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JESSIE CAO︎



I am a graphic designer who strives to evoke a profound emotional connection
between the art and the viewer through soft, delicate designs imbued with
imagination.

When I'm not designing, I can be found in an everlasting state of reverie,
indulging in fantasies about thrilling escapades and soothing night drives, or
chronicling my daily adventures in a journal.

︎ ︎



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︎︎︎ Skills: Advertising, Art Direction, Branding, Content Writing, Packaging,
Research, Social Media Marketing, Typography, UI/UX Design, and Web Design

︎︎︎ Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD, and
Audition), Procreate, Google Workspace, Microsoft Office, Meta Business Suite,
Later, Sprout Social, Wix, WOCode, Squarespace, Basecamp, Slack, and Notion





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TOMORROWLAND ︎

At Tomorrowland, prepare to embark on a journey imbued with enchantment and
fantasy. Experience the magic of music and let it whisk you away into the
future.

Tomorrowland, where future meets fantasy.

︎︎︎ Art Direction
︎︎︎ Branding
︎︎︎ Collaborative Project


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REMY TEA ︎

Remy Tea is a safe haven for all kit-tea luvers—that is, those with an adoration
for kitties and tea.

Prepare to be whisked away by the delicate aromas and delicious, creamy flavors
of our authentically crafted, freshly brewed tea.
︎︎︎ Branding
︎︎︎ Packaging






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SERENITY ︎

Serenity is an app that sets daily reminders for those who seek positive
affirmations and words of encouragement. 
︎︎︎ Branding
︎︎︎ Packaging
︎︎︎ UI/UX Design



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HONEYMOON LANTERN FESTIVAL ︎

A promotional campaign for the Honeymoon Lantern Festival, where visitors will
experience the wonder of moonlight as they take in the mesmerizing views of
lanterns illuminating the night sky.
︎︎︎ Advertising
︎︎︎ Branding



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SMOKE & SALT ︎

Smoke & Salt is a sophisticated and edgy southern fine dining restaurant with an
emphasis on barbecue and wood fire cooking.

︎︎︎ Branding


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OODLES OF NOODLES︎

Oodles of Noodles provides delectable Japanese dishes to zestful customers in a
serene environment.
︎︎︎ Branding
︎︎︎ Web Design





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KATHYOLOGY ︎

Kathyology is a website created for Kathy Le, a licensed hairstylist. It
showcases the services and expertise she provides.
︎︎︎ Branding
︎︎︎ Web Design


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KILLING MR. GRIFFIN ︎

A reimagined book cover for Lois Duncan’s 1978 thriller, Killing Mr. Griffin.
︎︎︎ Packaging
︎︎︎ Print
︎︎︎ Typography





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THE ORDINARY ︎

A beginner’s catalog for The Ordinary, a skincare brand dedicated to providing
effective clinical treatments through honest and innovative means.
︎︎︎ Print


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CREATIVE SUPPORT ︎

Founded by a group of special education teachers, Creative Support is a social
services agency that offers a variety of individualized services and programs to
developmentally disabled persons so that they could live an enriched life.

This brochure aims to educate people on the plethora of resources that Creative
Support furnishes.
︎︎︎ Branding
︎︎︎ Print




© 2023 by Jessie Cao