obtain through different social media channels such
as Facebook, Instagram, Google, etc., when we use these channels for
advertising, analytics purposes or to enrich your profile with adidas. This may
include: any social media information that is publicly available such as your
social media handles, social media interactions and public postings, your
“Likes” and other reactions, your social media connections, your photos that are
public, or those you send to us by mentioning us or following our social media
posts by using “handles” or “hashtags”, comments or messages you shared with us
publicly or privately on social media platforms. Also, we may be able to obtain
information indirectly from social media companies (Facebook, Google, etc.) when
we advertise on these platforms, which may include your participation and
membership on particular topics and/or groups, your profile settings and
preference, your behaviour on different platforms owned by the same company. .
§ Correspondence
Any correspondence you have with Customer Service teams, and/or our employees
and personnel. This may include: written correspondence with us (email or post
or messages to our platforms), and voice recording made by Customer Service when
we have the right to do so.
§ Image and Recording
Any image, voice or video recordings we have captured or obtained where you may
be identified. This may include: CCTV footages, photos taken in our retail
stores and/or at events, video recordings made during events or specific
interactions, voice recording made during events or interactions (excluding
correspondence with Customer Service), any images you share with us through
social media.
§ Fitness Activity Information
Any information connected to your fitness activity which you track using our
Platforms (including adidas Running and Training). This may include: activity
type, distance, exercise duration, exercise routine (start and finish time),
fitness score, pace, space utilisation data, speed.
§ Health Information
Any information that relates to your health or vitals such as your body mass
index (BMI), heartbeat per minute, or information of any disability. This is
used only when you have allowed us to use it – with your consent - for specific
reasons and purposes.
§ Personal Opinion
Any opinion you share with us that indicate your point of view and comments.
This may include when you provide us feedback and review rating our service or
products, or if you participate in any product research and development
discussions.
5. WHY AND HOW YOUR PERSONAL DATA IS COLLECTED AND USED BY ADIDAS?
In this section, we provide information and answers to the following:
PURPOSES - Why do we collect and use your Personal Data?
PROCESSING - What do we do with your Personal Data?
LEGAL BASIS - Why the purpose is allowed and necessary?
CATEGORIES OF PERSONAL DATA - What kind of Personal Data do we need to collect
and use for the specific purpose?
Specifically, these are the Categories of Personal you may or may not have given
to us for this specific purpose, but we either have it on file, or have obtained
it from a different source for a different purpose, and we know it is connected
to you.
RETENTION PERIOD - How long do we keep your Personal Data for the specific
purpose?
CATEGORIES OF RECIPIENTS - With whom (types of service providers or companies)
do we share your Personal Data to achieve the purpose?
5.1. “COOKIES” NOTICE: Installing Cookies, Pixels, Tags, and other
Technologieson Your Browser to Collect Your Device Information and Track Your
Activities on Ours and Other Platforms
PROCESSING
When you visit the adidas site, we store data collectors such as cookies, tags,
pixels, tag containers, beacons, among others, in your browser to obtain certain
information about your current browsing session. These technologies are often
referred to as “Cookies” collectively by other websites. Cookies also enable our
website to remember your actions and preferences (such as login, language, font
size and other display preferences) over a period, so you don’t have to keep
re-entering them whenever you come back to the site or browse from one page to
another. We use Cookies for different purposes, which also mean they have
different legal bases. Please review the information below to understand how we
use different types of Cookies to fulfil different purposes.
Managing Cookies In Your Browser
You can change your browser settings to delete or prevent certain cookies from
being stored on your computer or mobile device without your explicit consent.
The ‘help’ section in your browser should provide information on how to manage
your cookie settings.
Alternatively, you can select the “Logging out from all my devices” option in
your account section.
Most browsers allow you to manage how cookies are set and used as you’re
browsing, and to clear cookies and browsing data.
Find out how this works for your browser here:
Internet Explorer:
https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
Google Chrome:
http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
Safari: http://support.apple.com/kb/PH5042
Opera: http://www.opera.com/browser/tutorials/security/privacy/
Adobe (flash cookies): http://www.adobe.com/privacy/policies/flash-player.html
Google Chrome App:
https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DAndroid&hl=en
These websites will also help you understand more about how Cookie-based
advertising works and how you can manage your Cookie Settings:
http://www.aboutads.info/choices
http://www.youronlinechoices.eu/
Network Advertising Initiative opt-out page:
http://optout.networkadvertising.org/?c=1
You can learn more about the laws governing the use of “Cookies” here:
http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm
5.1.a. “REQUIRED” – site
functionality and business operation
We use “Required Cookies” to operate our site. This includes storing a unique
identifier to manage and identify you as a unique visitor to our site, to
provide a consistent and accurate service to you. This includes making sure that
we remember the products you have placed in your cart, or your language
preferences. Without these Cookies, you will not be able to view our site
properly.
Specifically, they allow us to do the following:
§ Site Diagnostics and Analytics
The technology is used to collect information about how visitors use the
site/app. For example, which pages visitors go to most often, and if they get
error messages from web pages.
§ Site Security Maintenance
The technology is used to ensure site and user security. For example, session
timed-out for security reasons.
§ Routing
The technology is used to route customers to specific versions/applications of a
service, such as might be used during a technical migration.
§ Site Loading
The technology is used to allow the site to load. Without this technology, the
site will simply not load, and individuals may get an error message when
attempting to load the site.
§ User-Requested Multi-Session Log-In
The technology is explicitly requested by the user to remember their user ID’s
or stay logged in more than one session.
§ User Identification and Authentication
The technology is used for user identification and authentication purposes: for
example, to manage and pass security tokens to different services within a
website to identify the visitor’s status (e.g. logged in or not).
§ Essential Functions Enabler
The technology is essential to enable a user to move around the site/app and use
its features. For example, shopping baskets and e-billing: for example, it is
used to remember user entered text, or make size selection, or add purchases to
"carts" or navigate the user back to the previous page or a different location
on the site/app.
§ A/B Testing – Design
The technology is used for design testing purposes. Testing variations of
design, typically using A/B or multivariate testing, to ensure a consistent look
and feel is maintained for the user of the site in the current and subsequent
sessions.
§ Non-Marketing Site/App Business Analytics
The technology is used for business analytics relating to non-marketing
activities on the website (such as performance of products). For example, Web
analytics — where the data collected is limited to the website operator’s use
only, for managing the performance and design of the site/app.
LEGAL BASIS
Necessary for Website Operations
CATEGORIES OF PERSONAL DATA
Browsing Information
Mobile Device Information
Location information: this is collected through observing your browsing
behaviour
RETENTION PERIOD
Browsing Session
Duration of the browsing session whilst you access the website or continue your
session which lasts for as long as your browsing session does not expire.
Anytime
You can manually delete these cookies by deleting them by following instructions
provided by the browser you use in browser setting.
