www.formstack.com Open in urlscan Pro
143.204.98.81  Public Scan

Submitted URL: https://content.formstack.com/e/38532/imagelink-utm-term-pardotemail/9pfypk/1875157939?h=KzS7tP1eFuDIcwci5_9PnXmRumKZ2k7qn4CS7...
Effective URL: https://www.formstack.com/resources/blog-formstack-customer-success-managers?utm_source=formstack&utm_medium=email&utm_cam...
Submission: On May 26 via api from US — Scanned from DE

Form analysis 4 forms found in the DOM

POST https://realdata.formstack.com/forms/index.php

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/search

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Name: wf-form-Gated-Asset-FormPOST

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</form>

Text Content

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source_detail
Campaign Term
This hidden field has been added by Campaign Tracking Plugin to store Campaign
Term in this Form's submission table
Campaign Source
This hidden field has been added by Campaign Tracking Plugin to store Campaign
Source in this Form's submission table
Campaign Medium
This hidden field has been added by Campaign Tracking Plugin to store Campaign
Medium in this Form's submission table
Campaign Content
This hidden field has been added by Campaign Tracking Plugin to store Campaign
Content in this Form's submission table
Campaign Name
This hidden field has been added by Campaign Tracking Plugin to store Campaign
Name in this Form's submission table
GCLID (Google Click Identifier)
This hidden field has been added by Attribution to CRM Plugin to store GCLID
(Google Click Identifier) in this Form's submission table
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MEET FORMSTACK’S CUSTOMER SUCCESS TEAM


Blog


MEET FORMSTACK’S CUSTOMER SUCCESS TEAM


Blog


MEET FORMSTACK’S CUSTOMER SUCCESS TEAM


Blog


MEET FORMSTACK’S CUSTOMER SUCCESS TEAM


Blog


MEET FORMSTACK’S CUSTOMER SUCCESS TEAM



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Blog


MEET FORMSTACK’S CUSTOMER SUCCESS TEAM

Lindsay McGuire
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February 10, 2022

Blog


MEET FORMSTACK’S CUSTOMER SUCCESS TEAM

MIN
/
February 10, 2022


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ABOUT THE EPISODE



EPISODE HIGHLIGHTS



MEET OUR GUEST



EPISODE TRANSCRIPT

Did you know that Formstack has an entire team dedicated to customer success?
That’s right! We have a team ready and waiting to help our customers get up and
running with our products. Our Customer Success team’s sole purpose is to be the
go-to resource for customers on how to best use Formstack products. 


Let’s take some time to really get to know this team, from what they do to who
they are. 


WHAT DOES FORMSTACK’S CUSTOMER SUCCESS TEAM DO? 

Relationships matter is a core value of Formstack, and our Customer Success team
is a shining example of this value in action. This team is responsible for
taking care of our customers and ensuring they are successful in reaching their
goals. 


But who better to tell you about what a team does than the actual team
themselves? Customer Success Manager (CSM) Taylor Huerta explains they are,
“responsible for onboarding new clients, which involves training and being their
trusted advisors, as well as goal and success planning for their organization
and Formstack.” 


Dani Montano, Senior Enterprise Customer Success Manager, believes the role of a
CSM is to be an advocate for customers. “I make sure my customers are getting
value from our product through training and education. I also help identify
opportunities for them to optimize their daily workflow with Formstack.” The
team achieves this by sharing their expert Formstack knowledge through email
support, trainings, troubleshooting, and strategy sessions. 




Porter Speakman, Customer Success Team Lead, echoes Dani’s thoughts by saying,
“I like to tell our customers that I am their advocate here at Formstack. Having
a single point of contact and building that relationship is extremely helpful,
as the CSM has context to the solutions and challenges our customers are working
to solve.”


CSMs act as knowledgeable Formstack guides to our customers. They work
cross-functionally with support, sales, and product teams to ensure customers
are receiving the best service, support, and product experience. They quickly
become a familiar name and face and can assist with any product needs or
questions. 




Did you know? For those more complicated projects that need dedicated time and
personnel, use our Professional Services team! They provide experts who can get
your next Formstack project off the ground. 


WHAT MAKES OUR SUCCESS TEAM SPECIAL? 

It’s part people and part strategy that makes our Customer Success team special.
It’s made up of a group of incredibly dedicated Formstack experts who have a
passion for helping others. In order to serve our customers, our Success team
focuses on hiring the right people and then providing them the right tools,
strategy, and guidance to make them–and our customers– successful.  

OUR PEOPLE 

Solving complex workplace problems alongside customers takes a very special
person. CSMs need to be great listeners and problem solvers who are able to
dissect issues and quickly come up with solutions. 


That’s why hiring the right people is a key component of Lauren Kofeldt’s job.
As the Director of Customer Success, she has focused on building a team filled
with, “natural problem solvers with strong communication skills who truly
understand how customers are approaching problems and can implement and/or
advocate for solutions.”



The Success team recently had a winter themed Zoom background competition on a
team call. Whose do you like best? 


The supportive nature of the team is also key to their success. As a CSM, you
must handle all types of problems, questions, and challenges. When you know your
teammates are more than happy to help you brainstorm solutions, you feel more
confident in taking on anything thrown your way. 


“Our team comes from all different experiences, backgrounds, and places,” says
Taylor. “I think we all are working towards the same goal and constantly
encouraging each other to be the best we can be. I have never been a part of a
team like this where we are as supportive and motivating as we are. Our team
wouldn't be as successful as we are without the leadership from our Director,
Lauren, and team leads, Dani and Porter.”



‍

OUR STRATEGY 

Building a strong team is key to providing customers optimal service and
support. But those team members need to be provided the right tools and
knowledge to be successful. Lauren Kofeldt, Director of Customer Success, is in
charge of this. Her mission is to strategically plan, build, and lead our
customer success and implementation teams.


“My goal is to ensure our team has the resources, data, tools, and education
necessary to serve our clients on their journey with Formstack. I truly believe
that empowered CSMs empower their clients,” she says. 




Formstack’s CSM team strategy also makes them unique when compared to CSM teams
at other organizations. Porter points out that, “many times CSMs deal with one
particular product. At Formstack, we have multiple products that our customers
can utilize. Customer Success Managers at Formstack can assist on all the
products so our customers can focus more on solutions.”


At the end of the day, our CSM team is on a mission to deliver excellent
customer service to our clients. Their goal is to show customers how they can
get the most value out of the Formstack products in their tech stack. “Our team
truly understands our customers’ use cases and business objectives to ensure
that their desired outcome becomes a reality while using Formstack products,”
says Lauren. 


> Learn More: Check out our customer webinars to get great Formstack tips,
> tricks, and pointers from our most experienced ‘Stackers. 


WHO ARE OUR SUCCESS TEAM MEMBERS? 

Just like our partners and customers, our team members are located around the
world. Below, we put faces to the names quoted above. 




Dani has been in Customer Success for eight years and prides herself on working
with the company’s top Enterprise customers. 


Outside of Formstack, she mentors and supports the educational dreams of
high-achieving high school students from low-income households across Colorado
by providing them with the help and guidance they need to get into and succeed
at the college of their choice.


Dani lives in Colorado and loves all things outdoors–hiking, boating, and skiing
with her husband and 2 kids.




Porter lives in Monument, Colorado, with his wife, son, and Beagle named Aspen.
He loves to travel and lived overseas for 11 years in Europe and the Middle
East. His perfect weekend is grilling, watching ice hockey and movies, and going
on a short hike. 




