www.samsung.com Open in urlscan Pro
72.246.168.51  Public Scan

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---

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---

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---

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---

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---

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PRIVACY



COMMITMENT Menu
 * COMMITMENT selected
 * PRIVACY POLICY


OUR COMMITMENT

At Samsung Electronics, we put our top priority on protecting your personal
information. 

Fully acknowledging the fact that your personal information belongs to you, we
do our best to securely store and carefully process the information you share
with us.

We place our highest value on your trust. We hence collect a minimal amount of
information only with your permission and use it solely for its intended
purposes. We do not provide the information to third parties without your
knowledge.

We at Samsung Electronics devote best efforts to ensure your data protection
including technical data security and internal management procedures as well as
physical data protection measures. Particularly, we’ve developed a strong
encryption technology based on Samsung Knox. We’ve applied Samsung Knox across
our systems and products, differentiating ourselves from others.

We strive to improve your lives by offering inspiring and fascinating digital
experiences. In order to do so, your trust is paramount and thus, we will do our
best to protect your personal information.

Thank you for your continued interest and support.


PRIVACY POLICY


SAMSUNG GLOBAL PRIVACY POLICY HIGHLIGHTS

 * SCOPE
   
   This Privacy Policy applies to any Samsung device, website, or online
   application that refers to or links to the Policy (collectively, our
   “Services”). This Privacy Policy applies regardless of whether you use a
   computer, mobile phone, tablet, or TV to access our Services.

 * INFORMATION WE COLLECT
   
   We collect various types of information in connection with the Services,
   including:
   
    * Information you provide directly to us;
    * Information we collect about your use of our Services; and
    * Information we obtain from third-party sources.
   
   We may also seek your consent to collect information not described in the
   Privacy Policy.

 * USE AND SHARING OF INFORMATION
   
   We use the information we collect to, among other things:
   
   
    * Provide the Services you request;
    * Understand the way you use the Services so that we can improve your
      experience;
    * Provide customised content and advertising; and
    * Otherwise with your consent.
   
   
   We may share your information with:
   
   
    * the companies related to Samsung Electronics Co., Ltd. by common ownership
      or control.
    * Business partners – trusted companies that may provide information about
      products and services you might like.
    * Service providers – companies that provide services for or on behalf of
      Samsung.
    * Law enforcement – when we are required to do so or to protect Samsung and
      its users.

 * ADDITIONAL INFORMATION ABOUT SPECIFIC PRODUCTS AND SERVICES
   
    * Samsung Mobile
    * Smart TV

 * HOW TO CONTACT US
   
   Samsung Electronics Co., Ltd.
   
   129 Samsung-Ro, Maetan-3dong, Yeongtong-gu, Suwon-si, Gyeonggi-do, Korea
   
   Email: Please contact customer service department at https://www.samsung.com
   or https://help.content.samsung.com.

 

SAMSUNG PRIVACY POLICY HIGHLIGHTS


Samsung Electronics knows how important privacy is to our customers. We want to
make sure you understand how we collect and use your personal information across
all of our Samsung devices and services, from mobile phones and tablets to TVs,
home appliances, online services, and more.


While this Privacy Policy applies to all our services, we’ll also provide
additional information about privacy related to particular services where
necessary.


OVERVIEW OF PERSONAL INFORMATION


We collect personal information that you provide directly, information about how
you use our services and information from third party sources. We use this
information to provide you with services, understand the way you use our
services so we can improve and personalize your experience and to develop the
most relevant apps, technologies, and content for our customers. We also use
personal information to provide customized advertising tailored to your
interests.


SHARING YOUR PERSONAL INFORMATION


We may share your personal information with affiliate companies of Samsung
Electronics, as well as with companies that provide services on behalf of
Samsung Electronics. We may also share your personal information with trusted
partner companies, such as mobile service providers or insurance companies, that
provide you with products and services that you request and information about
products and services you may be interested in. We share personal information
with law enforcement agencies when it’s required by law or to protect Samsung
Electronics and its users. We may also share your personal information in order
to provide aftersales maintenance and repair services, conduct delivery and
installation services; to fulfill reporting requirements of Group and Affiliated
companies` for management purposes and to provide the use of our legal rights
including legal procedures; and otherwise with your consent.

 

SAMSUNG PRIVACY POLICY


Effective Date: August, 2023



This Privacy Policy applies all of our Samsung devices and services, from mobile
phones and tablets to TVs, home appliances, online services, and more,
collectively called Services.