Tealium [utag_main]: We use Tealium [utag_main] to comply with the retention
period set for each Cookie. If you manually delete or block or in any way
restrict our use of [utag_main], the Cookies may be stored in your browser
longer than the intended retention period specified in this Notice.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
5.1.b. FUNCTIONAL Cookies
We use “Functional Cookies” to continuously improve our website performance.
Specifically, they allow us to do the following:
§ Non-Marketing Site/App Business Analytics
The technology is used for business analytics relating to non-marketing
activities on the website (such as performance of products). For example, Web
analytics — where the data collected is limited to the website operator’s use
only, for managing the performance and design of the site/app.
LEGAL BASIS
Consent
CATEGORIES OF PERSONAL DATA
Identity Information (when available to adidas)
Browsing Information
Mobile Device Information
Location information: this is collected through observing your browsing
behaviour
RETENTION PERIOD
Browsing Session up to 24 months.
Anytime
You can manually delete these cookies by deleting them by following instructions
provided by the browser you use in browser setting.
Tealium [COOKIE ID]: We use Tealium [COOKIE ID] to comply with the retention
period set for each Cookie. If you manually delete or block or in any way
restrict our use of [INSERT TEALIUM COOKIE ID], the Cookies may be stored in
your browser than the intended retention period specified in this Notice.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
Business Consulting Service Providers
Data Analytics Solution Providers
5.1.c. MARKETING Cookies
We use “Marketing Cookies” provided by our advertising partners to make sure our
advertising messages are shown to you at the right time and the right place.
These Cookies are persistent but time-limited cookies. These Cookies contain a
unique key to distinguish individual users’ browsing habits. We also use these
Cookies to limit the number of times a user sees a particular ad on a website
and to measure the effectiveness of a particular campaign. The identifier stored
by these Cookies are provided by our partners. We cannot use the same identifier
in our own systems.
Specifically, they allow us to do the following:
§ 3rd-Party Advertising
the technology is used to share your data collected with third-party
(non-adidas) advertising platforms and publishers. For example: sharing
information with our partners like facebook so that we can use the data for our
ads on facebook – not so facebook can use it for other advertisers or data
sellers, etc.
§ Behaviour Tracking
The technology is used to collect your device data, and related web browsing
behaviour (e.g. clickstream).
§ Marketing Performance Analytics
The technology is used for tracking a consumer’s behaviour on the site or app
for the purposes of improving the performance of our marketing activities.
§ Marketing Precision Analytics
The technology is used to analyse consumer behaviour and preference for more
accurate targeted, personalised ads and digital messages, and other marketing
ROIs. For example, Ad response rates — where the data is used exclusively for
calculating response rates (click-through rates) to improve the effectiveness of
advertising purchased on a site external to the destination website.
§ RTB - Real Time Bidding
The technology enables real time bidding (“RTB”).
LEGAL BASIS
Consent
CATEGORIES OF PERSONAL DATA
Identity Information (when available to adidas)
Browsing Information
Mobile Device Information
Location information: this is collected through observing your browsing
behaviour
Behavioural and Preference Information (if available to adidas)
RETENTION PERIOD
Browsing Session up to 24 months.
Anytime: you can manually delete these cookies by deleting them by following
instructions provided by the browser you use in browser setting.
Tealium [COOKIE ID]: We use Tealium [COOKIE ID] to comply with the retention
period set for each Cookie. If you manually delete or block or in any way
restrict our use of [INSERT TEALIUM COOKIE ID], the Cookies may be stored in
your browser than the intended retention period specified in this Notice.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
Business Consulting Service Providers
Data Analytics Solution Providers
Advertising Agency Partners
Social Media Platforms
Targeted Marketing Service Providers
5.2. Operate adidas Online Shop and adidas Platforms
5.2.a. Site Operation and
App Operation
PROCESSING
We screen all traffic to our sites and apps, and analyse data that is received
by our servers to: a) run the sites that are connected to our domain and apps,
b) fix bugs to make sure the layout and design are displayed properly, and c)
fix bugs to make sure the sites and the apps function properly, and d) to
monitor compliance with our Terms and Conditions.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Identity Information
Contact Information
Browsing Information
Mobile Device Information
RETENTION PERIOD
Browsing Session
We need your data for as long as you are on the site. We keep it for the
duration of your browsing session.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
5.2.b. Domain and Network
Security and User Authentication
PROCESSING
To protect our domains, detect unusual activities, and prevent security threats
and protect our site-visitors from unauthorised accesses (such as hackers), we
screen all traffic to our sites, and authenticate user log-in information using
tokens to verify the details you provide to us and compare it with other
available information, such us the credentials you have provided directly to us
or other platforms (such as Runtastic or Facebook) or information that is
available in the public domain to ensure only “authorised” users have access to
our sites.
reCAPTCHA
We use reCaptcha operated by Google on our websites and apps to authenticate
user identity and secure our platforms from malicious software (or known as a
“bot”) that might engage in abusive activities on our platforms. reCAPTCHA works
by collecting information about your hardware, and software (for example, device
and application data) This data is shared with Google for analysis. Data
captured by reCAPTCHA is also subject to the Google Privacy Policy and Terms of
Use.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Identity Information
Contact Information
Browsing Information
Mobile Device Information
RETENTION PERIOD
Browsing Session
We need your data for as long as you are on the site. We keep it for the
duration of your browsing session.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
5.2.c. Persistent Log-In
PROCESSING
If you select to be logged in persistently, you do not have to log in every time
you visit the adidas website for up to 30 days. Your personal data will be used
by the adidas website to show your personal information: Your email will be used
during checkout journey to let you know the email that will be used for the
order confirmation, your first name will be used for personalization and your
unique identifier may be used for Frontend Analytics. Please note that no
consent status will be stored.
This basic profile information will be stored for up to 30 days in the browser
that was used for the login within an access token. The access token is a HTTP
only cookie. The token is valid for 20 minutes if the ‘keep me logged in’
functionality was selected. After the expiration of the token it is no longer
possible to access personal information so the logged in session is over. For
persistent login we additionally store a refresh token in the browser which can
be used to refresh the access token within a 30 days period and extend the
logged in session that way. If this refresh token is missing (if you have not
selected persistent login or cookies were cleared) the access token cannot be
refreshed. Hence, your session cannot be extended, and you will not be logged in
anymore.
Please note:If you chose persistent log-in, your personal address details may be
exposed to an unauthorised third party if you forget to log-out from persistent
log-in from a publicly accessible device.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Identity information
Contact information
RETENTION PERIOD
The information will retain in your browser for up to 30 days. You can delete
the data yourself by clearing your cookies from your browser or by selecting the
“Logging out from all my devices” option in your account section.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
5.2.d. Sales of adidas
Products - Online and Off-Line Order
PROCESSING
To process your online and/or in-app orders, provide you with different payment
options, create a smooth check-out process for you, make sure your payment is
received, comply with the requirements under our Terms and Conditions (3.
Purchase Terms) (for selling you the products) including invoice processing,
delivery, personalisation services, exchanges and refunds, click and collect.
