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THE POWER OF CHOICE


EMAIL MARKETING MADE EASY
FOR GROUPS & FRANCHISES

Few owner / operator retailers have the time, the skill sets or the budgets
needed to create and distribute effective email marketing campaigns. Whatever
the reason, the results are often the same; either no campaigns are sent, or
those hurried campaigns that are leave a lot to be desired. We also know that
every retailer will have unique marketing requirements due to their geography
and/or client demographics, so a “one for all” head office solution is a waste
for many. Genesys is the solution to this ever-present problem.  




HOW?



CONTROL

Genesys allows head office to control the brand & the message

CHOICE

Genesys allows your retailers to choose their own campaigns.

CONTENT

Genesys provides bespoke content creation services

REPORTING

Genesys offers detailed aggregated & segmented reporting

SUPPORT

Genesys offers support services to both head office and retailers




YOUR PORTAL, YOUR CAMPAIGNS, YOUR WAY



Genesys allows head office to create multiple email campaigns in line with your
brand guidelines and protocols, in conjunction with your key suppliers and
partners. Each of these campaigns is tagged, categorized and loaded into your
branded library platform. 




THEIR CHOICE, THEIR BRANDING



Your retailers then get to pick and choose from the campaigns, ensuring that
only the most relevant are sent to their respective databases. Each of your
retailers have a profile setup in the system that reflects their individual
branding and call to actions. They can even define their own fonts and colours.

Once their account is setup (head office can approve to ensure compliance with
standards) they can log into your library and select any campaign; the system
overlays these pre-sets onto the head office template. The result is a fully
‘ready to go’ email campaign that takes no more than 60 seconds.


AND RETAILERS CAN EDIT EACH CAMPAIGN…



Retailers then have the option to further personalise each email template using
our easy-to-use drag & drop editor. Each component of the campaign can be
selected and edited, plus sections & content can be added or removed at the
retailer’s discretion.

Once the optional editing is complete the retailer simply clicks the blue “Begin
Dispatch Process” button and they follow a five step guide which then sends the
mail campaign to their database, or a segment thereof, which is uploaded into
the portal when the account is activated.




WHAT IF THEY NEED SOMETHING BESPOKE?



Even with a library of options at their fingertips there will, inevitably, be
times when there’s nothing that appeals to a particular retailer, or perhaps
they simply want to market a specific product or event that’s unique to them.
Here our users have three options available:


 * 1. They can build and dispatch a mail themselves using our “Build Your Own”
   option. This ‘blank canvas’ option is similar to the process one would follow
   if using Mailchimp or any other popular ESP.
 * 2. They can build the mail themselves using our “Build Your Own” option, but
   once complete they hit the “Send To My Account Manager” button. This submits
   the mail to Genesys where one of our team performs a ‘tidy up’ service for a
   nominal fee, making the mail as effective as it can be.
 * 3. They skip the “DIY” part altogether, submitting the content in whatever
   format they wish to their Account Manager. Genesys will then build a bespoke
   email campaign for the retailer from scratch for an agreed-upon service fee.




IT’S ALL IN THE NUMBERS




OVERVIEW & INDIVIDUAL REPORTS



Each account is provided with a reporting dashboard giving them an overview of
their email activity (dates can be selected). A detailed breakdown of each
individual mail is also available, so they can see which contacts read the mail
or clicked on specific links inside it. Reporting is specific to their account.

On a head office level the reporting dashboard provides an overview summarising
the activity of all their portal users aggregated. They can see which of their
campaigns were launched and when, plus a breakdown of which retailers
distributed which campaigns, when and to how many. Separate logins are also
available for your suppliers, who will be able to view aggregated reporting but
on their campaigns only.






CONTENT MANAGEMENT




SUPPORT SERVICES



Technology can seem like magic these days, but sometimes you’d just rather deal
with people that portals. That’s why Genesys provides our head office clients
with a fully bespoke content creation & management service to compliment the
software platform.

You send us your guidelines, your objectives, and any content you’ve got,
however you can, and we’ll build it into the best email campaign it can be. But
we won’t stop there; we’ll manage the editing & approval process right through
to the end, directly with your suppliers if you wish, then tag, categorize and
load it into your portal for you, notifying your retailers if it’s in line with
the preferences that they have outlined.

We offer a similar service on the retailer level on an ‘opt in’ basis. Our
Account Managers will make sure that your retailers are sending relevant &
personalized email campaigns out to their database on a consistent schedule.
They’ll schedule the mails, monitor the health of the database and the
reporting, providing insights. They’ll even do the mail editing &
personalisation on your retailer’s behalf, making their email marketing as
effective as it can be, whilst also ensuring that the process is quick &
painless.




BESPOKE PRICING OFFERED BASED ON YOUR NEEDS






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Southern Ambition 1011cc Trading as Genesys Creative Systems

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Southern Ambition 1011cc Trading as Genesys Creative Systems

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