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 * RETAILERS
 * BRAND OWNERS
 * SHOPPER MARKETERS
 * INVESTORS
 * CASE STUDIES
 * RESOURCES

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 * RETAILERS
 * BRAND OWNERS
 * SHOPPER MARKETERS
 * INVESTORS
 * CASE STUDIES
 * RESOURCES




SHOPPER MARKETING

A cross-functional discipline designed to improve business performance by using
actionable insights to connect with shoppers and influence behaviour anywhere
along the path to purchase.


RETAIL MARKETING

The process of bringing Suppliers’ product(s) directly to customers via a
Retailer, involving the planning and laydown of both annual plans (JBPs) and
incremental investments... The six principles of retail marketing are product,
price, place, promotion, personnel & presentation.


MARTECH

Describes a range of software and tools that assist in achieving marketing goals
or objectives. A series of digital apps designed to automate or streamline
marketing tasks, aiding areas such as Data collection, Content planning,
Execution, Analytics, and more.


COMMUNITY

A social group who regularly inhabit a particular area (either a geographical or
a virtual space, via digital platforms) who share common goals, interests,
motivations and heritage.

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RETAIL / SHOPPER MARKETING IS A POSITIVE MIX CONTRIBUTOR, A TRULY ACCOUNTABLE
FORM OF INVESTMENT THAT CONSISTENTLY ACHIEVES HIGHER RETURN ON MEDIA INVESTMENT
(ROMI).




We’re established and winning in this expanding space, (currently not well
understood by traditional agencies, who find themselves excluded from in-housed,
longer term solutions).




Our award winning proprietary machine-learning technology enables Retailers &
Brand Owners to plan, execute and evaluate their trade plans with the added
confidence that their ROMI is being optimised via AI-informed investment
recommendations.


RETAILERS



Find out how to optimise your supplier income by connecting brands with your
shoppers...


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BRAND OWNERS



Find out how to optimise your ROMI by leveraging insights from >2,500 shopper
marketing campaigns...


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SHOPPER MARKETERS



Find out how we connect the industry together via the power of community...



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INVESTORS



Find out if our strategies are aligned with the transformational changes brought
about by shopper marketing...


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