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Accessibility statementSkip to main content Democracy Dies in Darkness SubscribeSign in Democracy Dies in Darkness Olympics 2024Olympics 2024 US Gymnastics team Quincy Wilson USMNT roster Achilles' injury recovery Olympics 2024Olympics 2024 US Gymnastics team Quincy Wilson USMNT roster Achilles' injury recovery ALEX MORGAN AND CAITLIN CLARK COULD BE NBC STARS. THE OLYMPICS DON’T CARE. The American team that takes a boat down the Seine for Opening Ceremonies will be without some of its most recognizable faces. Perspective by Barry Svrluga Columnist| Follow author Follow June 29, 2024 at 8:04 a.m. EDT Caitlin Clark and Alex Morgan won't be going to the Paris Olympics. (Steph Chambers/Getty and Kamil Krzaczynski/AFP via Getty) Listen 5 min Share Comment on this storyComment Add to your saved stories Save The Olympics were born as an athletic competition. They have morphed into a television show that is worth, in NBC’s eyes, $7.65 billion to broadcast. To earn the ratings that justify that cash outlay, it helps any form of entertainment — any serial television show that eats up nearly three weeks of dead time in what would otherwise be a sleepy summer — to have stars. Stars draw eyeballs. Eyeballs raise ratings. Ratings justify the billions. Share 693 Comments NewsletterAs news breaks Sports Alerts Breaking news email alerts on major sports news. Sign up PAID PROMOTED STORIES Subscribe to comment and get the full experience. Choose your plan → Advertisement TOP STORIES D.C. region Local news, weather, sports, events, restaurants and more The best beaches near D.C. — and which one is right for you For Chris Patrick, new Caps GM, ‘maybe someday’ has arrived A two-out lapse looms large for Jake Irvin and the Nationals in Queens back Try a different topic Sign in or create a free account to save your preferences Advertisement Advertisement Company About The Post Newsroom Policies & Standards Diversity & Inclusion Careers Media & Community Relations WP Creative Group Accessibility Statement Sitemap Get The Post Become a Subscriber Gift Subscriptions Mobile & Apps Newsletters & Alerts Washington Post Live Reprints & Permissions Post Store Books & E-Books Print Archives (Subscribers Only) Today’s Paper Public Notices Contact Us Contact the Newsroom Contact Customer Care Contact the Opinions Team Advertise Licensing & Syndication Request a Correction Send a News Tip Report a Vulnerability Terms of Use Digital Products Terms of Sale Print Products Terms of Sale Terms of Service Privacy Policy Cookie Settings Submissions & Discussion Policy RSS Terms of Service Ad Choices washingtonpost.com © 1996-2024 The Washington Post * washingtonpost.com * © 1996-2024 The Washington Post * About The Post * Contact the Newsroom * Contact Customer Care * Request a Correction * Send a News Tip * Report a Vulnerability * Download the Washington Post App * Policies & Standards * Terms of Service * Privacy Policy * Cookie Settings * Print Products Terms of Sale * Digital Products Terms of Sale * Submissions & Discussion Policy * RSS Terms of Service * Ad Choices 5.21.10 Already a subscriber? Sign in JULY 4TH SALE KICK OFF SUMMER SAVINGS. SWITCH ON. Get unlimited access for just 50¢ each week. You can cancel anytime. MONTHLY 50¢ every week for the first year billed as $2 every 4 weeks YEARLY $120 $29 for the first year * Unlimited access on the web and in our apps * 24/7 live news updates Add your email address Card View more offers