Your order cannot be completed if our payment fraud detection solutions flag
your transaction as suspicious and potentially fraudulent. Please note the
payment fraud detection system is an automated decision-making process. It is
required to allow us to conclude the contract with you. You have the right to
request a human review of this decision, and challenge the decision.
LEGAL BASIS
Performance of Contract
Legitimate Interest
Legal Obligation
CATEGORIES OF PERSONAL DATA
Identity information
Contact information
Location information
Measurements
Payment, Purchase and Transaction Information
Correspondence
Browsing Information
Mobile Device Information
RETENTION PERIOD
Duration of contract and statutory limitation period (10 years). We need to keep
the information in case of any legal disputes concerning the contract.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Selling Partners (where applicable)
Manufacturing Providers
Delivery Service Providers
Payment Risk Solution Providers
Payment Processing Providers
IT Cloud Solution Providers
5.2.e. Enrichment and
Improvement of your Digital Shopping Experience
PROCESSING
When you shop at various adidas digital shopping platforms (adidas website, and
adidas app), we collect your Personal Data to enrich and improve your shopping,
browsing and check-out experience. This may include helping you find the right
size, helping you visualise how a product will look on you via our digital
platforms, or when you engage with platforms for any specific experience we make
available through our digital platforms directly or via our digital devices in
retail stores.
§ PROFILING (PERSONALISATION)
We create a profile about you by consolidating all the information you provided
to us directly or indirectly. This allows us to establish a personalised
interaction with you that is based on our past interaction, and other
information we can use to infer your likes and dislikes. When you log in or
visit our e-shop using an email address that is on file, we can then display
items specifically picked for you based on your profile.
§ Data Enrichment
We create a single, unified consumer profile of you by matching all personal
data which you can be identified. This includes personal data we collected
directly or indirectly from you across digital media or offline, the feedback
you provide to us, your interaction and communication with us through our
various platforms and communication channels.
§ Improve data models
We use data science and your profile and personal data to create data models
that can help us improve the logic in our analytics activities that give us more
insight about your comments and feedback, your interactions, preference and
needs in our products and services. We will compare the data model we created
using your profile with other similar consumer profiles and categories to
further predict and analyse your preference.
§ SIZE RECOMMENDATION
To help you find the best size that fits your measurements best, we use size
recommendation widgets on our app and website. The widget will recommend you the
appropriate size for a certain adidas product by using machine-learning
algorithms. The widget will combine the measurements you provided to us with
adidas product information, your shopping cart details and shopping history (if
they are available to us) to recommend you the most appropriate size for a
certain adidas product. The size recommendations are provided by a third-party
provider.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Measurements
Behavioural and Preference Information
Payment, Purchase and Transaction Information
RETENTION PERIOD
As long as you do not delete your data.
CATEGORIES OF RECIPIENTS
Size Recommendation Providers
§ AUGMENTED REALITY TRY-ON EXPERIENCE AND VISUAL SEARCH
On our apps we give you the possibility to use your device camera for different
purposes: to see how certain adidas products would fit you through augmented
reality (AR) functionality, and to search by image for adidas products. To this
purpose, we implement on our apps third-parties software development kits
(SDKs). We will ask for your permission before you use your camera to try this
feature. We will not store any photos and videos from your device camera. We
will then analyse how you use the AR feature to improve our user experience
design to make sure you will continue interact with us on our applications.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Measurements
Behavioural and Preference Information
RETENTION PERIOD
As long as you do not delete your data.
CATEGORIES OF RECIPIENTS
Augemented Reality Services Providers
Visual Search Providers
5.2.f. Payment Fraud
Detection
PROCESSING
We collect your IP address, device, browser, connection and behavioural data as
soon as you visit adidas sites by using our Payment Risk Solution (“PRS”)
Provider’s Javascript SDK (note: SDK stands for “Software Development Kit”).
This data will be tagged with user ID generated by the PRS Provider (“PRS ID”)
and stored on the PRS Provider’s server. If you do not purchase anything during
your browsing session, the data will be stored in the Provider’s server for up
to one year. However, it will not be used for any decisioning algorithm or
model.
If you decide to purchase something during your browsing session, information
you provide to us during the checkout process, including your: Identity
Information, Contact Information, Payment, Purchase and Transaction Information
(including partial credit card details) will also be disclosed to the PRS
Provider through an API (API stands for “Application Programming Interface”).
This data will be tagged with the same PRS ID as the other information collected
during your browsing session. All data with the same PRS ID will be processed by
our PRS Provider’s machine learning models and return with a transaction
recommendation. The recommendation is rendered in real-time; however, adidas can
manually review and override any automated recommendation provided by the PRS
solution.
The information collected by our PRS Provider will also be used to train the PRS
Provider’s machine learning model and algorithm and used to provide
recommendations to PRS Provider’s other clients.
LEGAL BASIS
Performance of Contract
Legitimate Interest: of adidas as well as other PSR Providers’ clients to detect
and prevent payment fraud
CATEGORIES OF PERSONAL DATA
Identity information
Contact information
Payment, Purchase and Transaction Information
Browsing Information
Mobile Device Information
RETENTION PERIOD
All Categories of Personal Data of Consumers purchased from adidas during the
browsing session: stored by the PRS Provider for the duration of contractual
period with adidas
Browsing Information of Consumers who did not purchase during the browsing
session: stored by the PRS Provider for 2 weeks (up to 1 year in exceptional
cases)
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Payment Risk Solution Providers
Payment Processing Providers
IT Cloud Solution Providers
5.2.g. Product Delivery
PROCESSING
Once you have successfully placed an order, we use your contact details (home
and/or shipping address) and other Payment, Purchase and Transaction Information
to deliver the products you purchased to you.
LEGAL BASIS
Performance of Contract
CATEGORIES OF PERSONAL DATA
Identity information: Name
Contact information: Shipping Address
RETENTION PERIOD
Duration of contract and statutory limitation period. We need to keep the
information in case of any legal disputes concerning the contract.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Service Providers
IT Cloud Solution Providers
5.2.h. Electronic Delivery
Tracking
PROCESSING
This service is provided by our Delivery Service Providers, and is subject to
availability by the Delivery Service Provider servicing your delivery address.
Depending on the delivery service provider, you may have the option to track
your delivery using services provided directly by our delivery partners. This
service is provided on the basis of our consumers’ legitimate interest so they
can organise receipt of their parcels. However, with some service providers,
this may only be possible with your consent. The service is hosted on the
Delivery Partner’s platform. You should read their Privacy Notice for the
processing of your Personal Data for this purpose.
LEGAL BASIS
Legitimate Interest / and where applicable, Consent
CATEGORIES OF PERSONAL DATA
Identity information: email address
Contact information: phone number
Any other information you may directly and voluntarily provide to the Delivery
Partner
RETENTION PERIOD
As determined by our Delivery Partner.
