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 * March 10th, 2022 I 8 am to 10:30 am PT
   CMO Summit
   2022
   
   Go-to-Market in a
   Remote-First, Digital-First World





As the pandemic rages on, B2B CMOs face a growing list of challenges. Companies
of all sizes, across multiple industries are going remote-first.


CMOs and growth leaders have had to adapt several of their go-to-market programs
from physical events to digital tactics, with the imperative for strong
go-to-market alignment and collaboration across their teams. 


Register for FREE

Complimentary tickets for all




CMO CHALLENGES

From alignment across marketing to sales, customer success to paid media, brand
to demand, the B2B CMO’s responsibilities continue to grow. CMOs are being asked
to rationalize their ever-growing enterprise technology stack, plan and budget
for marketing programs even better, and efficiently drive pipeline growth.





THE SUMMIT

The TiE Silicon Valley CMO Summit 2022 will explore today’s business and CMO
challenges with a panel of CMOs from B2B SaaS Unicorns, global enterprises and
high growth startups. A separate panel will feature top-tier Venture Investors
who are investing in GTM startups. Both the CMOs and Venture Investors will
additionally engage with Martech Founders and CEOs in separate private sessions.




CMO PANEL

Our CMO Panel will feature top CMOs who engage in a discussion on key
challenges, and emerging best practices for their go-to-market efforts in a
post-pandemic, remote-first, digital-first world. They will call out new “green
field” opportunities for potential startups.


INVESTOR PANEL

Our Venture investor panel will share their current investment theses in
emerging areas across B2B marketing, sales, customer success, and related areas.
They will highlight new opportunities for innovative B2B startups to reach,
engage and serve today’s remote-first, digital-first  companies.




PRIVATE SESSIONS FOR FOUNDERS AND CEOS OF MARTECH STARTUPS

Separate private sessions will enable a select group of 10-12 Founders and CEOs
at revenue-stage startups to receive expert feedback from our CMO and VC
Investors, so they can accelerate their business growth.


Apply Now

(for the Private Session)



Founders and CEOs of emerging startups addressing Go-To-Market challenges, with
revenues of $1MM (one million ARR) or more are encouraged to apply for the
Private Sessions with our CMOs and Venture Investors!




WHO SHOULD ATTEND THE SUMMIT



ENTREPRENEURS

STARTUP CEOS AND FOUNDERS

B2B GROWTH LEADERS

B2B MARKETING PROFESSIONALS



Join us at the Summit and walk away with new industry  connections, actionable
insights, and new tactics to deploy rapidly back at your companies, to
accelerate your go-to-market.




SCHEDULE




Go-to-Market in a Remote-First, Digital-First World


MARCH 10TH, 2022 I 8 AM TO 10:30 AM PT



08:00 AM

Public Session

WELCOME REMARKS

08:20 AM

Public Session

PANEL DISCUSSION: B2B CMOS

Our CMO Panel will feature top CMOs who engage in a discussion on key
challenges, and emerging best practices for their go-to-market efforts in a
post-pandemic, remote-first, digital-first world. They will call out new “green
field” opportunities for potential startups.

 * 
   Meet
   Julie
   Julie Knight-Ludvigson
   Chief Marketing Officer, Unit4
   Linkedin
    * 
   
   Julie Knight-Ludvigson
   Chief Marketing Officer, Unit4
   Linkedin
   
   Julie is responsible for the global marketing organization at Unit4 which
   spans product, brand, creative, influencer and analyst relations, demand
   generation, communications, sales enablement, and events. Since joining Unit4
   in June 2019, she has led the company through a successful brand and
   positioning transformation, strategic redesign of marketing, and the
   development of an award-winning demand growth engine.
   
   As an international marketing executive, she brings more than 20 years of
   experience in designing and implementing successful marketing strategies and
   building high-performing global teams.
   
   Julie has held senior-level marketing positions for public and private
   companies ranging from start-ups to the Fortune 500 including SuccessFactors
   SAP, Cisco, Reflektive, and Zendesk.
   
   She holds a bachelor’s degree from University of California, Berkeley and has
   participated in Columbia University’s executive education program.