It’s important that you check back often for updates to the Privacy Policy. We
may update this Privacy Policy periodically to reflect changes in our personal
information practices with respect to the Services or changes in applicable law.
We’ll post a notice on our website or on your device to notify you in advance of
material changes to our Privacy Policy and indicate at the top of the Privacy
Policy when it was most recently updated. The most current version of the
Privacy Policy will always be available here:
https://account.samsung.com/membership/pp.


WHAT INFORMATION DO WE COLLECT?


Samsung Electronics collects your personal information in a variety of ways.


Information You Provide Directly


Some Services enable you to give us information directly. For example:


• When you create an account or profile with us, we may ask for information such
as your name, date of birth, or email address.

• If you order a product or paid service from us, we may ask for your name,
address, contact information, and shipping and payment information to process
your order.

• To provide responses when you contact Customer Service, we may need
information to verify your identify and the product you’re inquiring about.

• When you communicate with our Customer Service staff or others, your
communications will be transmitted through our systems.

• If you share your contacts, we’ll collect their phone numbers and other
contact information to facilitate file sharing and messaging. You can turn off
or restrict these features in Settings on your devices.

 

Information About Your Use of Services


In addition to the information you provide, we will collect information about
your use of our Services through software on your devices and by other means. We
will collect:


• Device information: Your hardware model, device hardware information, IMEI
number and other unique device identifiers, phone number, serial number, sales
code, access recording, current software version, MCC (Mobile Country Code), MNC
(Mobile Network Code), MAC address, IP address, cookies, pixels, subscription
information, operating system versions, and settings of the devices you use to
access Services.

• Log information: Diagnostic, technical, error, and usage information such as
the time and duration of your use of Services, search query terms when you enter
search terms into your device in connection with a particular Samsung Service,
and any information stored in cookies that we have set on your devices.

• Location information: Your device’s GPS signal or information about nearby
Wi-Fi access points and cell towers that may be transmitted to us when you use
certain Services and enable the Location function.

• Voice information: Recordings of your voice that we make and store on our
servers when you enable this function and use voice commands to control a
Service, or when you contact our Customer Service team. Note that if we work
with a third party service provider that provides speech-to-text conversion
services on our behalf, this provider may receive and store certain voice
commands in accordance with the contract concluded between us and our trusted
third-party service provider.

• Samsung Keyboard information: The words that you type when you enable
Predictive text. This feature may be offered in connection with your Samsung
account to synchronize the data for use on your other Samsung mobile devices.
You can clear the data by going to the Predictive text settings.

• Viewing Information: The networks, channels, websites visited, and programs
viewed on your devices and the amount of time spent viewing them.

• Other information about your use of Services, such as the apps you use, the
websites you visit, and how you interact with content offered through a Service.


Publicly or Commercially Available or Shared Information


We sometimes gather publicly or commercially available information, including
information from social networks you use, and combine this with other
information about you so that we can better understand your needs, interests,
and preferences. We also sometimes gather information about you when other
people provide it using our Services, such as your name and contact information
when others send a message to you or share files with you.


Other Information We Collect

 

We may also collect other information about you, your devices, or your use of
Services that you consent to send us.


Third Party Analytics


Through certain Services, we may collect personal information about your online
activities on websites and connected devices over time and across third-party
websites, devices, apps and other online features and services.  We may use
third-party analytics services on the Services, such as those of Google
Analytics.  The service providers that administer these analytics services help
us to analyze your use of the Services and improve the Services.  The
information we obtain may be disclosed to or collected directly by these
providers and other relevant third parties who use the information, for example,
to evaluate use of the Services, help administer the Services and diagnose
technical issues. To learn more about Google Analytics, please visit
http://www.google.com/analytics/learn/privacy.html and
https://www.google.com/policies/privacy/partners/.


Your Options


You can choose not to provide us with certain types of information, such as
information requested as part of registering a Samsung account. In some cases,
this may limit your ability to use some Services. We’ll do our best to explain
these limitations when we’re asking for your information so you can make an
informed decision. For example, Samsung Cloud allows you to back up your
information and create a restore point; however, Samsung Cloud was not designed
nor intended to store or process sensitive information.


HOW DO WE USE YOUR INFORMATION?


