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<p>
<strong>August 23, 2022</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>Digital Era Media Inc. Celebrates First Year Anniversary of RVDealers.ca - The Canadian RV Buy & Sell Marketplace</strong>
</p>
<p> See full release on: <a href="https://www.prnewswire.com/news-releases/digital-era-media-inc-celebrates-first-year-anniversary-of-rvdealersca--the-canadian-rv-buy--sell-marketplace-301610375.html">PR Newswire</a><br><br><br>
</p>
<p>
<strong>August 17, 2021</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>Digital Era Media Inc. Launches RVDealers.ca Canadian RV Buy & Sell Marketplace</strong>
</p>
<p> See full release on: <a href="https://www.prnewswire.com/news-releases/digital-era-media-inc-launches-rvdealersca-canadian-rv-buy--sell-marketplace-301356397.html">PR Newswire</a><br><br><br>
</p>
<p>
<strong>May 12, 2021</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>BoatBlurb Celebrates One Year Anniversary with Record Monthly Traffic</strong>
</p>
<p> See full release on: <a href="https://www.boatblurb.com/post/boatblurb-celebrates-one-year-anniversary-with-record-monthly-traffic">BoatBlurb</a><br><br><br>
</p>
<p>
<strong>January 20, 2021</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>BoatDealers.ca Surges with Record Traffic in 2020</strong>
</p>
<p> See full release on: <a href="https://www.boatblurb.com/post/boatdealers-ca-surges-with-record-traffic-in-2020">BoatBlurb</a><br><br><br>
</p>
<p>
<strong>May 12, 2020</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>BoatDealers.ca and Digital Era Media Inc. Launch News & Information Platform BoatBlurb.com</strong>
</p>
<p> See full release on: <a href="http://www.digitaljournal.com/pr/4675266">Digital Journal</a><br><br><br>
</p>
<p>
<strong>November 19, 2019</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>Shopping for a Boat Online is now more Virtual.</strong>
</p>
<p> BoatDealers.ca Adds 360 Virtual Tours for Boat Buyers </p>
<p> Ontario, Canada – November 19, 2019 </p>
<p> Digital Era Media Inc., (DEM: www.ThinkDEM.com) Digital Media producers of Canada’s #1 Boat Listing website BoatDealers.ca introduces 360 Virtual Boat Tours to assist boat buyers in their purchasing decisions. </p>
<p> “We recognized the need for boat buyers to see the layout of boats online in an interactive way.” said Chris Perera, Digital Era Media’s President & CEO. “The real estate industry has been doing 360 virtual tours for sometime, but
it seems to have been overlooked in the boating industry. Our team has developed tools for dealers, and manufactures to create virtual tours with minimal effort.” </p>
<p> Presently there are over 100 virtual boat tours featured on BoatDealers.ca. These tours can be viewed directly on BoatDealers.ca or integrated directly into a manufacturer or dealer site by simply clicking the embed button on the
bottom right of each tour. </p>
<p> “Offering forward-thinking marketing tools demonstrates our commitment to helping marine businesses reach their unique online goals. We know there are some very talented marketers throughout the industry, so we made the 360 virtual
tours available in both self and full serve options which gives our customers more freedom of choice.” Said Cameron Coleman, Digital Era Media’s National Account Executive. </p>
<p> “We think the BoatDealers.ca 360 virtual tours are a great venue for our prospect consumers to really look at our boat layouts online. This is a great selling feature for our boats, and this is for sure the way the market is going in
the coming years.” Jean-Philippe Martin-Dubois, Marketing and Customer Experience Director, Princecraft Boats. </p>
<p> “BoatDealers.ca has been our trusted Canadian media partner for years. 360 Virtual Tours allow prospective buyers to get a sense that they are standing in the boat viewing the layout first hand, without trying to gauge where different
features are located simply based on pictures. We are excited to utilize BoatDealers.ca's new 360 Virtual Tour platform to assist our buyers and dealers.” Steve Huber, Marketing, Smokercraft Inc. </p>
<p> “We've decided to continue using Boatdealers.ca as the site delivers quality leads specifically on recent model trade-ins and the addition of 360 virtual tours in listings provides an interactive and potentially impactful experience
for viewers. Revenue earned from just one large dollar brokerage sale pays for a season of exposure on this site and we've been able to consistently track positive results.” Scott MacCrimmon - President, Hucks Marine & Resort </p>
<p> BoatDealers.ca receives over 1.6 million unique visitors a year. Launched in 2001, the website has been focused on providing the top visited and most effective online platform for buyers and sellers of new and used boats across
Canada. </p>
<p> BoatDealers.ca runs on the unified MyDealers.ca platform that also powers <a href="https://www.outboarddealers.ca">OutboardDealers.ca</a>, <a href="https://www.motorcycledealers.ca">MotorcycleDealers.ca</a>,
<a href="https://www.quaddealers.ca">QuadDealers.ca</a>, and <a href="https://www.sleddealers.ca">SledDealers.ca</a> providing a streamlined marketing solution for Marine & Powersports dealers. </p>
<p> See all the BoatDealers.ca virtual boat tours at: <a href="https://www.boatdealers.ca/boat-360">https://www.boatdealers.ca/boat-360</a>
</p>
<p> To learn more about the MyDealers.ca suite of websites or for business inquiries, contact Rob Hubbs at 888-909-4336 x7000 or <a href="mailto:rob@mydealers.ca">rob@mydealers.ca</a> or visit the website at
<a href="https://www.mydealers.ca">MyDealers.ca</a>. </p>
<p>
<strong>November 21, 2018</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>Buying Powersports in Canada Just Got Easier.</strong>
</p>
<p> Digital Era Media Inc. Releases New MyDealers.ca Suite of Marine and Powersports Listing Sites </p>
<p> Ontario, Canada – November 21, 2018 </p>
<p> Digital Era Media Inc., (DEM: www.ThinkDEM.com) Digital Media Publishers of Canadian Marine & Powersports Listing Sites today announced that it has launched all new versions of
<a href="https://www.motorcycledealers.ca">MotorcycleDealers.ca</a>, <a href="https://www.quaddealers.ca">QuadDealers.ca</a>, <a href="https://www.sleddealers.ca">SledDealers.ca</a>,
<a href="https://www.boatdealers.ca">BoatDealers.ca</a> and <a href="https://www.outboarddealers.ca">OutboardDealers.ca</a> powered by their 6th Generation MyDealers.ca platform. These new versions introduce new features, improved
performance, and offer even greater ease-of-use. </p>
<p> "We started with a clean slate, as I challenged our talented team to do something special. This isn’t just a step forward for us, it’s a massive jump.” said Chris Perera, Digital Era Media’s President & CEO. “We literally improved
every aspect of the MyDealers.ca suite of sites including making them faster, easier to use, cleaner design, with more effective lead generation, and a vastly improved mobile experience." </p>
<p> The MyDealers.ca suite of sites receive over 2.1 million unique visitors a year. Each Canadian vertical website in the suite are focused on providing the top visited and most effective online marketplace for buyers and sellers of new
and used products within the motorcycle, ATV, snowmobile, and marine industries. </p>
<p> "We knew that we had to focus on the user experience, but also still provide the highest quality publications for Canadian powersports and marine advertising. I can confidently say our redesigned sites are great for both our audience
as well as the dealers, brokers, manufactures, and products we work with" said Cameron Coleman, Digital Era Media’s National Account Executive. </p>
<p> The unified MyDealers.ca platform powers <a href="https://www.motorcycledealers.ca">MotorcycleDealers.ca</a>, <a href="https://www.quaddealers.ca">QuadDealers.ca</a>, <a href="https://www.sleddealers.ca">SledDealers.ca</a>,
<a href="https://www.boatdealers.ca">BoatDealers.ca</a> and <a href="https://www.outboarddealers.ca">OutboardDealers.ca</a> providing a streamlined marketing solution for Marine & Powersports dealers. </p>
<p> To learn more about the MyDealers.ca suite of websites or for business inquiries, contact Rob Hubbs at 888-909-4336 x7000 or rob@mydealers.ca or visit the website at <a href="https://www.mydealers.ca">MyDealers.ca</a>. </p>
<p>
<strong>April 11, 2017</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>Digital Era Media Inc. Releases Secure Versions of BoatDealers.ca and OutboardDealers.ca with new Featured Brand Sections</strong>
</p>
<p> Ontario, Canada – April 11, 2017 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) New age Digital Media Publishers of Canadian Marine & Powersports Listing Sites today announced that it has launched a secure version of
BoatDealers.ca and OutboardDealers.ca. These new versions boast increased security and a new Featured Brand section for boat & engine builders. </p>
<p> "BoatDealers.ca is the Canadian market leader in Boats For Sale online, and we are always looking to improve.” said Chris Perera, Digital Era Media’s President & CEO. “By making BoatDealers.ca and OutboardDealers.ca only
accessible over the https protocol we are further demonstrating our commitment to the best shopping experience. For example, when inquiring on boats or outboards for sale we are ensuring your name, phone number, etc is safely
communicated between your browser and our servers." </p>
<p> At a recent Canadian Internet Registration Authority member event, Richard Schreier (product Manager for the Internet Performance Testing product) reinforced the need for websites that collect personal information to be secured with
an SSL (Secure Socket Layer) Certificate. "When a consumer sees “https” as part of the website address and the browser displays the locked padlock on the address bar, they can be assured that the communication between them and the
website is encrypted. No-one in between can intercept the data and read it easily. Transmission of personal information is secure." </p>
<p> Other changes include the Featured Brand section that displays a brand logo, videos, and written content produced by BoatDealers.ca for their OEM partners. The Featured Brand section has been added to the Homepage, New Boats, and Boat
Reviews pages in a high-profile placement. </p>