Taylor lives just outside of Chicago, Illinois. She loves to be anywhere that is
sunny and has live music. This love of music recently inspired her to start a
vinyl record collection. She’s always laughing and is usually the loudest person
in the room. 



Lauren lives in the Indianapolis, Indiana, area and has a legal background. She
worked in the legal technology industry for 10 years as a CSM and People Leader
before joining Formstack in 2020. Her love of the outdoors fuels her passion for
hiking, which is pretty limited in Indiana. She enjoys watching all the Star
Wars and Marvel shows and also loves to read. Her favorite book is Things Fall
Apart by Chinua Achebe. 


CUSTOMER SUCCESS STARTS WITH THIS TEAM! 

It doesn’t take much time for customers who are paired with a CSM to see the
impact they make. From providing training and troubleshooting to resources and
support, our CSMs are the key to many of our customers’ Formstack success. 



Want to get to know our other teams better? Check out our Instagram for more
insights into the teams who make Formstack run! 


Blog


MEET FORMSTACK’S CUSTOMER SUCCESS TEAM



Blog


MEET FORMSTACK’S CUSTOMER SUCCESS TEAM





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Did you know that Formstack has an entire team dedicated to customer success?
That’s right! We have a team ready and waiting to help our customers get up and
running with our products. Our Customer Success team’s sole purpose is to be the
go-to resource for customers on how to best use Formstack products. 


Let’s take some time to really get to know this team, from what they do to who
they are. 


WHAT DOES FORMSTACK’S CUSTOMER SUCCESS TEAM DO? 

Relationships matter is a core value of Formstack, and our Customer Success team
is a shining example of this value in action. This team is responsible for
taking care of our customers and ensuring they are successful in reaching their
goals. 


But who better to tell you about what a team does than the actual team
themselves? Customer Success Manager (CSM) Taylor Huerta explains they are,
“responsible for onboarding new clients, which involves training and being their
trusted advisors, as well as goal and success planning for their organization
and Formstack.” 


Dani Montano, Senior Enterprise Customer Success Manager, believes the role of a
CSM is to be an advocate for customers. “I make sure my customers are getting
value from our product through training and education. I also help identify
opportunities for them to optimize their daily workflow with Formstack.” The
team achieves this by sharing their expert Formstack knowledge through email
support, trainings, troubleshooting, and strategy sessions. 




Porter Speakman, Customer Success Team Lead, echoes Dani’s thoughts by saying,
“I like to tell our customers that I am their advocate here at Formstack. Having
a single point of contact and building that relationship is extremely helpful,
as the CSM has context to the solutions and challenges our customers are working
to solve.”


CSMs act as knowledgeable Formstack guides to our customers. They work
cross-functionally with support, sales, and product teams to ensure customers
are receiving the best service, support, and product experience. They quickly
become a familiar name and face and can assist with any product needs or
questions. 




Did you know? For those more complicated projects that need dedicated time and
personnel, use our Professional Services team! They provide experts who can get
your next Formstack project off the ground. 


WHAT MAKES OUR SUCCESS TEAM SPECIAL? 

It’s part people and part strategy that makes our Customer Success team special.
It’s made up of a group of incredibly dedicated Formstack experts who have a
passion for helping others. In order to serve our customers, our Success team
focuses on hiring the right people and then providing them the right tools,
strategy, and guidance to make them–and our customers– successful.  

OUR PEOPLE 

Solving complex workplace problems alongside customers takes a very special
person. CSMs need to be great listeners and problem solvers who are able to
dissect issues and quickly come up with solutions. 


That’s why hiring the right people is a key component of Lauren Kofeldt’s job.
As the Director of Customer Success, she has focused on building a team filled
with, “natural problem solvers with strong communication skills who truly
understand how customers are approaching problems and can implement and/or
advocate for solutions.”



The Success team recently had a winter themed Zoom background competition on a
team call. Whose do you like best? 


The supportive nature of the team is also key to their success. As a CSM, you
must handle all types of problems, questions, and challenges. When you know your
teammates are more than happy to help you brainstorm solutions, you feel more
confident in taking on anything thrown your way. 


“Our team comes from all different experiences, backgrounds, and places,” says
Taylor. “I think we all are working towards the same goal and constantly
encouraging each other to be the best we can be. I have never been a part of a
team like this where we are as supportive and motivating as we are. Our team
wouldn't be as successful as we are without the leadership from our Director,
Lauren, and team leads, Dani and Porter.”



‍

OUR STRATEGY 

Building a strong team is key to providing customers optimal service and
support. But those team members need to be provided the right tools and
knowledge to be successful. Lauren Kofeldt, Director of Customer Success, is in
charge of this. Her mission is to strategically plan, build, and lead our
customer success and implementation teams.


“My goal is to ensure our team has the resources, data, tools, and education
necessary to serve our clients on their journey with Formstack. I truly believe
that empowered CSMs empower their clients,” she says. 




Formstack’s CSM team strategy also makes them unique when compared to CSM teams
at other organizations. Porter points out that, “many times CSMs deal with one
particular product. At Formstack, we have multiple products that our customers
can utilize. Customer Success Managers at Formstack can assist on all the
products so our customers can focus more on solutions.”


At the end of the day, our CSM team is on a mission to deliver excellent
customer service to our clients. Their goal is to show customers how they can
get the most value out of the Formstack products in their tech stack. “Our team
truly understands our customers’ use cases and business objectives to ensure
that their desired outcome becomes a reality while using Formstack products,”
says Lauren. 


> Learn More: Check out our customer webinars to get great Formstack tips,
> tricks, and pointers from our most experienced ‘Stackers. 


WHO ARE OUR SUCCESS TEAM MEMBERS? 

Just like our partners and customers, our team members are located around the
world. Below, we put faces to the names quoted above. 




Dani has been in Customer Success for eight years and prides herself on working
with the company’s top Enterprise customers. 


Outside of Formstack, she mentors and supports the educational dreams of
high-achieving high school students from low-income households across Colorado
by providing them with the help and guidance they need to get into and succeed
at the college of their choice.


Dani lives in Colorado and loves all things outdoors–hiking, boating, and skiing
with her husband and 2 kids.




Porter lives in Monument, Colorado, with his wife, son, and Beagle named Aspen.
He loves to travel and lived overseas for 11 years in Europe and the Middle
East. His perfect weekend is grilling, watching ice hockey and movies, and going
on a short hike. 




Taylor lives just outside of Chicago, Illinois. She loves to be anywhere that is
sunny and has live music. This love of music recently inspired her to start a
vinyl record collection. She’s always laughing and is usually the loudest person
in the room. 



Lauren lives in the Indianapolis, Indiana, area and has a legal background. She
worked in the legal technology industry for 10 years as a CSM and People Leader
before joining Formstack in 2020. Her love of the outdoors fuels her passion for
hiking, which is pretty limited in Indiana. She enjoys watching all the Star
Wars and Marvel shows and also loves to read. Her favorite book is Things Fall
Apart by Chinua Achebe. 


CUSTOMER SUCCESS STARTS WITH THIS TEAM! 

It doesn’t take much time for customers who are paired with a CSM to see the
impact they make. From providing training and troubleshooting to resources and
support, our CSMs are the key to many of our customers’ Formstack success. 



Want to get to know our other teams better? Check out our Instagram for more
insights into the teams who make Formstack run! 


