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 * Events
   * AntiCon Home
   * Stream: AI Transformation
   * Stream: Sales Transformation
   * Stream: Marketing Transformation
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Attend




Menu

 * Events
   * AntiCon Home
   * Stream: AI Transformation
   * Stream: Sales Transformation
   * Stream: Marketing Transformation
   * Find your stream
   * Marketing Leaders Dinner
 * Partners
   * Current Partners
   * Partner with us
 * Speakers
   * Speaker Line Up
   * Apply to Speak
   * Speaker Hall of Fame
 * Agenda
 * More
   * Venue
   * Event Gallery
   * Visit London / Hotels
   * FAQ

Attend


Get your ticket


THE ANTI-CONFERENCE.
SALES TRANSFORMATION DECODED.

17th October | London


 * Event Homepage
 * Tickets
 * Agenda
 * Speakers
 * Topics
 * Why AntiCon
 * Experience
 * Attendees
 * Partners
 * FAQs

https://player.vimeo.com/progressive_redirect/playback/954709809/rendition/720p/file.mp4?loc=external&signature=75815afb936aa9c25e5af9682dcd05a59c72a1cfe1df18c2bd120c8a5ba5fa5f



WHAT'S IN STORE FOR SALES?

 

Join the event that uncovers the secret sauce of modern sales excellence, from
Sales AI to automation, sales ops to CRM, sales enablement to sales engagement,
and sales talent to salestech tools.


Transformation Strategy | Unpacking the blueprint to sales transformation
excellence. From AI to sales ops, sales data to CX, salestech tools to talent,
sales enablement to action.

AI & Automation | Envisioning & activating AI of the possible in sales.

ABM & ABS | NextGen Sales. Integrating, embedding, aligning sales and sales.
From account based marketing to sales, sales intelligence to sales activation. 

Sales Enablement | Sales content, training to tech.

Tools | Mapping & stacking the sales modern

Data | Architecting and plumbing your CRM AND sales data ecosystem to embrace
the latest and greatest salestech solutions.

Operations | Sales operations efficiency decoded for the AI era. 

Sales Capabilities | Upskill, reskill and reinvent your sales team's
capabilities. From program design to sales academy activation, training to
talent management, culture to collaboration with marketing.




THE AGENDA

Check out the confirmed sessions for AntiCon, more sessions to be announced
soon!
PS... Upgrade your ticket to secure your spot for the exclusive AI sessions!
Please note exact timings are subject to change.

Check out the Agenda: How to Demo




CONFIRMED SPEAKERS OCTOBER 2024

More announcements coming soon

Tom Fishburne
Author & Cartoonist

Katrina Broster
Marketing Performance & Technology Director

Jordan Schwarzenberger
Co-Founder / Manager of The Sidemen

Pagona Tsormpatzoudi
Senior Vice President, Assistant General Counsel, Privacy & Data Protection

Parry Malm
Digital Anarchist

Giovanna Miritello
Big Data & AI Manager

Simon Daniels
Principal Analyst, Revenue Operations Strategies

Aisha Khan
Director Of Transformation, Strategic Marketing & Digital

Alex De FursacGash
Senior Director, Analyst

Aggie Dawborn
Head of Data & Measurement Infrastructure (Tech, Media, Telco)

Yomi Tejumola
Founder & CEO

Meera Lakhani
Head of Strategy, Sales & Enablement

Ravi Kumar Naramsetty
Head of MarTech IT, Sweden

Claire Marie Gigon
Marketing Capabilities Sr. Manager - EMEA

Stewart Conway
Head of Digital and Sales Enablement

Natalie Howell
Marketing Excellence Director - Barilla Acceleration Team

Marco Andre
Global Head of Marketing & AI Excellence

Haley Eiser
Senior Marketing Director

Tom Bianchi
SVP Product Marketing

Laura Merten
Martech Solutions Architect

Charel Schmit
Programmatic Manager Europe, Pet Nutrition

Dana Abu Shakra
Functional Future Capabilities Development Manager For Marketing

Jose Tarzian
CEO

Franziska-J. Klebôn
Data & AI Lead

Tim Lancelot
Head of Sales Enablement

Shanta Rampersad
Executive Director, AdOps, Tag Management & Analytics

Carlos Doughty
Founder & CEO | Martech, Sales Enablement & Sales Ops Course Instructor at LXA

