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RAKUTEN ADVERTISING BLOG

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November 7, 2024
Marketing Strategies


PART 1 OF THE 3 KEYS TO AFFILIATE INTELLIGENCE BY RAKUTEN ADVERTISING SERIES:
THE RICHEST DATA, INDUSTRY-FIRST AI

Using products and tools powered by data and AI, Rakuten Advertising introduces
Affiliate Intelligence to help brands and publishers connect with audiences and
run data-informed campaigns.

Read more

June 24, 2024
Insights


NAVIGATING GA4: UPDATED INSIGHTS FOR AFFILIATE ADVERTISERS

Since our last post on GA4's implications for affiliate marketing, we’ve
continued investigating and adapting to the evolving landscape of attribution
models. Our latest findings reveal nuances in how GA4 processes sessions and
events, significantly impacting how affiliate conversions are credited. This
update delves into these discoveries and offers actionable advice for
advertisers navigating this new reality.

Read more

May 30, 2024
Events


2024 GOLDEN LINK AWARDS: WINNERS REVEALED!

Our inaugural Rakuten Optimism Golden Link Awards were held in Carlsbad,
California on May 29th, 2024. Hosted by comedian Preacher Lawson, the event
brought together some of the best and brightest in the performance and digital
marketing industries. We celebrated their outstanding achievements, their
collaboration, creativity, and innovative partnerships that have set new
standards in our industry!

Read more

May 9, 2023
News


AUDIENCE ENGINE: MAKING PERSONALIZATION AND SEGMENTATION SIMPLE

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten
Advertising, to get the low-down on his team’s latest work set to revolutionize
the industry, Audience Engine.

Read more

December 9, 2024
News


TOP INFLUENCER MARKETING TRENDS TO WATCH IN 2025

Get ahead in influencer marketing with the latest insights and global trends
evolving the industry. Perfect for marketers ready to amplify their impact and
connect authentically with audiences worldwide.
Read more
December 4, 2024
Insights


CYBER WEEK 2024: THE OFFICIAL US RECAP

As we recap the insights for Cyber Week 2024, we’ve got the gift of good news!
Our US clients and partners outperformed and outdelivered this holiday shopping
season. Our network saw significant growth year-over-year for clients in key
retail verticals including beauty, footwear, toys, video games, and more, as
shoppers eagerly sought out the best deals of the season. Read the entire blog
for our official recap of Cyber Week 2024!
Read more
November 18, 2024
Marketing Strategies


FUTURE-FOCUSED TRACKING SOLUTIONS

We're committed to maintaining the highest standards in integration integrity
and conversion security. As a leading global network for over 25 years, we
navigate the complexities of today's landscape on behalf of our clients and
publishers to bring them the most innovative, robust, flexible, and reliable
integrations and attribution solutions.
Read more
November 8, 2024
Marketing Strategies


PART 3 OF THE 3 KEYS TO AFFILIATE INTELLIGENCE BY RAKUTEN ADVERTISING SERIES:
FORWARD-THINKING STRATEGIES & RESULTS

By setting goals, finding audiences, and measuring & optimizing performance,
Affiliate Intelligence by Rakuten Advertising is set on keeping the lead in
driving affiliate performance.
Read more
November 8, 2024
Marketing Strategies


PART 2 OF THE 3 KEYS TO AFFILIATE INTELLIGENCE BY RAKUTEN ADVERTISING SERIES: A
WORLD-CLASS FULL-FUNNEL NETWORK

With a network that brings together technology, partners, and strategy, Rakuten
Advertising builds partnerships and programs that showcase opportunities in the
full-funnel journey.
Read more
November 5, 2024
Insights


HOLIDAY SHOPPING 2024: KEY TRENDS AND PREDICTIONS

Holiday shopping is starting earlier, with consumers setting budgets and
retailers prepping for a Q4 surge. A survey of 15,000 shoppers highlights the
importance of early campaigns, discounts, free shipping, and buy-now-pay-later
options. Find out the best ways to integrate affiliate strategies to capture
attention and drive sales and sleigh this holiday shopping season.
Read more


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October 2, 2024


KEY HIGHLIGHTS FROM DEALMAKER CANADA 2024

DealMaker Canada was a smashing success with a record-breaking number of top
advertisers, publishers, and agencies coming together for 2 days of networking,
discussions, and fun. Attendees enjoyed a day full of meetings, insightful
content, and dealmaking in our last DealMaker event of the year. Read the full
blog now to hear more!

Read more
August 22, 2024


ANNOUNCING THE RAKUTEN ADVERTISING 2024 PREFERRED AND PLATINUM AGENCY PARTNERS

Our Agency Support team is consistently striving for success - from our
award-winning customer support teams to our innovative technology, this team
supports the success of our agency partners. The Agency Services Program
provides our affiliate agency partners with innovative tools and solutions to
fuel consistent growth for their clients.

Read more
August 19, 2024


INCREMENTALITY: PROVING AFFILIATE’S IMPACT

Rakuten Advertising has embraced the reality of incrementality. We’ve laid out a
four-phase plan to help you unlock the power of incrementality and fully grasp
the impact your affiliate initiatives have on your business.

Read more
August 5, 2024


GOOGLE’S REVERSAL ON DEPRECATING THIRD-PARTY COOKIES

While Google’s shift may raise concerns about affiliate marketing, the good news
is that it has no impact on Rakuten Advertising’s affiliate tracking technology
or the tracking capabilities of our network and partners. Our tracking solutions
are built to be robust, effective, and reliable, adapting seamlessly to
environmental changes such as these.

Read more
July 2, 2024


SKIMLINKS Q&A: AFFILIATE PEAK SHOPPING STRATEGIES

Following a successful networking event in London last week, we sat down with
Dipa Shah, Director of Merchant Development at Skimlinks to get the low down on
what you need to know to plan for the 2024 peak shopping period.

Read more
June 27, 2024


TIME TO FIX YOUR BUYING FUNNEL #4: THE “WHERE IS IT?” FUNNEL

Brands can’t succeed in today’s business climate without capitalizing on every
opportunity for growth. We need to deploy integrated approaches that impact the
full funnel – influencing impact at every step of the customer journey. But what
happens if your prospects and customers get lost on the way to conversion? What
if they stop progressing toward purchase?

Read more

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