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Submission: On January 19 via manual from US — Scanned from NZ
Submission: On January 19 via manual from US — Scanned from NZ
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Text Content
Skip to content Whiteboard Video Animation Service * Home * Video Products * Video Ideas * Social Video Software * Logo Animation * Social Media Video * Whiteboard Animation Video * Blackboard Animation Video * Greenboard Animation Video * Explainer Animation Videos * Chalkboard/Glassboard Animation Video * Kinetic Typography * Whiteboard Animation Video Subscription with voiceover * Presentation Style * Cinematic Videos * Product Showcase Videos * Video Sales Letters * Webinar Presentations * Spokesperson Videos * Extra Demos * Pricing * Our Process * About Us * GDPR Policy & Privacy Policy * Frequently Asked Questions * Animated Banners * Blog * Contact Us * Support * Home * Video Products * Video Ideas * Social Video Software * Logo Animation * Social Media Video * Whiteboard Animation Video * Blackboard Animation Video * Greenboard Animation Video * Explainer Animation Videos * Chalkboard/Glassboard Animation Video * Kinetic Typography * Whiteboard Animation Video Subscription with voiceover * Presentation Style * Cinematic Videos * Product Showcase Videos * Video Sales Letters * Webinar Presentations * Spokesperson Videos * Extra Demos * Pricing * Our Process * About Us * GDPR Policy & Privacy Policy * Frequently Asked Questions * Animated Banners * Blog * Contact Us * Support PRODUCT SHOWCASE VIDEOS GRAB YOUR FREE FUNNEL AND VIDEO SALES LETTER SCRIPT NOW Submit Advertising and promotion are a vital part of your product’s success. But for individuals to spend their money on your product, they need to know what it’s about and why it’s so great. If you are searching for new ideas on how to show your product to the world, a product showcase video might be just what you require. We’ve put together this guide to help you do just that. In this guide, you’ll learn when you need a product video and what type of video is best for your needs. We’ve also compiled pro tips from product showcase videos you can learn from. WHAT IS A PRODUCT VIDEO? A product video is a video that showcases the features of your product and how it works. It’s an excellent tactic for product marketing. Although you’re most likely to think of a physical product when you think of a product video, you can also develop product videos for services and SaaS products. The main goal of a product video is to develop trust with clients and increase sales. A good product video shows customers how the product will benefit them or add value to their lives. TYPES OF PRODUCT VIDEOS AND WHEN TO USE THEM An easy way to distinguish between the three types is to determine their place in the sales funnel and the emotional factor. 1. TEASER/PROMO Most TV commercials or ads promoting a product are teasers. They tap into viewers’ emotions and feelings of beauty, wealth, prestige, and hunger. Take chocolate commercials, for example, which show raw chocolate being swirled, poured, and mixed with other ingredients to create a perfect final product that is then eaten with relish. Or the videos for perfumes, in which the bottles are illuminated with seemingly magical light, and beautiful people look grandiose. Teaser product video clips are at the top and bottom of the funnel. New clients will be intrigued and fascinated and want more, while loyal clients will seem like they have become part of that magic and will keep buying new and better product versions. TV commercials are shot with professional cameras and edited to incorporate special effects. However, you can also creatively use some tricks with your phone. There are various instructional videos on YouTube for shooting product clips. 2. EXPLAINER VIDEOS Explainer videos respond to the “what” behind your product. They show your product at its best, explaining what it is and what problem it solves. This product video is usually found halfway down the marketing funnel when a customer has already passed the attention stage and is in the consideration stage. An explainer video gives more information about a product than a teaser; it attracts customers by relating their actual problems and complaints. An explainer video is not regarding glamour but more about practicality. 