www.yotpo.com
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65.9.66.22
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Submitted URL: https://info.yotpo.com/e3t/Ctc/GG+113/d311h404/VV_wCZ7_nJ-9W5y4YZS3xlMvrW6B8lDm5bYbgbN3Qcf823hCZPW5BW0B06lZ3nFW3dM8NB19...
Effective URL: https://www.yotpo.com/is-typing/?utm_campaign=IsTyping&utm_medium=email&_hsmi=84774146&_hsenc=p2ANqtz-9oSjVcB21ju66DQX...
Submission: On March 21 via api from US — Scanned from DE
Effective URL: https://www.yotpo.com/is-typing/?utm_campaign=IsTyping&utm_medium=email&_hsmi=84774146&_hsenc=p2ANqtz-9oSjVcB21ju66DQX...
Submission: On March 21 via api from US — Scanned from DE
Form analysis 6 forms found in the DOM
POST https://www.yotpo.com/request-a-demo/
<form class="radform" novalidate="" form-id="65fc582ba3743" data-location="Top menu" data-rad-popup="" action="https://www.yotpo.com/request-a-demo/" method="post" data-hs-cf-bound="true">
<div class="pre-fill-rad-v3-cta-wrapper">
<button type="submit" class="pre_fill_rad_v3_btn pre_fill_rad_v3_btn-with_arrow " data-text="Get a demo">
<span> Get a demo <svg class="pre_fill_rad_v3_btn_arrow" xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">
<path d="M9.45215 12.1953L8.56152 11.3203L11.4365 8.44531H1.32715V7.19531H11.4365L8.57715 4.32031L9.45215 3.44531L13.8271 7.82031L9.45215 12.1953Z" fill="#ffffff"></path>
</svg>
</span>
</button>
</div>
</form>POST https://www.yotpo.com/request-a-demo/
<form class="radform" novalidate="" form-id="65fc582ba3a28" data-location="Header mobile navbar" data-rad-popup="" action="https://www.yotpo.com/request-a-demo/" method="post" data-hs-cf-bound="true">
<div class="pre-fill-rad-v3-cta-wrapper">
<button type="submit" class="pre_fill_rad_v3_btn " data-text="Get a demo">
<span> Get a demo </span>
</button>
</div>
</form>POST https://forms-eu1.hsforms.com/submissions/v3/public/submit/formsnext/multipart/25670362/8bec155c-3e23-4319-af2b-f6f71938b271
<form id="hsForm_8bec155c-3e23-4319-af2b-f6f71938b271_form1" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
action="https://forms-eu1.hsforms.com/submissions/v3/public/submit/formsnext/multipart/25670362/8bec155c-3e23-4319-af2b-f6f71938b271"
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target="target_iframe_8bec155c-3e23-4319-af2b-f6f71938b271_form1" data-instance-id="ab5a76c6-b19e-465d-a8e7-1a36382f980b" data-form-id="8bec155c-3e23-4319-af2b-f6f71938b271" data-portal-id="25670362"
data-test-id="hsForm_8bec155c-3e23-4319-af2b-f6f71938b271_form1" data-hs-cf-bound="true">
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-8bec155c-3e23-4319-af2b-f6f71938b271_form1" class="" placeholder="Enter your " for="email-8bec155c-3e23-4319-af2b-f6f71938b271_form1"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-8bec155c-3e23-4319-af2b-f6f71938b271_form1" name="email" required="" placeholder="Your email*" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
<div class="hs_newsletter_opt_in hs-newsletter_opt_in hs-fieldtype-booleancheckbox field hs-form-field">
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input">
<ul class="inputs-list">
<li class="hs-form-booleancheckbox"><label for="newsletter_opt_in-8bec155c-3e23-4319-af2b-f6f71938b271_form1" class="hs-form-booleancheckbox-display"><input id="newsletter_opt_in-8bec155c-3e23-4319-af2b-f6f71938b271_form1" class="hs-input"
type="checkbox" name="newsletter_opt_in" value="true" checked=""><span>Please keep me updated with news and promotions from Yotpo</span></label></li>
</ul>
</div>
</div>
<div class="hs_form_category hs-form_category hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-form_category-8bec155c-3e23-4319-af2b-f6f71938b271_form1" class="" placeholder="Enter your Form_Category"
for="form_category-8bec155c-3e23-4319-af2b-f6f71938b271_form1"><span>Form_Category</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="form_category" class="hs-input" type="hidden" value="Newsletter"></div>
</div>
<div class="legal-consent-container">
<div class="hs-richtext">