Panelists
No items found.
Infographic


MEET FORMSTACK’S CUSTOMER SUCCESS TEAM


Get to know our Customer Success team, what they do and how they help customers
get the most out of our products.
Download InfographicDownload Infographic

Did you know that Formstack has an entire team dedicated to customer success?
That’s right! We have a team ready and waiting to help our customers get up and
running with our products. Our Customer Success team’s sole purpose is to be the
go-to resource for customers on how to best use Formstack products. 


Let’s take some time to really get to know this team, from what they do to who
they are. 


WHAT DOES FORMSTACK’S CUSTOMER SUCCESS TEAM DO? 

Relationships matter is a core value of Formstack, and our Customer Success team
is a shining example of this value in action. This team is responsible for
taking care of our customers and ensuring they are successful in reaching their
goals. 


But who better to tell you about what a team does than the actual team
themselves? Customer Success Manager (CSM) Taylor Huerta explains they are,
“responsible for onboarding new clients, which involves training and being their
trusted advisors, as well as goal and success planning for their organization
and Formstack.” 


Dani Montano, Senior Enterprise Customer Success Manager, believes the role of a
CSM is to be an advocate for customers. “I make sure my customers are getting
value from our product through training and education. I also help identify
opportunities for them to optimize their daily workflow with Formstack.” The
team achieves this by sharing their expert Formstack knowledge through email
support, trainings, troubleshooting, and strategy sessions. 




Porter Speakman, Customer Success Team Lead, echoes Dani’s thoughts by saying,
“I like to tell our customers that I am their advocate here at Formstack. Having
a single point of contact and building that relationship is extremely helpful,
as the CSM has context to the solutions and challenges our customers are working
to solve.”


CSMs act as knowledgeable Formstack guides to our customers. They work
cross-functionally with support, sales, and product teams to ensure customers
are receiving the best service, support, and product experience. They quickly
become a familiar name and face and can assist with any product needs or
questions. 




Did you know? For those more complicated projects that need dedicated time and
personnel, use our Professional Services team! They provide experts who can get
your next Formstack project off the ground. 


WHAT MAKES OUR SUCCESS TEAM SPECIAL? 

It’s part people and part strategy that makes our Customer Success team special.
It’s made up of a group of incredibly dedicated Formstack experts who have a
passion for helping others. In order to serve our customers, our Success team
focuses on hiring the right people and then providing them the right tools,
strategy, and guidance to make them–and our customers– successful.  

OUR PEOPLE 

Solving complex workplace problems alongside customers takes a very special
person. CSMs need to be great listeners and problem solvers who are able to
dissect issues and quickly come up with solutions. 


That’s why hiring the right people is a key component of Lauren Kofeldt’s job.
As the Director of Customer Success, she has focused on building a team filled
with, “natural problem solvers with strong communication skills who truly
understand how customers are approaching problems and can implement and/or
advocate for solutions.”



The Success team recently had a winter themed Zoom background competition on a
team call. Whose do you like best? 


The supportive nature of the team is also key to their success. As a CSM, you
must handle all types of problems, questions, and challenges. When you know your
teammates are more than happy to help you brainstorm solutions, you feel more
confident in taking on anything thrown your way. 


“Our team comes from all different experiences, backgrounds, and places,” says
Taylor. “I think we all are working towards the same goal and constantly
encouraging each other to be the best we can be. I have never been a part of a
team like this where we are as supportive and motivating as we are. Our team
wouldn't be as successful as we are without the leadership from our Director,
Lauren, and team leads, Dani and Porter.”



‍

OUR STRATEGY 

Building a strong team is key to providing customers optimal service and
support. But those team members need to be provided the right tools and
knowledge to be successful. Lauren Kofeldt, Director of Customer Success, is in
charge of this. Her mission is to strategically plan, build, and lead our
customer success and implementation teams.


“My goal is to ensure our team has the resources, data, tools, and education
necessary to serve our clients on their journey with Formstack. I truly believe
that empowered CSMs empower their clients,” she says. 




Formstack’s CSM team strategy also makes them unique when compared to CSM teams
at other organizations. Porter points out that, “many times CSMs deal with one
particular product. At Formstack, we have multiple products that our customers
can utilize. Customer Success Managers at Formstack can assist on all the
products so our customers can focus more on solutions.”


At the end of the day, our CSM team is on a mission to deliver excellent
customer service to our clients. Their goal is to show customers how they can
get the most value out of the Formstack products in their tech stack. “Our team
truly understands our customers’ use cases and business objectives to ensure
that their desired outcome becomes a reality while using Formstack products,”
says Lauren. 


> Learn More: Check out our customer webinars to get great Formstack tips,
> tricks, and pointers from our most experienced ‘Stackers. 


WHO ARE OUR SUCCESS TEAM MEMBERS? 

Just like our partners and customers, our team members are located around the
world. Below, we put faces to the names quoted above. 




Dani has been in Customer Success for eight years and prides herself on working
with the company’s top Enterprise customers. 


Outside of Formstack, she mentors and supports the educational dreams of
high-achieving high school students from low-income households across Colorado
by providing them with the help and guidance they need to get into and succeed
at the college of their choice.


Dani lives in Colorado and loves all things outdoors–hiking, boating, and skiing
with her husband and 2 kids.




Porter lives in Monument, Colorado, with his wife, son, and Beagle named Aspen.
He loves to travel and lived overseas for 11 years in Europe and the Middle
East. His perfect weekend is grilling, watching ice hockey and movies, and going
on a short hike. 




Taylor lives just outside of Chicago, Illinois. She loves to be anywhere that is
sunny and has live music. This love of music recently inspired her to start a
vinyl record collection. She’s always laughing and is usually the loudest person
in the room. 



Lauren lives in the Indianapolis, Indiana, area and has a legal background. She
worked in the legal technology industry for 10 years as a CSM and People Leader
before joining Formstack in 2020. Her love of the outdoors fuels her passion for
hiking, which is pretty limited in Indiana. She enjoys watching all the Star
Wars and Marvel shows and also loves to read. Her favorite book is Things Fall
Apart by Chinua Achebe. 


CUSTOMER SUCCESS STARTS WITH THIS TEAM! 

It doesn’t take much time for customers who are paired with a CSM to see the
impact they make. From providing training and troubleshooting to resources and
support, our CSMs are the key to many of our customers’ Formstack success. 



Want to get to know our other teams better? Check out our Instagram for more
insights into the teams who make Formstack run! 


Did you know that Formstack has an entire team dedicated to customer success?
That’s right! We have a team ready and waiting to help our customers get up and
running with our products. Our Customer Success team’s sole purpose is to be the
go-to resource for customers on how to best use Formstack products. 


Let’s take some time to really get to know this team, from what they do to who
they are. 


WHAT DOES FORMSTACK’S CUSTOMER SUCCESS TEAM DO? 

Relationships matter is a core value of Formstack, and our Customer Success team
is a shining example of this value in action. This team is responsible for
taking care of our customers and ensuring they are successful in reaching their
goals. 


But who better to tell you about what a team does than the actual team
themselves? Customer Success Manager (CSM) Taylor Huerta explains they are,
“responsible for onboarding new clients, which involves training and being their
trusted advisors, as well as goal and success planning for their organization
and Formstack.” 


Dani Montano, Senior Enterprise Customer Success Manager, believes the role of a
CSM is to be an advocate for customers. “I make sure my customers are getting
value from our product through training and education. I also help identify
opportunities for them to optimize their daily workflow with Formstack.” The
team achieves this by sharing their expert Formstack knowledge through email
support, trainings, troubleshooting, and strategy sessions. 