<p> "The new Featured Brand section on BoatDealers.ca and OutboardDealers.ca is a real game changer for boat & motor manufacturers looking to reach Canadians. With our industry leading traffic, and its premium website position, there
is no better spot anywhere to get your marine brand and reviews seen by consumers across Canada." Said Cameron Coleman, Digital Era Media’s National Account Executive. </p>
<p> OEMs that provided comments: </p>
<p> "In an industry of choices, the new Featured Brand section of BoatDealers.ca and OutboardDealers.ca is an excellent tool for potential buyers to educate themselves during the purchase journey. Turnkey and concise, this is a true
homerun for marine shoppers." Krista Sparkes, Vice President of Sales, BRP Evinrude. </p>
<p> "With the new Featured Brand section of BoatDealers.ca, customers will have access to quality information at first sight. Great feature for them! It’s also giving great visibility for boat manufacturers! Fantastic!" Jean-Philippe
Martin-Dubois, Marketing & Customer Experience, Princecraft Boats Inc. </p>
<p> "BoatDealers.ca has always been at the forefront of understanding consumer demands during the buying decision, and the new Featured Brand section exemplifies that understanding." Steve Huber, Marketing, Smokercraft Inc. </p>
<p> BoatDealers.ca and OutboardDealers.ca run on the unified MyDealers.ca platform that also powers MotorcycleDealers.ca, QuadDealers.ca, and SledDealers.ca resulting in a streamlined marketing solution for Marine & Powersports
dealers. </p>
<p>
<strong>December 18, 2016</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>Atlantic Marine Trades Association Announces Partnership with BoatDealers.Ca, Who Will Provide ‘Boat Finder’ Tool At The 2017 Halifax International Boat Show</strong>
</p>
<p> The Atlantic Marine Trades Association (AMTA) announced today that they will be partnering with BoatDealers.ca for The 2017 Halifax International Boat Show (HIBS). BoatDealers.ca will be providing HIBS with their online Boat Finder
tool. This widget will allow the traffic coming to the Halifax International Boat Show website the ability to preview any boats that will be on display before, during and after the show. This allows consumers to know what will be on
display from each individual boat dealer. The Boat Finder tool will provide unparalleled value to boat dealers presenting at HIBS. Exhibitors who are showcasing their boats at HIBS will see increased exposure by utilizing this tool and
their inventory will also be placed on the www.BoatDealers.ca listing website. </p>
<p> "Everyone walks away winners in this partnership. The boat dealers, show management and BoatDealers.ca will all benefit from having display boats showcased online." said Cameron Coleman, National Account Executive at Digital Era Media
Inc., producers of BoatDealers.ca. "This tool is really all about giving the consumer the most information possible before and after attending the show. If you are in the market for a boat and plan to visit HIBS, you will be able to see
what options will be available on display." </p>
<p> "The Boat Finder feature on our Halifaxboatshow.com page will be a great addition for consumers thinking of coming to the show and buying a boat," said Jason Craig, President of the AMTA." We are excited that show goers will have the
opportunity to review what will be at the show." </p>
<h3>About BoatDealers.ca</h3>
<p> BoatDealers.ca is a Canadian based boat listing website designed to to connect buyers and sellers. BoatDealers.ca is the most visited boating/marine website in the country with over 1.4 million unique visitors last year. Hundreds of
boat dealers, brokers and private sellers count on BoatDealers.ca to help sell their boats. </p>
<h3>About Atlantic Marine Trades Association</h3>
<p> The Atlantic Marine Trades Association (AMTA) is the official voice of the recreational boating industry in Atlantic Canada. AMTA is a not-for-profit organization whose mission is to promote the sport of recreational boating and
support its members in their endeavours. AMTA members include manufacturers, distributors, wholesalers, dealers and brokers of yachts, boats, engines and accessories, as well as marina operators, recreational marine service providers
and other boating-related organizations. AMTA is the owner of the Halifax International Boat Show and a partner in Discover Boating. </p>
<p>
<strong>February 9, 2016</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>ThinkDEM Releases OutboardDealers.ca</strong>
</p>
<p> ThinkDEM, Launches <a href="http://www.outboarddealers.ca">OutboardDealers.ca</a>, Canada’s only website dedicated to new & used loose outboard motors. </p>
<p> Ontario, Canada – February 8, 2016 – Digital Era Media Inc., (DEM: http://www.ThinkDEM.com) New age Digital Media Publishers of Canadian Marine & Powersports Listing Sites today announced that it has launched
<a href="http://www.outboarddealers.ca">OutboardDealers.ca</a>. This new site is the only one in Canada to have strictly new & used Outboard Motors listed for sale from dealers and individuals. </p>
<p> "Since 2001 we have developed BoatDealers.ca to be a simple and elegant way for consumers to shop for their next new or used boat. BoatDealers.ca has established us as the market leader in the Canadian Online Boat Sales.” said Chris
Perera, Digital Era Media’s President & CEO. “The addition of OutboardDealers.ca is exciting for our customers and our team. While there are other sites that have a section for outboard motors for sale, we wanted to create an entire
vertical site dedicated to this growing segment of the boating market. It’s something our dealers and OEM partners have been asking us to address for some time now. Canadian consumers will find OutboardDealers.ca to be an extremely
useful resource when shopping for their next outboard engine purchase." </p>
<p> OEMs and dealers of all brands are activity joining the marketing programs available for exposure on <a href="http://www.outboarddealers.ca">OutboardDealers.ca</a> to promote their product lines. </p>
<p> OutboardDealers.ca runs on the unified <a href="http://www.mydealers.ca">MyDealers.ca</a> platform that also powers <a href="http://www.boatdealers.ca">BoatDealers.ca</a>,
<a href="http://www.motorcycledealers.ca">MotorcycleDealers.ca</a>, <a href="http://www.quaddealers.ca">QuadDealers.ca</a>, and <a href="http://www.sleddealers.ca">SledDealers.ca</a> resulting in a streamlined marketing solution for
Marine & Powersports dealers. </p>
<p> OutboardDealers.ca can be seen at: <a href="http://www.outboarddealers.ca">www.OutboardDealers.ca</a>
</p>
<p>
<strong>May 15, 2014</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>ThinkDEM Releases the 5th Generation of BoatDealers.ca</strong>
</p>
<p> ThinkDEM, Launches the 5th generation of BoatDealers.ca, the Most Visited Marine Website in Canada. </p>
<p> Ontario, Canada – May 15, 2014 – Digital Era Media Inc., (DEM: <a href="http://www.ThinkDEM.com">www.ThinkDEM.com</a>) New age Digital Media Publishers of Canadian Marine & Powersports Listing Sites today announced that it has
launched the 5th generation of <a href="http://www.boatdealers.ca">BoatDealers.ca</a>. This new version provides numerous improvements, optimizations, and performance increases. Additional services are also planned. </p>
<p> "Since 2001 we have focused on making <a href="http://www.boatdealers.ca">BoatDealers.ca</a> a simple and elegant way for consumers to shop for their next new or used boat.” said Chris Perera, Digital Era Media’s President & CEO.
“Our 5th generation adds additional search and browse options with an enhanced fresh layout. This version was developed from a clean slate from the ground up utilizing the latest web technologies. We have further optimized SEO for
continued and increased rankings in Google for the top Boat Buying terms. For example, we simplified the URL address for all pages. This makes it easier for both humans and search engines to reference our content. We have added the
detection of the visitors’ location and display the distance to each boat listing, by default we show the closest boats first. This is particularly important to respect dealer territory for new boat sales. Other refinements include
advanced image gallery, tabbed sections to view detailed boat information, and drop menu navigation bar. To support the increasing demand we also upgraded our server infrastructure to provide a faster user experience." </p>
<p> ThinkDEM plans to have continuous releases of <a href="http://www.boatdealers.ca">BoatDealers.ca</a> that includes email alerts of New Boat Listings, Boat Engines & Trailers, and an Innovative Call Tracking System. The 5th
generation of <a href="http://www.boatdealers.ca">BoatDealers.ca</a> runs on the unified <a href="http://www.mydealers.ca">MyDealers.ca</a> platform that also powers <a href="http://www.motorcycledealers.ca">MotorcycleDealers.ca</a>,
<a href="http://www.quaddealers.ca">QuadDealers.ca</a>, and <a href="http://www.sleddealers.ca">SledDealers.ca</a> resulting in a streamlined marketing solution for Marine & Powersports dealers. </p>
<p> ThinkDEM produces <a href="http://www.boatdealers.ca">BoatDealers.ca</a> as part of their <a href="http://www.mydealers.ca">MyDealers.ca</a> suite of websites. <a href="http://www.boatdealers.ca">BoatDealers.ca</a> is the most popular
destination for Canadian Boat Buyers and Sellers with over 1.17 million unique total visitors annually; offering targeted exposure for Boat Manufacturers, Dealers, Brokers, and Aftermarket Parts & Accessories.
<a href="http://www.boatdealers.ca">BoatDealers.ca</a> has established 4,200+ Social Network followers on <a href="https://www.facebook.com/Boatdealers.ca">Facebook</a>, <a href="https://twitter.com/boatdealers_ca">Twitter</a>, and
<a href="http://www.youtube.com/user/ThinkDEM">YouTube</a>. Direct content from BoatDealers.ca has been shared on Social Networks over 100,000+ times in the last year. </p>
<p>Boatdealers.ca can be seen at: <a href="http://www.boatdealers.ca">www.BoatDealers.ca</a></p>
<p>
<strong>About BoatDealers.ca</strong><br>
<a href="http://www.boatdealers.ca">BoatDealers.ca</a> was launched in 2001 providing boat buyers and sellers of boats with a website of highly relevant content, innovative design, and simplicity of use. Since then it has grown to be
the most visited Boat for Sale website in Canada. In June 2009, Digital Era Media Inc. (ThinkDEM) took over production of BoatDealers.ca setting a standard of Digital Media Innovation for the Canadian Boating Industry.