<p>YOTPO needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and
commitment to protecting your privacy, please review our Privacy Policy.</p>
</div>
</div>
<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Subscribe"></div>
</div><input name="hs_context" type="hidden"
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</form>POST https://forms-eu1.hsforms.com/submissions/v3/public/submit/formsnext/multipart/25670362/8bec155c-3e23-4319-af2b-f6f71938b271
<form id="hsForm_8bec155c-3e23-4319-af2b-f6f71938b271_form2" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
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<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-8bec155c-3e23-4319-af2b-f6f71938b271_form2" class="" placeholder="Enter your " for="email-8bec155c-3e23-4319-af2b-f6f71938b271_form2"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-8bec155c-3e23-4319-af2b-f6f71938b271_form2" name="email" required="" placeholder="Your email*" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
<div class="hs_newsletter_opt_in hs-newsletter_opt_in hs-fieldtype-booleancheckbox field hs-form-field">
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input">
<ul class="inputs-list">
<li class="hs-form-booleancheckbox"><label for="newsletter_opt_in-8bec155c-3e23-4319-af2b-f6f71938b271_form2" class="hs-form-booleancheckbox-display"><input id="newsletter_opt_in-8bec155c-3e23-4319-af2b-f6f71938b271_form2" class="hs-input"
type="checkbox" name="newsletter_opt_in" value="true" checked=""><span>Please keep me updated with news and promotions from Yotpo</span></label></li>
</ul>
</div>
</div>
<div class="hs_form_category hs-form_category hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-form_category-8bec155c-3e23-4319-af2b-f6f71938b271_form2" class="" placeholder="Enter your Form_Category"
for="form_category-8bec155c-3e23-4319-af2b-f6f71938b271_form2"><span>Form_Category</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="form_category" class="hs-input" type="hidden" value="Newsletter"></div>
</div>
<div class="legal-consent-container">
<div class="hs-richtext">
<p>YOTPO needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and
commitment to protecting your privacy, please review our Privacy Policy.</p>
</div>
</div>
<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Subscribe"></div>
</div><input name="hs_context" type="hidden"
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For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.</p>\",\"isLegitimateInterest\":true}","embedType":"REGULAR","disableCookieSubmission":"true","clonedFromForm":"48ba7e7a-76e8-4a74-8cee-721a3f8671fc","renderRawHtml":"true","userAgent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.128 Safari/537.36","pageTitle":"Email and SMS Marketing Examples by Top Marketers | Is Typing","pageUrl":"https://www.yotpo.com/is-typing/?utm_campaign=IsTyping&utm_medium=email&_hsmi=84774146&_hsenc=p2ANqtz-9oSjVcB21ju66DQXA8bv2ZT3yz70E2SfBtcTL8EC6nh1cAmRBFb8k6dAC9m20cQlZAls1MqVs0btNLsJSAVjbBdnM1ow&utm_source=hubspot","urlParams":{"utm_campaign":"IsTyping","utm_medium":"email","_hsmi":"84774146","_hsenc":"p2ANqtz-9oSjVcB21ju66DQXA8bv2ZT3yz70E2SfBtcTL8EC6nh1cAmRBFb8k6dAC9m20cQlZAls1MqVs0btNLsJSAVjbBdnM1ow","utm_source":"hubspot"},"isHubSpotCmsGeneratedPage":false,"contentType":"standard-page","hutk":"019d87e241c05a924d9ad33bc496a744","__hsfp":554772544,"__hssc":"78857419.1.1711036462313","__hstc":"78857419.019d87e241c05a924d9ad33bc496a744.1711036462313.1711036462313.1711036462313.1","formTarget":"#hbspt-form-b1051ae0-4040-4b57-ba6b-ae30aeb33f53","formInstanceId":"form2","boolCheckBoxFields":"newsletter_opt_in","rumScriptExecuteTime":1955.7999992370605,"rumTotalRequestTime":2253.699998855591,"rumTotalRenderTime":2280.8999996185303,"rumServiceResponseTime":297.8999996185303,"rumFormRenderTime":27.200000762939453,"connectionType":"4g","firstContentfulPaint":0,"largestContentfulPaint":0,"locale":"en","timestamp":1711036462324,"originalEmbedContext":{"portalId":"25670362","formId":"8bec155c-3e23-4319-af2b-f6f71938b271","region":"eu1","target":"#hbspt-form-b1051ae0-4040-4b57-ba6b-ae30aeb33f53","isBuilder":false,"isTestPage":false,"isPreview":false,"formInstanceId":"form2","cssClass":"custom-hs-form-js