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Guides Featured


THE COMPREHENSIVE ECOMMERCE FINANCE GUIDE

This Muqasama article is a guest addition written by Imad El Fay, VP of Growth
at Kitopi and McKinsey and Harvard Business School alumni.
Apr 25, 2024 8 min read
Guides


TABBY RETAILERS HIT RECORD HIGH SAR 160 MILLION IN A SINGLE DAY

Retailers in the Middle East reached a record of SAR 160 million of sales volume
through Tabby on the busiest day of the year in retail. The results were
displayed in real-time for all to see on our live dashboard on the 28th March
2024, but if you missed it,
Mar 20, 2024 1 min read
Guides


HOW TO PREPARE YOUR STORE FOR RAMADAN 2024

Ramadan is a period of joy and community, a time for family and friends to join
together in generosity and spiritual reflection. Retailers in the region need to
adapt to the increased demand of Ramadan. Read this article for valuable tips on
preparing your store for the blessed month.
Mar 4, 2024 7 min read
Guides


THE ULTIMATE MIDDLE EAST SHOPPING SURVEY 2024

Shape your 2024 retail strategy with data from the largest shopping survey ever
conducted in the Middle East. We asked 7,516 Tabby shoppers 12 key retail
questions to help guide your retail strategy to increase sales in 2024. Now more
than ever, shoppers demand the perfect purchasing journey, so
Jan 31, 2024 1 min read
Guides


SHOPPING BEHAVIOUR IN 2023: A REVIEW

At Tabby, we want to help retailers make the best decisions possible by opening
up access to one of the richest sources of shopping data in the Middle East.
Dec 28, 2023 3 min read
Guides


BLACK FRIDAY 2023 RETAIL DATA REVEALED

With $6 billion in annualised retail volumes going through Tabby, we’re in a
unique position to provide leading insights and analysis on Middle East retail.
Was Black Friday 2023 a major retail boost or an anticlimactic conclusion to an
otherwise strong year for Middle East retail?
Dec 11, 2023 5 min read
Guides


STARTING WITH 100, HOW MANY COMPLETE YOUR CHECKOUT?

We've crunched the numbers and analysed what a hypothetical 100 shoppers would
do if they found their way into your online checkout.
Nov 13, 2023 4 min read
Guides


SCARED OF SOCIAL? START WITH THIS SIMPLE GUIDE

The Middle East has one of the highest social media adoption rates in the world.
Read this guide to learn the basics of building a paid social media advertising
strategy.
Nov 6, 2023 7 min read
Guides


STRAIGHT TO THE INBOX: A GUIDE TO EMAIL MARKETING

Emails are one of the best ways to cut through all the noise and get your brand
noticed. Find out how to create an email strategy that maximises your sales.
Nov 3, 2023 7 min read
Guides


BIRKENSTOCK: A SOCIAL MEDIA ADVERTISING MASTERCLASS

Fancy TV campaigns or giant billboards sometimes overshadow social media
advertising. If executed well, social media is one of the few channels that can
boost every single part of your funnel.
Oct 31, 2023 4 min read
Guides


DEAL OR NO DEAL? IS DISCOUNTING RIGHT FOR YOUR BRAND

Discounting often seems to be the go to strategy to boost sales for retailers.
But is it causing more harm than good?
Oct 27, 2023 5 min read
Guides


WHAT IKEA CAN TEACH US ABOUT BEING CUSTOMER OBSESSED

Why is IKEA the only shop you don't have to drag me around kicking and
streaming? Well, it might have something to do with the meatballs...
Aug 24, 2023 4 min read
Guides


SWIM IN 5 STAR REVIEWS LIKE SQUATWOLF

Your customers are the backbone to your ecommerce business. This guide shows you
how to get good reviews and also how to use them effectively to grow your sales.
Aug 24, 2023 3 min read
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