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Home • Money & Career


ONE OF THE OLDEST AND LARGEST BLACK-OWNED AD FIRMS, BURRELL COMMUNICATIONS
GROUP, HAS BEEN ACQUIRED

Burrell Communications Group was founded in 1971 by ad man Tom Burrell—now it
will be under new ownership and leadership as it hands the reins over to private
equity firm FVLCRUM Funds.


Channing Johnson and Tara DeVeaux, Burrell Communications Group. PHOTO CREDIT:
Dallas J. Logan
By Jasmine Browley · Updated October 27, 2023


Burrell Communications Group, the largest U.S. agency specializing in
communications to diverse audiences, is getting under new ownership after more
than 50 years.

Burrell, a Chicago-based multicultural advertising, was acquired by an equity
consortium led by minority-owed private equity FVLCRUM, per a news release.

Tara DeVeaux has been named as the incoming CEO replacing co-CEOs  Fay Ferguson
and McGhee Williams-Osse. She joins the company after leading teams at Y&R,
SpikeDDB, and BBDO.


Article continues after video.


“We are truly excited for Burrell’s next chapter,” Osse said in a statement. “It
was pivotal to Fay and me to transition the company to a team that would be
committed to investing in the agency, growing its capabilities and reach in the
years ahead and maintaining the talent and culture that makes Burrell special.”

“Having jointly led Burrell for nearly two decades,” added Ferguson, “McGhee and
I sought to ensure that the new ownership shared our vision, standard of values,
and maintained Burrell’s Minority Business Enterprise (MBE) designation. We are
also thrilled about their selection of Tara as CEO. We’ve gotten to know her
throughout this process, and she has shown tremendous energy and enthusiasm
coupled with a commitment to the agency’s future.”


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“I am excited and inspired by the opportunity to take on this role at what is a
pivotal time in Burrell’s history,” says DeVeaux in a statement. “With
multicultural consumers driving most general market trends, the line between
general market and multicultural advertising has never been grayer.
Understanding where these consumers are now helps brands to project where they
need to be in the near future, and that’s always been Burrell’s strength. I plan
to build upon that legacy through a concentrated focus on data to deliver fresh
insights and renewed creativity across all platforms so we can continue to be a
vital partner in growing our clients’ business.”

The agency’s client portfolio includes McDonald’s, Toyota, Comcast, Fidelity,
Coca-Cola, FIFCO, and the American Red Cross among many others.






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WATCH: See How These Three Black Couples Are Growing Old Together
See how these lovers have kept the flame alive for 40-plus years

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WATCH: SEE HOW THESE THREE BLACK COUPLES ARE GROWING OLD TOGETHER

READ MORE LESS
By Essence · Updated February 14, 2024


See how these lovers have kept the flame alive for 40-plus years

Transcript

TOPICS:  growing old together love love and marriage marriage valentine’s day



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