We use the information we collect for the following purposes:

• To help you or your device register for our Services

• To provide a Service or feature you request

• To provide customized content and personalized services based on your past
activities on our Services

• To provide customized advertising, promotions, and offers that might interest
you on our websites, third-party websites, and online platforms such as social
media sites

• To provide promotions and offers by way of direct marketing communications,
only where you have given us your separate consent

• To analyze our products and services to help us better understand our
customers in order to offer the most relevant communications, services, and
experiences to you

• To ask you for your opinions on our products and services and to carry out
customer surveys, with your separate consent if required

• To provide software updates, maintenance services, and support for your
devices

• To comply with the law and legal processes

• To protect the rights, property, or safety of Samsung Electronics, or any of
our affiliates, business partners, or customers


We use and combine the information we collect about you from our Services,
devices, or other sources to provide you with a better experience. For example,
you can use your Samsung account details not only on the Service you registered
with, but other Services which use Samsung accounts. We also use the information
you provide directly or through other sources as described above to provide
content you may like or that you’ve personalized. 


You have choices about your information. Check out the WHAT ARE YOUR
RIGHTS? section to learn more.

 

 

WHO DO WE SHARE YOUR INFORMATION WITH?


We will disclose your information internally within our business, but only to
those who need it to further provide Services or to help with your requests. 


We will also disclose your information to the following entities, only to the
extent that this will be necessary to provide our Services:


• Affiliates: Other Samsung Electronics Group companies which we control or
own. 

• Business Partners: Partners who we work together with to provide you the
Services you’ve requested or bought. For example, we may work with a bank so
that you can use one of our Services to make faster and more efficient payments.
These business partners control and manage your personal information.

• Service Providers: Carefully selected companies that provide services for or
on behalf of us, such as companies that help us with repairs, customer contact
centers, customer care activities, advertising (including customized advertising
on our websites, third-party websites, or online platforms), conducting customer
satisfaction surveys, or billing, or that send emails on our behalf. These
providers are also committed to protecting your information.

• Other Parties when Required by Law or as Necessary to Protect Our Services:
For example, it may be necessary by law, legal process, or court order from
governmental authorities to disclose your information. They may also seek your
information from us for the purposes of law enforcement, national security,
anti-terrorism, or other issues that are related to public security.

• Other Parties in Connection with Corporate Transactions: We may disclose your
information to a third party as part of a merger or transfer, acquisition or
sale, or in the event of a bankruptcy.

• Other Parties with Your Consent or at Your Direction: In addition to the
disclosures described in this Privacy Policy, we may share information about you
with third parties when you separately consent to or request such sharing.


HOW DO WE KEEP YOUR INFORMATION SECURE?


We take data protection seriously. We’ve put in place physical and technical
safeguards to keep the information we collect secure. However, please note that
although we take reasonable steps to protect your information, no website,
Internet transmission, computer system, or wireless connection is completely
secure.


WHERE DO WE SEND YOUR DATA?



Your use of our Services will involve the transfer, storage, and processing of
your personal information within and outside of your country of residence,
consistent with this policy. In particular, your personal information will be
transferred to the Republic of Korea. Please note that the data protection and
other laws of countries to which your information may be transferred might not
be as comprehensive as those in your country.

In addition, your use of the Services also includes the transfer, storage and
processing of your personal data to other countries,
to the extent necessary: among others, the United Kingdom.

Please note that data protection laws and other laws of countries to which your
information may be transferred may not be as
comprehensive as the relevant laws in your country. We will take reasonable
steps to ensure that your personal information
remains protected, in compliance with applicable laws.

 

CONSENT TO INTERNATIONAL TRANSFER OF DATA

By using or participating in any Service and/or providing us with your
information, you consent to the collection, transfer, storage and processing of
your information outside of your country of residence, consistent with this
Privacy Policy. Please note that the data protection and other laws of countries
to which your information may be transferred might not be as comprehensive as
those in your country.

 

WHAT ARE YOUR RIGHTS?
Your personal information belongs to you. You can ask us to provide details
about what we’ve collected, and you can ask us to delete it or correct any
inaccuracies. You can also ask us to restrict or limit processing, sharing, or
transfer of your personal information, as well as to provide to you your
personal information that we’ve collected so you can use it for your own
purposes. However, requesting the deletion of your personal information may also
result in a loss of access to Services we provide. We won’t delete data that
we’re required by law to retain. In addition, we may decline to process requests
that are unreasonably repetitive, require disproportionate technical effort,
jeopardize the privacy of others, are extremely impractical, or for which access
is not otherwise required by local law.

 

To make a request concerning your rights or to make an inquiry, contact us. See
the CONTACT US section.


