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MEC's privacy policy


MEC'S PRIVACY POLICY

Effective June 29, 2021

Scroll to the end of this page to see a record of changes to this Privacy
Policy.

This Privacy Policy explains how MEC Mountain Equipment Company Ltd. collects,
uses, keeps safe and discloses Personal Information and the choices you have
with respect to the information Mountain Equipment Company collects, uses and
discloses during your experience with MEC, including your in-store visits, your
communications with us, your online experience via our website www.mec.ca and
its subdomains (collectively the “Sites”), the mobile device application
(referred to as the “App”), and in any other interaction you have with MEC. Our
privacy practices are based on and compliant with British Columbia’s Personal
Information Protection Act (PIPA), and Canada’s Personal Information Protection
and Electronic Documents Act (PIPEDA), and the ten internationally recognized
privacy principles.

In this Policy, when we say “we”, “us” and “our”, we are referring to MEC
Mountain Equipment Company Ltd. (also referred to as “MEC”). When we say
“customer” we are referring to an individual who has made a purchase or
otherwise made a commercial interaction with MEC. When we say “you”, “user” or
“individual(s)”, we are referring to the person accessing our Sites and App
(non-customer or customer).

In this Policy, “Personal Information” means information about an identifiable
individual such as name, email address, residential address and telephone
number. Personal Information also encompasses more sensitive information such as
gender, age, health status, family information, and any other data assigned to
an individual.

If you are accessing our Sites or App from the European Union, a separate policy
is under review and will be available soon.

For additional information about our privacy practices when handling
customer-specific Personal Information, please contact our Privacy Officer.


ACCOUNTABILITY

MEC’s Privacy Officer is responsible for the creation, oversight and
implementation of our privacy management program and procedures to protect
Personal Information, for receiving your privacy-related questions, and for
providing you with information about our privacy practices.

You can contact our Privacy Officer at:

Mountain Equipment Company – Privacy Officer
Suite 101 – 887 Great Northern Way
Vancouver, BC  V5T 4T5
Canada
Tel: (604) 707-3300
Email: privacy@mec.ca


LIMITED COLLECTION AND USE OF PERSONAL INFORMATION

MEC collects, uses, and discloses Personal Information for the following
purposes:

 * To provide retail services and process customer purchases;
 * To verify a customer identity;
 * To enable MEC to deliver a high standard of service to our customers and
   prospective customers;
 * To understand the product and service needs of our customers and prospective
   customers;
 * To develop and manage products and services to meet the needs of our
   customers and – perspective customers;
 * To contact individuals directly for products, content and services that may
   be of interest;
 * To register individuals, on request, in MEC-sponsored activities such as MEC
   Events, and MEC equipment rentals;
 * To allow individuals to use our in-store and online technologies;
 * To administer and fulfill contest and other promotions;
 * To meet regulatory requirements; and
 * To deliver regionally relevant user content.

We will collect only the minimum amount of information that is required to meet
these purposes; however, we also provide you with the voluntary option of
sharing additional information (e.g. your geographical location, your product
reviews etc.) to enhance your and others’ experience with our Sites or App.

More specifically, MEC collects and uses the following information:


ALL INDIVIDUALS (CUSTOMER AND NON-CUSTOMER)

EMAIL ADDRESS:

When you register for a membership user account, and/or subscribe to our email
newsletter, we collect your email address. Your email will be used for account
generation, and it will also be used to contact you for the purposes of product
information, service updates, and notifications relating to the Sites. In
accordance with Canada’s Anti-Spam Legislation (S.C. 2010, c. 23) (CASL) with
your consent, your email address will also be used to provide you with
information for promotional and marketing purposes. At any time, you can opt-out
of most email communication from us by clicking on the unsubscribe link at the
bottom of our emails, updating your subscription preferences in your online user
account, or contacting our Service Centre. We may still contact you for product
safety updates.

In order to understand and improve the effectiveness of our email marketing
efforts, when we send you a marketing email, we will collect information about
whether you open the email, whether you access the link(s) provided and, if you
do, what pages you visit on our Sites, and also what, if anything, you purchase.

When you register for an account or subscribe to our email newsletter, you will
be required to acknowledge that you have read, understood and agree to comply
with the Terms of Use and this Privacy Policy, as it may be amended from time to
time, for as long as you continue to use our Sites or App. If you do not agree
with the Terms of Use or this Privacy Policy, do not sign up for an account,
subscribe to our emails, and/or use our Sites or App.