<a href="http://www.boatdealers.ca">BoatDealers.ca</a> is dedicated to supporting the Canadian Marine industry and has established affiliations that include Boating Ontario, Boating BC, Discover Boating Canada, Canadian Safe Boating
Council, NMMA Canada, Toronto International Boat Show, and Vancouver International Boat Show.
</p>
<p> </p>
<p>
<strong>October 29, 2013</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>Digital Era Media Inc. Launches Redesigned SledDealers.ca and QuadDealers.ca Websites</strong><br> Ontario, Canada – October 29, 2013 – Digital Era Media Inc., (DEM: <a href="http://www.ThinkDEM.com">www.ThinkDEM.com</a>) today
announced that it has launched redesigned versions of SledDealers.ca & QuadDealers.ca; snowmobile and ATV / Side by Side listing sites. SledDealers.ca and QuadDealers.ca are part of DEM’s Mydealers.ca suite of sites that also
includes BoatDealers.ca, and MotorcycleDealers.ca.
</p>
<p>“The second generation of SledDealers.ca and QuadDealers.ca have significant design, feature, layout, and speed enhancements.” said Chris Perera, Digital Era Media’s President & CEO. “We detect the visitors’ location to display
dealers, and units closest to their city first. This feature is particularly important in respecting dealer territory for new Snowmobiles & ATVs. The sites are now easier to use, with enhanced photos, display, search, and
refinement. The shopping experience has been improved dramatically for both new & used buyers.”</p>
<p>The Mydealers.ca suite of sites receives over 2.5 million visits annually.</p>
<p>SledDealers.ca and QuadDealers.ca can be seen at: <a href="http://www.sleddealers.ca">www.sleddealers.ca</a>, <a href="http://www.quaddealers.ca">www.quaddealers.ca</a></p>
<p> </p>
<p>
<strong>September 23, 2013</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>Digital Era Media Inc. launches MotorcycleDealers.ca website</strong><br> Ontario, Canada – September 23, 2013 – Digital Era Media Inc., (DEM: <a href="http://www.ThinkDEM.com">www.ThinkDEM.com</a>) today announced that it has
launched MotorcycleDealers.ca; a motorcycle listing site. MotorcycleDealers.ca is part of DEM’s Mydealers.ca suite of sites that also includes BoatDealers.ca, QuadDealers.ca and SledDealers.ca.
</p>
<p>“We applied our knowledge & experience gained since 2001 from the Marine, ATV, and Snowmobile industries combined with the latest web technologies to produce MotorcycleDealers.ca.” said Chris Perera, Digital Era Media’s President
& CEO. “The addition of Motorcycles represents our attentiveness to Dealers & OEMs promotional needs servicing all Marine & Powersports segments. We designed MotorcyleDealers.ca to be user friendly and powerful, to deliver
the ultimate Motorcycle shopping experience. For example, we detect the visitors’ location to display dealers and bikes closest to their city first. This feature is particularly important in respecting dealer territory for new
motorcycles. We created a completely new platform for MotorcycleDealers.ca. It is faster, easier to use, with enhanced display, search, and refinement.”</p>
<p>DEM launches MotorcycleDealers.ca with over 120 participating Canadian Motorcycle Dealerships. Over the next few months their new platform will be carried over to BoatDealers.ca, QuadDealers.ca and SledDealers.ca. Mydealers.ca suite of
sites receives over 2.5 million visits annually.</p>
<p>MotorcycleDealers.ca can be seen at: <a href="http://www.motorcycledealers.ca">www.motorcycledealers.ca</a></p>
<p> </p>
<p>
<strong>November 28, 2012</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>2nd Generation Boatdealers.ca Mobile Site Launches</strong><br>
<br> Ontario, Canada November 28, 2012 – Digital Era Media Inc., (DEM: <a href="http://www.ThinkDEM.com">www.ThinkDEM.com</a>) today announced that it has launched the 2nd generation mobile site of Boatdealers.ca, Canada’s most visited
boat listing site.
</p>
<p>“Our team is extremely efficient at bringing world class technology to the niche of the Canadian Boating Industry.” said Chris Perera, Digital Era Media’s President & CEO. “Responding to the huge explosion of mobile web devices, we
feel we have built the best mobile boat listing platform. This new version of Boatdealers.ca Mobile replaces the original version we launched less than a year ago. We wanted to raise the bar, and the enhancements to our new Mobile
Platform have done just that.”</p>
<p>DEM will be making custom versions of their mobile platform available as a service option to the 200+ dealerships / brokerages using Boatdealers.ca to list their inventory. DEM’s showroom platform also powers the ‘Boat Finder’ tool for
the Toronto & Vancouver International Boat Shows.</p>
<p>Boatdealers.ca is a popular destination for boat buyers and sellers, with major supporters including Ontario Tourism, Yamaha, BRP, and Volvo. Boatdealers.ca is part of DEM’s Mydealers.ca suite of sites that also includes Quaddealers.ca
and Sleddealers.ca.</p>
<p> </p>
<p>
<strong>October 13, 2011</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>Canadian Boat Shows Signs Boatdealers.ca As Official Boat Listing Service of the 2012 Toronto and Vancouver Boat Shows</strong><br>
<br> TORONTO: October 13, 2011 – Canadian Boats Shows announced today that it has appointed Boatdealers.ca as the Official Boat Listing Service of the 2012 Toronto and Vancouver International Boat Shows (TIBS & VIBS). This
partnership will provide the TIBS and VIBS websites with a boat-listing showroom of boats on display at the show. These showrooms will be powered by Boatdealers.ca and deliver additional value to all manufacturers and dealers exhibiting
at TIBS and VIBS. The listings will also be displayed on Boatdealers.ca.
</p>
<p> "We’ve seen significant growth in the number of consumers pre-planning their show visits, combined with an extended post-show decision process. They want information about specific boat models on display, and this feature will offer
considerable value before, during and after the show. With more than 200,000 visits to the Toronto and Vancouver websites each year, we’re thrilled to be expanding in this direction by delivering a tool that will help exhibitors sell
more product," said Linda Waddell, Show Director. </p>
<p> "We’re excited about this new partnership," said Chris Perera, President & CEO of Digital Era Media Inc., producers of Boatdealers.ca. "Our experience of operating Boatdealers.ca since 2001 allows us to use our industry-leading
understanding and technology of digital boat listings and apply it to the 2012 Boat Show sites. These showrooms will be optimized for both Classic and Mobile web browsers making it simple for visitors to research boats before, during
and after the shows." </p>
<p>
<strong>About Boatdealers.ca</strong>
<br> Since 2001, Boatdealers.ca has been a trusted source for boat buyers offering an efficient and effective way to browse boat listings online. Boatdealers.ca serves over 1.5 million visitors annually and appears at the top of Google
search results.
</p>
<p>
<strong>About Canadian Boat Shows</strong>
<br> The Toronto International Boat Show is owned and produced by Canadian Boat Shows. It is one of the largest consumer boat shows in North America and one of the preeminent selling venues for the recreational boating industry. The
Toronto Boat Show date is January 14 – 22, 2012, and Special Preview Night - January 13, 2012. www.TorontoBoatShow.com
</p>
<p> The Vancouver International Boat Show is owned by the British Columbia Marine Trades Association and produced by Canadian Boat Shows. The Show is Western Canada’s largest consumer boating event. The Vancouver Boat Show date is
February 8 – 12, 2012. <a href="http://www.VancouverBoatShow.ca">www.VancouverBoatShow.ca</a>
</p>
<p> </p>
<p>
<strong>August 23, 2011</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>Boating Ontario Dealers Partner with Discover Boating on Boatdealers.ca</strong><br>
<br> Penetanguishene, ON – August 23, 2011 - Over the next two months, Boatdealers.ca will feature a Boating Ontario landing page (<a href="http://www.boatdealers.ca/discoverboatingontario">www.boatdealers.ca/discoverboatingontario</a>)
presenting boat listings from several Boating Ontario Dealers. The landing page will also promote the Discover Boating national contest aimed at encouraging new boaters to become a part of the exciting world of recreational boating.
Since 2001, Boatdealers.ca has been a trusted source for boat buyers offering an efficient and effective way to browse boat listings online. Boatdealers.ca serve over 1.5 million visitors annually and appear at the top of Google search
results.
</p>
<p> "Being passionate boaters ourselves, we are excited to work with Boating Ontario Dealers and Discover Boating to encourage first time boat ownership. Through the use of targeted banner ads and integrated links we are directing
potential buyers to a landing page that explains the advantages of making a purchase from a Certified Boating Ontario Dealer. Every Boating Ontario Dealer can list three boats on this landing page that they feel are targeted to first
time buyers for no charge," explains Chris Perera, President of Boatdealers.ca. </p>
<p> Boating Ontario Dealers are registered boat brokers and dealers who belong to an association that has the highest standards of service in the recreational boating industry of Ontario. All Boating Ontario Dealers have committed to very
strict terms of reference for the conduct of their businesses and have agreed to abide by a strict code of conduct. Every Boating Ontario Dealer is also a member of Boating Ontario. </p>
<p> The participation of Discover Boating will raise awareness for the Discover Boating program and share a compelling offer with potential boaters. The contest offers an all expenses paid houseboating vacation in British Columbia that
will generate interest among boaters and potential boaters to help generate targeted leads for the Discover Boating Lead System </p>
<p> Discover Boating is a non-profit public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry. Discover Boating programs focus on increasing
participation and creating interest in recreational boating by demonstrating the benefits, affordability and accessibility of the boating lifestyle while helping to educate potential boaters and offering opportunities to experience the
fun and togetherness of being on the water in a boat. Each year, more than six million people in Canada enjoy boating, the recreational activity that "connects like no other". </p>
<p> For more information or to have your listings posted, please contact Chris Perera at <a href="mailto:chris.perera@ThinkDEM.com">chris.perera@ThinkDEM.com</a> or Cyndi Hodgson at
<a href="mailto:chodgson@boatingontario.ca">chodgson@boatingontario.ca</a> or call the Boating Ontario office at 705-549-1667. </p>
<p> </p>
<p>
<strong>June 13, 2011</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>Boatdealers.ca releases the first HD Video Boat Reviews by a Canadian Media Company</strong><br>
<br> Ontario, Canada – June 13, 2011 – Digital Era Media Inc., (DEM: <a href="http://www.ThinkDEM.com">www.ThinkDEM.com</a>) today announced that it has launched HD video boat reviews accessible on their website Boatdealers.ca making
them the first released HD video Boat Reviews by a Canadian Media company.
