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Marketing Cloud

Overview Products - Email Studio - Journey Builder - Interaction Studio -
Salesforce CDP - Datorama - Pardot - Advertising Studio - Mobile Studio -
Content Management - Google Marketing Platform - Loyalty Management - Datorama
Reports Solutions Pricing Getting Started Customer Stories Resources FAQ
 


MEET INTERACTION STUDIO.

Make 1-to-1 engagement a reality — across all touchpoints. Deliver truly
relevant customer experiences with Salesforce's leading real-time
personalization and interaction management solution.
 


SEE INTERACTION STUDIO IN ACTION.

Learn how to gain in-depth insights on each customer and apply AI to deliver
personalized, cross-channel experiences at any point in their journey.
WATCH DEMO



 
 * Individual insights
 * AI-driven optimization
 * Cross-channel engagement
 * Testing and analysis


 




 


TAKE PERSONALIZATION TO THE NEXT LEVEL.


TAKE PERSONALIZATION TO THE NEXT LEVEL.

Discover the benefits, learn how to get started, and see 16 examples of 1-to-1
personalization in action.
Get the e-book



 


INDIVIDUAL INSIGHTS


UNDERSTAND EACH CUSTOMER'S WANTS AND NEEDS.


 


RECOGNIZE YOUR CUSTOMERS.

Identify individuals and accounts across digital properties, match anonymous and
known users to named profiles, tailor customer identity-matching policies, and
build more accurate customer records.


UNDERSTAND BUSINESS CONTEXT.

Automatically catalog all products and content – plus all associated metadata –
to power machine-learning recommendations. Capture referring source,
geo-location, weather, company, industry, and more.

 


KNOW YOUR CUSTOMER'S NEXT MOVE.

Monitor digital behavior, including active and inactive time — not just clicks —
and combine it with email and offline behavior to gain an understanding of each
person’s true interests, affinities, and intent.


ROUND OUT THE PICTURE.

Bring in attribute and transaction data from any source using connectors, ETL,
or API and JavaScript integrations. Also, get actionable data directly from your
customers via personalized surveys.

 

Demo



See Interaction Studio in action.

Learn how real-time personalization can help your business.
Get a Demo


 






SEE INTERACTION STUDIO IN ACTION.

 


SEE INTERACTION STUDIO IN ACTION.


SEE INTERACTION STUDIO IN ACTION.

Learn how real-time personalization can help your business.
Demo



 


AI-DRIVEN OPTIMIZATION


IMPROVE EVERY CAMPAIGN AS IT RUNS.


 


MAKE THE BEST DECISION, AUTOMATICALLY.

Use powerful real-time segmentation and sophisticated AI to determine and
deliver contextually relevant experiences that inspire customers to take action.


RECOMMEND PRODUCTS AND CONTENT FOR EACH CUSTOMER.

Use the power of Einstein to recommend the most relevant products, content,
categories, and more based on each customer's unique characteristics and
preferences.

 


GUIDE CUSTOMERS WHERE THEY WANT TO GO.

Present each customer with the next best action or offer. And with Einstein, you
can align your customer's ideal next step with their interests — while also
factoring in the value to your business.


CONTROL THE PROCESS.

Customize, tune, and manage the algorithms powering your personalization
strategies with our marketer-friendly approach to AI. And apply your own
business rules to govern the process.


 




 


HEAR CUSTOMER INSIGHTS STRAIGHT FROM THE CUSTOMER.


HEAR CUSTOMER INSIGHTS STRAIGHT FROM THE CUSTOMER.

Learn how real-time personalization can help your business.
Get the report



 




 

Report



Hear customer insights straight from the customer.

Get the Report


 


CROSS-CHANNEL ENGAGEMENT


CONNECT YOUR CUSTOMERS' ONLINE AND OFFLINE MOMENTS.


 


MEET YOUR CUSTOMERS WHERE THEY ARE.

Guide each customer along the most appropriate path, triggering interactions
where they are or in the channel they prefer, including owned, social, and paid
media.


GO MOBILE.

Track customer behavior and trigger personalized messages, recommendations, and
offers inside your mobile app or out to other channels.

 


BRIDGE DIGITAL AND OFFLINE EXPERIENCES.

Connect online experiences with offline ones, such as interactions with call
center agents and in-store/in-branch associates, or at kiosks and ATMs.


UNIFY YOUR MESSAGING.

Provide customers with a connected experience with consistent, relevant, and
timely communications across web, app, email, and human channels.

 

Report



See how today’s marketing trends are shaping tomorrow’s strategy.

Get the report


 


TESTING AND ANALYSIS


KNOW WHAT HITS HOME — AND WHAT DOESN'T.


 


COMPARE AND OPTIMIZE EXPERIENCES.

A/B test algorithms and experiences delivered on the web, in-app, or on any
channel to ensure optimal — and statistically significant — results. Maximize
conversions, clickthroughs, revenues, and more.


TRACK AGAINST BUSINESS-WIDE GOALS.

Define key metrics and goals for your campaigns such as increased sign-ups,
purchases, downloads, and more. Then, analyze your results to ensure an
improvement in one area doesn't negatively impact others.

 


SEGMENT YOUR AUDIENCES.

Easily define segments using any user data in the system. Compare engagement
levels between audiences, and analyze segment membership trends and campaign
performance over time.


USE YOUR DATA TO LOOK AHEAD.

Slice and dice all of the rich data collected in Interaction Studio in a data
warehouse environment, or apply machine learning models and simulations using
our data science workbench.


 


MARKETING RESOURCES


LEARN MORE ABOUT CUSTOMER ENGAGEMENT.

 

White Paper

Personalization is the Future of Marketing Performance

Get the White Paper

See how 1-to-1 personalization wins more customers.


e-book

Realizing the Dream of 1-to-1 Personalization

Learn More
See how 1-to-1 personalization wins more customers.
2021 Gartner Magic Quadrant for Personalization Engines


Report

The Gartner Magic Quadrant for Personalization Engines, 2021

Get the report
2021 Gartner Magic Quadrant for Personalization Engines

See all resources



QUESTIONS? WE’LL PUT YOU ON THE RIGHT PATH.

Ask about Salesforce products, pricing, implementation, or anything else. Our
knowledgeable reps are standing by, ready to help. Or check out our “Pricing and
Packaging Guide” to learn more.
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Get the guide
OR CALL CALL US 1-800-667-6389


CALL US AT CALL US 1-800-667-6389

Call us at 1-800-664-9073

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