CATEGORIES OF RECIPIENTS
Delivery Service Providers
5.2.i. Business
Operational Analytics
PROCESSING
We need to know how we do as a business. This is in the interest of our
shareholders, our board members, our employees, and our partners, as well as our
consumers. We create data models for different analytical purposes, and analyse
using these data models to understand how our products are selling in different
markets, what are the popular features of our products, what worked and what
didn’t in terms of our marketing and advertising campaigns, our product designs
and distribution strategy, our website design and overall user experience, so we
can establish, implement, and evaluate our business strategy.
This includes, for example, analysing data to understand how users browse our
site and use the app to improve our user experience design to make sure you will
continue to purchase our products and interact with us on our sites and
applications.
We remove any identity information that would directly identify you (for
example, your name and email address), and use only our internal unique
identifier IP address to minimise any possible privacy risks to you.
§ PROFILING (PERSONALISATION)
We create a profile about you by consolidating all the information you provided
to us directly or indirectly. This allows us to establish a personalised
interaction with you that is based on our past interaction, and other
information we can use to infer your likes and dislikes. When you log in or
visit our e-shop using an email address that is on file, we can then display
items specifically picked for you based on your profile.
§ DATA ENRICHMENT
We create a single, unified consumer profile of you by matching all personal
data which you can be identified. This includes personal data we collected
directly or indirectly from you across digital media or offline, the feedback
you provide to us, your interaction and communication with us through our
various platforms and communication channels.
§ IMPROVE DATA MODELS
We use data science and your profile and personal data to create data models
that can help us improve the logic in our analytics activities that give us more
insight about your comments and feedback, your interactions, preference and
needs in our products and services. We will compare the data model we created
using your profile with other similar consumer profiles and categories to
further predict and analyse your preference.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Identity information: Unique Consumer Identifier (only)
Measurements
Behavioural and Preference Information
Location Information
Payment, Purchase and Transaction Information
Fitness Activity Information
Browsing Information
Mobile Device Information
Correspondence
Social Media Interaction and Activity
Personal Opinion
RETENTION PERIOD
When using analytics services provided by the vendors identified above, we are
required to retain data for the period specified by these vendors. You can find
the retention period indicated by the vendors here:
Adobe Analytics: 36 months
(https://marketing.adobe.com/resources/help/en_US/reference/data-retention.html
)
Google Analytics: 38 months
(https://support.google.com/analytics/answer/7667196?hl=en)
We need the information for this duration to produce accurate analysis of our
business operations.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Prospective Buyers and Investors
Business Consulting Service Providers
Data Analytics Solution Providers
IT Cloud Solution Providers
You can learn more about how our Data Analytics Solution Providers provide
analytics services by using your data here:
Adobe Analytics Data Collection:
https://marketing.adobe.com/resources/help/en_US/reference/c_Privacy_Overview.html
Google Analytics Data Collection:
https://support.google.com/analytics/answer/6318039?hl=en
5.2.j. Customer Service
PROCESSING
We collect your Personal Data to answer your queries about your order, inform
you when the product you like is available upon your request, and respond to
your questions and concerns through various communications channels we make
available to you, including if you contact us for questions about your Personal
Data rights. Your requests to our customer service will be analysed so that we
can provide you with valuable service in the future. We may record our phone
conversations with you for quality assurance purposes only when you agree to the
recording.
§ DATA ENRICHMENT
We create a single, unified consumer profile of you by matching all personal
data which you can be identified. This includes personal data we collected
directly or indirectly from you across digital media or offline, the feedback
you provide to us, your interaction and communication with us through our
various platforms and communication channels.
§ IMPROVE DATA MODELS
We use data science and your profile and personal data to create data models
that can help us improve the logic in our analytics activities that give us more
insight about your comments and feedback, your interactions, preference and
needs in our products and services. We will compare the data model we created
using your profile with other similar consumer profiles and categories to
further predict and analyse your preference.
LEGAL BASIS
Legitimate Interest
Consent (for recording our phone conversations)
CATEGORIES OF PERSONAL DATA
§ Identity information
§ Contact information
Location information
Measurements
Payment, Purchase and Transaction Information
Image and Recordings (with your consent only)
RETENTION PERIOD
Statutory limitation period: 2 years
We need to keep the information in case of any legal disputes.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Selling Partners (where applicable)
Delivery Service Providers
Payment Risk Solution Providers
Payment Processing Providers
IT Cloud Solution Providers
5.3. Display Targeted Advertisements and Send Individualised Marketing
Messages
5.3.a. Personalised
Marketing Messages Via Email (Newsletter Sign-Up)
PROCESSING
We send you marketing messages that we think you would be interested
(“personalised”) to the email address you provide to us or via
push-notifications when you have installed our app. To send you “personalised”
messages, we observe your online (and sometimes, where applicable, offline)
behaviour, and analyse your behaviour using analytics to best estimate what
product lines you might be interested in, and you can benefit from. This
requires us to collect various categories of Personal Data from you. We use
different analytics tools to understand what your behaviour means in terms of
your like and dislike of our various product lines, and to understand the impact
(success rates) of the messages delivered to you.
§ PROFILING (AUDIENCE MANAGEMENT)
We create a profile about you by consolidating all the information you provided
to us directly or indirectly. This allows us to establish a personalised
interaction with you that is based on our past interaction, and other
information we can use to infer your likes and dislikes. We use audience
management technologies to ensure the right messages and information reach you
at the right moment through the right channel. This includes sending you
marketing messages of deals and products or addressing you across digital media
through ads on adidas brand platforms. The level of personalisation depends on
the permission you have provided to us.
§ MARKETING ANALYTICS
We use your data for different analytical purposes to better understand: a) how
you browse and use our platforms; b) which products you are interested in; c)
which features of our products and platforms you like; d) the quality of our
services including customer service, marketing and advertising campaigns
addressed to you, and your reaction to these services; e) our product and
website design; f) and whether overall user experience worked for you or not. We
use this analysis to improve the relevance of our marketing communication to you
and the quality of our personalisation experience across our channels and
platforms.
§ DATA ENRICHMENT
We create a single, unified consumer profile of you by matching all personal
data which you can be identified. This includes personal data we collected
directly or indirectly from you across digital media or offline, the feedback
you provide to us, your interaction and communication with us through our
various platforms and communication channels.
§ IMPROVE DATA MODELS
We use data science and your profile and personal data to create data models
that can help us improve the logic in our analytics activities that give us more
insight about your comments and feedback, your interactions, preference and
needs in our products and services. We will compare the data model we created
using your profile with other similar consumer profiles and categories to
further predict and analyse your preference.