</p>
<p> "I believe the release of our HD video boat reviews show our dedication to innovation in the Canadian Boating industry," said Chris Perera, Digital Era Media’s President & CEO. "We pride ourselves on the quality of
media we produce. These video reviews carry the same attention to detail expected from Boatdealers.ca, and provide the consumer with an exciting perspective on a potential boat purchase. These initial reviews feature the Sea-Doo product
line and are available on Boatdealers.ca. Anyone is free to re-use our videos on their own website. When viewing any of our videos you can simply click a link to obtain the code needed for your own website. Thus, making including our
videos as easy as pasting the code in your webpage. We anticipate that our video reviews will become a useful sales tool for the Canadian Boating Industry." </p>
<p> Digital Era Media Inc. (DEM), produces Boatdealers.ca as part of their Mydealers.ca suite of websites. Boatdealers.ca is a popular destination for millions of boat buyers and sellers; offering targeted exposure for boating
manufacturers, dealers, and brokers. </p>
<p> Boatdealers.ca can be seen at: <a href="http://www.boatdealers.ca">www.boatdealers.ca</a>
</p>
<p> </p>
<p>
<strong>September 15, 2009</strong>
</p>
<p>
<strong>Press Release</strong>
</p>
<p>
<strong>Digital Era Media Inc. to Review Boat Products for Access on Boatdealers.ca</strong>
</p>
<p> Ontario, Canada – September 15, 2009 – Digital Era Media Inc., (DEM: <a href="http://www.ThinkDEM.com">www.ThinkDEM.com</a>) today announced that it will be adding product reviews to its Boatdealers.ca media channel. These reviews
will include the latest boats, marine products, and accessories. </p>
<p> "It is important for us to offer quality information to the millions of visitors on Boatdealers.ca," said Chris Perera, Digital Era Media’s President & CEO. "Adding product reviews allows us to share exciting new boating product
to consumers. As a boat buyer there are so many choices of product available and our goal is to assist a consumer in making an informed decision before buying." </p>
<p> DEM has writers on deck to review products immediately. They will be taking sea trials to properly gauge the performance of boats being reviewed. The reviews will then be available for access on Boatdealers.ca during the fourth
quarter of 2009. </p>
<p> Boatdealers.ca is a popular destination for millions of boat buyers and sellers, with major supporters including Yamaha, BRP, and Mercury Marine. The website offers targeted exposure for boating manufactures, dealers, and brokers.
</p>
<p> Boatdealers.ca can be seen at: <a href="http://www.boatdealers.ca">www.boatdealers.ca</a>
</p>
<p> </p>
<p>
<strong>December 13, 2010</strong>
</p>
<p>
<strong>Press Release</strong><br>
<br>
<strong>Digital Era Media Inc. launches Mydealers.ca portal to manage Boatdealers.ca and two new websites</strong><br>
<br> Ontario, Canada – December 13, 2010 – Digital Era Media Inc., (DEM: <a href="http://www.ThinkDEM.com">www.ThinkDEM.com</a>) today announced that it has launched Mydealers.ca dealer portal to manage its Canadian boat for sale
website Boatdealers.ca. In addition DEM has launched Sleddealers.ca and Quaddealers.ca to serve the snowmobile and ATV markets.
</p>
<p> “This is an extremely exciting time for our customers and us,” said Chris Perera, Digital Era Media’s President & CEO. “Our Mydealers.ca portal offers many new powerful features, and unparalleled ease of use that shows
our commitment to our dealers. The success of Boatdealers.ca makes the launch of Sleddealers.ca and Quaddealers.ca a natural addition for us. Thus, allowing us to better serve the needs of our current and future dealers that sell power
sports outside the marine category with seamless management through Mydealers.ca”. </p>
<p> Some of the key features offered by Mydealers.ca include a PDF brochure generator, library of manufacturer templates and photos, Flash showroom for dealer websites, multi user support per dealership, and advanced listing management.
</p>
<p> Digital Era Media Inc. (DEM), is a new age media company focused on digital technology and its application to media. DEM produces Mydealers.ca suite of sites including Boatdealers.ca, Sleddealers.ca and Quaddealers.ca. Launched
in 2001 Boatdealers.ca, Canada’s premiere boats for sale website is a popular destination for millions of boat buyers and sellers, with major supporters including Yamaha, BRP, and Mercury Marine. The website offers targeted exposure for
boating manufactures, dealers, and brokers. </p>
<p> Mydealers.ca and links to Boatdealers.ca, Sleddealers.ca, and Quaddealers.ca can be seen at: <a href="http://www.mydealers.ca">www.mydealers.ca</a>
</p>
<p> </p>
<p>
<strong>September 15, 2009</strong>
</p>
<p>
<strong>Press Release</strong>
</p>
<p>
<strong>Digital Era Media Inc. to Review Boat Products for Access on Boatdealers.ca</strong>
</p>
<p> Ontario, Canada – September 15, 2009 – Digital Era Media Inc., (DEM: <a href="http://www.ThinkDEM.com">www.ThinkDEM.com</a>) today announced that it will be adding product reviews to its Boatdealers.ca media channel. These reviews
will include the latest boats, marine products, and accessories. </p>
<p> "It is important for us to offer quality information to the millions of visitors on Boatdealers.ca," said Chris Perera, Digital Era Media’s President & CEO. "Adding product reviews allows us to share exciting new boating product
to consumers. As a boat buyer there are so many choices of product available and our goal is to assist a consumer in making an informed decision before buying." </p>
<p> DEM has writers on deck to review products immediately. They will be taking sea trials to properly gauge the performance of boats being reviewed. The reviews will then be available for access on Boatdealers.ca during the fourth
quarter of 2009. </p>
<p> Boatdealers.ca is a popular destination for millions of boat buyers and sellers, with major supporters including Yamaha, BRP, and Mercury Marine. The website offers targeted exposure for boating manufactures, dealers, and brokers.
</p>
<p> Boatdealers.ca can be seen at: <a href="http://www.boatdealers.ca">www.boatdealers.ca</a>
</p>
<p> </p>
<p>
<strong>September 1, 2009</strong>
</p>
<p>
<strong>Press Release</strong>
</p>
<p>
<strong>Digital Era Media Inc. Appoints National Sales and Marketing Manager for Boatdealers.ca</strong>
</p>
<p> Ontario, Canada – September 1, 2009 – Digital Era Media Inc., (DEM: <a href="htttp://www.ThinkDEM.com">www.ThinkDEM.com</a>) today announced that it has named Terry C. Smith as its National Sales and Marketing Manager for
Boatdealers.ca. Terry brings over 30 years experience in the boating industry which will be a key asset as DEM looks to grow its Boatdealers.ca market share. </p>
<p> Terry has a wealth of global experience including sales and brokerage in the United States, Bahamas, Canada, and Europe. In addition, his experience includes; representing custom and semi-custom yacht builders, creating the London and
Hamilton Boat Shows, establishing CMAC (Canadian Marine Acceptance Corporation), the first marine based software and F&I company, and teaching the Marine Technology (computerization of marine operations) program at Georgian College.
</p>
<p> “I’m so thrilled that we’re adding Terry to our team,” said Chris Perera, Digital Era Media’s President & CEO. “His experience and deep understanding of the boating industry is extremely valuable as we prepare to take our new
version of Boatdealers.ca to its full market potential. I’m more than confident that Terry will be a great leader for our sales team.” </p>
<p> “After returning to Canada I joined a Canadian boat builder that sold factory direct. We required an avenue to sell trades of customers prior to starting the new build boat,” said Terry C. Smith. “I researched the Canadian web
providers and joined Boatdealers.ca to list the product to potential buyers and in one and an half months I sold three boats. I was so ecstatic I joined the company to spread the word, organize a sales force, and set up dealers to
broaden their sales territory.” </p>
<p> Boatdealers.ca is a popular destination for millions of boat buyers and sellers, with major supporters including Yamaha, BRP, and Mercury Marine. Offering targeted exposure for boating manufactures, dealers, and brokers. </p>
<p> Boatdealers.ca can be seen at: <a href="http://www.boatdealers.ca">www.boatdealers.ca
</a>
</p>
<p> </p>
<p>
<strong>August 25, 2009</strong>
</p>
<p>
<strong>Press Release</strong>
</p>
<p>
<strong>Digital Era Media Inc. Releases New Version of Boatdealers.ca</strong>
</p>
<p> Ontario, Canada – August 25, 2009 – Digital Era Media Inc., (DEM: <a href="htttp://www.ThinkDEM.com">www.ThinkDEM.com</a>) today announced that it has released a new version Boatdealers.ca, Canada’s largest “boats for sale” website.