Porter Speakman, Customer Success Team Lead, echoes Dani’s thoughts by saying,
“I like to tell our customers that I am their advocate here at Formstack. Having
a single point of contact and building that relationship is extremely helpful,
as the CSM has context to the solutions and challenges our customers are working
to solve.”


CSMs act as knowledgeable Formstack guides to our customers. They work
cross-functionally with support, sales, and product teams to ensure customers
are receiving the best service, support, and product experience. They quickly
become a familiar name and face and can assist with any product needs or
questions. 




Did you know? For those more complicated projects that need dedicated time and
personnel, use our Professional Services team! They provide experts who can get
your next Formstack project off the ground. 


WHAT MAKES OUR SUCCESS TEAM SPECIAL? 

It’s part people and part strategy that makes our Customer Success team special.
It’s made up of a group of incredibly dedicated Formstack experts who have a
passion for helping others. In order to serve our customers, our Success team
focuses on hiring the right people and then providing them the right tools,
strategy, and guidance to make them–and our customers– successful.  

OUR PEOPLE 

Solving complex workplace problems alongside customers takes a very special
person. CSMs need to be great listeners and problem solvers who are able to
dissect issues and quickly come up with solutions. 


That’s why hiring the right people is a key component of Lauren Kofeldt’s job.
As the Director of Customer Success, she has focused on building a team filled
with, “natural problem solvers with strong communication skills who truly
understand how customers are approaching problems and can implement and/or
advocate for solutions.”



The Success team recently had a winter themed Zoom background competition on a
team call. Whose do you like best? 


The supportive nature of the team is also key to their success. As a CSM, you
must handle all types of problems, questions, and challenges. When you know your
teammates are more than happy to help you brainstorm solutions, you feel more
confident in taking on anything thrown your way. 


“Our team comes from all different experiences, backgrounds, and places,” says
Taylor. “I think we all are working towards the same goal and constantly
encouraging each other to be the best we can be. I have never been a part of a
team like this where we are as supportive and motivating as we are. Our team
wouldn't be as successful as we are without the leadership from our Director,
Lauren, and team leads, Dani and Porter.”



‍

OUR STRATEGY 

Building a strong team is key to providing customers optimal service and
support. But those team members need to be provided the right tools and
knowledge to be successful. Lauren Kofeldt, Director of Customer Success, is in
charge of this. Her mission is to strategically plan, build, and lead our
customer success and implementation teams.


“My goal is to ensure our team has the resources, data, tools, and education
necessary to serve our clients on their journey with Formstack. I truly believe
that empowered CSMs empower their clients,” she says. 




Formstack’s CSM team strategy also makes them unique when compared to CSM teams
at other organizations. Porter points out that, “many times CSMs deal with one
particular product. At Formstack, we have multiple products that our customers
can utilize. Customer Success Managers at Formstack can assist on all the
products so our customers can focus more on solutions.”


At the end of the day, our CSM team is on a mission to deliver excellent
customer service to our clients. Their goal is to show customers how they can
get the most value out of the Formstack products in their tech stack. “Our team
truly understands our customers’ use cases and business objectives to ensure
that their desired outcome becomes a reality while using Formstack products,”
says Lauren. 


> Learn More: Check out our customer webinars to get great Formstack tips,
> tricks, and pointers from our most experienced ‘Stackers. 


WHO ARE OUR SUCCESS TEAM MEMBERS? 

Just like our partners and customers, our team members are located around the
world. Below, we put faces to the names quoted above. 




Dani has been in Customer Success for eight years and prides herself on working
with the company’s top Enterprise customers. 


Outside of Formstack, she mentors and supports the educational dreams of
high-achieving high school students from low-income households across Colorado
by providing them with the help and guidance they need to get into and succeed
at the college of their choice.


Dani lives in Colorado and loves all things outdoors–hiking, boating, and skiing
with her husband and 2 kids.




Porter lives in Monument, Colorado, with his wife, son, and Beagle named Aspen.
He loves to travel and lived overseas for 11 years in Europe and the Middle
East. His perfect weekend is grilling, watching ice hockey and movies, and going
on a short hike. 




Taylor lives just outside of Chicago, Illinois. She loves to be anywhere that is
sunny and has live music. This love of music recently inspired her to start a
vinyl record collection. She’s always laughing and is usually the loudest person
in the room. 



Lauren lives in the Indianapolis, Indiana, area and has a legal background. She
worked in the legal technology industry for 10 years as a CSM and People Leader
before joining Formstack in 2020. Her love of the outdoors fuels her passion for
hiking, which is pretty limited in Indiana. She enjoys watching all the Star
Wars and Marvel shows and also loves to read. Her favorite book is Things Fall
Apart by Chinua Achebe. 


CUSTOMER SUCCESS STARTS WITH THIS TEAM! 

It doesn’t take much time for customers who are paired with a CSM to see the
impact they make. From providing training and troubleshooting to resources and
support, our CSMs are the key to many of our customers’ Formstack success. 



Want to get to know our other teams better? Check out our Instagram for more
insights into the teams who make Formstack run! 


Collecting payments with online forms is easy, but first, you have to choose the
right payment gateway. Browse the providers in our gateway credit card
processing comparison chart to find the best option for your business. Then sign
up for Formstack Forms, customize your payment forms, and start collecting
profits in minutes.

‍


ONLINE PAYMENT GATEWAY COMPARISON CHART

NOTE: These amounts reflect the monthly subscription for the payment provider.
Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data

$0
$25
$0-$25
$0
$0
$4
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Did you know that Formstack has an entire team dedicated to customer success?
That’s right! We have a team ready and waiting to help our customers get up and
running with our products. Our Customer Success team’s sole purpose is to be the
go-to resource for customers on how to best use Formstack products. 


Let’s take some time to really get to know this team, from what they do to who
they are. 


WHAT DOES FORMSTACK’S CUSTOMER SUCCESS TEAM DO? 

Relationships matter is a core value of Formstack, and our Customer Success team
is a shining example of this value in action. This team is responsible for
taking care of our customers and ensuring they are successful in reaching their
goals. 


But who better to tell you about what a team does than the actual team
themselves? Customer Success Manager (CSM) Taylor Huerta explains they are,
“responsible for onboarding new clients, which involves training and being their
trusted advisors, as well as goal and success planning for their organization
and Formstack.” 


Dani Montano, Senior Enterprise Customer Success Manager, believes the role of a
CSM is to be an advocate for customers. “I make sure my customers are getting
value from our product through training and education. I also help identify
opportunities for them to optimize their daily workflow with Formstack.” The
team achieves this by sharing their expert Formstack knowledge through email
support, trainings, troubleshooting, and strategy sessions. 




Porter Speakman, Customer Success Team Lead, echoes Dani’s thoughts by saying,
“I like to tell our customers that I am their advocate here at Formstack. Having
a single point of contact and building that relationship is extremely helpful,
as the CSM has context to the solutions and challenges our customers are working
to solve.”


CSMs act as knowledgeable Formstack guides to our customers. They work
cross-functionally with support, sales, and product teams to ensure customers
are receiving the best service, support, and product experience. They quickly
become a familiar name and face and can assist with any product needs or
questions. 




Did you know? For those more complicated projects that need dedicated time and
personnel, use our Professional Services team! They provide experts who can get
your next Formstack project off the ground. 