LIVE CHAT FUNCTION:

When you commence a “Live Chat” with MEC personnel, our third party platform
will collect your name and you will have the option to submit your email address
as well. You will be bound by our Privacy Policy and Terms of Use of the
platform, which are provided for your review when you access the Live Chat
system. MEC will use the information you provide during the Live Chat to respond
to your requests and questions submitted through the Live Chat system and to
make improvements to your experience when using our Sites or App.

WEBSITE FEEDBACK FORM:

When you submit feedback about our Sites or App via our “Website Feedback Form”
and/or complete an online survey that we have circulated, our third-party
platform will collect information about you including your expressed opinions
and comments about your MEC experience. You will have the option to submit your
email address as well. You will be bound by this Privacy Policy and Terms of Use
of the platform, which are provided for your review when you access the Website
Feedback Form and/or survey. MEC will use the information you provide to enhance
user experiences and respond to feedback. We may follow up with you to request
further information related to the feedback provided.

MEC EVENTS:

When you register for an event hosted by MEC, we will collect information about
you including your first and last name, address and contact information, MEC
number (if applicable), email address and emergency contact information. You
will also complete an event waiver. If the event has a fee associated with it,
we will collect your credit card information to process the payment. Where an
individual under 18 is registering for an event, we require a parent/guardian to
complete the information and provide consent for collection of information on
behalf of the minor. To ensure your safety during the event, we will provide
your emergency contact information to the event’s First Aid Provider.
Furthermore, in situations where your first and last name may be posted publicly
(e.g. time results from a MEC Race Series), we will provide your first and last
name to the provider overseeing race timing. If you would prefer to not have
your name posted publicly, you may request an alias when registering by
contacting our Service Centre.

MEC EQUIPMENT RENTALS:

When you reserve equipment rentals online, our third party platform will collect
information about you to complete your rental reservation including your first
and last name, email address, phone number and home address. To process your
rental payment, your credit card information will be collected to process the
payment. You will be bound by the third party’s vendor Privacy Policy and Terms
of Use when submitting your rental requests.

PRODUCT RATINGS AND REVIEW / ASK AND ANSWER OPTIONS:

When you submit a product review via the “Rating and Review” option on our Sites
and App or “Ask and Answer” about the product, our third party platform will
collect your email address, a nickname (that will be publicly displayed when
your review or question is posted), and information about your experience with
the product and/or questions about the product. Any information or photos that
you provide other than your email address will be posted publicly on our Sites
and App and by submitting, you agree to the platform’s Terms of Use. We will use
this information to respond to your questions, and follow-up with any product
concerns or issues and make improvements to your overall experience with MEC.
However, we reserve our rights to exercise our discretion responding to all
reviews and questions. If you have purchased a product from MEC, and have not
opted out from receiving commercial electronic messages, you may also be
contacted by us with the opportunity provide a response to questions posted in
the “Ask and Answer” section, and your engagement in these opportunities is
completely voluntary. Please note email collection in the “Rating and Review”
and “Ask and Answer” options are not used for marketing purposes.

AGGREGATE SITE USE INFORMATION:

We record information about the pages viewed by all of individuals who access
our Sites. This data includes internet protocol (IP) address, browser type,
internet service provider (ISP), referring/exit pages, platform type, date/time
stamp, connection speed, read time, display time, and number of clicks. We use
this data, in aggregate form, to compile statistics and reports for MEC’s use,
and to improve the online experience for all visitors. We may, on occasion,
provide portions of this aggregate information to vendors, consultants,
potential advertisers, or news agencies. Typical uses of the data in this
fashion would be to improve site functionality and evaluate the effectiveness of
marketing initiatives.

YOUR PHYSICAL LOCATION:

To provide you with location-based services, we may collect, use and share the
physical location of your device by, for example, using satellite, cell phone
tower or wi-fi signals. We may use your device’s physical location to provide
you with personalized location-based services and content. Some location-based
services offered by MEC, such as the “Store Locator” feature and location-based
Push Notifications, require your Personal Information for the feature to work.
You will be permitted to allow or deny such uses, but if you do deny them, we
may not be able to provide you with a personalized user experience.

MOBILE DEVICE:

If you use a mobile device to access the Sites or download the App, we may
collect device information (such as your mobile device ID, model and
manufacturer), operating system and version information, IP address and
geolocation information. Where you have downloaded the App to your mobile
device, push notifications will be sent only to users who have chosen to opt
into receiving such notifications. At any time, mobile application users can opt
out by disabling Push Notifications within their device settings or by disabling
specific notification topics from within the App.

