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WATCH THE FULL RECAP
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CELEBRATING THE DIVERSITY

OF DIFFERENT DANCE COMMUNITIES THROUGH HIP HOP

Leveraging snipes creditability in the dance community,
we brought together 9 dancers from key EMEA cities
to celebrate their diverse dance styles and backgrounds.




OUR DANCE CREW

Paris, France

@ANISSA

Hip Hop

Gelsenkirchen, Germany

@BIGWAVE

Krump

Rome, Italy

@FLAMINIA

Commercial

Maastricht, Netherlands

@FLEUR

Different Styles

The Hague, Netherlands

@KIDCOLOMBIA

Breaking

Krefeld, Germany

@MAJID

Hip Hop

Geneva, Switzerland

@PERLA

House

Paris, France

@RUBIX

Hip Hop Freestyle

Amsterdam, Netherlands

@SHAY

Commercial





ACKNOWLEDGE THEM AS ATHLETES & GIVING THEM A PLATFORM @BOTY CAMP

We invited the Crew to a 10-days Snipes Dance Camp in Montpellier, France to
exchange learnings,
styles and experiences in preparation for the Battle Of The Year showcase.


ARRIVAL

SEEDING

HOUSE TOUR

ACTION
Pictures by photographer: Little Shao, who is very well known in the dance
scene.


MENTORING AND COACHING THE NEXT GENERATION



We acquired new members driving them to the app
with exclusive access to product and dance insights from our crew.



APP DOWNLOADS


+5% FROM OCT TO NOVEMBER

NEW CLIQUE APP MEMBERS


7608 NEW SNIPES CLIQUE APP MEMBERS


TO CREATE THE FUTURE OF DANCE @BATTLE OF THE YEAR

The Snipes Battle of the Year is an annual international dance
event where the best crews compete across Breakdance and
Hip Hop.

WATCH THE BOTY RECAP


REACHING THE WIDER DANCE COMMUNITY THROUGH MEDIA

Local and Pan-European authentic dance media partners provided
strong international coverage and helped amplify storytelling
and reach within the relevant dance audience.

@LAURANALA
@FILIPPOTONINI & SIMONE SHORTY
@SNIPES LOCAL AMBASSADORS
@SNIPES GIRLS SQUAD
@YARD
@CAMINO
@STANCEELEMENTS
@HIPHOPDE
@NSS MAGAZINE
@LAURANALA
@FILIPPOTONINI & SIMONE SHORTY
@SNIPES LOCAL AMBASSADORS
@SNIPES GIRLS SQUAD
@YARD
@CAMINO
@STANCEELEMENTS
@HIPHOPDE




MARKETPLACE IMPACT

Strong O2O journey with full retail takeover including 320 windows across EMEA
and impactful social media coverage driving to the Snipes App for exclusive
members’ content. Local Ambassadors and Girls Squad (Staff) helped amplify the
message within the whole Snipes community via seeding activations and live
reporting from the Battle Of The Year.



RETAIL


320 DOORS

ECOM

Womens AF1 Jewellery SOLD OUT on digital after 2 days from launch.

APP


45K APP CLICKS

SOCIAL MEDIA


200K ENGAGEMENT


OVERALL RESULTS


14 M

REACH


17.5 M

IMPRESSIONS


7 M

USD REVENUE


WHAT`S NEXT

With the newly acquired loyal nike members we are gathering insights to best
serve them with personalised content, product, services and events to shape the
future of hip hop dance.



STAY TUNED AND KEEP MOVING…