WHAT MAKES OUR SUCCESS TEAM SPECIAL? 

It’s part people and part strategy that makes our Customer Success team special.
It’s made up of a group of incredibly dedicated Formstack experts who have a
passion for helping others. In order to serve our customers, our Success team
focuses on hiring the right people and then providing them the right tools,
strategy, and guidance to make them–and our customers– successful.  

OUR PEOPLE 

Solving complex workplace problems alongside customers takes a very special
person. CSMs need to be great listeners and problem solvers who are able to
dissect issues and quickly come up with solutions. 


That’s why hiring the right people is a key component of Lauren Kofeldt’s job.
As the Director of Customer Success, she has focused on building a team filled
with, “natural problem solvers with strong communication skills who truly
understand how customers are approaching problems and can implement and/or
advocate for solutions.”



The Success team recently had a winter themed Zoom background competition on a
team call. Whose do you like best? 


The supportive nature of the team is also key to their success. As a CSM, you
must handle all types of problems, questions, and challenges. When you know your
teammates are more than happy to help you brainstorm solutions, you feel more
confident in taking on anything thrown your way. 


“Our team comes from all different experiences, backgrounds, and places,” says
Taylor. “I think we all are working towards the same goal and constantly
encouraging each other to be the best we can be. I have never been a part of a
team like this where we are as supportive and motivating as we are. Our team
wouldn't be as successful as we are without the leadership from our Director,
Lauren, and team leads, Dani and Porter.”



‍

OUR STRATEGY 

Building a strong team is key to providing customers optimal service and
support. But those team members need to be provided the right tools and
knowledge to be successful. Lauren Kofeldt, Director of Customer Success, is in
charge of this. Her mission is to strategically plan, build, and lead our
customer success and implementation teams.


“My goal is to ensure our team has the resources, data, tools, and education
necessary to serve our clients on their journey with Formstack. I truly believe
that empowered CSMs empower their clients,” she says. 




Formstack’s CSM team strategy also makes them unique when compared to CSM teams
at other organizations. Porter points out that, “many times CSMs deal with one
particular product. At Formstack, we have multiple products that our customers
can utilize. Customer Success Managers at Formstack can assist on all the
products so our customers can focus more on solutions.”


At the end of the day, our CSM team is on a mission to deliver excellent
customer service to our clients. Their goal is to show customers how they can
get the most value out of the Formstack products in their tech stack. “Our team
truly understands our customers’ use cases and business objectives to ensure
that their desired outcome becomes a reality while using Formstack products,”
says Lauren. 


> Learn More: Check out our customer webinars to get great Formstack tips,
> tricks, and pointers from our most experienced ‘Stackers. 


WHO ARE OUR SUCCESS TEAM MEMBERS? 

Just like our partners and customers, our team members are located around the
world. Below, we put faces to the names quoted above. 




Dani has been in Customer Success for eight years and prides herself on working
with the company’s top Enterprise customers. 


Outside of Formstack, she mentors and supports the educational dreams of
high-achieving high school students from low-income households across Colorado
by providing them with the help and guidance they need to get into and succeed
at the college of their choice.


Dani lives in Colorado and loves all things outdoors–hiking, boating, and skiing
with her husband and 2 kids.




Porter lives in Monument, Colorado, with his wife, son, and Beagle named Aspen.
He loves to travel and lived overseas for 11 years in Europe and the Middle
East. His perfect weekend is grilling, watching ice hockey and movies, and going
on a short hike. 




Taylor lives just outside of Chicago, Illinois. She loves to be anywhere that is
sunny and has live music. This love of music recently inspired her to start a
vinyl record collection. She’s always laughing and is usually the loudest person
in the room. 



Lauren lives in the Indianapolis, Indiana, area and has a legal background. She
worked in the legal technology industry for 10 years as a CSM and People Leader
before joining Formstack in 2020. Her love of the outdoors fuels her passion for
hiking, which is pretty limited in Indiana. She enjoys watching all the Star
Wars and Marvel shows and also loves to read. Her favorite book is Things Fall
Apart by Chinua Achebe. 


CUSTOMER SUCCESS STARTS WITH THIS TEAM! 

It doesn’t take much time for customers who are paired with a CSM to see the
impact they make. From providing training and troubleshooting to resources and
support, our CSMs are the key to many of our customers’ Formstack success. 



Want to get to know our other teams better? Check out our Instagram for more
insights into the teams who make Formstack run! 


Did you know that Formstack has an entire team dedicated to customer success?
That’s right! We have a team ready and waiting to help our customers get up and
running with our products. Our Customer Success team’s sole purpose is to be the
go-to resource for customers on how to best use Formstack products. 


Let’s take some time to really get to know this team, from what they do to who
they are. 


WHAT DOES FORMSTACK’S CUSTOMER SUCCESS TEAM DO? 

Relationships matter is a core value of Formstack, and our Customer Success team
is a shining example of this value in action. This team is responsible for
taking care of our customers and ensuring they are successful in reaching their
goals. 


But who better to tell you about what a team does than the actual team
themselves? Customer Success Manager (CSM) Taylor Huerta explains they are,
“responsible for onboarding new clients, which involves training and being their
trusted advisors, as well as goal and success planning for their organization
and Formstack.” 


Dani Montano, Senior Enterprise Customer Success Manager, believes the role of a
CSM is to be an advocate for customers. “I make sure my customers are getting
value from our product through training and education. I also help identify
opportunities for them to optimize their daily workflow with Formstack.” The
team achieves this by sharing their expert Formstack knowledge through email
support, trainings, troubleshooting, and strategy sessions. 




Porter Speakman, Customer Success Team Lead, echoes Dani’s thoughts by saying,
“I like to tell our customers that I am their advocate here at Formstack. Having
a single point of contact and building that relationship is extremely helpful,
as the CSM has context to the solutions and challenges our customers are working
to solve.”


CSMs act as knowledgeable Formstack guides to our customers. They work
cross-functionally with support, sales, and product teams to ensure customers
are receiving the best service, support, and product experience. They quickly
become a familiar name and face and can assist with any product needs or
questions. 




Did you know? For those more complicated projects that need dedicated time and
personnel, use our Professional Services team! They provide experts who can get
your next Formstack project off the ground. 


WHAT MAKES OUR SUCCESS TEAM SPECIAL? 

It’s part people and part strategy that makes our Customer Success team special.
It’s made up of a group of incredibly dedicated Formstack experts who have a
passion for helping others. In order to serve our customers, our Success team
focuses on hiring the right people and then providing them the right tools,
strategy, and guidance to make them–and our customers– successful.  

OUR PEOPLE 

Solving complex workplace problems alongside customers takes a very special
person. CSMs need to be great listeners and problem solvers who are able to
dissect issues and quickly come up with solutions. 


That’s why hiring the right people is a key component of Lauren Kofeldt’s job.
As the Director of Customer Success, she has focused on building a team filled
with, “natural problem solvers with strong communication skills who truly
understand how customers are approaching problems and can implement and/or
advocate for solutions.”



The Success team recently had a winter themed Zoom background competition on a
team call. Whose do you like best? 


The supportive nature of the team is also key to their success. As a CSM, you
must handle all types of problems, questions, and challenges. When you know your
teammates are more than happy to help you brainstorm solutions, you feel more
confident in taking on anything thrown your way. 