Denise Edwards
Senior Group Manager Marketing Capabilities

Alexander Hermi
Vice President IT Business Solutions / Global head of AI

Belle Cartwright
Global Technology Acceleration Lead

Stephen Stouffer
Director, Automation Solutions

Malvina EL-Sayegh
Director of Revenue Enablement

Nick Mason
CEO & Founder

Mishel Justesen
DCX | Principal, Marketing Technology

Stefano Iacono
Marketing Director EMEA

Georgina Beard
Head of Sales Enablement

Miles Jones
Head of Sales, EMEA

Charlotte Todd
Director of Marketing, Ecommerce & Strategy

Dr Shorful Islam
CEO and Co-founder

Rachael Smith
Managing Director

Ali Malek
Executive Director of Data Science

Vishna Solanki-Sharma
Head of Martech

Jonathan Woolf
Chief Revenue Officer

Gökçe Duman
Co-founder & Managing Partner

Mark Hartley
Senior Account Director

Sinem Soydar
Global Head of Digital and Social Media Strategy

Jack Beauchamp
Enterprise Customer Success Manager

Pooja Dey
Global Brand Propositions Director

Peter Bell
VP of Marketing

Joanna Kahil-Williams
Senior Customer Success manager

Michael Wrigley
General Manager

Ioana Coman
Capability Owner - Digital Marketing

Thomas Ross
Senior Account Director

Phil Singer
Senior Customer Engagement Manager



 


PAST SPEAKERS

Previous


BRIAN


WACHSMAN

Head of Sales Operations EU
Service Express


NADER AHMED


HAMAD

Senior Director Sales Enablement Medallia


LISA


GUISTO

Director Sales Enablement
iDeals


MICHAELA


JONES

Sales Enablement and Training Manager Vodafone


AARON


ROSS

Author and CEO of
Predictable Revenue


CARLOS


DOUGHTY

Founder & Sales Enablement Course Instructor LXA


PABEL


MARTIN 

Principal Sales Consultant
Sprinklr


GEORGINA


BEARD

Head of Sales Enablement, SEON Fraud Fighters


BRIAN


WACHSMAN

Head of Sales Operations EU
Service Express


NADER AHMED


HAMAD

Senior Director Sales Enablement Medallia


LISA


GUISTO

Director Sales Enablement
iDeals


MICHAELA


JONES

Sales Enablement and Training Manager Vodafone


AARON


ROSS

Author and CEO of
Predictable Revenue


CARLOS


DOUGHTY

Founder & Sales Enablement Course Instructor LXA


PABEL


MARTIN 

Principal Sales Consultant
Sprinklr


GEORGINA


BEARD

Head of Sales Enablement, SEON Fraud Fighters
Next


 


THE ANTICON AGENDA

Here is a sneak peek of some of the sessions coming your way (agenda released
soon)

📙 The release of the latest LXA report on the state of AI Selling


🤖 Sales Content Operations & Supply Chain Re-imagined: GenAI to AI enablement.


💻 Sales stack design for 2025 & beyond 


🔮 Developing future ready sales professionals: upskill, reskill, reinvent for
the AI era
 
🎆 Salestech, Martech & AI Solutions from: Seismic, Allego & 6Sense


THE AGENDA

Check out the confirmed sessions for AntiCon, more sessions to be announced
soon!
Please note exact timings are subject to change




TOPICS COVERED

AI-ENABLED SELLING & AUTOMATION

 * Marketing Transformation
 * Sales Transformation
 * Digital Transformation
 * CX Transformation

SALES TRANSFORMATION STRATEGY

 * AI for Marketing
 * Gen AI
 * Creative Automation
 * AI Powered Workflows
 * AI for Sales

ABS & ABM

 * Martech
 * Ad Tech
 * Madtech
 * Ecommerce
 * Salestech

SALESTECH & MARTECH

 * Marketing Operations
 * Sales Operations
 * Data Operations
 * Content Operations

SALES DATA MANAGEMENT

 * Sales Enablement
 * ABM
 * ABS
 * ABX

SALES & REV OPS

 * Omnichannel
 * Personalisation
 * Email Marketing
 * Performance Marketing
 * CRO

SALES ENABLEMENT & ENGAGEMENT

 * CDP
 * CRM
 * AI & Data Privacy / Ethics
 * AI & Data Compliance
 * Data Governance


FIND YOUR TICKET TYPE

Explore the options

Attend

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SAVE YOUR SPACE!

AntiConLX Global Tickets on sale now

Add a button link here



SALES ENABLEMENT PERIODIC TABLE

The Sales Enablement & Sales Operations Essentials course is developed around
the 5Ps of Sales Enablement and Ops framework visualised here in our periodic
table.



Keep upgrading your skills, your knowledge and your network with:


CERTIFICATE: SALES ENABLEMENT & SALES OPERATIONS ESSENTIALS

With course instructor Carlos Doughty

BOOK NOW
DOWNLOAD BROCHURE



NOT TO BE MISSED...

📈 Unpack the latest sales insights & trends of 2024

📖 Be inspired from case studies of sales transformation excellence

🔮 Catch sales predictions for the year ahead & how to prepare for what's next


WHY ANTICON

BE INSPIRED

We hand pick, and ship in some of the greatest speakers on the planet just for
you.

