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Growth Engine X
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YOUR PROSPECTS DON’T REPLY BECAUSE YOU HAVE NOTHING GOOD TO SAY

The problem with most outbound motions is that teams are identifying a basic
Ideal Customer Profile and using the same message with all of them. There's a
much better way...

Work With Us




Trusted by B2B GTM Teams from





EXACTLY WHAT WE DO


GROWTH ENGINE X BUILDS, TESTS, AND AUTOMATES YOUR COMPANY'S COLD EMAIL OUTBOUND
PROCESS.

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WHO IS THIS FOR?

Bootstrapped business owners, Venture Backed companies, Founders looking to step
out of founder led sales. Anyone that believes the only way to scale their cold
email outreach is by hiring more people or paying for ZoomInfo.



We believe cold email can be used to get new leads for your business
predictably, while building the brand of your company by leveraging our
databases and email infrastructure to say something relevant to all of your
prospects and stay out of spam.



If you need a creatively written campaign targeted at your Ideal Customers that
won't land in spam, this is for you.

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PROOF IN THE PUDDING

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CASE STUDY: INSTANTLY.AI

Instantly.ai came to us looking for creative ways to approach their outbound
motion to engage new users.



Being a cold email agency themselves, they already had all of the email delivery
infrastructure in place, they wanted creative ways to use data to target more
potential users.



We leveraged our internal databases to launch 8 campaigns at once with
completely different targeting.



We average about 12-15 interested prospects per day while running the campaigns.





CASE STUDY: SECUREFRAME

Secureframe had a huge email delivery issue before coming to Growth Engine X.



On average, they were seeing 7-15% open rates on their campaigns and knew they
needed to escape the spam filters and promotions tab to talk directly with their
prospects.



Using our cold email infrastructure, we average a 69.7% open rate across all of
their campaigns without any change in messaging.





CASE STUDY: WEBSITE CLOSERS

Website Closers came to us by listening to our work on a podcast. They knew it
would be possible to reach out to business owners looking to sell their
business, but they didn't quite know how to do it.



Not only did we advise their internal team, we ran the campaign for them and
build a repeatable data collection strategy and script that provides a
predictable pipeline for their team.





CASE STUDY: BEQUEST INCOME FUND

Bequest Income Fund was one of Growth Engine X's first customers. Their story is
a perfect example of the importance of experimentation and creative campaigns
when running an outbound program.



The first 3 campaigns that we launched for Bequest Income Fund had large spam
issues. Their offering is a financial investment which spam filters are
extremely difficult to pass because of the language in the email.



We worked with the Bequest Team to creatively frame their offer so that we could
escape the spam filters and still bring in qualified prospects.



Today, our leads supply their team of 6 salespeople and we are continuously
building their opted in email list as well with some advice outside of cold
email services we provide.





CASE STUDY: GUTTER KINGS

The Gutter Kings came to us because they knew that they could get a leg up on
the competition by leveraging technology that Growth Engine X had spoken about
at a conference.



Cold Email is not a widely used customer acquisition method in their industry
not because it doesn't work but because most don't know where to start.



We gave Gutter Kings the system, the copywriting, and the data and the campaign
worked for itself. This is a great example of what happens when an offer is put
in front of an audience in need.





CASE STUDY: BLUEPRINTGTM

Blueprint GTM is a partner and customer of Growth Engine X. They collect and
sell the open job data that Growth Engine X even uses for their campaigns.



We leveraged our email infrastructure, contact data, and their open jobs data to
find ideal customers and each email was over 50% custom to each prospect.



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STANDARD PLAYBOOKS

Besides our Done For You custom campaigns, we also have standardized playbooks
for business owners in these industries.




FINANCIAL ADVISORY PLAYBOOK

This is a playbook that works for anyone wanting to reach out to High Net Worth
Individuals.



Through our work with our multiple Financial Advisory clients, we have learned a
data collection method and copywriting angle that begins the conversation for
Real Estate funds, Financial Advisors, and Wealth Managers.




MARKETING AGENCY PLAYBOOK

We have done work with SEO, PPC, Performance Marketing, Media Buying, and other
types of agencies in the past.



Our Marketing Agency Playbook that we have uncovered combines contact level
personalization, data about their web traffic, and our copywriting script to
repeatedly bring in interested responses to our outreach.






STAFFING AND RECRUITING PLAYBOOK

Combining our open and closed job data with our email delivery infrastructure
provides a great use case for Staffing and Recruiting firms to leverage our
technology.



We reach out to companies when they post new jobs, when the jobs have been on
the market for 30 days, and when the job has been on the market for 60 days to
engage the company in using outside Recruiting Services.



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HOW DID WE GET HERE?

Eric Nowoslawski founded Growth Engine X because he knew that there was a better
way to run a B2B company's outbound engine.



Eric followed in all of the traditional Sales and Marketing coaching programs
such as Dale Carnegie, Sandler Training, Jeb Blount's courses and books, Oren
Klaff's Masterminds, Predictable Revenue, Winning by Design, etc. Taking the
best pieces of these trainings and building a sales process is what Eric did for
a tech incubator across 32 different startups.



The startups began implementing the programs and seeing success but they all had
one problem, scale. All of these techniques work but the volume needed to
fulfill the goals of a funded company were not happening manually. Eric first
developed the outbound tech stack most companies build for themselves.



He bought Apollo, connected some Gsuite accounts it, wrote some generic
messaging and hit send. And like most of the customers before they come to us,
it barely worked. Although the personal approach the founders of each of these
startups took a lot of manual effort, it was the only thing that was working.



