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MARTECH
VUE-POINTS


EMAIL MARKETING

Customer Interaction, Email effectiveness, Email Marketing Services, Marketing
Software, Email Marketing Software


MARKETING TECHNOLOGY

B2B, Marketing Innovation, Collaboration, Automation, Technology, Marketing
Technology, Modern Marketing, Segmentation


MARKETING RESEARCH

Marketing Data, Marketing Campaigns, Cross Channel, Customer Data, Market
Research, Marketing Insights, Marketing Metrics


SEARCH OPTIMIZATION

Website Performance, Customer Retention, SEO, Search Optimization, Marketing,
Social Content, Online Marketing, Search Engine Optimization


MARKETING ANALYTICS

Marketing Strategy, Customer Analytics, Customer Relationship, Consumer
Analytics, Data Mining, Digital Marketing


VIDEO MARKETING

Online Video, Online Video Marketing, Digital Marketing Strategies, Video
Marketing, Video Conversion Playbook


BUSTING COMMON MYTHS OF MARKETING AUTOMATION

Marketing automation is quickly moving from early adopter use to a competitive
necessity. Despite widespread use, many marketers are just beginning to adopt
marketing automation. This white paper shares insights from Demand Gen Report’s
own research and industry expert interviews to dispel five common myths...

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This resource is sponsored by Oracle




SHARPENING YOUR COMPETITIVE EDGE WITH INTELLIGENT COLLABORATION

When employees dread working together, out-of-date collaboration tools may be to
blame. Replacing these tools with AI-driven UCC technology can help - not just
during meetings, but before and after, too. This promising research also reveals
the addition of AI to collaboration will make it easy to effortlessly share...

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This resource is sponsored by GoToMeeting




ADOBE ADVERTISING CLOUD SECURITY OVERVIEW

At  Adobe , we take the  security  of your digital experience very seriously.
Security practices are deeply ingrained into our internal software development
and operation processes and tools and are rigorously followed by our
cross-functional teams to prevent,detect, and respond to incidents in an
expedient...

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This resource is sponsored by Adobe




WINNING THE GAME OF TRUST

May I have your attention? Do I have your trust? The answers often are not the
same. And yet marketers often conflate these two questions. It used to be that
getting a buyer’s attention for any length of time could be seen as a proxy for
“engagement,” or deepening trust. But of course, this just...

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This resource is sponsored by GoToMeeting




COMPLETE CLOUD SERVICE FOR VIDEO ENCODING

With Zencoder's video encoding API you’ll seamlessly integrate your application
with our extremely fast and scalable encoding platform in hours not weeks. Our
well-documented API, easy-to-use API request builder, integration libraries, and
dedicated support streamline the process for a solution that is beautifully...

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This resource is sponsored by Brightcove




MARKETING AUTOMATION: THE FASTEST PATH TO REVENUE

Three-quarters of companies are using marketing automation tools. When used
correctly, marketing automation tools lead to a better customer experience,
higher revenue and longer lifetime value. So why do 25% of companies still hold
out? In this e-book, we share and counter some of those considerations, as well
as discuss...

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This resource is sponsored by Acquia


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