DEM has introduced a completely new look and a number of feature enhancements including a rich search engine, advanced photo gallery, and additional boat classification. </p>
<p> Boatdealers.ca is a popular destination for millions of boating consumers, with major supporters including Yamaha, BRP, and Mercury Marine. Some of the current clients of Boatdealers.ca made the following comments: </p>
<p> “We are really excited about the improved look and functionality of the newly re‐launched Boatdealers.ca website. They are always at the forefront of technology in online marketing and make their dealers needs paramount while trying
to further the industry as a whole.” Sean Horsfall, Operations Manager‐VP, Len's Cove Marina. </p>
<p> “I’ve been using the services of Boatdealers.ca for several years and have been very pleased with the results. The recent upgrades to the website are impressive and although the functionality of the website has always been good, the
recent improvements will make the site even more user friendly, both from a subscriber’s perspective and to the general public as well. I look forward to working with Chris and his team as they continue their ongoing development of
Boatdealers.ca.” Mike Burns, President, North South Nautical Group Inc. </p>
<p> “We've been using Boatdealers.ca for over two years now. We have found this site delivers quality leads, specifically on recent model trade ins. Revenue earned from just one large dollar brokerage sale pays for a season of exposure on
this site and we've been able to consistently track results. With Boatdealers.ca recent redevelopment of the site, I would expect results to improve further.” Scott MacCrimmon, Co‐owner Ed Huck Marine. </p>
<p> “Simcoe Yachts Sales at Starport Marina, is a new client to the Boatdealers.ca site. Since the middle of June 2009 our e mail traffic has increased, we are receiving positive lead requests, from clients seriously looking to buy. It is
an easy site to administer, and with the new format, even more user friendly.” Greg Heffeing, Owner, Simcoe Yachts Sales. </p>
<p> Boatdealers.ca provides maximum exposure of dealer and brokerage inventory on major search engines including Google.ca, where they appear number one for popular terms such as “New Boats” and “Used Boats”. There are over 20,000 boats
listed for sale on Boatdealers.ca, with current traffic levels in<br> excess of 100,000 unique boating consumers a month; an increase of over 45% for the same period last year. </p>
<p> “I believe this new version of Boatdealers.ca shows DEM’s strong commitment to the boating industry,” said Chris Perera, Digital Era Media’s President & CEO. “Since 2001, Boatdealers.ca has set the bar for online boating
marketplaces. This is the fourth version of the site and by far the most exciting for us. This version was built using the most innovative technology to ensure that we are ahead of the curve.” </p>
<p> The new version of Boatdealers.ca can be seen at: <a href="http://www.boatdealers.ca">www.boatdealers.ca</a>
</p>
<p> </p>
<p>
<strong>June 24, 2009</strong><br>
</p>
<p> Soundings Trade Only - <a href="media/SoundingsTradeOnly.pdf">
<img src="/images/pdf.gif" alt="PDF" border="0">PDF</a>
</p>
<p> </p>
<p>
<strong>June 23, 2009</strong><br>
</p>
<p>
<strong>Press Release</strong><br>
</p>
<p>
<strong>New Media Company Formed to Operate Boatdealers.ca & Other Digital Media Channels</strong><br>
</p>
<p> Ontario, Canada – June 23, 2009 – Digital Era Media Inc., (DEM: <a href="http://www.ThinkDEM.com">www.ThinkDEM.com</a>) today announced its formation as a media company. DEM is focused on creating digital media channels to be accessed
by PC & mobile devices via internet. Each channel will be a vertical market segment supported by its advertisers in those respective industries. They will be taking over production of Boatdealers.ca which has been run privately by
DEM’s President & CEO, Chris Perera. <br>
</p>
<p> Chris Perera founded Boatdealers.ca in 2001, which has grown to serve millions of Canadian boating consumers. He has a background in sales, marketing, and software development. DEM’s current team also consists of members focused on
marketing, sales, support, and software development.<br>
</p>
<p> "I have enjoyed creating one of Canada’a largest boating related media’s," said Chris Perera, Digital Era Media’s President & CEO. "DEM is the right vehicle for Boatdealers.ca to be taken to its next level of potential. I’m
very excited for the opportunity to lead a team of talented individuals that will grow DEM’s boating media, and produce other high quality online channels."<br>
</p>
<p> DEM will look to take the business model of Boatdealers.ca and apply it to other vertical market segments. Their newly formed resource team is specialized in various aspects of DEM’s business needs. Thus, allowing the latest
technologies and design concepts to be applied to Boatdealers.ca, and future channels. In addition, DEM will be offering digital media production for third parties. </p>
<p> </p>
<p>
<strong>June 23, 2009</strong><br>
</p>
<p> Boating Industry Canada - <a href="media/BoatingIndustryCanada.pdf">
<img src="/images/pdf.gif" alt="PDF" border="0">PDF</a>
</p>
<p> </p>
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August 23, 2022 Press Release Digital Era Media Inc. Celebrates First Year Anniversary of RVDealers.ca - The Canadian RV Buy & Sell Marketplace See full release on: PR Newswire August 17, 2021 Press Release Digital Era Media Inc. Launches RVDealers.ca Canadian RV Buy & Sell Marketplace See full release on: PR Newswire May 12, 2021 Press Release BoatBlurb Celebrates One Year Anniversary with Record Monthly Traffic See full release on: BoatBlurb January 20, 2021 Press Release BoatDealers.ca Surges with Record Traffic in 2020 See full release on: BoatBlurb May 12, 2020 Press Release BoatDealers.ca and Digital Era Media Inc. Launch News & Information Platform BoatBlurb.com See full release on: Digital Journal November 19, 2019 Press Release Shopping for a Boat Online is now more Virtual. BoatDealers.ca Adds 360 Virtual Tours for Boat Buyers Ontario, Canada – November 19, 2019 Digital Era Media Inc., (DEM: www.ThinkDEM.com) Digital Media producers of Canada’s #1 Boat Listing website BoatDealers.ca introduces 360 Virtual Boat Tours to assist boat buyers in their purchasing decisions. “We recognized the need for boat buyers to see the layout of boats online in an interactive way.” said Chris Perera, Digital Era Media’s President & CEO. “The real estate industry has been doing 360 virtual tours for sometime, but it seems to have been overlooked in the boating industry. Our team has developed tools for dealers, and manufactures to create virtual tours with minimal effort.” Presently there are over 100 virtual boat tours featured on BoatDealers.ca. These tours can be viewed directly on BoatDealers.ca or integrated directly into a manufacturer or dealer site by simply clicking the embed button on the bottom right of each tour. “Offering forward-thinking marketing tools demonstrates our commitment to helping marine businesses reach their unique online goals. We know there are some very talented marketers throughout the industry, so we made the 360 virtual tours available in both self and full serve options which gives our customers more freedom of choice.” Said Cameron Coleman, Digital Era Media’s National Account Executive. “We think the BoatDealers.ca 360 virtual tours are a great venue for our prospect consumers to really look at our boat layouts online. This is a great selling feature for our boats, and this is for sure the way the market is going in the coming years.” Jean-Philippe Martin-Dubois, Marketing and Customer Experience Director, Princecraft Boats. “BoatDealers.ca has been our trusted Canadian media partner for years. 360 Virtual Tours allow prospective buyers to get a sense that they are standing in the boat viewing the layout first hand, without trying to gauge where different features are located simply based on pictures. We are excited to utilize BoatDealers.ca's new 360 Virtual Tour platform to assist our buyers and dealers.” Steve Huber, Marketing, Smokercraft Inc. “We've decided to continue using Boatdealers.ca as the site delivers quality leads specifically on recent model trade-ins and the addition of 360 virtual tours in listings provides an interactive and potentially impactful experience for viewers. Revenue earned from just one large dollar brokerage sale pays for a season of exposure on this site and we've been able to consistently track positive results.” Scott MacCrimmon - President, Hucks Marine & Resort BoatDealers.ca receives over 1.6 million unique visitors a year. Launched in 2001, the website has been focused on providing the top visited and most effective online platform for buyers and sellers of new and used boats across Canada. BoatDealers.ca runs on the unified MyDealers.ca platform that also powers OutboardDealers.ca, MotorcycleDealers.ca, QuadDealers.ca, and SledDealers.ca providing a streamlined marketing solution for Marine & Powersports dealers. See all the BoatDealers.ca virtual boat tours at: https://www.boatdealers.ca/boat-360 To learn more about the MyDealers.ca suite of websites or for business inquiries, contact Rob Hubbs at 888-909-4336 x7000 or rob@mydealers.ca or visit the website at MyDealers.ca. November 21, 2018 Press Release Buying Powersports in Canada Just Got Easier. Digital Era Media Inc. Releases New MyDealers.ca Suite of Marine and Powersports Listing Sites Ontario, Canada – November 21, 2018 Digital Era Media Inc., (DEM: www.ThinkDEM.com) Digital Media Publishers of Canadian Marine & Powersports Listing Sites today announced that it has launched all new versions of MotorcycleDealers.ca, QuadDealers.ca, SledDealers.ca, BoatDealers.ca and OutboardDealers.ca powered by their 6th Generation MyDealers.ca platform. These new versions introduce new features, improved performance, and offer even greater ease-of-use. "We started with a clean slate, as I challenged our talented team to do something special. This isn’t just a step forward for us, it’s a massive jump.” said Chris Perera, Digital Era Media’s President & CEO. “We literally improved every aspect of the MyDealers.ca suite of sites including making them faster, easier to use, cleaner design, with more effective lead generation, and a vastly improved mobile experience." The MyDealers.ca suite of sites receive over 2.1 million unique visitors a year. Each Canadian vertical website in the suite are focused on providing the top visited and most effective online marketplace for buyers and sellers of new and used products within the motorcycle, ATV, snowmobile, and marine industries. "We knew that we had to focus on the user experience, but also still provide the highest quality publications for Canadian powersports and marine advertising. I can confidently say our redesigned sites are great for both our audience as well as the dealers, brokers, manufactures, and products we work with" said Cameron Coleman, Digital Era Media’s National Account Executive. The unified MyDealers.ca platform powers MotorcycleDealers.ca, QuadDealers.ca, SledDealers.ca, BoatDealers.ca and OutboardDealers.ca providing a streamlined