HOW LONG DO WE KEEP YOUR INFORMATION?


We won’t keep your personal information for longer than is necessary for the
purpose for which it was collected. This means that information will be
destroyed or erased from our systems when it’s no longer required.


We take appropriate steps to ensure that we process and retain information about
you based on the following logic:
1. At least the duration for which the information is used to provide you with a
service

2. As required under law, a contract, or with regard to our statutory
obligations

3. Only for as long as is necessary for the purpose for which it was collected,
is processed, or longer if required under any contract, by applicable law, or
for statistical purposes, subject to appropriate safeguards.


WHAT THIRD-PARTY SERVICES DO WE USE?


Some of the content, advertising, and functionality in our Services is provided
by third parties. These third parties may use cookies, beacons, tracking pixels,
and other tools to collect information about your use of these Services. These
third parties are not controlled directly by Samsung, so we recommend that you
check their privacy policies to understand how they use your data.


For some apps and services, including social networks, we receive and store
sign-in information, as well as other information that you allow us to receive
when you connect with these apps and services.


COOKIES, BEACONS, AND SIMILAR TECHNOLOGIES


We, as well as certain third parties that provide content, advertising, or other
functionality in our Services, use cookies, pixels, beacons, and other
technologies in certain areas of our Services.


Cookies

Cookies are small files that store information on your computer, TV, mobile
phone, or other device. They enable the entity that put the cookie on your
device to recognize you across different websites, services, devices, and
browsing sessions. Cookies serve many useful purposes. For example:

• Cookies can remember your sign-in credentials so you don’t have to enter those
credentials each time you sign in to a service.

• Cookies help us and third parties understand which parts of our Services are
the most popular because they help us to see which pages and features visitors
are accessing and how much time they’re spending on the pages. Studying this
information helps us to adapt the Services and provide you with a better
experience.

• Cookies help us and third parties understand which ads you’ve seen so you
don’t get the same ad each time you access a Service.

• Cookies help us and third parties to provide you with relevant content and
advertising by collecting information about your use of our Services and other
websites and apps.


When you use a web browser to access Services, you can configure your browser to
accept all cookies, reject all cookies, or notify you when a cookie is sent.
Each browser is different, so check the help menu of your browser to learn how
to change your cookie preferences. Your device operating system may contain
additional cookie controls. Note that some Services are designed to work using
cookies, so disabling cookies may affect your ability to use those Services or
certain parts of them.


Other Local Storage

We, along with certain third parties, may use other kinds of local storage
technologies, such as Local Shared Objects (also referred to as Flash cookies)
and HTML5 local storage, in connection with our Services. These technologies are
similar to the cookies discussed above. They’re stored on your devices and can
be used to store certain information about your activities and preferences.
However, these technologies may make use of different parts of your devices from
standard cookies, so you might not be able to control them using standard
browser tools and settings. For information about disabling or deleting
information contained in Local Shared Objects, visit
http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.


Beacons

We, along with certain third parties, may use technologies called beacons or
pixels that communicate information from your device to a server. Beacons can be
embedded in online content, videos, and emails, and can allow a server to read
certain types of information from your device, know when you’ve viewed
particular content or a particular email message, and determine the time and
date on which you viewed the beacon and the IP address of your device. We and
certain third parties use beacons for a variety of purposes, including to
analyze the use of our Services and, along with cookies, to provide content and
ads that are more relevant to you.

By accessing and using our Services, you consent to the storage of cookies,
other local storage technologies, beacons and other information on your devices.
You also consent to the access of such cookies, local storage technologies,
beacons and information by us and by the third parties mentioned above.


Custom Audiences and your preferences

We may share hashed portions of your personally identifiable information (“PII”)
with our social media platform strategic partners to make our business more
responsive to your interests and/or those of like-minded consumers. For example,
we may aggregate your email address together with the email addresses of others
who place orders on our site, locally hash such data, and transmit the resulting
hashed data to Facebook for the purpose of creating “Custom Audiences” (where
targeted ads are sent to people on Facebook who have already been on our
website), and “Lookalike Audiences” (where targeted ads are sent to people on
Facebook who have similar characteristics to people on our Custom Audience
list). If you wish to opt-out of this use of certain hashed portions of your
PII, please complete the form at the following link , and we will begin the
process of removing your data from our Custom Audience list. 


CONTACT US


You can contact us to update your preferences, correct your information, submit
a request, or ask us questions.