COOKIES, WEB BEACONS, PIXEL TAGS AND TRACKING TECHNOLOGIES:

MEC uses cookies, web beacons, pixel tags, and other tracking technologies on
the Site to collect information as you navigate through the Site.  This includes
the device, technical and usage information described in the sections above. 
Cookies are required to make purchases on our Site.  These tracking technologies
assist with Site traffic analysis, allow us to understand activity on the Site
and to modify the Site to reflect an individual’s interests and preferences. 
Cookies also enable our Site to save and retrieve information that you enter
(for example, user preferences and settings).  Cookies may remain on your device
after you leave the Site (until the cookie expires or is deleted by you). 
Please see our Website Cookie Policy  for further information about MEC’s use of
cookies on the Site.

MEC may also use web beacons or pixel tags to compile tracking information
reports and perform analytics regarding Site visitors’ demographics, Site
traffic patterns, and Site purchases.  These help us measure your interest and
engagement, measure the success of our marketing campaigns, compile statistics
about usage of the online services and response rates, and understand how we can
tailor your MEC experience.  This may include providing you with relevant
content based on your affinities as well as segmentation, such as content which
is relevant to a particular demographic, including but not limited to,
geography.  These services may collect information regarding the use of other
websites, apps and online resources.  They may also serve our remarketing
campaigns so that third party vendors, which could include platforms like Google
and Facebook, show our ads on sites across the Internet.  They may collect and
associate your information about your online activities over time and across
different websites, applications and other online services.  They may use this
information to provide you with individualized content.  If you have any
questions about an advertisement or other targeted content, you should contact
the responsible provider directly.

To help us understand and improve the effectiveness of our e-mail marketing
efforts, if we send you a marketing e-mail, we will collect information about
whether you open the e-mail, whether you access the link(s) provided and, if you
do, what pages you visit on our Site, and also what, if anything, you purchase.

These third party tools may use various data collection technologies to collect
information about you when you use the Site.  They may create reports for MEC
about activities on the Site.  Such information may include aggregated
information about the devices, geolocation, networks, page visits, duration of
visits and click through information of visitors to our Site.  This data is
generally used for aggregate reporting purposes.  However, for our own research
purposes, we may link tracking information with personal information provided by
individuals who access the Site.  Once such a link is made, all of the linked
information is treated as personal information and will be used and disclosed
only in accordance with this Policy.

TRACKING AND ANALYTICS:

MEC may use certain third-party analytics and/or ad serving services that also
use cookies to monitor system usage, server and software performance, to improve
system design, to create benchmarks and to conduct trending analyses. The
providers of these services may independently collect, use, and disclose your IP
address together with information about your visits to this and other websites
that they service in accordance with their own privacy policies (and not this
privacy policy). These third-party services may use their own cookies and other
data collection technologies. They may use your browsing behaviour in order to
improve your experience, to gain a view of how people are using websites that
they service so that improvements can be made, and as otherwise permitted in
their privacy policies. MEC may also use targeted advertising service providers
to tailor MEC advertisements to your preferences. These advertisements may
appear on MEC’s website or social media sites, or on third party sites. If you
do not consent to 3rd party analytics, please do not use our Sites or App. If
you have opted in to receive email news or offers, MEC may use your email
address to target advertising to you. You may opt out of MEC email advertising
by clicking the unsubscribe link at the bottom of our emails, updating your
subscription preferences in your online user account, or contacting our Service
Centre.

CACHED DATA:

When you use our Sites and App, some data is cached in the memory of your
device. Cached data is encrypted and kept on the device as long as you are
logged in, even if the Sites or App is put in the background. The data is
deleted from the device when you sign out of the Sites and App and does not
remain on the device.


ADDITIONAL CUSTOMER-SPECIFIC INFORMATION

CUSTOMER INFORMATION:

When you create an online account to purchase products through our Sites and
App, you can store credit card information and your billing address in your
account. Your credit card information will be stored as tokenized information
and will be only available to you and for your use when purchasing products.

PROCESSING OF CUSTOMER PURCHASES FROM OUR SITES:

When customers purchase an item from our Sites, we only request the information
needed to complete the processing of orders and billing, which includes your
shipping and billing address, telephone number, credit card and debit card
details.

Your payment will be processed by an authorized third-party platform and
shipping information will be shared with shipping companies that fulfill the
shipment of your order on behalf of MEC. As noted above, to expediate your
purchases, in your user account, you may choose to save your preferred shipping
and billing address, and payment card details.