marketing solution for Marine & Powersports dealers. To learn more about the MyDealers.ca suite of websites or for business inquiries, contact Rob Hubbs at 888-909-4336 x7000 or rob@mydealers.ca or visit the website at MyDealers.ca. April 11, 2017 Press Release Digital Era Media Inc. Releases Secure Versions of BoatDealers.ca and OutboardDealers.ca with new Featured Brand Sections Ontario, Canada – April 11, 2017 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) New age Digital Media Publishers of Canadian Marine & Powersports Listing Sites today announced that it has launched a secure version of BoatDealers.ca and OutboardDealers.ca. These new versions boast increased security and a new Featured Brand section for boat & engine builders. "BoatDealers.ca is the Canadian market leader in Boats For Sale online, and we are always looking to improve.” said Chris Perera, Digital Era Media’s President & CEO. “By making BoatDealers.ca and OutboardDealers.ca only accessible over the https protocol we are further demonstrating our commitment to the best shopping experience. For example, when inquiring on boats or outboards for sale we are ensuring your name, phone number, etc is safely communicated between your browser and our servers." At a recent Canadian Internet Registration Authority member event, Richard Schreier (product Manager for the Internet Performance Testing product) reinforced the need for websites that collect personal information to be secured with an SSL (Secure Socket Layer) Certificate. "When a consumer sees “https” as part of the website address and the browser displays the locked padlock on the address bar, they can be assured that the communication between them and the website is encrypted. No-one in between can intercept the data and read it easily. Transmission of personal information is secure." Other changes include the Featured Brand section that displays a brand logo, videos, and written content produced by BoatDealers.ca for their OEM partners. The Featured Brand section has been added to the Homepage, New Boats, and Boat Reviews pages in a high-profile placement. "The new Featured Brand section on BoatDealers.ca and OutboardDealers.ca is a real game changer for boat & motor manufacturers looking to reach Canadians. With our industry leading traffic, and its premium website position, there is no better spot anywhere to get your marine brand and reviews seen by consumers across Canada." Said Cameron Coleman, Digital Era Media’s National Account Executive. OEMs that provided comments: "In an industry of choices, the new Featured Brand section of BoatDealers.ca and OutboardDealers.ca is an excellent tool for potential buyers to educate themselves during the purchase journey. Turnkey and concise, this is a true homerun for marine shoppers." Krista Sparkes, Vice President of Sales, BRP Evinrude. "With the new Featured Brand section of BoatDealers.ca, customers will have access to quality information at first sight. Great feature for them! It’s also giving great visibility for boat manufacturers! Fantastic!" Jean-Philippe Martin-Dubois, Marketing & Customer Experience, Princecraft Boats Inc. "BoatDealers.ca has always been at the forefront of understanding consumer demands during the buying decision, and the new Featured Brand section exemplifies that understanding." Steve Huber, Marketing, Smokercraft Inc. BoatDealers.ca and OutboardDealers.ca run on the unified MyDealers.ca platform that also powers MotorcycleDealers.ca, QuadDealers.ca, and SledDealers.ca resulting in a streamlined marketing solution for Marine & Powersports dealers. December 18, 2016 Press Release Atlantic Marine Trades Association Announces Partnership with BoatDealers.Ca, Who Will Provide ‘Boat Finder’ Tool At The 2017 Halifax International Boat Show The Atlantic Marine Trades Association (AMTA) announced today that they will be partnering with BoatDealers.ca for The 2017 Halifax International Boat Show (HIBS). BoatDealers.ca will be providing HIBS with their online Boat Finder tool. This widget will allow the traffic coming to the Halifax International Boat Show website the ability to preview any boats that will be on display before, during and after the show. This allows consumers to know what will be on display from each individual boat dealer. The Boat Finder tool will provide unparalleled value to boat dealers presenting at HIBS. Exhibitors who are showcasing their boats at HIBS will see increased exposure by utilizing this tool and their inventory will also be placed on the www.BoatDealers.ca listing website. "Everyone walks away winners in this partnership. The boat dealers, show management and BoatDealers.ca will all benefit from having display boats showcased online." said Cameron Coleman, National Account Executive at Digital Era Media Inc., producers of BoatDealers.ca. "This tool is really all about giving the consumer the most information possible before and after attending the show. If you are in the market for a boat and plan to visit HIBS, you will be able to see what options will be available on display." "The Boat Finder feature on our Halifaxboatshow.com page will be a great addition for consumers thinking of coming to the show and buying a boat," said Jason Craig, President of the AMTA." We are excited that show goers will have the opportunity to review what will be at the show." ABOUT BOATDEALERS.CA BoatDealers.ca is a Canadian based boat listing website designed to to connect buyers and sellers. BoatDealers.ca is the most visited boating/marine website in the country with over 1.4 million unique visitors last year. Hundreds of boat dealers, brokers and private sellers count on BoatDealers.ca to help sell their boats. ABOUT ATLANTIC MARINE TRADES ASSOCIATION The Atlantic Marine Trades Association (AMTA) is the official voice of the recreational boating industry in Atlantic Canada. AMTA is a not-for-profit organization whose mission is to promote the sport of recreational boating and support its members in their endeavours. AMTA members include manufacturers, distributors, wholesalers, dealers and brokers of yachts, boats, engines and accessories, as well as marina operators, recreational marine service providers and other boating-related organizations. AMTA is the owner of the Halifax International Boat Show and a partner in Discover Boating. February 9, 2016 Press Release ThinkDEM Releases OutboardDealers.ca ThinkDEM, Launches OutboardDealers.ca, Canada’s only website dedicated to new & used loose outboard motors. Ontario, Canada – February 8, 2016 – Digital Era Media Inc., (DEM: http://www.ThinkDEM.com) New age Digital Media Publishers of Canadian Marine & Powersports Listing Sites today announced that it has launched OutboardDealers.ca. This new site is the only one in Canada to have strictly new & used Outboard Motors listed for sale from dealers and individuals. "Since 2001 we have developed BoatDealers.ca to be a simple and elegant way for consumers to shop for their next new or used boat. BoatDealers.ca has established us as the market leader in the Canadian Online Boat Sales.” said Chris Perera, Digital Era Media’s President & CEO. “The addition of OutboardDealers.ca is exciting for our customers and our team. While there are other sites that have a section for outboard motors for sale, we wanted to create an entire vertical site dedicated to this growing segment of the boating market. It’s something our dealers and OEM partners have been asking us to address for some time now. Canadian consumers will find OutboardDealers.ca to be an extremely useful resource when shopping for their next outboard engine purchase." OEMs and dealers of all brands are activity joining the marketing programs available for exposure on OutboardDealers.ca to promote their product lines. OutboardDealers.ca runs on the unified MyDealers.ca platform that also powers BoatDealers.ca, MotorcycleDealers.ca, QuadDealers.ca, and SledDealers.ca resulting in a streamlined marketing solution for Marine & Powersports dealers. OutboardDealers.ca can be seen at: www.OutboardDealers.ca May 15, 2014 Press Release ThinkDEM Releases the 5th Generation of BoatDealers.ca ThinkDEM, Launches the 5th generation of BoatDealers.ca, the Most Visited Marine Website in Canada. Ontario, Canada – May 15, 2014 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) New age Digital Media Publishers of Canadian Marine & Powersports Listing Sites today announced that it has launched the 5th generation of BoatDealers.ca. This new version provides numerous improvements, optimizations, and performance increases. Additional services are also planned. "Since 2001 we have focused on making BoatDealers.ca a simple and elegant way for consumers to shop for their next new or used boat.” said Chris Perera, Digital Era Media’s President & CEO. “Our 5th generation adds additional search and browse options with an enhanced fresh layout. This version was developed from a clean slate from the ground up utilizing the latest web technologies. We have further optimized SEO for continued and increased rankings in Google for the top Boat Buying terms. For example, we simplified the URL address for all pages. This makes it easier for both humans and search engines to reference our content. We have added the detection of the visitors’ location and display the distance to each boat listing, by default we show the closest boats first. This is particularly important to respect dealer territory for new boat sales. Other refinements include advanced image gallery, tabbed sections to view detailed boat information, and drop menu navigation bar. To support the increasing demand we also upgraded our server infrastructure to provide a faster user experience." ThinkDEM plans to have continuous releases of BoatDealers.ca that includes email alerts of New Boat Listings, Boat Engines & Trailers, and an Innovative Call Tracking System. The 5th generation of BoatDealers.ca runs on the unified MyDealers.ca platform that also powers MotorcycleDealers.ca, QuadDealers.ca, and SledDealers.ca resulting in a streamlined marketing solution for Marine & Powersports dealers. ThinkDEM produces BoatDealers.ca as part of their MyDealers.ca suite of websites. BoatDealers.ca is the most popular destination for Canadian Boat Buyers and Sellers with over 1.17 million unique total visitors annually; offering targeted exposure for Boat Manufacturers, Dealers, Brokers, and Aftermarket Parts & Accessories. BoatDealers.ca has established 4,200+ Social Network followers on Facebook, Twitter, and YouTube. Direct content from BoatDealers.ca has been shared on Social Networks over 100,000+ times in the last year. Boatdealers.ca can be seen at: www.BoatDealers.ca About BoatDealers.ca BoatDealers.ca was launched in 2001 providing boat buyers and sellers of boats with a website of highly relevant content, innovative design, and simplicity of use. Since then it has grown to be the most visited Boat for Sale website in Canada. In June 2009, Digital Era Media Inc. (ThinkDEM) took over production of BoatDealers.ca setting a standard of Digital Media Innovation for the Canadian Boating Industry. BoatDealers.ca is dedicated to supporting the Canadian Marine industry and has established affiliations that include Boating