Eric knew the only way to truly scale would have to include a process that would
keep emails out of the spam box and was able to say something relevant to each
and every prospect as if the research was done manually.



Today, Eric has taken that process and formed Growth Engine X to help other
companies scale their outbound email process using the lessons and processes he
learned with working with 32 startups at once building their outbound engines.



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FEATURED BY



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OUTBOUND METHODOLOGY EXPLAINED




STEP 1: BYPASS SPAM FILTERS





COLD EMAIL IN THE PAST



In 2014, a company could have seen results in a cold email campaign by buying a
list of prospects, adding them to a Mailchimp HTML campaign, and send out an
email blast with a {{First Name}} custom variable and stay busy with the leads
that rolled in.



In 2016, large marketing SMTPs like Mailchimp started cracking down and
throttling your reach if you did this. No matter. You could still load up
prospects into an Excel sheet and mail merge them into your Outlook account and
send emails automatically.



In 2020, the need for a Sales Engagement tool took over the market. Although it
was founded in 2014, Outreach.io made huge strives when Covid-19 hit and the
world needed so send far more emails.



This has created increasingly diminishing returns because of the hammering of
the domain reputation that using multiple inboxes on one domain causes.


COLD EMAIL TODAY



Today, in order to optimize for delivery into your prospects inbox, it's a
scientific endeavor. MX, SPF, DKIM, and DMARC records need to be aligned and
validated on the DNS.



Each inbox that you create needs to be on a domain that is completely separate
from the main domain to keep all live communication and opted-in marketing email
out of the spam box.



The inboxes need to join a warmup pool of others that are evading the spam
filters in order to fake engagement. Artificial Intelligence is needed to send
messages back and forth that make Google believe it's real traffic.



One day, 100% unique emails will probably need to be sent in order to evade the
spam filters. Luckily we aren't there yet.



Growth Engine X manages and advises on these processes for all of our clients
and partners in order to ensure optimized inbox placement.

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STEP 2: IDENTIFY YOUR IDEAL CUSTOMER PROFILE




BUILDING LISTS IN THE PAST



In the past, buyers only had access to the information that was presented to
them.



If they were looking for an accounting software, there weren't great ways for
them to find and compare tools.



So what a full cycle sales rep could do is load up a list of Accounting
Managers, send off emails through Outreach or Apollo and deliver their company
approved template to every buyer.



Without much knowledge or options, a manager would take the meeting to learn
about the new software.



This would keep a sales team's outbound engine running smoothly and their time
could be spent on other tasks.



Very little relevance or personalization was needed to start a conversation with
prospects.



With the onset of data companies like Apollo, ZoomInfo, Seamless, LeadIQ etc.
Now every company in the world could unlock LinkedIn data and fire off emails to
everyone in their market.



A new approach is necessary.


BUILDING LISTS TODAY



Today, buyers have an overwhelming amount of information. Blogs, videos,
LinkedIn posts, TikToks, podcasts, etc.



You name it and they already know about what problem they need to solve and they
can research at any time who is going to help them solve it the best.



Why would they need to be interrupted by a sales rep solicitation? The new
method to doing this is by leveraging data to find companies that fit your
perfect template of the situation past customers have been in.



Your perfect template could include reaching out to the VP of Marketing at
companies with 50-100 employees who are hiring for a graphic designer and
mention "wholesale" on their website. The problem is that there isn't a single
database that has all of this information accurately.



Just like your business, these data companies must specialize at only a couple
things in order to keep gaining market share. Here at Growth Engine X, we have
access to over 20+ databases that we can cross reference when researching and
building a list of your Ideal Customer Profile.



That way we can leverage the data to reach out to prospects with laser accuracy,
and it also empowers WHAT we can say to them.



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STEP 3: WHAT DO YOU EVEN SAY?



Note: This is a prospect we sent an email to on behalf of one of our customers.
They loved our copywriting so much, they made a 5 minute video and a LinkedIn
post about it. Check it out.


YOUR DAD'S COLD EMAIL TEMPLATE

As you get to this step, you probably know generally what I'm going to say and
can even harken back to how cold email outreach used to sound at one of your
prior organizations.



The subject lines were exploding with language like, "Don't hire another VP
until you read this!" and the body of the email was filled with 2-3 paragraphs
of copywriting explaining all of the widgets and features that come with your
product or service.



Again, because information was not readily available, this was often the only
information a prospect could find about a solution to one of their problems.



Today, this doesn't work because information is everywhere. Everyone is
sequencing the same Hey {{First Name}} with a templated message that follows.



No one is replying because you have nothing good to say to them.


DATA EMPOWERED COPYWRITING



Now we have data to leverage in order to write far better emails. Emails under
75 words get the most responses. Interest based calls to action out perform
"book a call on my calendly" type calls to action by a factor of 5. Speaking to
prospect's with a 5th grade reading level increases response by 32%.



Using subject lines that look like a customer or colleague sent them an email
(without lying of course) increases responses by 47%.



Adding personalizations based on their LinkedIn profile and their website as
simple as calling out when they started at their role again increases responses
by a factor of 5. Not to mention all of the data that we gathered in step 2 that
we can leverage in our outreach as well.



Check out our copywriting training on YouTube for more but I hope I made the
point that we don't need to blindly be writing emails anymore. There are
frameworks and guidelines that we write all of our first drafts under for our
clients in order to increase the odds of success.

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OUR PARTNERS



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Growth Engine X

56 Donaldson Avenue, Rutherford, NJ 07070



Contact Us

eric@growthenginex.com

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