LEGAL BASIS
Consent
CATEGORIES OF PERSONAL DATA
Identity information
Contact information
Location information
Measurements (if available to adidas)
Payment, Purchase and Transaction Information (if available to adidas)
Social Media Interaction and Activity (if available to adidas)
Fitness Activity Information (if available to adidas)
Browsing Information
Mobile Device Information
Behavioural and Preference Information (if available to adidas)
RETENTION PERIOD
We retain it for as long as you do not withdraw your consent sending you emails
or object to us processing your Personal Data for marketing purposes.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Email Marketing Support Providers
IT Cloud Solution Providers
5.3.b. Personalised Marketing
Messages Via Email (Via Existing Contract)
PROCESSING
When you purchase our products or conclude any contracts with us, we consider
that to be an indication of interests to our products, services, promotions, and
various offerings. We send you marketing messages that we think you would be
interested in (“personalised”) to the email address you provide to us or via
push-notifications when you have installed our app. To send you “personalised”
messages, we observe your online (and sometimes, where applicable, offline)
behaviour, and analyse your behaviour using analytics to best estimate what
product lines you might be interested in, and you can benefit from. This
requires us to collect various categories of Personal Data from you. We use
different analytics tools to understand what your behaviour means in terms of
your like and dislike of our various product lines, and to understand the impact
(success rates) of the messages delivered to you.
§ PROFILING (AUDIENCE MANAGEMENT)
We create a profile about you by consolidating all the information you provided
to us directly or indirectly. This allows us to establish a personalised
interaction with you that is based on our past interaction, and other
information we can use to infer your likes and dislikes. We use audience
management technologies to ensure the right messages and information reach you
at the right moment through the right channel. This includes sending you
marketing messages of deals and products or addressing you across digital media
through ads on adidas brand platforms. The level of personalisation depends on
the permission you have provided to us.
§ MARKETING ANALYTICS
We use your data for different analytical purposes to better understand: a) how
you browse and use our platforms; b) which products you are interested in; c)
which features of our products and platforms you like; d) the quality of our
services including customer service, marketing and advertising campaigns
addressed to you, and your reaction to these services; e) our product and
website design; f) and whether overall user experience worked for you or not. We
use this analysis to improve the relevance of our marketing communication to you
and the quality of our personalisation experience across our channels and
platforms.
§ DATA ENRICHMENT
We create a single, unified consumer profile of you by matching all personal
data which you can be identified. This includes personal data we collected
directly or indirectly from you across digital media or offline, the feedback
you provide to us, your interaction and communication with us through our
various platforms and communication channels.
§ IMPROVE DATA MODELS
We use data science and your profile and personal data to create data models
that can help us improve the logic in our analytics activities that give us more
insight about your comments and feedback, your interactions, preference and
needs in our products and services. We will compare the data model we created
using your profile with other similar consumer profiles and categories to
further predict and analyse your preference.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Identity information
Contact information
Location information
Measurements (if available to adidas)
Payment, Purchase and Transaction Information (if available to adidas)
Social Media Interaction and Activity (if available to adidas)
Fitness Activity Information (if available to adidas)
Browsing Information
Mobile Device Information
Behavioural and Preference Information (if available to adidas)
RETENTION PERIOD
We retain it for as long as you do not withdraw your consent sending you emails
or object to us processing your Personal Data for marketing purposes.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Email Marketing Support Providers
IT Cloud Solution Providers
5.3.c. Targeted Messages On
3rd-Party Advertising Platforms
PROCESSING
We use third-party advertising platforms, such as Facebook, Google, YouTube,
Instagram, etc. to send you messages that are targeted at you, based on your
behaviour and browsing pattern, at specific times and locations of these
platforms to increase the efficiency of our advertising campaigns. In order to
do this, we share your Personal Data with our Advertising Agency Partners as
well as Social Media Platforms. We use third-party solutions such as Google
Analytics and Facebook Business Manager tools to help us do a better job at
targeting our campaigns and messages for our consumers. Social Media Platforms
will attempt to match your profile in their database to determine the optimal
time and place (the page you are browsing) to show you an advertisement from
adidas. We also need to analyse necessary information to understand the impact
of our campaigns. If you don’t accept that we track you for this purpose, you
will still see adidas advertisements on Social Media Platforms and other
third-party platforms at random. Please also read the privacy notice on the
Social Media Platforms to understand how your Personal Data is used by them for
this purpose.
§ PROFILING (AUDIENCE MANAGEMENT)
We create a profile about you by consolidating all the information you provided
to us directly or indirectly. This allows us to establish a personalised
interaction with you that is based on our past interaction, and other
information we can use to infer your likes and dislikes. We use audience
management technologies to ensure the right messages and information reach you
at the right moment through the right channel. This includes sending you
marketing messages of deals and products or addressing you across digital media
through ads on adidas brand platforms. The level of personalisation depends on
the permission you have provided to us.
§ MARKETING ANALYTICS
We use your data for different analytical purposes to better understand: a) how
you browse and use our platforms; b) which products you are interested in; c)
which features of our products and platforms you like; d) the quality of our
services including customer service, marketing and advertising campaigns
addressed to you, and your reaction to these services; e) our product and
website design; f) and whether overall user experience worked for you or not. We
use this analysis to improve the relevance of our marketing communication to you
and the quality of our personalisation experience across our channels and
platforms.
§ DATA ENRICHMENT
We create a single, unified consumer profile of you by matching all personal
data which you can be identified. This includes personal data we collected
directly or indirectly from you across digital media or offline, the feedback
you provide to us, your interaction and communication with us through our
various platforms and communication channels.
§ IMPROVE DATA MODELS
We use data science and your profile and personal data to create data models
that can help us improve the logic in our analytics activities that give us more
insight about your comments and feedback, your interactions, preference and
needs in our products and services. We will compare the data model we created
using your profile with other similar consumer profiles and categories to
further predict and analyse your preference.
You can learn more about how our Advertising Partners and Social Media Platforms
help us achieve this purpose by visiting their sites:
Google Personalised Advertising:
https://support.google.com/adspolicy/answer/143465?hl=en
Google Advertising Policies: https://support.google.com/adspolicy/answer/6020956
Facebook Lookalike Audiences:
https://www.facebook.com/business/help/164749007013531
Facebook Custom Audience Terms:
https://www.facebook.com/legal/terms/customaudience
LEGAL BASIS
Consent
CATEGORIES OF PERSONAL DATA
Identity information
Contact information (if available to adidas)
Location information
Measurements (if available to adidas)
Payment, Purchase and Transaction Information (if available to adidas)
Social Media Interaction and Activity (if available to adidas)
Fitness Activity Information (if available to adidas)
Browsing Information
Mobile Device Information
Behavioural and Preference Information (if available to adidas)
Personal Opinion
RETENTION PERIOD
We retain it for as long as you do not withdraw your consent.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Advertising Agency Partners
Social Media Platforms
Targeted Marketing Service Providers
IT Cloud Solution Providers
5.3.d. User-Generated Content
(UGC) Acquisition From Social Media
PROCESSING
We invite you to provide your images to us via social media platforms by
following specific instructions such as “#yesadidas”. We will be using the
images you provide for our campaign communications. We will obtain rights to
your image through a licence agreement in the form of our terms and conditions.
By submitting your images via social media platforms to us, you will agree for
us to use your images as described in the licence agreement.