form2","isMobileResponsive":true},"correlationId":"b1051ae0-4040-4b57-ba6b-ae30aeb33f53","renderedFieldsIds":["email","newsletter_opt_in","form_category"],"captchaStatus":"NOT_APPLICABLE","emailResubscribeStatus":"NOT_APPLICABLE","isInsideCrossOriginFrame":false,"source":"forms-embed-1.4774","sourceName":"forms-embed","sourceVersion":"1.4774","sourceVersionMajor":"1","sourceVersionMinor":"4774","allPageIds":{},"_debug_embedLogLines":[{"clientTimestamp":1711036460808,"level":"INFO","message":"Retrieved pageContext values which may be overriden by the embed context: {\"pageTitle\":\"Email and SMS Marketing Examples by Top Marketers | Is Typing\",\"pageUrl\":\"https://www.yotpo.com/is-typing/?utm_campaign=IsTyping&utm_medium=email&_hsmi=84774146&_hsenc=p2ANqtz-9oSjVcB21ju66DQXA8bv2ZT3yz70E2SfBtcTL8EC6nh1cAmRBFb8k6dAC9m20cQlZAls1MqVs0btNLsJSAVjbBdnM1ow&utm_source=hubspot\",\"userAgent\":\"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/122.0.6261.128 Safari/537.36\",\"urlParams\":{\"utm_campaign\":\"IsTyping\",\"utm_medium\":\"email\",\"_hsmi\":\"84774146\",\"_hsenc\":\"p2ANqtz-9oSjVcB21ju66DQXA8bv2ZT3yz70E2SfBtcTL8EC6nh1cAmRBFb8k6dAC9m20cQlZAls1MqVs0btNLsJSAVjbBdnM1ow\",\"utm_source\":\"hubspot\"},\"isHubSpotCmsGeneratedPage\":false}"},{"clientTimestamp":1711036460809,"level":"INFO","message":"Retrieved countryCode property from normalized embed definition response: \"DE\""},{"clientTimestamp":1711036462320,"level":"INFO","message":"Retrieved analytics values from API response which may be overriden by the embed context: {\"hutk\":\"019d87e241c05a924d9ad33bc496a744\",\"contentType\":\"standard-page\"}"}]}"><iframe
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<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-8bec155c-3e23-4319-af2b-f6f71938b271_form3" name="email" required="" placeholder="Your email*" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
<div class="hs_newsletter_opt_in hs-newsletter_opt_in hs-fieldtype-booleancheckbox field hs-form-field">
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input">
<ul class="inputs-list">
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</ul>
</div>
</div>
<div class="hs_form_category hs-form_category hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-form_category-8bec155c-3e23-4319-af2b-f6f71938b271_form3" class="" placeholder="Enter your Form_Category"
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<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="form_category" class="hs-input" type="hidden" value="Newsletter"></div>
</div>
<div class="legal-consent-container">
<div class="hs-richtext">
<p>YOTPO needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and
commitment to protecting your privacy, please review our Privacy Policy.</p>
</div>
</div>
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FEATURING THE BEST DTC MARKETERS
Joanne Coffey Retention Marketing Manager
Her 3 FAV SMS/EMAILS
email by Jones Road Beauty
sms by OLIPOP
email by Jones Road Beauty
Matt Mullenax Co-Founder & CEO
His 3 FAV SMS/EMAILS
email by The Bouqs
email by Fulton
email by Huckberry
Angie Pilkington Senior CRM Manager
Her 3 FAV SMS/EMAILS
email by Goldbelly
email by Aesop
email by Oatly
Alex Kaplan Head of Coffee Product
His 3 FAV SMS/EMAILS
email by Onyx Coffee Lab
email by George Howell Coffee
email by Equator Coffees
Emma Hughes Retention & Lifecycle Marketing Manager
Her 3 FAV SMS/EMAILS
email by DedCool
sms by Dolce Vita
email by Ghia
Anne Dyer CX Manager
Her 3 FAV SMS/EMAILS
email by Athletic Greens
email by OUAI
email by Saje
This week’s choice
Anne Dyer CX Manager
By Athletic Greens
“I was actually inclined to send off a referral to somebody at work who was
interested…
By OUAI
“They educate you on how to care for your hair.