DISCLOSURE OF INFORMATION


DISCLOSURE OF INFORMATION BY MEC:

MEC will not disclose Personal Information for purposes other than the purposes
identified in this Privacy Policy or for purposes that we expressly identify to
you at the time we seek to collect your personal information. We do not sell,
rent or disclose your Personal Information to any third party without your
consent unless disclosure without your consent is required or authorized by law.

For example, under certain circumstances, MEC will disclose your Personal
Information without first obtaining your consent to:

 * Legal authorities: when we are required or authorized by law to cooperate
   with local, national or international law enforcement or other authorities
   for the reporting of and/or investigation of improper or unlawful activities,
   at the request of a third party, or if we believe disclosure is reasonable to
   comply with court orders, protect individual’s health and safety, or protect
   MEC’s rights and property.
 * Trusted third parties: when the services we are providing to you require us
   to provide your information to a third party who performs functions on our
   behalf. Your information will be treated with the same level of privacy and
   security as we are committed to providing as an organization and will not be
   used for other purposes than that which we authorize.


DISCLOSURE OF INFORMATION BY YOU:

By you: You may disclose information when you post content to our websites,
in-store technologies or other public forums, such as our brands’ social media
pages, blogs, and online product reviews. Any information that you disclose
through these services will become publicly available.

Social sharing: when you use certain aspects of MEC’s website or other services,
or you post information to other social networking sites (e.g. posting a link to
MEC’s Facebook or Twitter pages, or “liking” a product on your Facebook or
Instagram account, or “pinning” a product on your Pinterest account), the
Personal Information that you post or share in connection with these third party
sites is visible to other persons and can be read, collected, used and disclosed
by other persons. Any information provided to such third-party social networking
sites and other sites is outside of MEC’s control and is not governed by this
Privacy Policy.

Collection of debt: Where it is necessary to establish or collect amounts owed
to us.


RETENTION OF INFORMATION

At any time and without penalty, you can close your MEC online account by
sending an e-mail to our Service Centre at info@mec.ca. If you would like to
update or remove specific pieces of information you have saved within your
account you can update them yourself by logging into your account (e.g. saved
credit cards, billing address, etc.).

If you wish to have any of your information removed from our databases, or if
you no longer want us to send any further communications to you, you can adjust
your email settings through your online account or you can send an e-mail to our
Service Centre at info@mec.ca. Where your information is stored with our third
parties, we will proceed as necessary to remove your information as requested.
If you decide you no longer want us to send you further communications, we may
still contact you for product safety reasons.

If you are a part of MEC’s voluntary membership program and have purchased
products through MEC, we will retain a copy of your purchase history to ensure
the appropriate enforcement of our “Rocksolid Guarantee” unless otherwise
requested. If, however, you request that we delete your purchase history this
may negatively impact our ability to honour this guarantee.


CONSENT

MEC takes a consent-based approach to the collection, use and disclosure of
Personal Information. Subject to situations where consent is not legally
required, we identify the purpose(s) for which we are collecting your Personal
Information at or before the time we collect it. Depending on the nature and
sensitivity of the Personal Information we collect, we will do one of the
following: (1) obtain your express consent to the collection; (2) imply your
consent to the collection from the fact that you have chosen to supply your
Personal Information to us; or (3) consider that you have consented to the
collection unless you have chosen to opt-out of providing consent where we have
made an opt-out option available.


INTERNATIONAL OPERATIONS AND DATA TRANSFERS

Unless there is a legal or regulatory requirement to store, access and/or use
Personal Information in Canada, we may use third party platforms located outside
of Canada to process and/or store Personal Information for us. Please note that
Personal Information in the custody of these third party platforms may be
subject to access by the law enforcement authorities of those jurisdictions in
which the third parties are located.

Our Privacy Officer can provide further information about our policies and
practices regarding third party platforms located outside of Canada and further
information about how they collect, use, disclose or store Personal Information
on MEC’s behalf.


OUR IN-STORE WI-FI NETWORK

MEC provides in-store wi-fi that you can choose to connect to when you are
visiting our storefronts. You will be required to agree to our Wi-fi Terms of
Use when they are made available to you.


ACCURACY

MEC relies on you to ensure that the Personal Information you provide to us
while using the Sites and App is as accurate, complete and up to date as
necessary for the purposes for which it is to be used. You are welcome to make
changes, request deletion or correction to Personal Information previously
provided to MEC can be up updated online at www.mec.ca/update, or by calling our
Service Centre at 1-800-474-7704 (Canada and U.S.) or (604) 876-6221 (Local and
International).