 * 
   Meet
   Kathie
   Kathie Johnson
   Chief Marketing Officer, TalkDesk
   Linkedin
    * 
   
   Kathie Johnson
   Chief Marketing Officer, TalkDesk
   Linkedin
   
   Kathie is chief marketing officer at Talkdesk ®, the premier cloud-native
   contact center solution headquartered in San Francisco. Prior to Talkdesk,
   Kathie has over 25 years of global marketing experience, most recently in
   executive marketing positions at Salesforce, Demandware, and Dassault
   Systemes. At Salesforce, Kathie was the Senior Vice President of Marketing
   where she was responsible for eighteen verticals within seven focused
   industries: Financial Services, Healthcare & LIfe Sciences, Retail & Consumer
   Goods, Manufacturing, Automotive & Energy, Public Sector, Communications &
   Media, and Travel, Transportation & Hospitality. Prior to this, Kathie was VP
   of Marketing responsible for the Salesforce Commerce Cloud business. Kathie’s
   work has been recognized through both domestic and international awards,
   including the CX Today, Women in Technology Award, The CMO Club Growth &
   Transformation Award, European Excellence Award, the Communicator Award, IMA
   Impact Award, and Telly Award. Kathie received her MBA in International
   Business and Marketing from Babson College and her BA in English from the
   University of Michigan.

 * 
   Meet
   Mariana
   Mariana Prado Cogan
   Chief Marketing Officer, People.ai
   Linkedin
    * 
   
   Mariana Prado Cogan
   Chief Marketing Officer, People.ai
   Linkedin
   
   Mariana Cogan is the CMO at People.ai. Most recently SVP of Digital
   Experience and Engagement at PTC, Cogan pioneered the application of
   People.ai’s technology to build the revenue engine of the future, leading PTC
   to win Forrester’s Program of the Year for her “RO&I Engine.” Prior to PTC,
   Mexico-born Cogan held various roles of increasing responsibility in the
   software industry, and she is an advocate for diversity, inclusion, and
   uplifting minorities in the tech space. She believes deeply that diverse
   companies are more innovative and outperform less diverse ones. Cogan earned
   a master of business administration (MBA) from Babson College and a
   bachelor’s degree from Jochi University in Tokyo, Japan.

 * 
   Meet
   Mike
   Mike Anand
   Chief Marketing Officer, Redis
   Linkedin
    * 
   
   Mike Anand
   Chief Marketing Officer, Redis
   Linkedin
   
   Mike has spent more than 15 years building, pitching, and growing products at
   various stages of many successful companies. His passion for customer
   experience and storytelling led him on a journey deep into Product Marketing,
   starting with AppDynamics (acquired by Cisco for almost $4B) where he played
   a critical role in transforming the story of application analytics into
   business performance. Most recently, Mike led Product Marketing for the
   Amazon Web Services Observability Portfolio (Amazon CloudWatch and AWS X-Ray)
   and then for AWS Container Services.
   
   Mike holds a B.S. from UC Davis and an MBA from Santa Clara University.

Private Session 1

STARTUP PITCHES TO GTM INVESTORS

Our private sessions will enable a select group of 10-12 Founders and CEOs at
revenue-stage startups to receive expert feedback from our VC Investors, so they
can accelerate their business growth.

09:05 AM

Public Session

PANEL DISCUSSION: GTM INVESTORS

Our Venture investor panel will share their current investment theses in
emerging areas across B2B marketing, sales, customer success, and related areas.
They will highlight new opportunities for innovative B2B startups to reach,
engage and serve today’s remote-first, digital-first companies.

 * 
   Meet
   Tae
   Tae Hea Nahm
   Managing Director and Cofounder, Storm Ventures
   Linkedin
    * 
   
   Tae Hea Nahm
   Managing Director and Cofounder, Storm Ventures
   Linkedin
   
   Tae Hea co-founded Storm Ventures, a Silicon Valley-based VC firm investing
   in B2B start-ups worldwide. There, he was founding CEO and investor in
   Airespace, which was later sold to Cisco for $450m. Storm invested in 7
   unicorns: Com2uS, Marketo, MobileIron, Pipedrive, Talkdesk, Tekion, and
   Workato. The storm has over 60 active investments, including Algolia, Haegin,
   Salesloft, SolarisBank.
   