By Saje
“It was a really enticing offer.
THE GALLERY
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By The Bouqs
email
16
Copied to clipboard
Selected By
Matt Mullenax from Huron
email
Selected By Matt Mullenax from Huron
Matt Mullenax Co-Founder & CEO
By The Bouqs
WHY IT WORKS
1
Elevated design and brand voice
2
Appealing subscription offers
3
Reminder to order on time for V-day was a lifesaver!
“Flower brand marketing often feels like a 64 pack of Crayolas spilled all over
the place, but Bouqs’ marketing is elevated.”
Everything about their brand is so well done. The timing of their comms is huge;
for example, I always order too late for Valentine’s Day and end up spending a
lot of extra money. This year, Bouqs sent a super timely email to get ahead of
the rush and avoid extra fees for fast delivery. They run promos and discounts
in a very elevated manner. They also have many points along their purchasing
journey where they remind you of their subscriptions offering. They make you
want to join even if you can’t afford it!
By Fulton
email
20
Copied to clipboard
Selected By
Matt Mullenax from Huron
email
Selected By Matt Mullenax from Huron
Matt Mullenax Co-Founder & CEO
By Fulton
WHY IT WORKS
1
Great flow
2
Beautiful design
3
Effectively touts the product’s core benefits
“Everything flows very symbiotically in their emails without feeling corny.”
Each email features well-thought out designs that make you want to buy insoles.
Bet you never thought you’d really want to buy insoles…
By Huckberry
email
65
Copied to clipboard
Selected By
Matt Mullenax from Huron
email
Selected By Matt Mullenax from Huron
Matt Mullenax Co-Founder & CEO
By Huckberry
WHY IT WORKS
1
There’s something for everyone in the product assortment
2
CTAs lead people outside the email to another action
3
Brand mission of building community shines through
“Even if you’re not the ‘down the fairway’ person in the hero message, scroll
and you’ll inevitably find a product that’s useful to you.”
Huckberry is a brand doing incredible community-building with an aspirational
aesthetic. They do a great job of finding exit ramps for anyone who reads their
emails.You might not be interested in one type of boot because you are not a
deep sea fisherman, but there are products in every email to keep you
interested. They have a really awesome Instagram presence, too.
By Goldbelly
email
36
Copied to clipboard
Selected By
Angie Pilkington from OONI
email
Selected By Angie Pilkington from OONI
Angie Pilkington Senior CRM Manager
By Goldbelly
WHY IT WORKS
1
Gorgeous photography and graphic design
2
Shows a wide variety of products
3
Seasonally relevant
“A feast for the senses, every darn time.”
I was recently introduced to Goldbelly emails and my god, they're gorgeous. A
feast for the senses, every darn time. I recently got their Valentine's email
and just everything about it was pulling me in: the beautiful pastel tones, the
top down photography, the sheer dessert debauchery. They are long but they use
email as more of a "show don't tell" kind of channel. And yes, I know they're
image-based, which isn't best practice, but they're still email artists!
By Aesop
email
17
Copied to clipboard
Selected By
Angie Pilkington from OONI
email
Selected By Angie Pilkington from OONI
Angie Pilkington Senior CRM Manager
By Aesop
WHY IT WORKS
1
Over the top brand voice
2
Beautiful product photography
3
Creatively worded discount
“ It's the brand voice that does it for me, it's so over-the-top luxurious that
I can't help but chuckle to myself”
I love getting Aesop emails, and this one from Black Friday really tickled me.
It's the brand voice that does it for me, it's so over-the-top luxurious that I
can't help but chuckle to myself. They keep that consistent, and I respect that.