Ontario, Boating BC, Discover Boating Canada, Canadian Safe Boating Council, NMMA Canada, Toronto International Boat Show, and Vancouver International Boat Show. October 29, 2013 Press Release Digital Era Media Inc. Launches Redesigned SledDealers.ca and QuadDealers.ca Websites Ontario, Canada – October 29, 2013 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today announced that it has launched redesigned versions of SledDealers.ca & QuadDealers.ca; snowmobile and ATV / Side by Side listing sites. SledDealers.ca and QuadDealers.ca are part of DEM’s Mydealers.ca suite of sites that also includes BoatDealers.ca, and MotorcycleDealers.ca. “The second generation of SledDealers.ca and QuadDealers.ca have significant design, feature, layout, and speed enhancements.” said Chris Perera, Digital Era Media’s President & CEO. “We detect the visitors’ location to display dealers, and units closest to their city first. This feature is particularly important in respecting dealer territory for new Snowmobiles & ATVs. The sites are now easier to use, with enhanced photos, display, search, and refinement. The shopping experience has been improved dramatically for both new & used buyers.” The Mydealers.ca suite of sites receives over 2.5 million visits annually. SledDealers.ca and QuadDealers.ca can be seen at: www.sleddealers.ca, www.quaddealers.ca September 23, 2013 Press Release Digital Era Media Inc. launches MotorcycleDealers.ca website Ontario, Canada – September 23, 2013 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today announced that it has launched MotorcycleDealers.ca; a motorcycle listing site. MotorcycleDealers.ca is part of DEM’s Mydealers.ca suite of sites that also includes BoatDealers.ca, QuadDealers.ca and SledDealers.ca. “We applied our knowledge & experience gained since 2001 from the Marine, ATV, and Snowmobile industries combined with the latest web technologies to produce MotorcycleDealers.ca.” said Chris Perera, Digital Era Media’s President & CEO. “The addition of Motorcycles represents our attentiveness to Dealers & OEMs promotional needs servicing all Marine & Powersports segments. We designed MotorcyleDealers.ca to be user friendly and powerful, to deliver the ultimate Motorcycle shopping experience. For example, we detect the visitors’ location to display dealers and bikes closest to their city first. This feature is particularly important in respecting dealer territory for new motorcycles. We created a completely new platform for MotorcycleDealers.ca. It is faster, easier to use, with enhanced display, search, and refinement.” DEM launches MotorcycleDealers.ca with over 120 participating Canadian Motorcycle Dealerships. Over the next few months their new platform will be carried over to BoatDealers.ca, QuadDealers.ca and SledDealers.ca. Mydealers.ca suite of sites receives over 2.5 million visits annually. MotorcycleDealers.ca can be seen at: www.motorcycledealers.ca November 28, 2012 Press Release 2nd Generation Boatdealers.ca Mobile Site Launches Ontario, Canada November 28, 2012 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today announced that it has launched the 2nd generation mobile site of Boatdealers.ca, Canada’s most visited boat listing site. “Our team is extremely efficient at bringing world class technology to the niche of the Canadian Boating Industry.” said Chris Perera, Digital Era Media’s President & CEO. “Responding to the huge explosion of mobile web devices, we feel we have built the best mobile boat listing platform. This new version of Boatdealers.ca Mobile replaces the original version we launched less than a year ago. We wanted to raise the bar, and the enhancements to our new Mobile Platform have done just that.” DEM will be making custom versions of their mobile platform available as a service option to the 200+ dealerships / brokerages using Boatdealers.ca to list their inventory. DEM’s showroom platform also powers the ‘Boat Finder’ tool for the Toronto & Vancouver International Boat Shows. Boatdealers.ca is a popular destination for boat buyers and sellers, with major supporters including Ontario Tourism, Yamaha, BRP, and Volvo. Boatdealers.ca is part of DEM’s Mydealers.ca suite of sites that also includes Quaddealers.ca and Sleddealers.ca. October 13, 2011 Press Release Canadian Boat Shows Signs Boatdealers.ca As Official Boat Listing Service of the 2012 Toronto and Vancouver Boat Shows TORONTO: October 13, 2011 – Canadian Boats Shows announced today that it has appointed Boatdealers.ca as the Official Boat Listing Service of the 2012 Toronto and Vancouver International Boat Shows (TIBS & VIBS). This partnership will provide the TIBS and VIBS websites with a boat-listing showroom of boats on display at the show. These showrooms will be powered by Boatdealers.ca and deliver additional value to all manufacturers and dealers exhibiting at TIBS and VIBS. The listings will also be displayed on Boatdealers.ca. "We’ve seen significant growth in the number of consumers pre-planning their show visits, combined with an extended post-show decision process. They want information about specific boat models on display, and this feature will offer considerable value before, during and after the show. With more than 200,000 visits to the Toronto and Vancouver websites each year, we’re thrilled to be expanding in this direction by delivering a tool that will help exhibitors sell more product," said Linda Waddell, Show Director. "We’re excited about this new partnership," said Chris Perera, President & CEO of Digital Era Media Inc., producers of Boatdealers.ca. "Our experience of operating Boatdealers.ca since 2001 allows us to use our industry-leading understanding and technology of digital boat listings and apply it to the 2012 Boat Show sites. These showrooms will be optimized for both Classic and Mobile web browsers making it simple for visitors to research boats before, during and after the shows." About Boatdealers.ca Since 2001, Boatdealers.ca has been a trusted source for boat buyers offering an efficient and effective way to browse boat listings online. Boatdealers.ca serves over 1.5 million visitors annually and appears at the top of Google search results. About Canadian Boat Shows The Toronto International Boat Show is owned and produced by Canadian Boat Shows. It is one of the largest consumer boat shows in North America and one of the preeminent selling venues for the recreational boating industry. The Toronto Boat Show date is January 14 – 22, 2012, and Special Preview Night - January 13, 2012. www.TorontoBoatShow.com The Vancouver International Boat Show is owned by the British Columbia Marine Trades Association and produced by Canadian Boat Shows. The Show is Western Canada’s largest consumer boating event. The Vancouver Boat Show date is February 8 – 12, 2012. www.VancouverBoatShow.ca August 23, 2011 Press Release Boating Ontario Dealers Partner with Discover Boating on Boatdealers.ca Penetanguishene, ON – August 23, 2011 - Over the next two months, Boatdealers.ca will feature a Boating Ontario landing page (www.boatdealers.ca/discoverboatingontario) presenting boat listings from several Boating Ontario Dealers. The landing page will also promote the Discover Boating national contest aimed at encouraging new boaters to become a part of the exciting world of recreational boating. Since 2001, Boatdealers.ca has been a trusted source for boat buyers offering an efficient and effective way to browse boat listings online. Boatdealers.ca serve over 1.5 million visitors annually and appear at the top of Google search results. "Being passionate boaters ourselves, we are excited to work with Boating Ontario Dealers and Discover Boating to encourage first time boat ownership. Through the use of targeted banner ads and integrated links we are directing potential buyers to a landing page that explains the advantages of making a purchase from a Certified Boating Ontario Dealer. Every Boating Ontario Dealer can list three boats on this landing page that they feel are targeted to first time buyers for no charge," explains Chris Perera, President of Boatdealers.ca. Boating Ontario Dealers are registered boat brokers and dealers who belong to an association that has the highest standards of service in the recreational boating industry of Ontario. All Boating Ontario Dealers have committed to very strict terms of reference for the conduct of their businesses and have agreed to abide by a strict code of conduct. Every Boating Ontario Dealer is also a member of Boating Ontario. The participation of Discover Boating will raise awareness for the Discover Boating program and share a compelling offer with potential boaters. The contest offers an all expenses paid houseboating vacation in British Columbia that will generate interest among boaters and potential boaters to help generate targeted leads for the Discover Boating Lead System Discover Boating is a non-profit public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry. Discover Boating programs focus on increasing participation and creating interest in recreational boating by demonstrating the benefits, affordability and accessibility of the boating lifestyle while helping to educate potential boaters and offering opportunities to experience the fun and togetherness of being on the water in a boat. Each year, more than six million people in Canada enjoy boating, the recreational activity that "connects like no other". For more information or to have your listings posted, please contact Chris Perera at chris.perera@ThinkDEM.com or Cyndi Hodgson at chodgson@boatingontario.ca or call the Boating Ontario office at 705-549-1667. June 13, 2011 Press Release Boatdealers.ca releases the first HD Video Boat Reviews by a Canadian Media Company Ontario, Canada – June 13, 2011 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today announced that it has launched HD video boat reviews accessible on their website Boatdealers.ca making them the first released HD video Boat Reviews by a Canadian Media company. "I believe the release of our HD video boat reviews show our dedication to innovation in the Canadian Boating industry," said Chris Perera, Digital Era Media’s President & CEO. "We pride ourselves on the quality of media we produce. These video reviews carry the same attention to detail expected from Boatdealers.ca, and provide the consumer with an exciting perspective on a potential boat purchase. These initial reviews feature the Sea-Doo product line and are available on Boatdealers.ca. Anyone is free to re-use our videos on their own website. When viewing any of our videos you can simply click a link to obtain the code needed for your own website. Thus, making including our videos as easy as pasting the code in your webpage. We anticipate that our video reviews will become a useful sales tool for the Canadian Boating Industry." Digital Era Media Inc. (DEM), produces Boatdealers.ca as part of their Mydealers.ca suite of websites. Boatdealers.ca is a popular destination for millions of boat buyers and sellers; offering targeted exposure for boating manufacturers, dealers, and brokers. Boatdealers.ca can be seen at: www.boatdealers.ca September 15, 2009 Press Release Digital Era Media Inc. to Review Boat Products