3. DEMO A demo product video concerns how a product works in detail rather than convincing the customer to buy. However, in some cases, a product demo is exactly what people at the top of the funnel need to be persuaded to buy – it depends entirely on the type of product you’re selling. Product videos, which are demos, show step-by-step how to use the product or service for a specific task or solve a specific problem. They need to be detailed and well narrated. SaaS product companies can easily create a series of demo product videos, each showing how to perform a particular action, use a specific feature, or achieve a specific goal. 12 TIPS FOR CREATING A PRODUCT VIDEO WITH A HIGH CONVERSION RATE Producing a product video for the first time isn’t always easy, especially if you’re doing it first. If you’re doing it yourself, we’ve compiled a list of 12 pro tips to help you get your product video started, created, and distributed. 1. TELL A STORY The first tip applies to all types of content you create, not just product videos. Always look for a way to tell a story with your video. Even product teaser videos with minimal narrative can tell a story; the trick is to find the strategic angle and use it. Generally, stories have a beginning and an end. But with short videos, the story can be a snippet of something that is not entirely told, like opening a window to a larger story. 2. SHOW HOW IT SOLVES A PROBLEM This tip is tricky for teasers but pretty obvious for explanations and demos. The difference is that the problem solved in a teaser video appeals to the customers’ emotions and rarely to the practicality of usage of the product. An explainer video requires storytelling techniques to explain how a problem is solved using the product, and a demo shows what you need to do with the product to accomplish something. A teaser makes the audience feel like they require the product they are seeing; in other words, it triggers an emotional reaction to an emotional pain point. It is where advertisers take advantage of emotional cues to make an idea clear. 3. BE BRIEF Product videos, regardless of style, need to be relatively short. So anything in between 30 and 90 seconds is fine. However, a product video can sometimes be longer– up to 5 minutes. However, a longer product video is unsuitable for a TV commercial or a YouTube ad but is intended as entertainment material. When in doubt, keep it short. 4. BE CONVERSATIONAL It’s essential that you can relate to your audience: No one likes a pure sales pitch that leaves a bad taste in their mouth. Even if your product fits into a serious niche like health or law, you can still be entertaining in your narrative. Think of it this way: You’re talking to a person representing a more significant population segment. You’re conversing with them concerning how your product solves their problem. So be human and honest. 5. USE HIGH-QUALITY FOOTAGE Physical product videos need high-quality footage showing the product from every angle. Professional product videographers use tools like turntables, high-speed cameras, directed lighting, mirrors, water, and air to create magical experiences. You can be sure that most of these products are highly enhanced, especially for food and hair products. You can use well-captured screenshots for SaaS products or create a stylized representation of your tool in action. You’ll find plenty of resources on YouTube if you require help learning how to capture high-quality product footage. 6. GET VISUALLY CREATIVE Visual creativity is key to making your product video engaging and interesting. For example, if your product is edible, you can use the ingredients as supporting visuals. Look for creative methods to showcase your products. 7. DON'T LEAVE THEM GUESSING Although some brands have used this angle, product videos aren’t meant to be mysterious, so ensure the audience can tell what the product is at the end, even if you’re shooting a teaser product video. Consider adding text to the footage to help clarify the message. 8. INCLUDE CALLS TO ACTION Regardless of the product video you create, include a call to action (CTA). Your CTA can be anything that triggers the desired action of the customer watching your video. For example, you might want customers to: * Visit your website * Visit your store * Scan a QR code * Make a booking Whatever your CTA is, include it somewhere in your video – preferably at the end – and as a clickable web link in your social media caption or accompanying message. If you don’t add a call to action, you’re missing an opportunity, and your video won’t be compelling. 