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 * Products
    * Real-Time Data Collection & Quality
    * Real-Time CDP & Predictive Insights
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   will drive it
   
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CUSTOMER DATA PLATFORM SOLUTION



A CUSTOMER DATA PLATFORM ALLOWS YOU TO UNIFY CUSTOMER DATA IN ONE PLACE AND MAKE
THAT DATA AVAILABLE TO ALL SYSTEMS IN YOUR TECH STACK






New to Customer Data Platforms?
We have all the details you need to know about CDPs to get started.


Get a Primer

The Definitive Guide to CDPs
Everything you need to know about CDPs to succeed


Get the Guide




Identity Resolution
Analysis to Action
External or Internal
Contact Us




IDENTITY RESOLUTION: CREATE CUSTOMER PROFILES



Understand and act on your customer’s entire experience by connecting data
across every device and channel. Create a single, comprehensive profile using
Tealium’s patented visitor stitching technology.



FEATURED PRODUCT




Tealium AudienceStream uses the customer event data infrastructure provided by
Tealium iQ Tag Management and Tealium EventStream to create a real-time customer
profile based on your own business rules as the basis for action.


Check Out AudienceStream


PRODUCT



Customer Data Hub
See how the AudienceStream CDP fits in the Data Supply Chain, powered by the
complete Customer Data Hub product suite.



PRODUCT FEATURE

Visitor Stitching
Patented technology to create continuous and comprehensive customer profiles.



DOCUMENTATION

Intro to AudienceStream
Get the technical details on how AudienceStream CDP works and fits in the
Customer Data Hub.




WHITE PAPER

CDPs: How They Work, What They Solve
Get the facts on how to use CDPs to their fullest potential to power
personalized customer experiences.



WHITE PAPER

Tracking Customers from Anonymous to Known
Connecting customer behavior across the entire customer lifecycle gives you a
competitive advantage.



DEMO VIDEO




See All Customer Data Platform Resources






TEALIUM AUDIENCESTREAM: AWARD-WINNING CUSTOMER DATA PLATFORM



WINNER OF THE RELEVANCY RING CDP CLIENT SATISFACTION AWARDS FOR PRODUCT
INNOVATION, ACCOUNT MANAGEMENT, EDUCATIONAL MATERIALS, AND OVERALL VALUE. LEARN
ABOUT AUDIENCESTREAM








ORCHESTRATE CUSTOMER EXPERIENCE ACTIONS



You can only use data that is integrated with your tech stack. That’s why it’s
so important to have a diverse set of integration capabilities spanning
pre-built, turnkey integrations and more customizable options leveraging APIs
and other developer languages.



FEATURE




Tealium’s 1300+ integration marketplace is unparalleled in the industry, which
means you can extend the value of your customer data platform even further.
Build customer profiles that not only collect the greatest amount of data for
analysis but also open dynamic possibilities for triggering action.


Check Out Integrations



DOCUMENTATION

Connectors
Pre-built and customizable connectors are critical enablers for both getting
data and using it. industry-leading integration marketplace.



PRODUCT FEATURE VIDEO

Connectors Demo Video
An easy point and click interface to configure data feeds to send to downstream
systems like Mobile Apps, Data Warehouses, Display Ad vendors, and more.



SOLUTION

Activate Data from Data Warehouses and Lakes
Make your EDW or Data Lake more powerful and actionable by pairing it with
Tealium.




BLOG POST

Data Layer Enrichment
Create a dynamic data layer that includes both traditional event-level data and
customer-level data.



BLOG POST

Badges, Enrichments and Rules
The building blocks for designing customer experience, badges, enrichments and
rules help you deliver dynamic actions.



CUSTOMER STORY VIDEO




See All Customer Data Platform Resources






PRE-BUILT, TURNKEY INTEGRATIONS WITH LEADING TECHNOLOGIES








GET DATA FROM ANY SOURCE—
EXTERNAL OR INTERNAL



You can only take action on data that you have collected in a usable format.
With central access to all customer data and the infrastructure to deliver that
data across your tech stack, you can maximize ROI.



FEATURE




Tealium’s Data Sources feature gives you a diverse and easy-to-use system for
ensuring you can get any data into the system. Data in the system then can be
used in customer profiles that are the basis of driving action through
integrations.


Browse Data Sources Docs


FEATURED PRODUCT

Event Data Framework
The EDF supplies AudienceStream CDP with the industry’s most comprehensive and
flexible data collection footprint.



WHITE PAPER

Powerful MarTech Duo: CDP and DSP
Connect data sources to achieve powerful customer-centric campaigns using
sophisticated insights.



FEATURED WEBINAR

Data Quality
As the volume and breadth of data increases, data quality becomes more and more
important. Learn how you can identify and take control of data quality.




FUNDAMENTALS

CDPs and DMPs Together
Learn about the differences, benefits of each and how they coexist to power a
better tech stack.



DEMO VIDEO

Activate Online & Offline Data in Real Time
See this example of importing POS data to take action in Google Analytics,
MailChimp, and Facebook.



VIDEO




See All Customer Data Platform Resources









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