“Our team comes from all different experiences, backgrounds, and places,” says
Taylor. “I think we all are working towards the same goal and constantly
encouraging each other to be the best we can be. I have never been a part of a
team like this where we are as supportive and motivating as we are. Our team
wouldn't be as successful as we are without the leadership from our Director,
Lauren, and team leads, Dani and Porter.”



‍

OUR STRATEGY 

Building a strong team is key to providing customers optimal service and
support. But those team members need to be provided the right tools and
knowledge to be successful. Lauren Kofeldt, Director of Customer Success, is in
charge of this. Her mission is to strategically plan, build, and lead our
customer success and implementation teams.


“My goal is to ensure our team has the resources, data, tools, and education
necessary to serve our clients on their journey with Formstack. I truly believe
that empowered CSMs empower their clients,” she says. 




Formstack’s CSM team strategy also makes them unique when compared to CSM teams
at other organizations. Porter points out that, “many times CSMs deal with one
particular product. At Formstack, we have multiple products that our customers
can utilize. Customer Success Managers at Formstack can assist on all the
products so our customers can focus more on solutions.”


At the end of the day, our CSM team is on a mission to deliver excellent
customer service to our clients. Their goal is to show customers how they can
get the most value out of the Formstack products in their tech stack. “Our team
truly understands our customers’ use cases and business objectives to ensure
that their desired outcome becomes a reality while using Formstack products,”
says Lauren. 


> Learn More: Check out our customer webinars to get great Formstack tips,
> tricks, and pointers from our most experienced ‘Stackers. 


WHO ARE OUR SUCCESS TEAM MEMBERS? 

Just like our partners and customers, our team members are located around the
world. Below, we put faces to the names quoted above. 




Dani has been in Customer Success for eight years and prides herself on working
with the company’s top Enterprise customers. 


Outside of Formstack, she mentors and supports the educational dreams of
high-achieving high school students from low-income households across Colorado
by providing them with the help and guidance they need to get into and succeed
at the college of their choice.


Dani lives in Colorado and loves all things outdoors–hiking, boating, and skiing
with her husband and 2 kids.




Porter lives in Monument, Colorado, with his wife, son, and Beagle named Aspen.
He loves to travel and lived overseas for 11 years in Europe and the Middle
East. His perfect weekend is grilling, watching ice hockey and movies, and going
on a short hike. 




Taylor lives just outside of Chicago, Illinois. She loves to be anywhere that is
sunny and has live music. This love of music recently inspired her to start a
vinyl record collection. She’s always laughing and is usually the loudest person
in the room. 



Lauren lives in the Indianapolis, Indiana, area and has a legal background. She
worked in the legal technology industry for 10 years as a CSM and People Leader
before joining Formstack in 2020. Her love of the outdoors fuels her passion for
hiking, which is pretty limited in Indiana. She enjoys watching all the Star
Wars and Marvel shows and also loves to read. Her favorite book is Things Fall
Apart by Chinua Achebe. 


CUSTOMER SUCCESS STARTS WITH THIS TEAM! 

It doesn’t take much time for customers who are paired with a CSM to see the
impact they make. From providing training and troubleshooting to resources and
support, our CSMs are the key to many of our customers’ Formstack success. 



Want to get to know our other teams better? Check out our Instagram for more
insights into the teams who make Formstack run! 




Did you know that Formstack has an entire team dedicated to customer success?
That’s right! We have a team ready and waiting to help our customers get up and
running with our products. Our Customer Success team’s sole purpose is to be the
go-to resource for customers on how to best use Formstack products. 


Let’s take some time to really get to know this team, from what they do to who
they are. 


WHAT DOES FORMSTACK’S CUSTOMER SUCCESS TEAM DO? 

Relationships matter is a core value of Formstack, and our Customer Success team
is a shining example of this value in action. This team is responsible for
taking care of our customers and ensuring they are successful in reaching their
goals. 


But who better to tell you about what a team does than the actual team
themselves? Customer Success Manager (CSM) Taylor Huerta explains they are,
“responsible for onboarding new clients, which involves training and being their
trusted advisors, as well as goal and success planning for their organization
and Formstack.” 


Dani Montano, Senior Enterprise Customer Success Manager, believes the role of a
CSM is to be an advocate for customers. “I make sure my customers are getting
value from our product through training and education. I also help identify
opportunities for them to optimize their daily workflow with Formstack.” The
team achieves this by sharing their expert Formstack knowledge through email
support, trainings, troubleshooting, and strategy sessions. 




Porter Speakman, Customer Success Team Lead, echoes Dani’s thoughts by saying,
“I like to tell our customers that I am their advocate here at Formstack. Having
a single point of contact and building that relationship is extremely helpful,
as the CSM has context to the solutions and challenges our customers are working
to solve.”


CSMs act as knowledgeable Formstack guides to our customers. They work
cross-functionally with support, sales, and product teams to ensure customers
are receiving the best service, support, and product experience. They quickly
become a familiar name and face and can assist with any product needs or
questions. 




Did you know? For those more complicated projects that need dedicated time and
personnel, use our Professional Services team! They provide experts who can get
your next Formstack project off the ground. 


WHAT MAKES OUR SUCCESS TEAM SPECIAL? 

It’s part people and part strategy that makes our Customer Success team special.
It’s made up of a group of incredibly dedicated Formstack experts who have a
passion for helping others. In order to serve our customers, our Success team
focuses on hiring the right people and then providing them the right tools,
strategy, and guidance to make them–and our customers– successful.  

OUR PEOPLE 

Solving complex workplace problems alongside customers takes a very special
person. CSMs need to be great listeners and problem solvers who are able to
dissect issues and quickly come up with solutions. 


That’s why hiring the right people is a key component of Lauren Kofeldt’s job.
As the Director of Customer Success, she has focused on building a team filled
with, “natural problem solvers with strong communication skills who truly
understand how customers are approaching problems and can implement and/or
advocate for solutions.”



The Success team recently had a winter themed Zoom background competition on a
team call. Whose do you like best? 


The supportive nature of the team is also key to their success. As a CSM, you
must handle all types of problems, questions, and challenges. When you know your
teammates are more than happy to help you brainstorm solutions, you feel more
confident in taking on anything thrown your way. 


“Our team comes from all different experiences, backgrounds, and places,” says
Taylor. “I think we all are working towards the same goal and constantly
encouraging each other to be the best we can be. I have never been a part of a
team like this where we are as supportive and motivating as we are. Our team
wouldn't be as successful as we are without the leadership from our Director,
Lauren, and team leads, Dani and Porter.”



‍

OUR STRATEGY 

Building a strong team is key to providing customers optimal service and
support. But those team members need to be provided the right tools and
knowledge to be successful. Lauren Kofeldt, Director of Customer Success, is in
charge of this. Her mission is to strategically plan, build, and lead our
customer success and implementation teams.


“My goal is to ensure our team has the resources, data, tools, and education
necessary to serve our clients on their journey with Formstack. I truly believe
that empowered CSMs empower their clients,” she says. 




Formstack’s CSM team strategy also makes them unique when compared to CSM teams
at other organizations. Porter points out that, “many times CSMs deal with one
particular product. At Formstack, we have multiple products that our customers
can utilize. Customer Success Managers at Formstack can assist on all the
products so our customers can focus more on solutions.”


At the end of the day, our CSM team is on a mission to deliver excellent
customer service to our clients. Their goal is to show customers how they can
get the most value out of the Formstack products in their tech stack. “Our team
truly understands our customers’ use cases and business objectives to ensure
that their desired outcome becomes a reality while using Formstack products,”
says Lauren. 