LEGAL BASIS
Performance of Contract
CATEGORIES OF PERSONAL DATA
Identity information: your social media handler
Community information: images, videos, comments, sound recordings and other
files provided through the social media platform promoting adidas
Social Media Interaction and Activity
RETENTION PERIOD
Duration of licence agreement and statutory limitation period in case of any
disputes.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Event Partners (where applicable)
UGC Support Partners
Advertising Agency Partners
Social Media Platforms
IT Cloud Solution Providers (where applicable)
5.3.e. Push Notifications
(In-App Communication)
PROCESSING
When you use the adidas app, we use push notifications in this app to
communicate with you concerning the purposes stated in this Notice. This
includes information that relates to purposes based on the Performance of
Contract (such as your purchase). You can switch off push notifications at any
time using “Settings” in your mobile devices. However, if you switch off push
notifications, we may need to contact you via emails for important messages
relating to your purchase.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Browsing Information AND Mobile Device Information
RETENTION PERIOD
For as long as you use the app and not switched Push Notification off.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
5.3.a. Push-Notification on
Mobile Devices Based on Your Current Location
PROCESSING
We need to access your real time location information via your mobile devices in
order to send you push notifications about an event or an adidas store closest
to you.
When you enable location sharing for the adidas app, including when you’re not
using the app, or when the app is closed, you allow the adidas app to continue
to access your mobile device’s location data in the background.
adidas sets up a “geofence” around a specific location of interest, such as a
store or an event. This geofence is registered with the location service
available on your mobile device, such as Google or Apple. We do not receive
information about your actual location in real time. We only receive information
from the location services about your mobile device entering and leaving our
geofences.
Android Device and Google location service: We checks every 15 minutes to see
whether a device is close to one of our geofences. We store a cache on your
device to capture the location from which the request was made so that we can
invalidate the cache stored on your device when you move away.
Apple Device and location service: adidas is notified every time a user moves
more than about 500m so we can re-register the regions in order of proximity to
users (to get around the limit of 20 regions). We store your last known location
temporarily. The information is discarded when the app is closed.
LEGAL BASIS
Consent
CATEGORIES OF PERSONAL DATA
§ Mobile Device Information
WIFI/IP Information
Operating System
Activity Log on Device
Apps installed on device
Device EUI
Device ID
§ Location Information
Real-Time Device Location Information – Device Sensors / Signals
RETENTION PERIOD
For as long as you do not switch push notification or location tracking off.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
5.4. Administer adidas Membership Programmes and Organise Events and
Activities
5.4.a. adiClub
MembershipAdministration
This section applies when you create and register a membership account and
become an adiClub member.
adidas collects and uses your adiClub membership Personal Data for the purposes
of:
1. Compliance with Membership Terms and Conditions; and
2. Profiling for Personalised Content, Experience, and Business & Marketing
Analytics.
1. Compliance with Membership Terms and Conditions
PROCESSING
When you apply and create a membership account, we collect and use your Personal
Data to administer your account and comply with the adiClub Terms and
Conditions.
This includes the following:
a. collecting, storing, and processing the Personal Data you provided in the
registration form to create a membership profile and account for you;
b. assigning a membership ID to your profile and account and using the
membership ID along with other Identity Information you provided to identify
you;
c. storing your membership account log-in details in our global
authentication platform to allow you to log in to all eligible adidas platforms
(adidas website, adidas app, CONFIRMED app, adidas Running app, and adidas
Training app) with one set of log-in details;
d. sending you email messages about your account status, management (rewards
and gifts in accordance with membership Terms & Conditions) and maintenance
requests (for example, password reset);
e. sending you push notification via adidas apps about your account status,
management (rewards and gifts in accordance with membership Terms & Conditions)
and maintenance requests (for example, password reset) - you can switch off push
notifications at any time using “Settings” in your mobile devices. However, if
you switch off push notifications, we may need to contact you via emails for
important messages relating to your membership;
f. providing you adidas running and training Basic Features (subject to
change) as part of membership offering;
g. providing you access to adidas running and training Premium Features via a
subscription purchased from runtastic GmbH;
h. storing your shipping address and payment details to shorten check-out
time online and in the app;
i. storing your complete order history so you can access it at any time;
j. allowing you to track your order delivery from your account;
k. accessing your membership profile and providing you services and support –
including updating your account information following your instructions,
providing you with support and answer your queries about your account, your
purchases, technical support for using our apps, supporting you with your
privacy queries - when you contact adidas through various communication channels
using your membership ID and profile; and
l. storing all Personal Data we collect from you directly or indirectly that
has been identified via your membership ID or email with your membership
profile, including details you may have shared at a adidas brand retail store
and outlet and participating adidas franchised stores to enable for the purposes
of calculating points and levels to enable all the points listed above.
Also, for the purposes of:
§ PROVIDING YOU ACCESS TO ADIDAS RUNNING AND TRAINING PREMIUM FEATURES VIA A
SUBSCRIPTION PURCHASED FROM RUNTASTIC GMBH
The adidas entities below are responsible for your Personal Data:
adidas AG
Runtastic GmbH– Pluskaufstraße 7, 4061 Pasching, Austria (“adidas Runtastic”)
LEGAL BASIS
Performance of Contract
CATEGORIES OF PERSONAL DATA
Membership Administration Information
Identity Information
Contact Information
Browsing Information
Mobile Device Information
Correspondence
Image and Recordings (when available to adidas)
Personal Opinion (when available to adidas)
Measurements (when available to adidas)
Payment, Purchase and Transaction Information (when available to adidas)
Social Media Interaction and Activity (when available to adidas)
Fitness Activity Information (when available to adidas)
Behavioural and Preference Information (when available to adidas)
RETENTION PERIOD
Duration of contract and statutory limitation period. We need to keep the
information in case of any legal disputes concerning the contract.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Prospective Buyers and Investors
Business Consulting Service Providers
Data Analytics Solution Providers
adiClub Partners
2. Profiling for Personalised Content, Experience, and Business and Marketing
Analytics
PROCESSING
We use your Personal Data to create personalised content for you and make sure
we interact with you in a manner that you are more likely to keep and maintain
your membership, respond to our messages, and to continue purchase adidas
products and use adidas platforms.
More specifically, this includes using your Personal Data in the following ways:
§ PROFILING (AUDIENCE MANAGEMENT)
We create a profile about you by consolidating all the information you provided
to us directly or indirectly. This allows us to establish a personalised
interaction with you that is based on our past interaction, and other
information we can use to infer your likes and dislikes. We use audience
management technologies to ensure the right messages and information reach you
at the right moment through the right channel. This includes sending you
marketing messages of deals and products or addressing you across digital media
through ads on adidas brand platforms. The level of personalisation depends on
the permission you have provided to us.
