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Text Content

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Menu
 * Courses
   * Social Media Marketing Intensive
   * Social Media Content Marketing Intensive
   * Linkedin Marketing advertising
   * Facebook Marketing & Advertising
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   * Instagram Marketing & Advertising
   * Social Media Content Strategy
 * Custom Training
 * Testimonials
 * About
 * Contact


 * Intro
 * Course Overview
 * Online Courses Format
 * Course Program
 * Schedule & times
 * Trainer
 * FAQs
 * Im Intrest
 * Book now

Digital Marketing Intensive


.

ONLINE COURSE


100% DELIVERED LIVE!


Nov 29 - Dec 8

 * 4 2½ hour live sessions

 * 10 Hours total learning time

 * 100% Trainer Led

Save 15%Early bird price:
$1,695$1,995USD
USD
GBP

Book Now I'm interested Request Syllabus



COURSE OVERVIEW

 * 4 2½ hour live sessions

 * 10 Hours total learning time

 * 100% Trainer Led

This four-part, live, and trainer-led online Digital Marketing Intensive course
is ideal for marketeers seeking an introduction into the world of digital
marketing campaigns. Quick and easy-to-follow, this course will give you all the
essential skills you need to successfully drive your online marketing
initiatives and update your marketing know-how.


KEY LEARNING BENEFITS

 * Develop an unbeatable digital strategy
   
   Well-established tactical frameworks

 * Create Google Ads and social media campaigns
   
   Achieve outstanding marketing and advertising results

 * Use content rate optimization techniques
   
   Ensure your content drives conversions


OUR LIVE ONLINE COURSE FORMAT

100% LIVE &
TRAINER-LED

This course is formed of a program of live classes that emulate a classroom
experience. You can benefit from real-time interaction with an expert trainer,
and your fellow class participants.

INTERACTIVE GROUP
EXERCISES

Every class includes live Q&As and group exercises with fellow course
participants.

ONE-TO-ONE
MENTORSHIP

Ask questions as they pop up and benefit from one-to-one time with the expert
course trainer. You can also take advantage of post-course support from our
training faculty.


COURSE PROGRAM

COURSE PROGRAM

DELIVERED ONLINE THROUGH A SERIES OF FOUR CLASSES, THIS COMPREHENSIVE WEB-BASED
COURSE ENABLES YOU TO TAKE CONTROL OF YOUR DIGITAL MARKETING CAMPAIGNS, EVEN IF
YOU’RE RELATIVELY NEW TO THE FIELD. LEARN HOW TO BENEFIT FROM TRADITIONAL EMAIL
MARKETING TECHNIQUES, USE SEO TO BOOST YOUR BRAND’S POSITION IN ORGANIC SEARCH
RESULTS AND HARNESS SOCIAL MEDIA TO REINFORCE YOUR CAMPAIGN.

THIS COURSE WILL TEACH YOU EVERYTHING YOU NEED TO KNOW ABOUT OPTIMIZING YOUR
CONVERSION RATE AND HOW TO MAXIMIZE YOUR AD SPEND WITH GOOGLE ADS. BY THE END OF
THE COURSE YOU WILL KNOW HOW TO MANAGE YOUR ONLINE CAMPAIGNS AND, CRUCIALLY, HOW
TO MEASURE THEIR EFFECTIVENESS IN GOOGLE ANALYTICS. IF YOU’RE LOOKING FOR A
COMPLETE 101 COURSE TO DIGITAL MARKETING, THIS IS IT.

CLASS 1: DIGITAL & CONTENT STRATEGY

CLASS 1: DIGITAL & CONTENT STRATEGY

 * DIGITAL MARKETING STRATEGY
   
   Business opportunity: Understanding the business opportunities presented by
   digital marketing
   Strategy framework: Clear framework for developing a coherent plan for your
   digital marketing
   Goal setting: How to set clear objectives for your digital marketing

 * CONTENT STRATEGY
   
   Content: The role of content in a successful digital marketing strategy
   Role of messaging: Understanding the role of messaging in ensuring content
   delivers desired results
   Storytelling: How to develop narratives and story arcs to trigger higher
   audience attention & recall
   Relevancy: How to ensure your content personally strikes a chord with your
   audience
   Maximize shareability: How to focus your efforts on content your audience
   will want to share
   The sales funnel: Understanding the role of content to help prospects move
   down the ‘sales funnel’

CLASS 2: SOCIAL MEDIA STRATEGY & EMAIL MARKETING FUNDAMENTALS

CLASS 2: SOCIAL MEDIA STRATEGY & EMAIL MARKETING FUNDAMENTALS

 * SOCIAL MEDIA STRATEGY
   
   Planning: Developing a successful social strategy for your brand or client
   Platform strategy: How to focus your time across social platforms that best
   fit your business objectives
   Listening: How to best monitor conversations online and preempt breaking
   crises
   Community engagement: How to best engage with your community and manage
   negative comments
   Community growth: Proven techniques for organically growing a targeted
   community across your platforms
   Paid boost: Maximize use of paid advertising options to boost your community
   growth

 * EMAIL MARKETING
   
   Business opportunity: Understanding the business opportunities presented by
   email marketing
   Tactical breakdown: Full checklist of different business outputs that can be
   delivered with email
   Email marketing strategy: Developing an email marketing strategy that
   resonates with your subscribers
   Permission marketing: Understanding the dynamics of opt-in marketing
   Customer acquisition: Checklist of different acquisition methods available,
   across multiple channels
   Email design: Best-practice guidance on email design and development
   Copywriting checklist: Checklist to up your copywriting game