> Learn More: Check out our customer webinars to get great Formstack tips,
> tricks, and pointers from our most experienced ‘Stackers. 


WHO ARE OUR SUCCESS TEAM MEMBERS? 

Just like our partners and customers, our team members are located around the
world. Below, we put faces to the names quoted above. 




Dani has been in Customer Success for eight years and prides herself on working
with the company’s top Enterprise customers. 


Outside of Formstack, she mentors and supports the educational dreams of
high-achieving high school students from low-income households across Colorado
by providing them with the help and guidance they need to get into and succeed
at the college of their choice.


Dani lives in Colorado and loves all things outdoors–hiking, boating, and skiing
with her husband and 2 kids.




Porter lives in Monument, Colorado, with his wife, son, and Beagle named Aspen.
He loves to travel and lived overseas for 11 years in Europe and the Middle
East. His perfect weekend is grilling, watching ice hockey and movies, and going
on a short hike. 




Taylor lives just outside of Chicago, Illinois. She loves to be anywhere that is
sunny and has live music. This love of music recently inspired her to start a
vinyl record collection. She’s always laughing and is usually the loudest person
in the room. 



Lauren lives in the Indianapolis, Indiana, area and has a legal background. She
worked in the legal technology industry for 10 years as a CSM and People Leader
before joining Formstack in 2020. Her love of the outdoors fuels her passion for
hiking, which is pretty limited in Indiana. She enjoys watching all the Star
Wars and Marvel shows and also loves to read. Her favorite book is Things Fall
Apart by Chinua Achebe. 


CUSTOMER SUCCESS STARTS WITH THIS TEAM! 

It doesn’t take much time for customers who are paired with a CSM to see the
impact they make. From providing training and troubleshooting to resources and
support, our CSMs are the key to many of our customers’ Formstack success. 



Want to get to know our other teams better? Check out our Instagram for more
insights into the teams who make Formstack run! 


Did you know that Formstack has an entire team dedicated to customer success?
That’s right! We have a team ready and waiting to help our customers get up and
running with our products. Our Customer Success team’s sole purpose is to be the
go-to resource for customers on how to best use Formstack products. 


Let’s take some time to really get to know this team, from what they do to who
they are. 


WHAT DOES FORMSTACK’S CUSTOMER SUCCESS TEAM DO? 

Relationships matter is a core value of Formstack, and our Customer Success team
is a shining example of this value in action. This team is responsible for
taking care of our customers and ensuring they are successful in reaching their
goals. 


But who better to tell you about what a team does than the actual team
themselves? Customer Success Manager (CSM) Taylor Huerta explains they are,
“responsible for onboarding new clients, which involves training and being their
trusted advisors, as well as goal and success planning for their organization
and Formstack.” 


Dani Montano, Senior Enterprise Customer Success Manager, believes the role of a
CSM is to be an advocate for customers. “I make sure my customers are getting
value from our product through training and education. I also help identify
opportunities for them to optimize their daily workflow with Formstack.” The
team achieves this by sharing their expert Formstack knowledge through email
support, trainings, troubleshooting, and strategy sessions. 




Porter Speakman, Customer Success Team Lead, echoes Dani’s thoughts by saying,
“I like to tell our customers that I am their advocate here at Formstack. Having
a single point of contact and building that relationship is extremely helpful,
as the CSM has context to the solutions and challenges our customers are working
to solve.”


CSMs act as knowledgeable Formstack guides to our customers. They work
cross-functionally with support, sales, and product teams to ensure customers
are receiving the best service, support, and product experience. They quickly
become a familiar name and face and can assist with any product needs or
questions. 




Did you know? For those more complicated projects that need dedicated time and
personnel, use our Professional Services team! They provide experts who can get
your next Formstack project off the ground. 


WHAT MAKES OUR SUCCESS TEAM SPECIAL? 

It’s part people and part strategy that makes our Customer Success team special.
It’s made up of a group of incredibly dedicated Formstack experts who have a
passion for helping others. In order to serve our customers, our Success team
focuses on hiring the right people and then providing them the right tools,
strategy, and guidance to make them–and our customers– successful.  

OUR PEOPLE 

Solving complex workplace problems alongside customers takes a very special
person. CSMs need to be great listeners and problem solvers who are able to
dissect issues and quickly come up with solutions. 


That’s why hiring the right people is a key component of Lauren Kofeldt’s job.
As the Director of Customer Success, she has focused on building a team filled
with, “natural problem solvers with strong communication skills who truly
understand how customers are approaching problems and can implement and/or
advocate for solutions.”



The Success team recently had a winter themed Zoom background competition on a
team call. Whose do you like best? 


The supportive nature of the team is also key to their success. As a CSM, you
must handle all types of problems, questions, and challenges. When you know your
teammates are more than happy to help you brainstorm solutions, you feel more
confident in taking on anything thrown your way. 


“Our team comes from all different experiences, backgrounds, and places,” says
Taylor. “I think we all are working towards the same goal and constantly
encouraging each other to be the best we can be. I have never been a part of a
team like this where we are as supportive and motivating as we are. Our team
wouldn't be as successful as we are without the leadership from our Director,
Lauren, and team leads, Dani and Porter.”



‍

OUR STRATEGY 

Building a strong team is key to providing customers optimal service and
support. But those team members need to be provided the right tools and
knowledge to be successful. Lauren Kofeldt, Director of Customer Success, is in
charge of this. Her mission is to strategically plan, build, and lead our
customer success and implementation teams.


“My goal is to ensure our team has the resources, data, tools, and education
necessary to serve our clients on their journey with Formstack. I truly believe
that empowered CSMs empower their clients,” she says. 




Formstack’s CSM team strategy also makes them unique when compared to CSM teams
at other organizations. Porter points out that, “many times CSMs deal with one
particular product. At Formstack, we have multiple products that our customers
can utilize. Customer Success Managers at Formstack can assist on all the
products so our customers can focus more on solutions.”


At the end of the day, our CSM team is on a mission to deliver excellent
customer service to our clients. Their goal is to show customers how they can
get the most value out of the Formstack products in their tech stack. “Our team
truly understands our customers’ use cases and business objectives to ensure
that their desired outcome becomes a reality while using Formstack products,”
says Lauren. 


> Learn More: Check out our customer webinars to get great Formstack tips,
> tricks, and pointers from our most experienced ‘Stackers. 


WHO ARE OUR SUCCESS TEAM MEMBERS? 

Just like our partners and customers, our team members are located around the
world. Below, we put faces to the names quoted above. 




Dani has been in Customer Success for eight years and prides herself on working
with the company’s top Enterprise customers. 


Outside of Formstack, she mentors and supports the educational dreams of
high-achieving high school students from low-income households across Colorado
by providing them with the help and guidance they need to get into and succeed
at the college of their choice.


Dani lives in Colorado and loves all things outdoors–hiking, boating, and skiing
with her husband and 2 kids.




Porter lives in Monument, Colorado, with his wife, son, and Beagle named Aspen.
He loves to travel and lived overseas for 11 years in Europe and the Middle
East. His perfect weekend is grilling, watching ice hockey and movies, and going
on a short hike. 




Taylor lives just outside of Chicago, Illinois. She loves to be anywhere that is
sunny and has live music. This love of music recently inspired her to start a
vinyl record collection. She’s always laughing and is usually the loudest person
in the room. 



