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LISTENING TO THE VOICE OF THE PATIENT

Patient Listening

GET FEEDBACK FROM REAL PATIENTS IN REAL TIME
POWERED BY INVIBE

Study sponsors and CROs understand the vital importance of listening to patients
and caregivers throughout the drug development lifecycle. In fact, the FDA’s
Patient Focused Drug Development (PFDD) guidance is encouraging our industry to
take a more patient-centric approach – as listening is essential for designing
truly patient-centered studies.

However, listening to patients has not always been easy to accomplish.
Traditional methodologies tend to be somewhat burdensome, time-consuming, and
biased.  inVibe has solved for those challenges with a methodology and
technology to collect and analyze real patient voices that is simple,
systematic, and scalable across the organization.



LISTENING IS CORE TO OUR MISSION 

inVibe is a key component of how THREAD is helping to modernize the collection
of data, reduce barriers to participation, and enable patients and their
caregivers to have a true voice in how they will experience clinical trials. 


Study sponsors and CROs leverage inVibe both pre-launch (to optimize study
design and educational materials), as well as during active studies (to diagnose
issues causing slow recruitment or poor retention). Specific use cases include,
but are not limited to, understanding disease burden, protocol design, and study
burden – as well as evaluating study materials and recruitment assets.



HOW IT WORKS

inVibe is templated and customizable, patient-centric, technology-driven market
research.

 1. inVibe quickly recruits patients similar to the study’s inclusion/exclusion
    criteria – and invites them to participate in a simple automated voice
    interview (no longer than 30-minutes of a patient’s time).

 2. inVibe technology then captures the patients voices to truly bring the
    emotions to life. Combining machine learning algorithms, GPT-3 and human
    analysis, the voice is analyzed so that sponsors can understand the WHY
    behind the WHAT.

 3. Within 3 weeks, sponsors receive crucial patient-generated evidence to
    inform study design and/or actionable recommendations to fix study
    challenges.  Results are delivered in an easy-to-digest interactive
    dashboard with summary report — that not only provides clear assessments,
    but translates them into implications. This tailored approach to patient
    voice collection ultimately results in:

 * Fewer protocol amendments

 * Faster recruitment / Improved retention

 * Better & more personalized medicines for patients



EXPLORE THREAD’S PATIENT LISTENING AND CO-CREATION APPROACH

Request a Meeting

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