It's one of the very few examples of OTT luxury that I have in my inbox - the
thing that sells it every time is the passive voice; it's never "we're offering
15% off", but "a 15% reduction will be offered". I would've loved to be a fly in
the room when they discussed their brand guidelines.
By Oatly
email
49
Copied to clipboard
Selected By
Angie Pilkington from OONI
email
Selected By Angie Pilkington from OONI
Angie Pilkington Senior CRM Manager
By Oatly
WHY IT WORKS
1
Bold, self-aware creative concept
2
Perfectly crafted copy
3
Series that customers could look forward to again and again
“This one's actually an email I've NOT received lately, and I have to admit I
miss it.”
It's the famous Spam by Oatly, which was a series of emails so creative that I
looked forward to them. They were just overtly silly and took self-aware
marketing to the extreme. They called me FIRSTNAME LASTNAME in every email, and
the writing was fantastic: verbose, like their train of thought that didn't go
through a filter before it ended up in an email. I love it when brands step out
of the ordinary in interesting ways, and are not afraid to take risks. I don't
think I would've noticed a milk alternative otherwise, to be honest!
By Onyx Coffee Lab
email
70
Copied to clipboard
Selected By
Alex Kaplan from Cometeer
email
Selected By Alex Kaplan from Cometeer
Alex Kaplan Head of Coffee Product
By Onyx Coffee Lab
WHY IT WORKS
1
Premium packaging
2
Beautiful branding
3
Luxury energy
“Love the packaging, branding, and photography.”
An amazing view of super premium coffees.
By George Howell Coffee
email
7
Copied to clipboard
Selected By
Alex Kaplan from Cometeer
email
Selected By Alex Kaplan from Cometeer
Alex Kaplan Head of Coffee Product
By George Howell Coffee
WHY IT WORKS
1
Visually beautiful
2
Educational
3
Tells a story
“A beautiful email advertising one of the world's best coffees.”
No one does it like George Howell, and their storytelling and coffee education
is really top tier.
By Equator Coffees
email
23
Copied to clipboard
Selected By
Alex Kaplan from Cometeer
email
Selected By Alex Kaplan from Cometeer
Alex Kaplan Head of Coffee Product
By Equator Coffees
WHY IT WORKS
1
Feels personal
2
Seasonally relevant
3
Tells a story
“I love spotlighting the team behind the product…”
This tells a great story that gets you excited to try their coffee!
By DedCool
email
60
Copied to clipboard
Selected By
Emma Hughes from Momofuku
email
Selected By Emma Hughes from Momofuku
Emma Hughes Retention & Lifecycle Marketing Manager
By DedCool
WHY IT WORKS
1
Killer subject line
2
Seasonally relevant
3
Cheeky brand voice shines throughout
“Yes, I will usually stop and think if a question is presented to me in the
subject line!”
I've been loving Dedcool's content on email, and their cheeky Valentine's Day
email made me stop and giggle. Subject line: “Still Single?” caught my attention
and the messaging made this holiday much more relatable to the masses, while
introducing me to new product categories.
By Dolce Vita
sms
89
Copied to clipboard
Selected By
Emma Hughes from Momofuku
sms
Selected By Emma Hughes from Momofuku
Emma Hughes Retention & Lifecycle Marketing Manager
By Dolce Vita
WHY IT WORKS
1
Humanizes the brand
2
Shows accountability
3
Creatively turns a mishap into a celebration
“Marketers aren't perfect and sometimes mistakes happen!”
Marketers aren't perfect and sometimes mistakes happen! I enjoyed how Dolce Vita
turned this segmentation mishap into a celebratory purchase occasion for the
rest of their customers.
By Ghia
email
17
Copied to clipboard
Selected By
Emma Hughes from Momofuku
email
Selected By Emma Hughes from Momofuku
Emma Hughes Retention & Lifecycle Marketing Manager
By Ghia
WHY IT WORKS
1
Seasonally relevant
2
Highlights a core benefit of the product using quantifiable data
3
Subtly promotes Ghia’s subscription program
“This simple numerical visualization was very effective…”
Like many others, I enjoyed Dry January with delicious Ghia products. This
simple numerical visualization was effective -- tying in their main product
benefit (clear-eyed mornings) while emphasizing the number of servings in their
largest packs. Loved the added subscription push and emphasis on no automated
renewal.