Lauren lives in the Indianapolis, Indiana, area and has a legal background. She
worked in the legal technology industry for 10 years as a CSM and People Leader
before joining Formstack in 2020. Her love of the outdoors fuels her passion for
hiking, which is pretty limited in Indiana. She enjoys watching all the Star
Wars and Marvel shows and also loves to read. Her favorite book is Things Fall
Apart by Chinua Achebe. 


CUSTOMER SUCCESS STARTS WITH THIS TEAM! 

It doesn’t take much time for customers who are paired with a CSM to see the
impact they make. From providing training and troubleshooting to resources and
support, our CSMs are the key to many of our customers’ Formstack success. 



Want to get to know our other teams better? Check out our Instagram for more
insights into the teams who make Formstack run! 


Did you know that Formstack has an entire team dedicated to customer success?
That’s right! We have a team ready and waiting to help our customers get up and
running with our products. Our Customer Success team’s sole purpose is to be the
go-to resource for customers on how to best use Formstack products. 


Let’s take some time to really get to know this team, from what they do to who
they are. 


WHAT DOES FORMSTACK’S CUSTOMER SUCCESS TEAM DO? 

Relationships matter is a core value of Formstack, and our Customer Success team
is a shining example of this value in action. This team is responsible for
taking care of our customers and ensuring they are successful in reaching their
goals. 


But who better to tell you about what a team does than the actual team
themselves? Customer Success Manager (CSM) Taylor Huerta explains they are,
“responsible for onboarding new clients, which involves training and being their
trusted advisors, as well as goal and success planning for their organization
and Formstack.” 


Dani Montano, Senior Enterprise Customer Success Manager, believes the role of a
CSM is to be an advocate for customers. “I make sure my customers are getting
value from our product through training and education. I also help identify
opportunities for them to optimize their daily workflow with Formstack.” The
team achieves this by sharing their expert Formstack knowledge through email
support, trainings, troubleshooting, and strategy sessions. 




Porter Speakman, Customer Success Team Lead, echoes Dani’s thoughts by saying,
“I like to tell our customers that I am their advocate here at Formstack. Having
a single point of contact and building that relationship is extremely helpful,
as the CSM has context to the solutions and challenges our customers are working
to solve.”


CSMs act as knowledgeable Formstack guides to our customers. They work
cross-functionally with support, sales, and product teams to ensure customers
are receiving the best service, support, and product experience. They quickly
become a familiar name and face and can assist with any product needs or
questions. 




Did you know? For those more complicated projects that need dedicated time and
personnel, use our Professional Services team! They provide experts who can get
your next Formstack project off the ground. 


WHAT MAKES OUR SUCCESS TEAM SPECIAL? 

It’s part people and part strategy that makes our Customer Success team special.
It’s made up of a group of incredibly dedicated Formstack experts who have a
passion for helping others. In order to serve our customers, our Success team
focuses on hiring the right people and then providing them the right tools,
strategy, and guidance to make them–and our customers– successful.  

OUR PEOPLE 

Solving complex workplace problems alongside customers takes a very special
person. CSMs need to be great listeners and problem solvers who are able to
dissect issues and quickly come up with solutions. 


That’s why hiring the right people is a key component of Lauren Kofeldt’s job.
As the Director of Customer Success, she has focused on building a team filled
with, “natural problem solvers with strong communication skills who truly
understand how customers are approaching problems and can implement and/or
advocate for solutions.”



The Success team recently had a winter themed Zoom background competition on a
team call. Whose do you like best? 


The supportive nature of the team is also key to their success. As a CSM, you
must handle all types of problems, questions, and challenges. When you know your
teammates are more than happy to help you brainstorm solutions, you feel more
confident in taking on anything thrown your way. 


“Our team comes from all different experiences, backgrounds, and places,” says
Taylor. “I think we all are working towards the same goal and constantly
encouraging each other to be the best we can be. I have never been a part of a
team like this where we are as supportive and motivating as we are. Our team
wouldn't be as successful as we are without the leadership from our Director,
Lauren, and team leads, Dani and Porter.”



‍

OUR STRATEGY 

Building a strong team is key to providing customers optimal service and
support. But those team members need to be provided the right tools and
knowledge to be successful. Lauren Kofeldt, Director of Customer Success, is in
charge of this. Her mission is to strategically plan, build, and lead our
customer success and implementation teams.


“My goal is to ensure our team has the resources, data, tools, and education
necessary to serve our clients on their journey with Formstack. I truly believe
that empowered CSMs empower their clients,” she says. 




Formstack’s CSM team strategy also makes them unique when compared to CSM teams
at other organizations. Porter points out that, “many times CSMs deal with one
particular product. At Formstack, we have multiple products that our customers
can utilize. Customer Success Managers at Formstack can assist on all the
products so our customers can focus more on solutions.”


At the end of the day, our CSM team is on a mission to deliver excellent
customer service to our clients. Their goal is to show customers how they can
get the most value out of the Formstack products in their tech stack. “Our team
truly understands our customers’ use cases and business objectives to ensure
that their desired outcome becomes a reality while using Formstack products,”
says Lauren. 


> Learn More: Check out our customer webinars to get great Formstack tips,
> tricks, and pointers from our most experienced ‘Stackers. 


WHO ARE OUR SUCCESS TEAM MEMBERS? 

Just like our partners and customers, our team members are located around the
world. Below, we put faces to the names quoted above. 




Dani has been in Customer Success for eight years and prides herself on working
with the company’s top Enterprise customers. 


Outside of Formstack, she mentors and supports the educational dreams of
high-achieving high school students from low-income households across Colorado
by providing them with the help and guidance they need to get into and succeed
at the college of their choice.


Dani lives in Colorado and loves all things outdoors–hiking, boating, and skiing
with her husband and 2 kids.




Porter lives in Monument, Colorado, with his wife, son, and Beagle named Aspen.
He loves to travel and lived overseas for 11 years in Europe and the Middle
East. His perfect weekend is grilling, watching ice hockey and movies, and going
on a short hike. 




Taylor lives just outside of Chicago, Illinois. She loves to be anywhere that is
sunny and has live music. This love of music recently inspired her to start a
vinyl record collection. She’s always laughing and is usually the loudest person
in the room. 



Lauren lives in the Indianapolis, Indiana, area and has a legal background. She
worked in the legal technology industry for 10 years as a CSM and People Leader
before joining Formstack in 2020. Her love of the outdoors fuels her passion for
hiking, which is pretty limited in Indiana. She enjoys watching all the Star
Wars and Marvel shows and also loves to read. Her favorite book is Things Fall
Apart by Chinua Achebe. 


CUSTOMER SUCCESS STARTS WITH THIS TEAM! 

It doesn’t take much time for customers who are paired with a CSM to see the
impact they make. From providing training and troubleshooting to resources and
support, our CSMs are the key to many of our customers’ Formstack success. 



Want to get to know our other teams better? Check out our Instagram for more
insights into the teams who make Formstack run! 


Featured





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LINDSAY MCGUIRE

Lindsay is the Content Marketing Manager at Formstack, splitting her time
between creating blog content and producing Formstack's Ripple Effect podcast.
She is a graduate of the University of Missouri School of Journalism and enjoys
all facets of marketing.
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Meet The Host
Lindsay McGuire
Content Marketing Manager
Formstack
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Lindsay is a writer with a background in journalism and loves getting to flex
her interview skills as host of Ripple Effect. She manages Formstack's blog and
long-form reports, like The Rise of the No-Code Economy.

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