The easiest way is through the Contact Us section
of https://www.samsung.com/ae/info/contactus/


You can also contact us at:


    Data Controller

    Samsung Electronics Co., Ltd.

    129, Samsung-ro, Yeongtong-gu,

    Suwon-si, Gyeonggi-do 16677, Republic of Korea

 

SAMSUNG PRIVACY POLICY – SMART TV SUPPLEMENT


Samsung’s Smart TV service offers a set of features that provide enhanced video
content, customized TV experiences, movies, connections to social networking
services, and the ability to control and interact with your Smart TV with voice
commands. We collect, use, share, and store information through your Smart TV
and the devices connected with your Smart TV in the ways described in the
Samsung Privacy Policy. This Supplement provides additional details about the
privacy practices of some Smart TV features.


The Smart TV is designed to enable you to easily find and access video
programming and other content. For example, you may access information about
live television programs distributed to you by your cable or satellite operator
and on-demand video content offerings distributed by third party content
providers through searchable guides displayed on your Smart TV.

In the case of live television programs, we determine what content is available
to you based in part on your postcode. In addition, the Smart TV helps you find
and experience other Smart TV content more relevant to you by highlighting
programming and content that is likely to interest you or providing additional
services that will enhance your viewing experience. We base these
recommendations and additional services on:

• Information about content that you have watched, purchased, downloaded, or
streamed through Samsung applications on your Smart TV or other devices (About
the TV viewing information please see ‘Viewing Information Services’ section
below);

• Information about applications you have accessed through the Smart TV;

• Information about your clicks on the “Like”, “Dislike”, “Watch Now”, and other
buttons on your Smart TV;

• The query terms you enter into Smart TV search features, including when you
search for particular video content;

• Other Smart TV usage and device information, including, but not limited to, IP
address, log data, information that identifies your hardware or software
configuration, browser information, and the page(s) you request.


Viewing Information Services

This privacy notice should be read in conjunction with the Samsung Privacy
Policy, which also applies to your receipt of customized Smart TV experiences
and can be found at https://account.samsung.com/membership/pp.

In order to provide you with customized Smart TV experiences, some of our
features and services will rely on your TV viewing history and Smart TV usage
information.

Your TV viewing history includes information about the networks, channels,
websites visited, and programs viewed on your Smart TV and the amount of time
spent viewing them.

We may use automatic content recognition (ACR) and other technologies to capture
this information. Your Smart TV transfers video snippets or TV tuner information
in order to determine the programs watched.

You may change your privacy choice at any time by going to the settings menu to
disable the particular feature or service at your sole discretion, in which case
your TV viewing history will cease to be collected for that particular feature
or service.

 

Interest-Based Advertisement Services

The Interest-Based Advertisement Services (the “IBA Services”) is designed to
provide the ability to obtain and view useful, interactive, and interest based
advertisements about products and services offered by Samsung and third parties
on your Samsung Smart TV or across various Samsung and third party platforms or
devices, including linear commercials, on the web, mobile devices, and tablets.


In order to make the advertising on your devices more relevant to you, the IBA
service will rely on your TV viewing history (including information about the
networks, channels, websites visited, and programs viewed on your Samsung Smart
TV and the amount of time spent viewing them), Samsung Smart TV usage
information, and other statistical data obtained from trusted third party data
sources. We may use automatic content recognition (ACR) and other technologies
to capture your TV viewing history.


Based on the information above we create groups of Samsung Smart TV owners who
share similar interests and use these groups for the IBA Service. The
information above is used to determine the groups to which your Samsung Smart TV
is assigned and thus, which advertisements your devices receive.


You may disable the IBA Service at any time by visiting the Settings menu on
your Samsung Smart TV.


Please note that your privacy choice with respect to the IBA Service will not
affect whether or not you receive or are served with other types of ads and
marketing that are not specifically based on TV viewing history or Samsung Smart
TV usage information. Those other types of ads and marketing will be based on
other information such as generalized location and other estimated or inferred
information. They might be less relevant because they are not based on your
interests.


For more detailed information about the IBA Services, please refer to the IBA
Services Privacy Notice at the bottom of this Supplement.


PSID

Your Smart TV viewing history and usage information collected for the purposes
of providing interest based advertisements will be linked to a randomized,
non-persistent, and resettable device identifier called the Personalized Service
ID or “PSID”.

You may reset your PSID at any time by visiting the Settings menu on your Smart
TV and, once reset, your Smart TV viewing history and Smart TV usage information
with respect to interest based advertisements will be de-linked from its
previous PSID. Bear in mind that if you reset your PSID, the quality of
customized and interest based advertisements may not be fine-tuned.