   Tae Hea also co-authored Survival to Thrival, which demystifies how to build
   enterprise startups. He is an adjunct professor at KAIST and a frequent
   speaker on Building Enterprise Leaders.
   
   Prior to Storm, Tae Hea was an attorney specializing in startups at Venture
   Law Group and Wilson Sonsini Goodrich & Rosati.
   
   Tae Hea majored in applied math at Harvard and likes building models and
   playing simulation games. He also has a JD from the University of Chicago Law
   School. He was born in Seoul, Korea.

 * 
   Meet
   Yashwanth
   Yashwanth Hemaraj
   Partner, Benhamou Global Ventures
   Linkedin
    * 
   
   Yashwanth Hemaraj
   Partner, Benhamou Global Ventures
   Linkedin
   
   Yashwanth(Yash)Hemarajis a venture capital investor and partner at Benhamou
   GlobalVentures, an early-stage venture firm investing in Enterprise 4.0
   startups, a new wave ofcloud native startups that combine artificial
   intelligence, intelligentautomation andproprietary access to data to
   transform enterprise businesses globally.
   
   Yash serves on theboard of several venture backed private enterprise
   technology companies that aredisrupting traditional enterprise markets
   including Macrometa, AIDash, BoostUp, Folloze,Tagnos, Totango, and 6dbytes.
   He also cofounded and leads the operations of ArkaVenture Labs, an
   accelerator platform for India based B2B companies to scale up globally.Yash
   is a product expert and focuses his work on intelligent automation, robotics
   andcustomer centric applications powered by a combination of enabling
   technologies such asAI, ML, Blockchain and computer vision. Prior to BGV,
   Yash was one of the first engineers andproduct manager at SpiderCloud
   Wireless (acquired by Corning Incorporated (NYSE: GLW)),a venture backed bay
   area startup building indoor wireless systems. He graduated with MBAfrom
   Kellogg School of Management, MS from University of Maryland and B.Eng from
   theNational Institute of Technology Karnataka,India. He is also a fellow of
   the StartupLeadership Program, Silicon Valley and has been board member at
   various non-profitorganizations such as United Way Silicon Valley.

 * 
   Meet
   Apoorva
   Apoorva Pandhi
   Partner, Foundation Capital
   Linkedin
    * 
   
   Apoorva Pandhi
   Partner, Foundation Capital
   Linkedin
   
   Apoorva’s deep understanding of go-to-market design and appreciation for
   technical insight gives him a unique lens when it comes to all aspects of
   investing and working with founding teams. A born engineer, Apoorva has a
   wealth of operating experience that spans product development, deployment,
   P&L management and go-to market. After almost a decade as a founder and
   operator, Apoorva returned to his venture roots in early 2019, joining
   Foundation Capital as a partner focused on data infrastructure, developer
   tools, machine learning, and cloud-based applications. Apoorva has invested
   in Outerbounds (Metaflow), Tabular (Apache Iceberg), Levo, Electric
   Sheep, ’nuffsaid, and Memora Health. He works closely with Foundation’s
   portfolio companies OpsMx and Arize. His journey with venture capital started
   more than a decade back when he joined Lightspeed Venture Partners, where he
   focused on enterprise and consumer investments.
   
   Prior to Foundation, Apoorva was the Vice President of Enterprise Sales at
   Quid, a growth stage NLP and ML platform. At Quid, Apoorva helped establish a
   new business vertical that soon became a multi-million-dollar business. He
   identified the market need, established product market fit and built a
   playbook to scale the business. He’s worked closely with CXOs and GMs of
   business units in Fortune 500 companies to understand their challenges and
   design use cases that uniquely address those needs. Along the way, he
   surveyed the ML landscape and also partnered with technologies across the ML
   stack to enable more use-cases and  build differentiated go-to-market models.
   