By Jones Road Beauty
email
64
Copied to clipboard
Selected By
Joanne Coffey from Jones Road Beauty
email
Selected By Joanne Coffey from Jones Road Beauty
Joanne Coffey Retention Marketing Manager
By Jones Road Beauty
WHY IT WORKS
1
Addresses the need for this specific product
2
Shows a reason to believe with before & after photos
3
Allows the customer to personalize their shade via a quiz
“Our aim was to encourage customers to feel confident in their buying decision.”
I love this launch campaign we sent for our Neutralizer Pencils. We know
complexion products are hyper-personal. We introduced the product by selling the
problem it solves and addressing the need for it. Then we helped them find their
shade using our quiz, and show the effectiveness of the product with a before
and after. Our aim was to encourage customers to feel confident in their buying
decision.
By OLIPOP
sms
26
Copied to clipboard
Selected By
Joanne Coffey from Jones Road Beauty
sms
Selected By Joanne Coffey from Jones Road Beauty
Joanne Coffey Retention Marketing Manager
By OLIPOP
WHY IT WORKS
1
Seasonally relevant
2
Empowers the customer
3
Makes using the product easy!
“They hit a potential objection without me even realizing that it was an
objection.”
Brands like OLIPOP were smart to lean into Dry January to market their product.
This text Olipop sent me hit a pain point of not knowing where to start when
creating a mocktail. But what encouraged me to click was the line that read
‘with easily accessible ingredients you can find around your house.’ They hit a
potential objection without me even realizing that it was an objection. Killer
text.
By Jones Road Beauty
email
90
Copied to clipboard
Selected By
Joanne Coffey from Jones Road Beauty
email
Selected By Joanne Coffey from Jones Road Beauty
Joanne Coffey Retention Marketing Manager
By Jones Road Beauty
WHY IT WORKS
1
Visually beautiful
2
Offers personalization via a specially designed quiz
3
Offers a clear variety of products
“The click rate was 2x our normal click rate…”
We sent this ‘dry skin remedies’ email to a segment of customers that told us
they had dry skin via our quiz. The click rate was 2x our normal click rate.
By Athletic Greens
email
30
Copied to clipboard
Selected By
Anne Dyer from OLIPOP
email
Selected By Anne Dyer from OLIPOP
Anne Dyer CX Manager
By Athletic Greens
WHY IT WORKS
1
Sent at the perfect time in the customer journey
2
Feels highly personal
3
Consistently connects to the brand’s mission & values
“I was actually inclined to send off a referral to somebody at work who was
interested…”
You can't really open TikTok or Instagram these days without seeing Athletic
Greens. After I got my second subscription order from them, I received a plain
text email from their founder. It appeared highly personal and really reflected
the heart of AG. It was powerful. I was actually inclined to send off that
referral to somebody that I worked with who was interested. I also use plain
text emails at Olipop!
By OUAI
email
43
Copied to clipboard
Selected By
Anne Dyer from OLIPOP
email
Selected By Anne Dyer from OLIPOP
Anne Dyer CX Manager
By OUAI
WHY IT WORKS
1
Provides solid hair care education
2
Bundle offer features a variety of products
3
The discount, of course!
“They educate you on how to care for your hair.”
Ouai sent me a post-purchase email with save 15% and a ‘build your own bundle’
where they listed things that you should do for your hair without specifically
calling out their product. I liked that it was educational, beautiful and didn’t
feel pushy.
By Saje
email
73
Copied to clipboard
Selected By
Anne Dyer from OLIPOP
email
Selected By Anne Dyer from OLIPOP
Anne Dyer CX Manager
By Saje
WHY IT WORKS
1
Beautiful graphics!
2
Tailored additional product suggestions
3
The discount, of course!
“It was a really enticing offer.”
Saje sent me a really enticing offer for an abandoned cart. They sent what I had
in my cart that I obviously had clicked away from and then similar products that
I might like to add to the cart along with a 15% discount code. I think I
clicked out of it because it was a little bit too expensive and I didn't want to
buy it at that time.
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and commitment to protecting your privacy, please review our Privacy Policy.
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