MAP & STACK

We run the ultimate event to help you to map and shop for your SalesTech tools.
You'll hear insightful cases studies plus meet with the market's leading
providers in the space to demo their tech.

THE CUTTING EDGE

Be where the puck is heading. We focus on the forefront of sales and tech, and
where the two meet. It's here you can uncover your competitive advantage.

UNCOVER SALES OPERATIONS EXCELLENCE

We bring you the practical, the bridge between vision and action. We pack our
event with sessions on sales ops and enablement so you can uncover and apply
what efficiency and effectiveness looks like in your organisation

MEET YOUR TRIBE

Connect with people like you. We bring together our community of sales leaders
from brands like AWS, BT, Atos, SalesForce & plenty more.

EXPERIENCE

We bring you an event you'd choose to attend even if it wasn't for work. From
made to order coffee to street food pizza, burgers and beers. Plus our resident
DJ dropping 90s Hip Hop from when the doors open. And our event doesn't stop
when the event does. Join our AntiCon After Dark Party.

POD SESH

This Old Marketing podcast hosts and marketing legends Joe Pulizzi and Robert
Rose join the #MarTechFest Global line up, delivering a special episode on their
thoughts about the ‘MA State of Martech Report’

WHITEBOARDS & WORKSHOPS

Your ticket is all inclusive, but that doesn't mean you can expect budget bites!
We'll keeep your belly full with top notch street food and drinks.

BONUS ROUND

The learning journey doesn't end once the day is over, additional exclusive
content will be released on demand as well as resources and discounts to all
upcoming courses


A LITTLE MORE ABOUT ANTICON

AntiCon sits in the magic middle of event experience. Not a conference, summit
or forum, and not pretending to be a crazy festival.
AntiCon is the anti-conference that mixes the right content, with the right
speakers, with the right experience.
AntiCon is the anti-conference tackling all things sales transformation.
From marketing and sales alignment to AI to automation, ABS to ABM, sales ops to
CRM, sales enablement to sale engagement, sales ops to salestech.

Play
PlayPauseSeek0% buffered00:00Current time00:32Toggle MuteVolumeToggle Fullscreen
video


WHAT'S IN STORE

Get ready for a one-of-a-kind experience at AntiCon

 * Feast out with some of London's finest street food trucks
 * Crack a beer with breath taking views of the city skyline 
 * Meet Paco the pug, chief marketing officer
 * Check out our 90s tuck shop. From Space invaders to wham bars we have you
   covered
 * Play your favourite 90s computer games, from Golden Eye to Street Fighter
 * Enjoy all the greatest 90s Hip Hop beats from our resident DJ
 * Join AntiCon After Dark Party


ANTICON PICS

What happens at AntiCon? Check out the snaps from our last few events




ANTICON COMMUNITY

Join our community of sales enablement, SOPs, sales, revenue and growth
officers.




NOT TO BE MISSED

🔔 Keynote from the Godfather of Marketing Technology himself, Mr Scott Brinker.

📈 We release the results from the 2023 Data-Driven Marketing Survey - unlocking
the latest trends and insights in personalisation, omnichannel marketing,
predictive analytics, customer data platforms, and more.

😎 Tech & business meme master, builder of an AI research app, Bloomberg
columnist, ex-writer for the Hustle, Trung Phan

🔮 Hear from Martin Kihn, author and data-driven marketing expert, on the future
of ad tech, the death of the third-party cookie, and the role of CDPs.

🎤 Helping us bridge any gaps in our marketing knowledge will be the New York
Times bestselling author and Forbes Top 10 Marketer, Neil Patel.

🛠 Joining us from the US will be the industry’s leading marketing ops
influencers, including author, speaker, and tutor Darrell Alfonso, and
award-winning marketer Sara McNamara.

⚡ Soak up more martech mastery by developing your own first-party data strategy
with The FT’s MarTech Director, Katrina Broster.📚 Book club pop-up – we chat
with Kevin Kelly, the founding executive editor of Wired Magazine for the latest
instalment of the LXA Book Club.

🎓 Join the pop-up campus to meet alumni, connect with course instructors IRL,
and get a taste of LXA MBA digital courses.

⚙️ Multiple sessions from the market's leading CDPs, DCRs, DAMs, DXPs, MAPs, ad
tech, content platforms, events tech, professional service providers + more.

✅ Plus additional unique experiences for those joining us live in London


ANTICON PARTNERS

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EVENT INFO & FAQS

Click to expand for more information. Email hello@lxahub.com for any general
enquiries.

THE AGENDA

The AntiCon agenda is coming soon! Be sure to apply to register and be updated
as soon as it's released 🎉

TICKET INFORMATION

How do I get a ticket?

Apply here to attend AntiCon. We'll contact you within 24-48 hours if your
application has not been successful. 



When will I receive my ticket? 