§ MARKETING ANALYTICS
We use your data for different analytical purposes to better understand: a) how
you browse and use our platforms; b) which products you are interested in; c)
which features of our products and platforms you like; d) the quality of our
services including customer service, marketing and advertising campaigns
addressed to you, and your reaction to these services; e) our product and
website design; f) and whether overall user experience worked for you or not. We
use this analysis to improve the relevance of our marketing communication to you
and the quality of our personalisation experience across our channels and
platforms.
§ DATA ENRICHMENT
We create a single, unified consumer profile of you by matching all personal
data which you can be identified. This includes personal data we collected
directly or indirectly from you across digital media or offline, the feedback
you provide to us, your interaction and communication with us through our
various platforms and communication channels.
§ IMPROVE DATA MODELS
We use data science and your profile and personal data to create data models
that can help us improve the logic in our analytics activities that give us more
insight about your comments and feedback, your interactions, preference and
needs in our products and services. We will compare the data model we created
using your profile with other similar consumer profiles and categories to
further predict and analyse your preference.
LEGAL BASIS
Legitimate Interest
You have the right to object to our legitimate interest at any time.
CATEGORIES OF PERSONAL DATA
Membership Administration Information
Identity Information
Contact Information
Browsing Information
Mobile Device Information
Correspondence
Image and Recordings (when available to adidas)
Personal Opinion (when available to adidas)
Measurements (when available to adidas)
Payment, Purchase and Transaction Information (when available to adidas)
Social Media Interaction and Activity (when available to adidas)
Fitness Activity Information (when available to adidas)
Behavioural and Preference Information (when available to adidas)
RETENTION PERIOD
Duration of membership and for as long as you do not object to our legitimate
interest by deleting your Personal Data
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Prospective Buyers and Investors
Business Consulting Service Providers
Data Analytics Solution Providers
5.4.b. Sweepstakes and
Competitions Participation
PROCESSING
We use your information to verify your eligibility to enter the sweepstake and
competition, and to contact you using the contact details you share with us. In
case you are the winner of the competition or the sweepstake, we will use your
information to send you the prize, and to take care of other administrative and
legal requirements as necessary.
LEGAL BASIS
Performance of Contract
CATEGORIES OF PERSONAL DATA
Identity Information
Contact Information
Behaviour and Preference Information
Payment, Purchase and Transaction Information
Fitness Activity Information
Measurements
RETENTION PERIOD
Duration of the Competition + two months
CATEGORIES OF RECIPIENTS
adidas Data Controllers
adidas affiliates administering the Competition
Agencies providing support to the Competition
Delivery Service Providers
5.4.c. Private Event
Registration
PROCESSING
When you sign up for an event which we organise that have limited spots, we use
the Personal Data you provide to reserve a spot for you. Your Personal Data will
be used according to the Terms and Conditions associated with the event. Please
read the specific privacy notice we may publish at the time of the registration
if available.
LEGAL BASIS
Performance of Contract
CATEGORIES OF PERSONAL DATA
Identity information
Contact information
Location information
Fitness Activity Information: any information we may collect from you on the day
of the event.
Behavioural and Preference Information (if collected for the specific event)
Image and Recordings (if collected for the specific event)
Personal Opinion (if collected for the specific event)
Social Media Interaction and Activity (if collected for the specific event)
RETENTION PERIOD
Duration of the event and statutory limitation period in case of any disputes.
CATEGORIES OF RECIPIENTS
adidas Controller organizing the event.
adidas AG Subsidiaries and Affiliates
Event Partners (where applicable)
IT Cloud Solution Providers (where applicable)
5.4.d. Open Event
Registration
PROCESSING
We often also organize events that are open to everyone. We use the Personal
Data you provide to keep you inform of the events you are interested in. Please
read the specific privacy notice we may publish at the time of the registration
if available.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Identity information
Contact information
Location information
Fitness Activity Information: any information we may collect from you on the day
of the event.
RETENTION PERIOD
For the duration of the event + 36 months if the data from a particular event is
used for BUSINESS OPERATIONAL ANALYTICS purpose.
CATEGORIES OF RECIPIENTS
adidas Controller organizing the event.
adidas AG Subsidiaries and Affiliates
Event Partners (where applicable)
IT Cloud Solution Providers (where applicable)
5.5. Improve and Develop adidas Brand Products and Services
5.5.a. Product Research and
Development
PROCESSING
We conduct analysis to research improve our products and services. This includes
asking you questions in surveys, asking you for feedback, asking you to test our
products and provide us with a review, asking other service providers to conduct
market and product research for us, try new technologies in our product that
might collect Personal Data to stay ahead of the competition. We retain this
information based on our “legitimate interest”, so by participating in any
product review or survey, you agree that this is our legitimate interest. Where
it is possible for the specific project or if you object to this legitimate
interest, we will remove any identity, contact, or mobile device information, so
the information cannot be used to identify you, and will no longer be your
Personal Data, and is considered “anonymised”.
§ DATA ENRICHMENT
We create a single, unified consumer profile of you by matching all personal
data which you can be identified. This includes personal data we collected
directly or indirectly from you across digital media or offline, the feedback
you provide to us, your interaction and communication with us through our
various platforms and communication channels.
LEGAL BASIS
Legitimate Interest
CATEGORIES OF PERSONAL DATA
Measurements (only if required by the project)
Identity information (only if required by the project)
Contact information (only if required by the project)
Location information (only if required by the project)
Payment, Purchase and Transaction Information (only if required by the project)
Social Media Interaction and Activity (only if required by the project)
Fitness Activity Information (only if required by the project)
Browsing Information (only if required by the project)
Mobile Device Information (only if required by the project)
Correspondence (only if required by the project)
Behavioural and Preference Information (only if required by the project)
RETENTION PERIOD
The duration of the project and statutory retention period stated to protect our
IP rights.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Prospective Buyers and Investors
Business Consulting Service Providers
Data Analytics Solution Providers
Manufacturing Providers
IT Cloud Solution Providers
5.6. Comply with Legal Obligations
5.6.a. Legal Obligation -
Cooperation with Law Enforcement And Regulatory Authorities (Including Courts)
PROCESSING
When we are legally required to provide your Personal Data for national and
public security reasons, crime prevention, investigation and prosecution,
anti-money laundering, judicial proceedings, protection of other individuals’
rights and freedoms, and enforcement of civil claims, we will provide
information as requested by the authorities or parties once we are satisfied
that the request is mandated by law. We may not be able to notify you if it is
against the law to do so.
LEGAL BASIS
Legal Obligation
CATEGORIES OF PERSONAL DATA
All Categories of Personal Data as requested by the enforcement authority.
RETENTION PERIOD
For as long as required by law.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Local and national government authorities, including tax authorities
Local and national law enforcement agencies
Local and national judiciary
5.6.b. Evidence – Contract
Dispute and/or Legal Compliance
PROCESSING
We need to keep evidence in case of any contractual dispute, or to defend
ourselves in case of any investigatory audits or privacy compliance disputes and
complaints, including how we have handled your individual rights.
