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GTM-5RRHVVBB The Commercialiser® | Negotiation Asset Management
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The

Commercialiser®

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 * Negotiation Democracy

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NEGOTIATION ASSET MANAGEMENT

Turning your negotiations into EBIT producing assets

Learn More



AS SEEN ON




THE COMMERCIALISER
LED BY CHIEF NEGOTIATOR, ALEX ADAMO



Alex Adamo is our founder and Chief Negotiator at The Commercialiser. He
embarked on a quest to learn behavioural sciences and why, as human beings, we
do the things we do. Other than focusing on bridging the gap between behavioural
sciences and business, Alex's mission is to free people from the fear of
negotiating and helping them get what they want. At The Commercialiser, we
achieve this by helping negotiators and companies we support maximise their
profits. We are unconditionally successful in what we do because we measure our
ROI uncompromisingly: we either generate extra EBIT in millions for your
business, or we have failed in doing our job.  



A trained behavioural anthropologist and serial entrepreneur, but never an
academic, Alex understands the intersection between commerce and behavioural
science and helps CEOs and their teams to maximise their deals. 



Alex personally supports the largest companies in the world to maximise
negotiations between $5m and $5Bn in value across all industries. His support
focuses on an array of tools including behavioural science, mindset, the science
of conflict adoption, pressure and crisis management, negotiation techniques,
corporate finance, strategic planning and execution. 



What gives Alex joy the most is to see a negotiation team that truly goes beyond
what they thought was initially possible and turn their fear and worries into
victory i.e. the best possible deal for their business. 



Learn More


“YOU NEED TO ADOPT A MINDSET THAT ALLOWS YOU TO FIERCELY CHALLENGE THE STATUS
QUO"

ALEX ADAMO
CHIEF NEGOTIATOR


RENEGOTIATE YOUR DEALS WELL OR SEE YOUR EBIT DECREASE

Protect and maximise your company's profits or your counterparties will maximise
theirs, at your expense. 


NEGOTIATION
ADVISORY

Bespoke strategic, tactical, and execution support to help you maximise your key
negotiations. We negotiate by your side or behind the scenes. $50m deal size
onwards.




NEGOTIATION EBIT GENERATOR

We plan and execute negotiations on your behalf. $5m deal size onwards.




IGNITION WORKSHOPS

Impact workshops to facilitate a knowledge, capability, and mindset transfer
from us to your team. 




WE TAKE PRIDE IN OUR NUMBERS*

5K+

negotiations



$6.5bn

negotiations under management 



6531

negotiators supported



$53m

yearly EBIT generated over budget




*FIGURES UPDATED ON A YEARLY BASIS


SOME OF THE COMPANIES WE WORK WITH






About


NEGOTIATION, WHAT IS IT?

Negotiation is the process of structuring and reaching an agreement between two
or more parties. Most negotiators approach negotiation by basing their
preparation, decisions and actions on their experience on how previous deals
were closed. If this is your main approach to negotiation, you are
scientifically at risk of leaving money on the table. Negotiations are not
maximised by chance - amongst other things, negotiators we see excel, master the
following keystone principles:



 * Short and long-term strategic thinking

 * Thorough tactical preparation 

 * Behavioural mastery and emotional intelligence management 

 * Conflict adoption 

 * Real and perceived power balance assessment and influence

 * Diplomacy and trust development

 * Rigorously conscious behavioural execution

 * Versatility across all negotiation circumstances



Learn More

Most negotiators try to reach a deal. This is squarely insufficient and can cost
millions in EBIT. Negotiators should set their objectives as maximising their
deal. 



The main reason why this typically happens is because negotiators tend to fear
not reaching a deal. The higher the stakes, the higher the distress and
willingness to just close a deal, even though we know we may be leaving money on
the table. 



Our job as negotiators is to be in control of our emotions, look forward to
negotiations rather than being distressed by them. 



We will not teach you to close a deal, we will work with you to maximise it. 

Learn More


“LET US NEVER NEGOTIATE OUT OF FEAR. BUT LET US NEVER FEAR TO NEGOTIATE"

JOHN FITZGERALD KENNEDY


"NO PROBLEM IS SO DEEP THAT IT CANNOT BE OVERCOME, GIVEN THE WILL OF ALL
PARTIES, THROUGH DISCUSSION AND NEGOTIATION RATHER THAN FORCE AND VIOLENCE"

NELSON MANDELA

Some negotiators become distrustful at the negotiating table. After the sales
process has been completed, they may express statements similar to the
following: "well, let's get to discussing the price then!". If you or your
negotiations feel anxiety or tension at the beginning of a negotiation, then
this is a sign you have not yet reached negotiation mastery. 



We soundly push our clients and their counterparties to interpret honest,
transparent, value-creating negotiations as an excellent commercial partnership
enhancement tool, especially in the fostering of long-term, win-win commercial
contexts.

 

We want you to think about skillful negotiation as a  technical means of
creating incremental EBIT for you and your counterparties, when allowed by the
commercial context. 

Learn More

Most negotiations we see are akin to a chess match. All too often we witness
negotiators that only think about their next move. If you are managing a $100m+
deal this is unacceptable because you are de-facto deciding to leave money on
table. 



Great negotiation preparation allows you to win the game long before you even
start negotiating. Every move (negotiation event: phone call, email, voice
message, meeting, video call, letter), must be carefully thought out and planned
in order to allow you to maximise the deal, which, means millions in EBIT. 



The companies we support achieve a clear, measurable competitive edge towards
their counterparties because they too, tend to plan one or two moves ahead and
hope for the best.

Learn More


"VICTORIOUS WARRIORS WIN FIRST AND THEN GO TO WAR, WHILE DEFEATED WARRIORS GO TO
WAR FIRST AND THEN SEEK TO WIN"

SUN TZU, THE ART OF WAR


"BOTH WOMEN AND MEN REACT NEGATIVELY WHEN WOMEN NEGOTIATE ON THEIR OWN BEHALF"

SHERYL SANDBERG

There is plenty of unfair biases in the world. Negotiation is no exception,
indeed an environment where humans' worst behaviours can surface. Stereotypical
CEO negotiators in Western cultures are well-spoken, Ivy league educated, tall,
moderately fit white men in their fifties. 



We have witnessed numerous negotiations where, for example, women were
unconsciously given less opportunities to negotiate or put-forward their
negotiation position with as much impact when compared to their male
counterparts, potentially as a mere result of their gender or other cultural
implications. We have witnessed the same behavioural discrimination involving
ethnical, cultural, gender, age, nationality, sexual identity and sexual
orientation behavioural discrimination issues. 



As part of our mission to use behavioural sciences to empower people to
negotiate, we are also committed to helping everyone negotiate equally, no
matter their background, age, sexual orientation or beliefs and we developed
negotiation tactics to make this happen.  





Learn More


ARE YOU READY TO MAXIMISE YOUR NEGOTIATIONS?

Let us produce a significant return out of your negotiation assets.

Get Started



London

3 London Bridge Street

London Bridge, SE1 9SG

London, UK



+44 20 7903 7057



New York City

Americas Tower

1177 6th Ave, New York

NY10036, USA



+1 917 909 5775

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