Voice Recognition

You can control your Smart TV, and use many of its features, with voice
commands.

If you enable Voice Recognition, you can interact with your Smart TV using your
voice. To provide the Voice Recognition feature, your voice commands will be
transmitted (along with information about your device, including device
identifiers) to us and we will convert your voice commands into text to provide
the Voice Recognition features. In addition, Samsung may collect voice commands
and associated texts so that we can evaluate and improve the features. Samsung
will collect your voice commands when you make a specific request to the Smart
TV by clicking the activation button either on the remote control or on your
screen or by speaking a wake word (e.g. “Hi, Bixby”) and speaking into the
microphone on the remote control or Smart TV.

If you do not enable Voice Recognition, you will not be able to use the voice
recognition features.

You may disable Voice Recognition data collection at any time by visiting the
Settings menu. However, this would prevent you from using the Voice Recognition
features.

 

For more detailed information about the Voice Recognition, please refer to the
Voice Recognition Privacy Notice at the bottom of this Supplement.

 

Third Parties

Please note that when you watch a video or access applications or content
provided by a third party, that provider may collect or receive information
about your Smart TV (e.g. its IP address and device identifiers), the requested
transaction (e.g. your request to buy or rent the video), and your use of the
application or service. Samsung is not responsible for these providers’ privacy
or security practices. You should exercise caution and review the privacy
statements applicable to the third party websites and services you use.


Country-Specific Features

Please note that one or more of the features described in this Smart TV
Supplement may not be available to you depending on where you live.


VOICE RECOGNITION SERVICE PRIVACY NOTICE


Effective Date: June, 2020



Samsung Electronics and its affiliated companies respect your concerns about
privacy. This Privacy Notice applies to the personal information we collect
through the Voice Recognition service (the “Voice Service”).


The Voice Service is a service that provides capabilities for users to find and
watch content and manage their world across the Samsung products using only
their voice. Its features include the natural language processing in content
search and their Samsung Smart TV control; Internet, weather, and other services
users have come to expect from their Samsung Smart TVs.


Depending on the language and your country you select, you may use and enjoy the
enhanced voice recognition feature, Bixby. When Bixby is activated you may
acknowledge it by the icons, banners, or other marks on your Samsung Smart TV
screen. Local language support may vary by country. 


This Privacy Notice provides further, specific information about how your
personal information is used in connection with the Voice Service, and should be
read in conjunction with the Samsung Privacy Policy, which also applies to your
receipt of the Voice Service and can be found at
https://account.samsung.com/membership/pp.


In this Privacy Notice, we describe the types of information collected through
the Voice Service, how we may use the information and the choices available to
you regarding our use of the information.  Samsung is the data controller for
the processing of personal information.


WHAT INFORMATION DO WE COLLECT?

Through the Voice Service, we may obtain information about you in various ways.
The types of personal information we obtain include:


• Samsung account Information (Optional). When you log in to Samsung account on
your Smart TV, we may collect information associated with your Samsung account
used to access the Voice Service, such as your name, email address, and Samsung
account ID.


• The Voice Service Interactions. We may collect information you exchange with
the Voice Service through your interactions with the Services, including
recordings of your voice commands (such as your questions, requests, and
instructions), your pictures, and other inputs, and the information you receive
from the Services (such as responses, answers, and content). We also may obtain
other information related to your use of the Voice Service, including the
information (such as information related to the apps you use, the websites you
visit, and pictures, music, calendar entries, bookmarks, and content and data
from other Samsung and third party apps, websites, and services) we receive from
Samsung and third party apps and services that are accessed or used by the Voice
Service to provide you with the Services (such as music streaming and weather).


• Geolocation Data. We may receive your device’s geolocation and other
information related to your location through postcode information stored on the
TV which can be obtained through your IP address or through your input for
certain purposes, such as to provide you with the Services.


• Device and App Information. We may collect information through automated means
about your Voice Service-enabled devices, such as device models, OS versions,
device configurations and settings, IP addresses, and device identifiers and
other unique identifiers. In addition, we may obtain information about how,
when, and for how long you use your Voice Service-enabled devices, including
your usage of the Voice Service and Samsung and third party apps and services on
the devices (such as a list of apps on your devices, music played on your
devices, the websites you visit, and the searches you make).


HOW DO WE USE YOUR INFORMATION?

