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Brand Identity
Brand Strategy

Logo Design

Illustration

Motion

Brand

0 → 1

Make your startup stand out and attract the right customers.

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We’re a collective of designers helping ambitious web3 startups build great
products.



Design, Strategy & Ideas
for the new Internet

work with us



join us




Distilled expertise for ambitious founders

We’ve built world-class products and brands with global clients and ambitious
startups. We're long-term strategists, short-term pragmatists, and down to earth
humans.



 * Rich cahill
   
   UX/UI, Concepting & Prototyping, Front-end Dev
   
   Thinking about new media and physical crossovers.

 * Pierre La Baume
   
   Prototyping + Concepting, UX/UI, Product Strategy
   
   Thinking how tech can connect and influence people for positive change.

 * Nelli Quakernack
   
   Talent Experience, Systems Thinking, Organizational Psychology
   
   Thinking about how work will be organized in web3.

 * Matt Avallone
   
   Brand Design, Brand Strategy, Digital Prototyping
   
   Thinking about bringing existing physical experiences and businesses onto the
   blockchain

 * Rich cahill
   
   UX/UI, Concepting & Prototyping, Front-end Dev
   
   Thinking about new media and physical crossovers.

 * Pierre La Baume
   
   Prototyping + Concepting, UX/UI, Product Strategy
   
   Thinking how tech can connect and influence people for positive change.

 * Nelli Quakernack
   
   Talent Experience, Systems Thinking, Organizational Psychology
   
   Thinking about how work will be organized in web3.

 * Matt Avallone
   
   Brand Design, Brand Strategy, Digital Prototyping
   
   Thinking about bringing existing physical experiences and businesses onto the
   blockchain

 * Rich cahill
   
   UX/UI, Concepting & Prototyping, Front-end Dev
   
   Thinking about new media and physical crossovers.

 * Pierre La Baume
   
   Prototyping + Concepting, UX/UI, Product Strategy
   
   Thinking how tech can connect and influence people for positive change.

 * Nelli Quakernack
   
   Talent Experience, Systems Thinking, Organizational Psychology
   
   Thinking about how work will be organized in web3.

 * Matt Avallone
   
   Brand Design, Brand Strategy, Digital Prototyping
   
   Thinking about bringing existing physical experiences and businesses onto the
   blockchain

 * Martin Egrt
   
   Motion design, Brand Design, Icon design
   
   Thinking about future digital scapes and AI friends

 * Charlota K. Blunarova
   
   Brand Design, Brand Strategy, Product Design
   
   Thinking about creator tools, headless brands, NFTs, web3 social and
   token-gated commerce.

 * Ramon Marc
   
   UX/UI, Concepting & Prototyping, Vision, Strategy
   
   Thinking about, shipping and prototyping a more sensual, emotional, haptic
   Web3 and Metaverse.

 * Shuya Gong
   
   Interaction Design, Experiential Prototyping, System Strategy
   
   Thinking about multisensorial metaverses, emotional ergonomics in cyberspace,
   and collaborative advantage

 * Jan Blunar
   
   UX/UI Design
   
   Thinking about bridging physical and digital experiences to make them feel
   like magic.

 * Martin Egrt
   
   Motion design, Brand Design, Icon design
   
   Thinking about future digital scapes and AI friends

 * Charlota K. Blunarova
   
   Brand Design, Brand Strategy, Product Design
   
   Thinking about creator tools, headless brands, NFTs, web3 social and
   token-gated commerce.

 * Ramon Marc
   
   UX/UI, Concepting & Prototyping, Vision, Strategy
   
   Thinking about, shipping and prototyping a more sensual, emotional, haptic
   Web3 and Metaverse.

 * Shuya Gong
   
   Interaction Design, Experiential Prototyping, System Strategy
   
   Thinking about multisensorial metaverses, emotional ergonomics in cyberspace,
   and collaborative advantage

 * Jan Blunar
   
   UX/UI Design
   
   Thinking about bridging physical and digital experiences to make them feel
   like magic.

 * Martin Egrt
   
   Motion design, Brand Design, Icon design
   
   Thinking about future digital scapes and AI friends

 * Charlota K. Blunarova
   
   Brand Design, Brand Strategy, Product Design
   
   Thinking about creator tools, headless brands, NFTs, web3 social and
   token-gated commerce.

 * Ramon Marc
   
   UX/UI, Concepting & Prototyping, Vision, Strategy
   
   Thinking about, shipping and prototyping a more sensual, emotional, haptic
   Web3 and Metaverse.

 * Shuya Gong
   
   Interaction Design, Experiential Prototyping, System Strategy
   
   Thinking about multisensorial metaverses, emotional ergonomics in cyberspace,
   and collaborative advantage

 * Jan Blunar
   
   UX/UI Design
   
   Thinking about bridging physical and digital experiences to make them feel
   like magic.

 * Selim Imoberdorf
   
   UI/UX, Concepting, Product Strategy
   
   Thinking about creator economy, DAOs and web3 overall.

 * Dario Loerke
   
   UX/UI, Product Strategy, User Research
   
   Thinking about new interaction patterns and alternative micro economics.

 * Erika Lee
   
   Brand Design, Brand Strategy, Product Design
   
   Thinking about new possibilities for creativity, coordination, and ownership
   in web3 to design accessible, resonating experiences that can help us circle
   back to our humanity.

 * Selim Imoberdorf
   
   UI/UX, Concepting, Product Strategy
   
   Thinking about creator economy, DAOs and web3 overall.