   As a co-founder of Funnl Labs, Apoorva developed an ML platform focused on
   aggregating and personalizing communication across channels – email, social
   media and messaging. Funnl was selected in the Wharton Venture Initiation
   Program and won the Wharton Innovation Award and the Snider Seed Award.
   
   Apoorva earned his MBA from the Wharton School and a bachelor’s in
   engineering from IIT Delhi.

Private Session 1

STARTUP PITCHES TO B2B CMOS

Our private sessions will enable a select group of 10-12 Founders and CEOs at
revenue-stage startups to receive expert feedback from our CMOs, so they can
accelerate their business growth.

09:50 AM

Public Session

CLOSING KEYNOTE

Register for FREE



PAST CMOS

 * 
   Meet
   Chandar
   Chandar Pattabhiram
   Coupa
   Linkedin
    * 
   
   Chandar Pattabhiram
   Coupa
   Linkedin
   
   Chandar Pattabhiram is a seasoned marketing executive who brings to Coupa
   more than 23 years of experience in both fast-paced and large technology
   companies including Marketo, IBM, Badgeville, Cast Iron Systems, Jamcracker,
   and Andersen Consulting (now Accenture).
   
   Prior to joining Coupa, Pattabhiram recently was CMO at Marketo where he was
   responsible for all aspects of marketing and in charge of positioning Marketo
   as the digital marketing industry’s innovation leader and the best solution
   for high-growth and enterprise businesses. Previously, Pattabhiram was head
   of worldwide marketing for Badgeville where he was part of the team that won
   multiple industry awards for innovative storytelling including the Best
   Platform-as-a-Service for 2013. Prior to that, Pattabhiram was vice president
   at IBM Cast Iron Systems where he was responsible for all product marketing
   and channel marketing efforts. In 2010, IBM acquired Cast Iron as a
   centerpiece of its Cloud strategy.
   
   Pattabhiram also spent years at Andersen Consulting (now Accenture) as a
   strategic advisor to Fortune 500 companies in the high-tech, retail, and oil
   and gas industries. He has authored and has been quoted in more than 1000
   articles and is a frequent keynote speaker at leading software industry
   events. In June 2017, he was named by LinkedIn as one of the top 5 CMOs in
   the world to follow for thought-leadership in the digital marketing domain.
   
   Pattabhiram earned a B.S. in mechanical engineering from PSG College of
   Technology and a M.S. in management from the University of Texas. He is a
   Strategic Board Advisor to Gainsight and LendingUSA and is on the Board of
   Directors for BlueShift, an AI platform for customer engagement.

 * 
   Meet
   Jean
   Jean English
   Palo Alto Networks
   Linkedin
    * 
   
   Jean English
   Palo Alto Networks
   Linkedin
   
   Jean English joined Palo Alto Networks as chief marketing officer in August
   2019. She has more than 20 years of business-to-business marketing
   experience. Most recently, she served as senior vice president and CMO at
   NetApp. Previously, Jean spent 17 years at IBM in a variety of roles,
   including vice president of Global Marketing for IBM Cloud, and led the
   go-to-market transformation for IBM’s cloud business. During her tenure with
   IBM, she also served as CMO for IBM Asia Pacific, wherein she was responsible
   for all aspects of marketing, communications and citizenship. Jean serves on
   the board of ATHENA International and is a member of the National Charity
   League. Both organizations focus on helping women develop and strengthen
   their leadership skills.

 * 
   Meet
   Denise
   Denise Persson
   Snowflake
   Linkedin
    * 
   
   Denise Persson
   Snowflake
   Linkedin
   
   Denise has 20 years of technology marketing experience at high-growth
   companies. Prior to joining Snowflake, she served as CMO for Apigee, an API
   platform company that went public in 2015 and Google acquired in 2016. She
   began her career at collaboration software company Genesys, where she built
   and led a global marketing organization. Denise also helped lead Genesys
   through its expansion to become a successful IPO and acquired company. Denise
   holds a BA in Business Administration and Economics from Stockholm
   University, and holds an MBA from Georgetown University.