We may use the information we obtain through the Voice Service to:


• provide you with the Services, such as to respond to your requests, questions,
and instructions made through the Voice Service;

• identify and authenticate you so you may use the Voice Service;

• improve and customize your experience with the Voice Service, such as
delivering content and responses tailored to our users and the manner in which
they interact with the Voice Service;

• with your separate consent, communicate with you about our products and
services, and provide you with notifications, content, alerts, offers,
promotions, marketing information, communications, and advertisements;

• respond to your requests and enquiries;

• operate, evaluate, and improve our business (including developing new
products; enhancing and improving our products and services; managing our
communications; analyzing our products, customer base and services; conducting
market research; performing data analytics; and performing accounting, auditing,
and other internal functions);

• allow you to interact with and use certain third party apps and services;

• protect against, identify, and prevent fraud and other criminal activity,
claims, and other liabilities; and

• comply with and enforce applicable legal requirements, relevant industry
standards, and our policies, including this Privacy Notice, the Samsung account
Privacy Policy.


Through the Voice Service, we may collect personal information about your online
activities on Voice Service-enabled devices over time and across third party
apps, websites, and other online services. We may use third party analytics
services on our Services. The providers that administer these analytics services
help us analyze your use of the Services and improve our Services. The
information we obtain may be disclosed to or collected directly by these
providers and other relevant third parties who use the information, for example,
to evaluate use of the Services, help provide the Services, and diagnose
technical issues.


Samsung processes personal information for the purposes described above.
Samsung’s legal basis to process personal information includes processing that
is: necessary for the performance of the contract between you and Samsung (for
example, to provide you with the Services and to identify and authenticate you
so you may use certain Services); necessary to comply with legal requirements
(for example, to comply with applicable accounting rules and to make mandatory
disclosures to law enforcement); necessary for Samsung’s legitimate interests
(for example, to manage our relationship with you and to improve the Services);
and based on consent by our customers (for example, to communicate with you
about our products and services and provide you with marketing information),
which may subsequently be withdrawn at any time by contacting us as specified in
the Contact Us section of Samsung Privacy Policy without affecting the
lawfulness of processing based on consent before its withdrawal.


You are required, as a necessity to enter into a contract, to provide us with
personal information for processing as described above. If you do not provide us
with personal information, we will not be able to provide you all of the
features available through the Voice Service.


YOUR CHOICES

You may disable the Voice Service at any time by visiting the Settings menu,
however this may prevent you from using the Voice Service.


And also, we offer you certain choices in connection with the personal
information we obtain about you. To update your preferences, limit the
communications you receive from us, or submit a request, please contact us as
specified in the How to Contact Us section of Samsung Privacy Policy


UPDATES TO OUR PRIVACY NOTICE 

This Privacy Notice may be updated periodically to reflect changes in our
personal information practices with respect to the Services or changes in the
applicable law. We will post a notice on our website and/or your device to
notify you of any significant changes to our Privacy Notice and indicate at the
top of the notice when it was most recently updated.


INTEREST-BASED ADVERTISEMENTS SERVICE PRIVACY NOTICE


Effective Date: June, 2020



Samsung Electronics and its affiliated companies respect your concerns about
privacy. This Privacy Notice applies to the personal information we collect
through the Interest Based Advertisement services (the “IBA Service”).


This Privacy Notice provides further, specific information about how your
personal information is used in connection with the IBA Service, and should be
read in conjunction with the Samsung Privacy Policy, which also applies to your
receipt of the IBA Service and can be found at
https://account.samsung.com/membership/pp.


In this Privacy Notice, we describe the types of information used through
Interest-Based Advertisements, how we use the information, and the choices
available to you regarding our use of the information and exercising your
rights.  Samsung is the data controller for the processing of personal
information.


WHAT IS THE IBA SERVICE? 

The IBA Service is designed to provide the ability to obtain and view useful,
interactive, and interest based advertisements about products and services
offered by Samsung and third parties on your Samsung Smart TV or across various
Samsung and third party platforms or devices, including linear commercials, on
the web, mobile devices, and tablets.


In order to make the advertising on your devices more relevant to you, the IBA
Service will rely on your TV viewing history (including information about the
networks, channels, websites visited, and programs viewed on your Samsung Smart
TV and the amount of time spent viewing them), Samsung Smart TV usage
information, and other statistical data obtained from trusted third party data
sources. We may use automatic content recognition (ACR) and other technologies
to capture your TV viewing history.