Our team will aim to review your application within 2-3 working days. If it's a
perfect match you'll will receive an email confirming your ticket information 😍



Do need to print my ticket out? 

No need to print your badge at home—we’ve got you covered! Simply type your name
or email into our registration kiosks to print your ticket on arrival.



Are tickets transferable? 

Yes, they are. To transfer to a new name, search for your confirmation email
with the subject line ‘You're going to AntiCon’ and follow the link to amend
your registration details.

If you cannot attend AntiCon, please transfer your ticket to a colleague or
friend who works in marketing, sales, or advertising. If you are unable to
transfer your ticket, please contact hello@lxahub.com.

DISCOUNTS & PROMOTIONS 

For inquiries about discounts and promotions, including Diversity Passes and
Charity or not-for-profit passes, please email us at hello@lxahub.com.

 

FOOD & BEVERAGE

Food and beverages are available for purchase throughout the event. Please refer
to your ticket type for allocations of food and drink tokens. Gluten-free,
vegetarian, vegan & halal options will be available. For further specific
requests, including catering for allergies, please get in touch with the team at
hello@lxahub.com  

CHECK IN PROCESS 

Upon arrival at MAGAZINE London you will be prompted to search your name and/or
email address at one of our many ticket kiosks.

Once your booking is located you can simply print your badge. We recommend
downloading our event app for a faster check-in experience (the event app is
coming soon).

Please be aware you may be asked to provide proof of ID or purchase. Security
may perform bag checks before entry to the venue is allowed.

GETTING TO THE VENUE

AntiCon takes place at Magazine London, you'll find it right on the bank of the
Thames near the O2 and North Greenwich station.

Click here for directions and info on how to get to AntiCon.

ACCESSIBILITY

We would like to make your visit to AntiCon as enjoyable as possible. The venue
offers step-free access to all spaces and onsite accessible toilet facilities.

If you have specific requirements, we are more than happy to assist. Please get
in touch via hello@lxahub.com to discuss your needs confidentially.

CLOAK ROOM

Complimentary coat room facilities are provided to all attendees. 

Items are left entirely at the owner’s risk, regardless of dress code
enforcement.  

Every effort will be made to take care of all items stored and to return items
safely and promptly.

AntiCon and Magazine are not liable for damages to the items stored.

WHERE TO STAY

Intercontinental O2: 2 minute walk

Holiday Inn Express London Greenwich: 3 minute drive

Raddison RED: 4 minute drive

ibis London Docklands Canary Wharf: 14 minute drive

Click here for more recommendations.

Please note, AntiCon is not affiliated with these hotels and makes these
recommendations based on location to the even venue only.

GROUP BOOKINGS

Looking to book a large group? We recommend opting for our Gold Team tickets!

You can also get in touch directly to discuss bespoke group ticket discounts via
hello@lxahub.com 

DATA COLLECTION 

At registration you will be asked to submit your details to confirm you agree to
the storing & processing of your personal data by LXA (formerly MarTech
Alliance) as described in the privacy statement. 

Please note that you will be issued a bar-coded name badge upon entry to the
event. Exhibitors and other associates may have bar code readers. By allowing
your badge to be recorded, you are deemed to have consented to ticketing over
your registration details. Allowing your badge to be scanned is akin to handing
over a business card. 

NOTICE OF FILMING AND PHOTOGRAPHY  

When you enter AntiCon, you enter an area where photography, audio, and video
recording may occur. By entering the event premises, you consent to
interview(s), photography, audio recording, video recording and its/their
release, publication, exhibition, or reproduction to be used for news, web
casts, promotional purposes, telecasts, advertising, inclusion on websites,
social media, or any other purpose by LXA and its affiliates and
representatives. Images, photos and/or videos may be used to promote similar LXA
events in the future, highlight the event and exhibit the capabilities of LXA.

You release LXA, its officers and employees, and each and all persons involved
from any liability connected with the taking, recording, digitising, or
publication and use of interviews, photographs, computer images, video and/or or
sound recordings. 

By entering the event premises, you waive all rights you may have to any claims
for payment or royalties in connection with any use, exhibition, streaming, web
casting, televising, or other publication of these materials, regardless of the
purpose or sponsoring of such use, exhibiting, broadcasting, web casting, or
other publication irrespective of whether a fee for admission or sponsorship is
charged. You also waive any right to inspect or approve any photo, video, or
audio recording taken by LXA or the person or entity designated to do so by
LXA.  

You have been fully informed of your consent, waiver of liability, and release
before entering the event.

EVENT APP

Yes, AntiCon has an event app. Here, you can view the agenda and other useful
information. The app is coming soon, and more information will be shared once it
is available.




LXA

🏠 | LXA HQ, 37 Cremer St, BK118, London E2 8HD
✉️ | hello@lxahub.com
☎️ | +44 (0) 203 2863766


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