CLASS 3: GOOGLE SEARCH & ADVERTISING ESSENTIALS

CLASS 3: GOOGLE SEARCH & ADVERTISING ESSENTIALS

 * SEARCH ENGINE OPTIMIZATION
   
   Google algorithm update: The latest Google algorithm updates and how to plan
   around them
   SEO 101: Checklist of factors affecting search engine ranking
   Link building: Detailed briefing on the science behind link building and SEO
   Keyword research: Best-practice keyword research & planning advice
   SEO strategy: Full overview of different structured approaches and their
   applications

 * GOOGLE ADS
   
   Up-to-date insight: Full review of Google Ads products and developments
   Campaign setup: Ads campaign structure best practice for top performance
   Search & display network: A decision-making framework for choosing between
   the search & display network
   Budget allocation: Best-practice guidance on setting campaign budgets
   Keyword bidding strategy: How to set keywords bids to best meet your campaign
   objectives
   Google Quality Score: Clear checklist for improving your Quality Score
   Ad copy best practice: Clear outline of best practice methodology to increase
   ad click-through rates

CLASS 4: DIGITAL MARKETING PERFORMANCE ANALYTICS

CLASS 4: DIGITAL MARKETING PERFORMANCE ANALYTICS

 * CONVERSION RATE OPTIMIZATION
   
   ROI gain: Understanding the business opportunities presented by CRO
   Value proposition optimization: How to improve your value proposition and
   increase conversion
   Conversion audit: How to audit your website conversions
   A/B testing: Full guidance on how to set-up an A/B testing program

 * GOOGLE ANALYTICS
   
   Configuration: Clear checklist to follow to best configure your account and
   profiles
   Metrics: Clear guidance on the top metrics to use to track results
   Goal setting: Best-practice guidance on goal setting to fit with your
   commercial objectives
   Conversion funnel visualization: How to uncover where visitors leave your
   funnel
   Multi-channel funnels: How to allocate conversions when multiple marketing
   channels are involved
   Attribution modelling: Best-practice guidance on how to attribute results to
   respective channels


CLASS SCHEDULE & TIMES

CLASS SCHEDULE & TIMES

 
Mon
Tue
Wed
Thu
Fri
Week 1
 
 

Class 1

Class 1

16:00 - 17:30


 

Class 2

Class 2

16:00 - 17:30


Week 2
 
 

Class 3

Class 3

16:00 - 17:30


 

Class 4

Class 4

16:00 - 17:30


 
Mon
Tue
Wed
Thu
Fri
Week 1


Class 1

Class 1

00:00 - 00:00


Class 2

Class 2

00:00 - 00:00

Week 2


Class 3

Class 3

00:00 - 00:00


Class 4

Class 4

00:00 - 00:00


TRAINERS




FAQS

FAQS


 * WILL I RECEIVE ANY CERTIFICATION AFTER COMPLETING THE COURSE?
   
   A certificate as proof of your attendance on the course is available on
   request.


 * HOW CAN I PAY?
   
   We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.


 * WILL THE SAME TRAINER BE LEADING EACH MODULE?
   
   No, the trainer may vary for each of the modules related to this online
   course based on their expertise.


 * WHEN WILL I RECEIVE MY LOG-IN DETAILS?
   
   You will receive full log-in details and clear step-by-step instructions to
   join the Online Learning course seven days prior to the first class.


 * DO I NEED TO SHARE MY VIDEO DURING A CLASS?
   
   You will be able to see your trainer via a video stream, together with most
   other delegates joining you on the class. However, it is completely up to you
   as to whether you share your own video.


 * WHAT EQUIPMENT DO I REQUIRE?
   
   A laptop with browsing capabilities; a webcam and microphone to participate
   in group exercises.


I'M INTERESTED

If you're interested in this course, fill in your details and we'll be in touch

YOU ARE BOOKING ON


BOOKING

Get the latest in Digital Marketing Intensive
on Nov 29 - Dec 8
1. Date:
Nov 29 - Dec 8
2. Timezone:
Select TimezoneCST - Central Standard Time - GMT-6:00GMT - Greenwich Mean
TimeEST - Eastern Standard Time - GMT-5:00MST - Mountain Standard Time -
GMT-7:00PST - Pacific Standard Time - GMT-8:00
Select Timezone
 * Select Timezone
 * CST - Central Standard Time - GMT-6:00
 * GMT - Greenwich Mean Time
 * EST - Eastern Standard Time - GMT-5:00
 * MST - Mountain Standard Time - GMT-7:00
 * PST - Pacific Standard Time - GMT-8:00

3. Add your delegates:


 * DIGITAL MARKETING INTENSIVE – NOVEMBER 2023
   
   Sale! $1,995.00 $1,695.00
   First Name
   Last Name
   Job Title
   UK +44 US +1 Mobile Phone
   Email Address
   Company
   Add Another Person
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   Add to basket


Total $1,695USD

 * MONEY BACK GUARANTEE
   
   7 day money-back guarantee on all purchases

 * SECURE CHECKOUT
   
   SSL Encryption ensures your details are safe.

 * TRUSTED & PROVEN
   
   Rated "Excellent" on TrustPilot by our 15,000+ customers.

We Accept:
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GET THE FULL COURSE SYLLABUS

 * Full Name
   First Last
 * Job Title
   
 * Email address*
   
 * Cell Phone
   



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