for Access on Boatdealers.ca Ontario, Canada – September 15, 2009 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today announced that it will be adding product reviews to its Boatdealers.ca media channel. These reviews will include the latest boats, marine products, and accessories. "It is important for us to offer quality information to the millions of visitors on Boatdealers.ca," said Chris Perera, Digital Era Media’s President & CEO. "Adding product reviews allows us to share exciting new boating product to consumers. As a boat buyer there are so many choices of product available and our goal is to assist a consumer in making an informed decision before buying." DEM has writers on deck to review products immediately. They will be taking sea trials to properly gauge the performance of boats being reviewed. The reviews will then be available for access on Boatdealers.ca during the fourth quarter of 2009. Boatdealers.ca is a popular destination for millions of boat buyers and sellers, with major supporters including Yamaha, BRP, and Mercury Marine. The website offers targeted exposure for boating manufactures, dealers, and brokers. Boatdealers.ca can be seen at: www.boatdealers.ca December 13, 2010 Press Release Digital Era Media Inc. launches Mydealers.ca portal to manage Boatdealers.ca and two new websites Ontario, Canada – December 13, 2010 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today announced that it has launched Mydealers.ca dealer portal to manage its Canadian boat for sale website Boatdealers.ca. In addition DEM has launched Sleddealers.ca and Quaddealers.ca to serve the snowmobile and ATV markets. “This is an extremely exciting time for our customers and us,” said Chris Perera, Digital Era Media’s President & CEO. “Our Mydealers.ca portal offers many new powerful features, and unparalleled ease of use that shows our commitment to our dealers. The success of Boatdealers.ca makes the launch of Sleddealers.ca and Quaddealers.ca a natural addition for us. Thus, allowing us to better serve the needs of our current and future dealers that sell power sports outside the marine category with seamless management through Mydealers.ca”. Some of the key features offered by Mydealers.ca include a PDF brochure generator, library of manufacturer templates and photos, Flash showroom for dealer websites, multi user support per dealership, and advanced listing management. Digital Era Media Inc. (DEM), is a new age media company focused on digital technology and its application to media. DEM produces Mydealers.ca suite of sites including Boatdealers.ca, Sleddealers.ca and Quaddealers.ca. Launched in 2001 Boatdealers.ca, Canada’s premiere boats for sale website is a popular destination for millions of boat buyers and sellers, with major supporters including Yamaha, BRP, and Mercury Marine. The website offers targeted exposure for boating manufactures, dealers, and brokers. Mydealers.ca and links to Boatdealers.ca, Sleddealers.ca, and Quaddealers.ca can be seen at: www.mydealers.ca September 15, 2009 Press Release Digital Era Media Inc. to Review Boat Products for Access on Boatdealers.ca Ontario, Canada – September 15, 2009 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today announced that it will be adding product reviews to its Boatdealers.ca media channel. These reviews will include the latest boats, marine products, and accessories. "It is important for us to offer quality information to the millions of visitors on Boatdealers.ca," said Chris Perera, Digital Era Media’s President & CEO. "Adding product reviews allows us to share exciting new boating product to consumers. As a boat buyer there are so many choices of product available and our goal is to assist a consumer in making an informed decision before buying." DEM has writers on deck to review products immediately. They will be taking sea trials to properly gauge the performance of boats being reviewed. The reviews will then be available for access on Boatdealers.ca during the fourth quarter of 2009. Boatdealers.ca is a popular destination for millions of boat buyers and sellers, with major supporters including Yamaha, BRP, and Mercury Marine. The website offers targeted exposure for boating manufactures, dealers, and brokers. Boatdealers.ca can be seen at: www.boatdealers.ca September 1, 2009 Press Release Digital Era Media Inc. Appoints National Sales and Marketing Manager for Boatdealers.ca Ontario, Canada – September 1, 2009 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today announced that it has named Terry C. Smith as its National Sales and Marketing Manager for Boatdealers.ca. Terry brings over 30 years experience in the boating industry which will be a key asset as DEM looks to grow its Boatdealers.ca market share. Terry has a wealth of global experience including sales and brokerage in the United States, Bahamas, Canada, and Europe. In addition, his experience includes; representing custom and semi-custom yacht builders, creating the London and Hamilton Boat Shows, establishing CMAC (Canadian Marine Acceptance Corporation), the first marine based software and F&I company, and teaching the Marine Technology (computerization of marine operations) program at Georgian College. “I’m so thrilled that we’re adding Terry to our team,” said Chris Perera, Digital Era Media’s President & CEO. “His experience and deep understanding of the boating industry is extremely valuable as we prepare to take our new version of Boatdealers.ca to its full market potential. I’m more than confident that Terry will be a great leader for our sales team.” “After returning to Canada I joined a Canadian boat builder that sold factory direct. We required an avenue to sell trades of customers prior to starting the new build boat,” said Terry C. Smith. “I researched the Canadian web providers and joined Boatdealers.ca to list the product to potential buyers and in one and an half months I sold three boats. I was so ecstatic I joined the company to spread the word, organize a sales force, and set up dealers to broaden their sales territory.” Boatdealers.ca is a popular destination for millions of boat buyers and sellers, with major supporters including Yamaha, BRP, and Mercury Marine. Offering targeted exposure for boating manufactures, dealers, and brokers. Boatdealers.ca can be seen at: www.boatdealers.ca August 25, 2009 Press Release Digital Era Media Inc. Releases New Version of Boatdealers.ca Ontario, Canada – August 25, 2009 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today announced that it has released a new version Boatdealers.ca, Canada’s largest “boats for sale” website. DEM has introduced a completely new look and a number of feature enhancements including a rich search engine, advanced photo gallery, and additional boat classification. Boatdealers.ca is a popular destination for millions of boating consumers, with major supporters including Yamaha, BRP, and Mercury Marine. Some of the current clients of Boatdealers.ca made the following comments: “We are really excited about the improved look and functionality of the newly re‐launched Boatdealers.ca website. They are always at the forefront of technology in online marketing and make their dealers needs paramount while trying to further the industry as a whole.” Sean Horsfall, Operations Manager‐VP, Len's Cove Marina. “I’ve been using the services of Boatdealers.ca for several years and have been very pleased with the results. The recent upgrades to the website are impressive and although the functionality of the website has always been good, the recent improvements will make the site even more user friendly, both from a subscriber’s perspective and to the general public as well. I look forward to working with Chris and his team as they continue their ongoing development of Boatdealers.ca.” Mike Burns, President, North South Nautical Group Inc. “We've been using Boatdealers.ca for over two years now. We have found this site delivers quality leads, specifically on recent model trade ins. Revenue earned from just one large dollar brokerage sale pays for a season of exposure on this site and we've been able to consistently track results. With Boatdealers.ca recent redevelopment of the site, I would expect results to improve further.” Scott MacCrimmon, Co‐owner Ed Huck Marine. “Simcoe Yachts Sales at Starport Marina, is a new client to the Boatdealers.ca site. Since the middle of June 2009 our e mail traffic has increased, we are receiving positive lead requests, from clients seriously looking to buy. It is an easy site to administer, and with the new format, even more user friendly.” Greg Heffeing, Owner, Simcoe Yachts Sales. Boatdealers.ca provides maximum exposure of dealer and brokerage inventory on major search engines including Google.ca, where they appear number one for popular terms such as “New Boats” and “Used Boats”. There are over 20,000 boats listed for sale on Boatdealers.ca, with current traffic levels in excess of 100,000 unique boating consumers a month; an increase of over 45% for the same period last year. “I believe this new version of Boatdealers.ca shows DEM’s strong commitment to the boating industry,” said Chris Perera, Digital Era Media’s President & CEO. “Since 2001, Boatdealers.ca has set the bar for online boating marketplaces. This is the fourth version of the site and by far the most exciting for us. This version was built using the most innovative technology to ensure that we are ahead of the curve.” The new version of Boatdealers.ca can be seen at: www.boatdealers.ca June 24, 2009 Soundings Trade Only - PDF June 23, 2009 Press Release New Media Company Formed to Operate Boatdealers.ca & Other Digital Media Channels Ontario, Canada – June 23, 2009 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today announced its formation as a media company. DEM is focused on creating digital media channels to be accessed by PC & mobile devices via internet. Each channel will be a vertical market segment supported by its advertisers in those respective industries. They will be taking over production of Boatdealers.ca which has been run privately by DEM’s President & CEO, Chris Perera. Chris Perera founded Boatdealers.ca in 2001, which has grown to serve millions of Canadian boating consumers. He has a background in sales, marketing, and software development. DEM’s current team also consists of members focused on marketing, sales, support, and software development. "I have enjoyed creating one of Canada’a largest boating related media’s," said Chris Perera, Digital Era Media’s President & CEO. "DEM is the right vehicle for Boatdealers.ca to be taken to its next level of potential. I’m very excited for the opportunity to lead a team of talented individuals that will grow DEM’s boating media, and produce other high quality online channels." DEM will look to take the business model of Boatdealers.ca and apply it to other vertical market segments. Their newly formed resource team is specialized in various aspects of DEM’s business needs. Thus, allowing the latest technologies and design concepts to be applied to Boatdealers.ca, and future channels. In addition, DEM will be offering digital media production for third parties. June 23, 2009 Boating Industry Canada - PDF