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Adobe Experience Cloud
Workfront
Features
Features
 * Planning
 * Centralize work
 * Automate
 * Review & approve
 * Measure & report

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 * Scale project management
 * Collaborate cross-functionally
 * Centralize project management for agencies
 * Execute campaign planning

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ADOBE WORKFRONT


PLAN, ASSIGN, AND EXECUTE WORK FROM ONE PLACE.

Build a marketing system of record by centralizing and integrating work across
teams and applications with the industry-leading enterprise marketing work
management application.

Watch overview




EXPLORE THE FEATURES AND CAPABILITIES OF ADOBE WORKFRONT, YOUR MARKETING SYSTEM
OF RECORD.

PlanningCentralize workAutomateReview & approveMeasure & report

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STREAMLINE ENTERPRISE PLANNING.

One place to plan campaigns, create and launch briefs, and orchestrate work —
Workfront connects once-fragmented planning data so it can be structured to
derive meaningful project insights and visualizations.

 * Move planning activities out of siloes and into the Adobe Workfront Planning
   module for enterprise-wide alignment, collaboration, and execution.
 * Unify your marketing strategy and activities by linking planning and
   execution records across the marketing ecosystem.
 * Create, save, and share interactive views, such as calendars or timelines, to
   provide role-specific visibility and intelligence across teams.

Learn about Workfront Planning

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CONNECT TEAMS AND TOOLS.

Workfront is your single collaborative system that lets you break down silos and
manage all work across the organization.

 * Consolidate work requests, streamline project intake, capture data with
   custom forms, and manage project reviews.
 * Understand the work happening across your teams with dashboards and tracking
   tools.
 * Support multiple work styles such as Agile or hybrid approaches.
 * Ensure team members are aligned by accurately estimating and budgeting
   resource allocation across work initiatives.

Learn how to centralize work

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AUTOMATE WORKFLOWS.

Streamline execution and accelerate time to market by eliminating manual work,
standardizing processes, and connecting workflows.

 * Customize project templates that standardize execution and automate
   repeatable work.
 * Keep work moving by automating sequential or parallel review stages.
 * Automatically produce campaign briefs by using AI to ingest source documents
   in formats like Microsoft PowerPoint, Microsoft Word, PDF, and more.
 * Customize each user’s home experience to view only relevant work and to
   prioritize that day’s most important tasks.
 * Build your own process automations without a team of developers.

Learn how to automate

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ACCELERATE REVIEWS AND APPROVALS.

Help your teams easily collaborate across projects and applications with
automated review and approval capabilities, AI-assisted brand checks, and
cross-team access to project details and resources.

 * Deliver on-time, on-budget, and on-brand work with digital proofing and
   automated multi-stage approval workflows.
 * Rely on enterprise-grade audit trails to meet the challenges of work in
   highly regulated environments.
 * Streamline brand compliance with controls to flag regulatory and brand
   standards to help shorten feedback loops.
 * Integrate with Frame.io to unify reviews and approvals and let creatives,
   marketers, and stakeholders collaborate more effectively.

Learn how to review and approve

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MEASURE AND REPORT INSIGHTS.

Plan and track enterprise projects, gain visibility into capacity, ensure
alignment to business objectives, monitor insights and results, and support
data-driven decision-making.

 * Make informed decisions and gather insights by building effective dashboards
   with user-friendly, visual tools.
 * Add, edit, and manage the types of report widgets you want to add to
   dashboards to quickly build datasets.
 * Export your Workfront data into data lakes or other business intelligence
   (BI) tools.

Learn how to measure and report


HELPING SOME OF THE WORLD’S BIGGEST COMPANIES BUILD A MARKETING SYSTEM OF
RECORD.

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Saved $2 million by streamlining workflows.

260% increase in deliverable output.

Increased project velocity by 7x.

Reduced project duration by 20%.

Saved 1,000 hours on creative workflows.

Consolidated 74 request systems into one.

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Read more stories


LEARN MORE ABOUT WORKFRONT.

Content as a Service v2 - workfront-overview - Tuesday, August 6, 2024 at 16:04

See all Workfront resources
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UNLOCK MORE WITH ADOBE INTEGRATIONS.

Connect Adobe products to create experiences that are right on time and just
right for your customers.


WORKFRONT + ADOBE EXPERIENCE MANAGER ASSETS

Connect your content creation and activation workflows to reduce time to market
and increase the findability and reuse of content you create.

Learn more


WORKFRONT + FRAME.IO

Create a unified review and approval experience to help creatives, marketers,
and stakeholders collaborate more effectively than ever.

Learn more


WORKFRONT + CREATIVE CLOUD

Give creatives the ability to see projects and priorities without leaving their
favorite Creative Cloud apps.

Learn more

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QUESTIONS? WE HAVE ANSWERS.

What is Workfront?
Adobe Workfront is a cloud-based work management solution that helps teams and
organizations plan, track, and manage their work efficiently. It is designed to
streamline project management, task collaboration, resource management, and
portfolio management across various teams and departments.
How do you build a marketing system of record?
In a world of growing content demands and fragmented data, you need to think
strategically about your operations. Workfront helps you lay the groundwork for
centralized management of your entire marketing lifecycle – leading to
comprehensive visibility, robust project management, valuable insights, and the
orchestration of campaigns at scale.
What is workflow automation?
Workflow automation is a business process that uses software to automate
repetitive tasks like email communication, data entry, and software updates to
increase work productivity and efficiencies.
What does Adobe Workfront integrate with?
Workfront includes native integrations with today’s top enterprise tools and
systems, including Adobe Experience Manager, so your team can continue to work
with focus, efficiency, and productivity.
How does Adobe help with project management?
Workfront offers robust project management capabilities, allowing managers to
view team capacity, allocate resources to projects and tasks, and balance
workloads across teams or individuals. It also provides tools for resource
scheduling, capacity planning, and skill-based resource allocation.
How does Workfront help with cross-team collaboration?
Workfront helps cross-team collaboration by enabling efficiencies through every
stage of a project and simplifying review and approval cycles.
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Discover end-to-end work management — built for the enterprise.
CardDescription
Plan, orchestrate, and deliver projects with AI-powered workflows, collaborative
tools, and complete visibility with Adobe Workfront.
cardDate
2024-8-22
altCardImageText
Adobe Workfront example of a content card viewed within a calendar timeline
format, with campaign details for name, owner, and status.
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caas:content-type/product-page
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caas:content-type/product-page,caas:products/workfront


LET’S TALK ABOUT WHAT ADOBE WORKFRONT CAN DO FOR YOUR BUSINESS.

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