Based on the information above we create groups of Samsung Smart TV owners who
share similar interests and use these groups for the IBA Service. The
information above is used to determine the groups to which your Samsung Smart TV
is assigned and thus, which advertisements your devices receive.


PSID

Information about your device usage that is collected for the purposes of
providing the IBA Service will be linked to a randomized, non-persistent, and
resettable device identifier called the PSID. You may reset your PSID as
specified in the Your Choices section of this Privacy Notice.


WHAT INFORMATION DO WE COLLECT?

Through the IBA Service, we obtain information about your devices in various
ways. The types of information we obtain include:

• Device Information. We collect information such as your device model,
operating system versions, device configurations and settings, IP address,
device identifiers, and other identifiers.

• Device Usage and Log Information. We collect information about how, when, and
for how long you use your devices, including your interactions with the IBA
Service and Samsung and third party apps and services on the devices (such as a
listing of apps on your devices).

• Viewing Information. We collect your TV viewing history. Your TV viewing
history includes information about the networks, channels, websites visited, and
programs viewed on your Samsung Smart TV and the amount of time spent viewing
them. We may use ACR and other technologies to capture this TV viewing history.

• Statistical Information. We may use statistical information about you or your
devices such as generalized location and estimated age group. We obtain this
statistical information from commercially available sources (as permitted by
law) such as our third party service providers. We work with third party service
providers only who ensure that this information has been obtained in accordance
with applicable law and can be provided to us for use and disclosure.


Samsung’s servers receive information when you interact with the IBA Service,
such as information about your interactions with the IBA Service, your
geolocation, and the devices you use to receive the IBA Service.


HOW DO WE USE YOUR INFORMATION?

We use the information we obtain through the IBA Service to:


• provide you with the IBA Service;

• improve and customize your experience with the IBA Service;

• with your separate consent, to communicate with you via email and push
notification about products and services offered by Samsung and third parties
that are tailored to your interests;

• respond to your requests and enquiries;

• operate, evaluate and improve our business (including developing new products;
enhancing and improving our products and services; managing our communications;
analyzing our products, customer base and services; conducting market research;
performing data analytics; and performing accounting, auditing and other
internal functions); 

• protect against, identify, and prevent fraud and other criminal activity,
claims, and other liabilities; and

• comply with and enforce applicable legal requirements, relevant industry
standards, and our policies, including this Privacy Notice, the Samsung account
Privacy Policy.


Samsung processes personal information for the purposes described above.
Samsung’s legal basis to process personal information includes processing that
is: necessary for the performance of the contract between you and Samsung (for
example, to provide you with the IBA Service and to identify and authenticate
you); necessary to comply with legal requirements (for example, to comply with
applicable accounting rules and to make mandatory disclosures to law
enforcement); necessary for Samsung’s legitimate interests (for example, to
manage our relationship with you and to improve the IBA Service); and based on
consent by our customers (for example, to communicate with you about our
products and services and provide you with marketing information), which may
subsequently be withdrawn at any time by visiting the Settings menu as specified
in the Your Choices section of this Privacy Notice without affecting the
lawfulness of processing based on consent before its withdrawal.


You are required, as a necessity to receive the IBA Service, to provide us with
personal information for processing as described above. If you do not provide us
with personal information, we will not be able to provide you with all of the
features available through the IBA Service.


YOUR CHOICES

You may reset your PSID at any time by visiting the settings menu, and once
reset, your TV viewing history and Smart TV usage information will be unlinked
from its previous PSID. Bear in mind that if you reset your PSID, the quality of
the IBA Service might be affected.


In addition, you may disable the IBA Service at any time by visiting the
Settings menu on your Samsung Smart TV.


Please note that your privacy choice with respect to the IBA Service will not
affect whether or not you receive or are served with other types of ads and
marketing that are not specifically based on TV viewing history or Samsung Smart
TV usage information. Those other types of ads and marketing will be based on
other information such as generalized location and other estimated or inferred
information. They might be less relevant because they are not based on your
interests.


UPDATES TO OUR PRIVACY NOTICE 

This Privacy Notice may be updated periodically to reflect changes in our
personal information practices with respect to the IBA Service or changes in the
applicable law. We will post a notice on our website and/or your device to
notify you of any significant changes to our Privacy Notice, and indicate at the
top of the notice when it was most recently updated.

 


Samsung printing and copier products are now part of the HP product family.
Please refer to the HP Privacy Statement at the following link:
http://www.hp.com/go/privacy.


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