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https://www.wsj.com/articles/the-300-million-sneaker-king-comes-undone-11667570874


Michael Malekzadeh in March 2020. Todd Cooper/Eugene Weekly


THE $300 MILLION SNEAKER KING COMES UNDONE


RESELLING SNEAKERS AFFORDED MICHAEL MALEKZADEH A GOLD-PLATED LIFESTYLE UNTIL
COMPLAINTS AND THREATS OVER UNFILLED ORDERS BROUGHT HIS BUSINESS TO A FULL STOP

Michael Malekzadeh in March 2020. Todd Cooper/Eugene Weekly
By
Inti Pacheco
Nov. 4, 2022 10:07 am ET

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Self-described sneakerheads bidding up prices for limited-edition kicks sold
online have created profits for tens of thousands of entrepreneurial kids and
adults.

In nine years, Michael Malekzadeh outpaced the crowd to become an American
sneaker celebrity. He made more than $300 million in the sneaker resale market,
where scarcity and cool have driven runaway prices.


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