LEGAL BASIS
Legal Obligation
CATEGORIES OF PERSONAL DATA
All Categories of Personal Data as required to be used as evidence
RETENTION PERIOD
Statutory Limitation period depending on the contractual period and/or the legal
requirement
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
6. Recipients of your Personal Data
You can find a list of Data Recipients who processes your Personal Data under
Responsible Entities’ instructions below. The list is subject to change as
necessary.
COMPANY - SERVICE
adidas International Marketing B.V. | the Netherlands - Webshop operations &
Marketing Services
Demandware Inc.| USA - Website Hosting
Adyen | the Netherlands - Payment Processes
Klarna | Sweden - Payment Processes
InfoSys Technologies Ltd. | India, EPAM | Belarus - Website Development
Adobe Analytics | Ireland, Google Analytics | USA - Web Analytics
Sprinklr | USA, Olapic Inc. | USA - Social Media Analytics
Flurry | USA, Apps Flyer | Israel - Mobile App Analytics
Qualtrics LLC | USA – Survey, Net Promoter Score
act.3 | Germany, cip Trademarketing GmbH | Germany - Event Management
Neolane Ltd. | France - Marketing
Batterii LLC | USA - Consumer Insights
Olapic, Inc. | USA - UGC Support Partners
adidas affiliates | globally - Consumer Relationship Management
DHL | Germany - Product Delivery
Forter Inc. | UK, USA, Israel, Singapore – Payment Risk Solution Provider –
Fraud Prevention
Feedzai | Germany - Fraud Prevention
PayPal | USA - Payment Service
Apple Pay, Google Pay | USA - Mobile Payment
Facebook (WhatsApp, Instagram) | USA - Social Media Interaction
Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 |
Ireland - Social Media Interaction
Twitter | USA - Social Media Interaction
Google | USA - Social Media Interaction
Runtastic GmbH | Austria - Health and Fitness Community
Google Analytics | USA - Analytics
Adobe Analytics | USA - Analytics
Anatwine Limited | UK - Consumer Experience
MediaCom | UK - Advertising Partner
Salesforce - CRM Software | Data Analytics
Wunderman - Email Marketing Services
Stuffstr Limited | UK - Selling Partner
Webhelp | France - – Customer Service Provider
Fit Analytics GmbH | Germany – Size Reccomnedation Provider
Bazaarvoice, Inc | USA – Ratings analytics Provider
mParticle Inc | USA – Mobile App analytics
Amplitude Inc | USA – Mobile App analytics
Appsflyer Ltd | Israel – Mobile App analytics
Visenze Pte. Ltd | Singapore - Visual Search Provider
Vyking Limited | UK - Augmented Reality Services Provider
Akamai Technologies GmbH | US – website traffic management
Tealium | US - Tag manager
Decibel Insight Ltd | UK – Non-Marketing Site/App Business AnalyticsCertona
Corporation | US - Ab testing & personalization
Bing (Microsoft Corporation) | US – Social Media Interaction
Pinterest Inc. | US – Social Media Interaction
Snap Inc. | US – Social Media Interaction
Instana Inc. | US – Site Diagnostics and Analytics
nShift | UK - Multicarrier Delivery Management Platform
Where your personal data may be used by non-adidas Data Controllers via adidas
platforms, applications or elsewhere for their own purposes, please consult the
privacy notice of the non-adidas Data Controller for more information about how
they handle your personal data.
7. What does adidas do when we transfer your Personal Data outside of the
EU/EEA?
Depending on the Personal Data processing activity, your Personal Data is shared
with different “Categories of Recipients”. Where the recipient is located
outside the EU/EEA, we have implemented necessary measures such as singing the
EU Standard Contractual Clauses approved by the EU Commission and appropriate
security safeguards.
8. How do we secure your Personal Data?
We implement appropriate technical and organisational measures to address the
risks corresponding to our use of your Personal Data, including loss,
alteration, or unauthorised access to your Personal Data, and empowering you to
exercise your rights. We require our service providers to do the same through
contractual agreements. However, you should be aware that any transmission of
your Personal Data through the internet is at your own risk. We can only protect
your Personal Data when we have it.
9. General Questions, Support
adidas CUSTOMER SERVICE - (https://adidas.com/help)
If you have any general questions or require immediate assistance and support
concerning your rights or how we use your Personal Data, please contact our
Customer Service team. You can find their contact information and channels by
clicking on this link https://adidas.com/help.
LOCAL AUTHORITIES
If you have any questions about your rights, please consult your local
authorities’ websites and offices.
10. Data Protection Officer
DataProtection@adidas.com
Global Legal (Privacy) | Data Protection Officer
adidas AG
Adi-Dassler-Straße 1
91074 Herzogenaurach
Germany
YOUR OPINION COUNTS
We strive to serve you better and appreciate your feedback
Back to top
LoginYour bag (0)
BECOME A MEMBER & GET 10% OFF*SIGN UP FOR FREE
* Delivery
* Payment
* Returns & Refunds
* Help
* Orders and Returns
* Store Finder
* Imprint
* PRODUCTS
* Shoes
* Clothing
* Accessories
* New Arrivals
* Release Dates
* Top Sellers
* Outlet
* All Sustainable
* SPORTS
* Football
* Basketball
* Golf
* Gym & Training
* Outdoor
* Rugby
* Running
* Tennis
* COLLECTIONS
* Originals
* IVY PARK
* Ultraboost
* NMD
* Gazelle
* Superstar
* Stan Smith
* Ozweego
* SUPPORT
* Help
* Returns & Refunds
* Delivery
* Size Charts
* Store finder
* Sitemap
* Student discount
* COMPANY INFO
* About Us
* Careers
* Press
* Mobile Apps
* adidas Confirmed
* adidas Blog
* adidas News
* Affiliate Program
* Location Selector
* adidas TEAM
MORE ADIDAS
* Training Equipment
* FOLLOW US
*
*
*
*
*
*
*Terms & Conditions apply.
* Belgium
* Cookie Settings
* Data Settings
* Privacy Centre
* Cookies
* Privacy Notice
* Terms and Conditions
* European Disputes Resolution
* Imprint
Join adiclub. GET INSTANT REWARDS.
Not a member? Join adiClub for free and unlock these benefits immediately:
VOUCHER 20% OFF
* Free shipping for all of your orders
* Early access to sales and special offers
* Exclusive products for members only
* Access to hype drops on CONFIRMED app
unlock REWARDS
COOKIE TRACKING FOR THE BEST ADIDAS EXPERIENCE
By selecting ‘Accept tracking’, you allow adidas to use cookies, pixels, tags
and similar technologies. We use these technologies to collect your device and
browser information in order to track your activity for Marketing and Functional
purposes, like featuring personalised ads and improving the website. adidas may
share this data with third-parties - including social media advertising partners
like Google, Facebook, and Instagram - for Marketing purposes. Please visit our
privacy notice (see Cookies Notice section) for more information and to
understand how we use your data for Required purposes (e.g. security, shopping
cart features and logging in).
Accept tracking
Manage tracking
Close