9. INTEGRATE YOUR BRANDING Your brand ought to always be front and center in your product video. It should be reflected in everything from the story to the colors to the brand voice and tone of voice. People who see your product connect with your brand and what it stands for. Good product videos help to build your brand equity and loyalty. As your brand grows, your product videos will be some of the actual content. 10. CHOOSE THE PERFECT TONE For maximum impact, your product video needs a soundtrack. Some product videos are just music, some are narration, and some are both. Teasers, for example, are great with a music track and perhaps a spoken call to action at the end. Explainer videos need either a narrator or a text design that can easily be read over the footage. Demos are usually better suited with a voiceover from a professional narrator but can also be accompanied by a subtle music track. Ultimately, it’s about choosing the perfect sound, whether it’s music, voiceover only, or a mix. When choosing music, you should choose something that fits the emotional factor of your video. The same goes for the lyrics. Do you think a female or male voice is more appropriate? What about her accent? Should it be neutral or location-specific? 11. MAKE IT IN DIFFERENT ASPECT RATIOS You most likely think of a horizontal layout when you think of the video. But video marketing has expanded to so many channels that horizontal videos are no longer enough. Unless your brand needs to stay cinema-style, you should create your product video in horizontal, vertical, and square aspect ratios. You can distribute your videos on all social media platforms, including YouTube and television. You might even want to create a product video just for vertical platforms like TikTok, Instagram Stories, or Pinterest. The best way to choose is to know your audience – where they spend the most time, which channel they respond to the most, and how you can best reach them. 12. MAKE IT EASY TO SHARE People love to share content they’ve found helpful, especially if it’s engaging or visually enticing. So make sure your product videos are easy to share, and you’ll be surprised how far they spread. CREATE A COMPELLING PRODUCT VIDEO FOR YOUR BRAND A product video is always good regardless of where you are in your video marketing. It’s a great way to showcase your products, show how they can help your audience, and highlight their best features. Get your Product Showcase Videos for your website and social media at whiteboard animation service. GRAB YOUR FREE FUNNEL AND VIDEO SALES LETTER SCRIPT NOW Submit STEP 1: REVIEW THE VIDEO STYLES (Check out the video styles – they are just demos to give you an idea. We fully customize them to your needs – Just make a note of the video title and style, or we can choose for you) STEP 2: SUBMIT THE FORM (Check out the video styles – they are just demos to give you an idea. We fully customize them to your needs – Just make a note of the video title and style, or we can choose for you) STEP 3: SEND US YOUR WEBSITE LINK VIA OUR SUPPORT DESK (With any style preferences you have, our service is COMPLETELY done for you – you don’t need to do anything at all!) CLICK HERE FOR THE SUPPORT DESK LINK GRAB YOUR FREE FUNNEL AND VIDEO SALES LETTER SCRIPT NOW Submit ALL UNLIMITED WITH: NO RESTRICTIONS! POPULAR PRODUCT SHOWCASE VIDEOS FOR YOUR WEBSITE AND SOCIAL MEDIA LINKEDIN / TWITTER FACEBOOK / YOUTUBE GRAB YOUR FREE FUNNEL AND VIDEO SALES LETTER SCRIPT NOW Submit TIKTOK PINTEREST / INSTAGRAM GRAB YOUR FREE FUNNEL AND VIDEO SALES LETTER SCRIPT NOW Submit TWITTER / PINTEREST SOME OF OUR AWESOME FANS LISTEN TO WHAT OTHERS ARE SAYING ABOUT HOW EASY AND INTUITIVE WHITEBOARD ANIMATION VIDEO IS... JAMES PLUMBER Whiteboard, thank you for the great videos. They are suitable for my website and social media. They look professional, and the cost of the subscription is reasonable. I look forward to next month! Don’t wait – purchase now, or you might miss out! 5/5 JARED ESTATE AGENT We looked all over the country to discover the whiteboard-style fun animated videos. The quality of the product and the low subscription cost is a true no-brainer. And the best bit – Whiteboard does it all for you! I have recommended it numerous times already. 