 * 
   Meet
   Stacy
   Stacy Greiner
   Dun & Bradstreet
   Linkedin
    * 
   
   Stacy Greiner
   Dun & Bradstreet
   Linkedin
   
   Stacy Greiner is the Chief Marketing Officer (CMO) for Dun & Bradstreet, a
   leading global provider of business decisioning data and analytics. In this
   role, Stacy leads the company’s global brand and marketing strategy and
   operations, focusing on delivering innovative programming that drives sales
   and growth.
   
   Stacy has spent over two decades helping organizations around the world use
   emerging technologies, data and analytics to better serve their customers,
   create new business models, and transform their operations.?Prior to Dun &
   Bradstreet, she was CMO at DMI, a global digital services firm, where she
   transformed marketing into a modern growth engine to enable the company’s
   rapid expansion.
   
   Previously, Stacy led marketing for Cisco System’s Software Platforms Group,
   building its business in edge analytics. She also served as the first CMO for
   DXC’s Big Data and Analytics division.?Before DXC, Stacy was Director of
   Marketing at IBM, where she led product marketing for the Business Analytics
   division.?She started her career as a Technology Consultant at Accenture at
   the company’s Center for Strategic Technology.
   
   Stacy holds a BS in aerospace engineering from Iowa State University and an
   MBA from the MIT Sloan School of Management.

 * 
   Meet
   Carol
   Carol Carpenter
   VMWare
   Linkedin
    * 
   
   Carol Carpenter
   VMWare
   Linkedin
   
   Carol Carpenter joined VMware in June 2020 as chief marketing officer. As
   CMO, Carpenter is responsible for leading all aspects of the Global Marketing
   organization, which includes Corporate Marketing, Partner, Segment and Field
   Marketing.
   
   Carpenter brings to the role more than 25 years of technology sector
   experience. Most recently, she was vice president, Product Marketing at
   Google Cloud. Over the past three and a half years, Carpenter and the team
   led the transformation of Google Cloud from its early stage to its leadership
   position in cloud – building the team, crafting the brand positioning and
   campaign playbooks, enabling sales and the shift from products to solutions
   in its go-to-market. Prior to Google Cloud, Carpenter was the CEO of
   ElasticBox (acquired by CenturyLink) and held leadership and marketing roles
   in technology at Trend Micro, Keynote Systems and Apple and more.
   
   Carpenter holds a bachelor of arts in economics degree from Stanford
   University and an MBA from the Harvard Business School.




SUMMIT CO-CHAIRS


 * 
   Meet
   Anand
   Anand Akela
   VP of Marketing, Nutanix
   Linkedin
    * 
   
   Anand Akela
   VP of Marketing, Nutanix
   Linkedin
   
   Anand Akela is a product marketing professional, an entrepreneur, and a
   fitness enthusiast.
   
   Anand is currently leading Solutions Marketing at Nutanix. Prior to his
   current role, Anand was the Vice President of Product Marketing at Tricentis.
   
   Earlier Anand worked at AppDynamics, CA, Technologies, Oracle and HP in
   various product marketing, product management, and engineering roles in the
   systems management, servers, data center energy efficiency and enterprise
   software areas. Anand has more than 20 years of experience in product
   marketing, product management, strategic planning and software development.
   
   Anand received his MBA from The Fuqua School of Business, Duke University and
   a B.S. in Computer Science from Pune University in India.

 * 
   Meet
   Mani
   Mani Iyer
   CEO of Kwanzoo, Open Go-to-Market (GTM) solutions for B2B companies
   Linkedin
    * 
   
   Mani Iyer
   CEO of Kwanzoo, Open Go-to-Market (GTM) solutions for B2B companies
   Linkedin
   
   Mani Iyer is CEO of Kwanzoo which provides the industry’s first open
   Go-to-Market platform for mid-to-large global B2B enterprises and high growth
   B2B SaaS companies. Mani previously founded a software business acquired by
   Oracle/PeopleSoft. He is passionate about bringing the larger B2B GTM
   community together to solve key industry challenges. Mani is a Serial
   Entrepreneur, Industry Speaker on B2B go-to-market, account-based marketing
   and advertising, demand generation; and a Growth Advisor to B2B  SaaS
   startups.




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