 * Dario Loerke
   
   UX/UI, Product Strategy, User Research
   
   Thinking about new interaction patterns and alternative micro economics.

 * Erika Lee
   
   Brand Design, Brand Strategy, Product Design
   
   Thinking about new possibilities for creativity, coordination, and ownership
   in web3 to design accessible, resonating experiences that can help us circle
   back to our humanity.

 * Selim Imoberdorf
   
   UI/UX, Concepting, Product Strategy
   
   Thinking about creator economy, DAOs and web3 overall.

 * Dario Loerke
   
   UX/UI, Product Strategy, User Research
   
   Thinking about new interaction patterns and alternative micro economics.

 * Erika Lee
   
   Brand Design, Brand Strategy, Product Design
   
   Thinking about new possibilities for creativity, coordination, and ownership
   in web3 to design accessible, resonating experiences that can help us circle
   back to our humanity.

 * Sneha Sanks
   
   Brand Design, Brand Strategy, Web Design
   
   Thinking about experiential and purpose-driven narratives, internet economies
   and memes.

 * Anna Sun
   
   Brand Design, Art Direction, Illustration
   
   Thinking how each and one of us is a creator of the future, where by merging
   creativity and tech we can achieve true freedom, fulfilment and build an
   exciting life for everyone.

 * Reid Williams
   
   Product Strategy, UX, Engineering
   
   Thinking about community x product x infrastructure in web3

 * Sneha Sanks
   
   Brand Design, Brand Strategy, Web Design
   
   Thinking about experiential and purpose-driven narratives, internet economies
   and memes.

 * Anna Sun
   
   Brand Design, Art Direction, Illustration
   
   Thinking how each and one of us is a creator of the future, where by merging
   creativity and tech we can achieve true freedom, fulfilment and build an
   exciting life for everyone.

 * Reid Williams
   
   Product Strategy, UX, Engineering
   
   Thinking about community x product x infrastructure in web3

 * Sneha Sanks
   
   Brand Design, Brand Strategy, Web Design
   
   Thinking about experiential and purpose-driven narratives, internet economies
   and memes.

 * Anna Sun
   
   Brand Design, Art Direction, Illustration
   
   Thinking how each and one of us is a creator of the future, where by merging
   creativity and tech we can achieve true freedom, fulfilment and build an
   exciting life for everyone.

 * Reid Williams
   
   Product Strategy, UX, Engineering
   
   Thinking about community x product x infrastructure in web3

We're investing in the future we want to see. Our fees are a mix of cash and
equity/tokens ensuring sustainable operations and long-term alignment.

SAY IT BACK






GM








Work with us

Join Us

Apply to WE3

HIRE US

GM@we3.co

© 2022 WE3



Product

0 → 1

Build the right thing – and build the thing right.

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Concepting

UX/UI

dApp Design

Research

Product Strategy

We partner with bold web3 teams to supercharge their product and design
expertise.

We help early-stage founders create brands, clarify vision, understand user
need, and quickly deliver amazing experiences.




Our mindset is one of investment and stewardship—our partnerships include an
equity stake to align incentives for the long term.




OUR WORK

2020–2023
15+ investments of design capital.
By remote, distributed team of independent designers.

We partnered with Astroport to build a user-friendly interface for a
decentralized exchange that processed over $1B TVL.

Product Design, UX/UI, Product Strategy, Iconography, Motion, Web Design

We created a playful brand for Lens Protocol, inspiring developers to build a
new generation of social apps with the decentralized social graph.

Brand Design, Naming, Logo Design, Motion, Illustration, Merch



We helped Stride, a liquid staking platform on Cosmos, strengthen their brand
and refresh their visual identity and website

Brand Design, Logo Design, Web Design, Illustration, Motion, Website Development

We made a fresh, welcoming brand identity for Koris, a web3 platform redefining
the creator economy.

Brand Design, Logo Design, Pitch Deck

We built a brand system for Succinct and Telepathy, visualizing the mission of
interoperability with zkSNARKs.

Brand Design, Logo Design, Web Design, Illustration, Motion



We turned the intangible and advanced technology decentralized sequencer into an
imaginative, retrofuturistic brand world for Espresso Systems.

Brand Design, Logo Design, Web Design, Illustration, Motion, Website
Development, Copywriting, Strategy

We created a brand identity for Hyperliquid, instilling confidence, trust,
mastery, and conveying ideals of decentralization.

Brand Design, Logo Design, Web Design, Illustration, Motion



We partnered with Salsa to accelerate the product design of their web3 messaging
app and create a spicy brand presence.

Product Design, Brand Design, Logo Design, Web Design, Illustration, Website
Development

We worked with Crane, a VC firm at the intersection of web3 & climate tech, to
visualize their values and mission in a new brand identity and pitchdeck.

Brand Design, Logo Design, Pitch Deck



We helped Everlend create a solid UX & UI system to kickstart a reliable lending
platform on Solana.

UI Design, Brand Identity, Logo Design, Illustration, Web Design

We ran a prototyping lab to imagine new products and seed the developer portal
for creators building on Lens Protocol.

Concepting, Prototyping, Research



We partnered with MARS to make the most powerful credit protocol on Cosmos a
delight to use.

Product Design, UX/UI, Product Strategy, Illustration, Web Design

We built a meme-able and quirky visual world for Astroport - and made it
open-source for anyone to play with.

Brand design, Brand Identity, illustration, Motion, Art Direction, Logo, Merch