SAFEGUARDS

MEC uses administrative, technical and physical safeguards to protect your
Personal Information against loss, theft, and unauthorized access, use,
disclosure, copying, modification, disposal, or destruction in accordance with
applicable legal requirements and industry standards. For example, we implement
encryption and security controls to protect against unauthorized access to
Personal Information during electronic transmission and require third parties
acting on our behalf to maintain reasonable and appropriate safeguards.

We will review and update our security policies and controls as technology
changes to ensure ongoing security of your information, however, please bear in
mind that no internet or email transmission is ever fully secure or error free
and no security system is impenetrable. We cannot fully guarantee the
confidentiality of any information that you share with us.


OPENNESS

MEC makes clear and transparent notice of our privacy practices publicly
available via this Privacy Policy and via the notifications that we provide to
you at the time that we collect your Personal Information directly from you. You
are also welcome to contact our Privacy Officer (see Accountability section
above for contact information) to seek additional information about our privacy
policies and practices.


INDIVIDUAL ACCESS

At any time, you can review, edit or request removal of information you have
provided to MEC within the requirements as outlined in Retention of Information
above. Upon written request, addressed to the MEC Privacy Office, MEC will also
provide you with a list of entities to whom we have disclosed your Personal
information.


ADDITIONAL FEATURES AND INFORMATION

It is important to guard your privacy when you are online. If our Sites and App
contain links to other websites, those websites are not governed by this Privacy
Policy. Whether we have posted those links or other organizations, or
individuals have posted those links, you should read their privacy policies and
make an informed decision about whether you want to use those websites or their
services.

Where MEC has enabled you to connect with other third-party platforms in order
to utilize their services in conjunction with our Sites and App, you will be
subject to their collection practices and the terms of use and privacy policies
of those third-party platforms. You are responsible for reviewing and agreeing
to those privacy policies, and terms and conditions. If you do not agree with
the third-party terms of use or privacy policies, you should not use the
services offered by such third-party service providers.


CHILDREN’S PRIVACY

MEC recognizes that children’s privacy should be treated differently and values
the involvement of parents and/or guardians in the protection of children’s
Personal Information and privacy rights online. As such, MEC does not actively
market its services, App or Sites to individuals who are below the age of 13.


MEC CAREERS

If you submit an application for a job opportunity via the MEC Careers website,
you will be required to create an account on our third-party platform to
facilitate the submission and processing of your application and provide consent
for the collection of your information. You will be bound by the third-party
platform’s Privacy Policy and Terms of Use, along with MEC’s Privacy Policy when
handling information for recruitment purposes. The information you provide
during the recruiting process will only be used and retained to consider your
qualifications for employment and access to that information will be limited to
employees at MEC who need it to assess if the role and you are a good fit.


CHANGES TO THIS PRIVACY POLICY

We may update this Policy to reflect changes to our information practices. We
will post any changes to this page and, if the changes are significant, we will
provide a more prominent notice such as notification via email. We will also
keep prior versions of this Privacy Policy in an archive for your review. We
encourage you to periodically review our Privacy Policy for the latest
information on our privacy practices and to contact us if you have any questions
or concerns.


CHALLENGING COMPLIANCE

MEC’s Privacy Officer is responsible for receiving your privacy-related
questions. You may send us your privacy-related questions or challenge our
compliance with our Privacy Policy by submitting your concern to:

Mountain Equipment Company – Privacy Officer
Suite 101 – 887 Great Northern Way
Vancouver, BC  V5T 4T5
Canada
Tel: 604-707-3300
Email: privacy@mec.ca

OFFICE OF THE INFORMATION AND PRIVACY COMMISSIONER OF BRITISH COLUMBIA

947 Fort Street
Victoria, BC  V8V 3K3
Tel: (250) 387-5629

--------------------------------------------------------------------------------

June 29 2021: Key updates include:

Expanding the Privacy Policy to cover all personal information provided to MEC,
and updating the Cookies, web beacons, pixel tags, and tracking technologies
portion of the Privacy Policy.

To see previous versions of the Privacy Policy and Terms of Use, view:

MEC Website Privacy Policy (pre-June 2021) (pdf)

MEC Website Privacy Policy (pre-October 2020) (pdf)

MEC Website Terms of Use (pre-October 2020) (pdf)

MEC Website Privacy Policy (pre-November 2019) (pdf)

MEC Terms of Use (pre-November 2019) (pdf)

MEC Website Privacy Policy (pre-April 2016) (pdf)




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