5/5 LIAN PR CONSULTANT Whiteboard Video Animation Service was great to work with. They interpreted our needs perfectly. The professional videos showcase our company beautifully. Ordering was straightforward, select the video number, share your website or some details on your service and they go to work. 5/5 STEP 1: REVIEW THE VIDEO STYLES (Check out the video styles – they are just demos to give you an idea. We fully customize them to your needs – Just make a note of the video title and style, or we can choose for you) STEP 2: SUBMIT THE FORM (Check out the video styles – they are just demos to give you an idea. We fully customize them to your needs – Just make a note of the video title and style, or we can choose for you) STEP 3: SEND US YOUR WEBSITE LINK VIA OUR SUPPORT DESK (With any style preferences you have, our service is COMPLETELY done for you – you don’t need to do anything at all!) CLICK HERE FOR THE SUPPORT DESK LINK GRAB YOUR FREE FUNNEL AND VIDEO SALES LETTER SCRIPT NOW Submit ALL UNLIMITED WITH: NO RESTRICTIONS! INDIVIDUAL SOCIAL MEDIA PACKAGE $97 * 15 Second Videos * Professional Script Writing * Music * Animation * 7 to 10 Working Days * 2 Revisions * 100% Satisfaction Guarantee * 100% Unique Design Guarantee * 100% Money Back Guarantee Order Now SOCIAL MEDIA STARTER SUBSCRIPTION $297 / PER MONTH * 4 Videos Per Month * 15 Second Videos * Professional Script Writing * Music * Animation * 7 to 10 Working Days * 2 Revisions * 100% Satisfaction Guarantee * 100% Unique Design Guarantee * 100% Money Back Guarantee Order Now FREQUENTLY ASKED QUESTIONS (FAQS) How long is my video? For our website video subscription service, they are typically between 30 seconds and 1 minute 30. Our Social Media videos are typically 15 to 30 seconds. But let us know how long you want it, and we will try to make it happen. We want to make you happy! For our one-off videos, the price is per minute. I only need one video, not one per month No problem! After you have purchased, cancel the subscription, and you will get one video. Alternatively, see all our products here, including single and multi-video packages, with or without voiceover. If you have any issues doing this, submit a ticket here whenever you like. Or get in touch on the contact us page here. I can have the video in any language I like? Absolutely! We provide the script in almost any language you like. We can also produce the voiceover (if you purchase that on the purchase page) in almost any language, and within the language, we can also do several different accents. For example, we can do English US, English British, and English with an Indian accent, almost anything you like. Let us know what you want. We want to make you happy! We will try to make it happen. When will I get my video? Typically 5-7 working days. I don't have to write the video script, do I? No, we write the script! Our service is completely done for you. Just mention the video style you like and submit your website link. If you want to provide the text, you can, but that is optional. Is music included? Yes, royalty-free music is included. I'd like a voice over The only thing we’re charging extra for is a voice-over – get in touch, and we can make it happen. You will have the option to purchase once you select the buy button. I would like more than one video The sky is the limit, so connect with us via: 1. Submitting a support ticket here 2. Using our contact us form here 3. Or, hit us up on the live chat. I would like a longer video or video series The sky is the limit, so connect with us via: 1. Submitting a support ticket here 2. Using our contact us form here 3. Or, hit us up on the live chat. I have more questions Submitting a ticket is usually the best option. Submit a ticket here any time you like. Or get in touch on the contact us page here. Or hit us up on the live chat. 100% NO-RISK MONEY BACK GUARANTEE! You are completely protected by our 100% No-Risk Money Back Guarantee. If you don’t like your initial purchase over the next 14 days, we will happily refund 100% of your money in the first seven days and 50% in the next seven days. No questions asked. GRAB YOUR FREE FUNNEL AND VIDEO SALES LETTER SCRIPT NOW Submit FREE FUNNEL AND VIDEO SALES LETTER SCRIPT NOW * Two Professional Scripts * Funnel Video Script * Video Sales Letter Script * Sent to You Immediately * 100% Satisfaction Guarantee * 100% Free See All Product Videos WHITEBOARD VIDEO ANIMATION SERVICE - ALL RIGHTS RESERVED SUPER SPECIAL OFFER: * 0Days * 0Hours * 0Minutes * 0Seconds Lock In Your free video Before It Expires Grab Your Free Funnel And Video Sales Letter Script Now Click Here