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THE FUTURE OF TELEVISION. DISSECTED DAILY.

Archive
 * Advertising
 * Data & Measurement
 * Explain it to a Teenager
 * Proximity
 * Smart TVs
 * Sports
 * Streaming Wars
 * Thought Leaders Circle
 * Week In Review

Explain it to a Teenager Jensen Muller 8/2/24 Explain it to a Teenager Jensen
Muller 8/2/24


MAGNITE’S REBEKAH KENNEDY EXPLAINS BRAND PARTNERSHIPS TO A TEENAGER

Rebekah Kennedy, Director of Brand Partnerships at Magnite, explains what she
and her company do to teenager Jensen Muller.

Read More
Alan Wolk 8/2/24 Alan Wolk 8/2/24


THE QUEST FOR A UNIVERSAL INTERFACE, OMNICHANNEL GETS QUANTIFIED

Everyone’s bundling but streaming’s universal interface remains elusive. A look
into why that is, plus some traction on the integrating social video and TV
front.

Read More
Thought Leaders Circle Alan Wolk 8/1/24 Thought Leaders Circle Alan Wolk 8/1/24


ELECTION 2024: WINNING HEARTS AND MINDSET WITH SIGHTLY’S BRAND MENTALITY

Q&A with Sightly CEO Adam Katz on how they are using their IRIS-enabled PMP to
help political campaigns find the right audiences.

Read More
Proximity Jessika Walsten 8/1/24 Proximity Jessika Walsten 8/1/24


MADHIVE’S KRISTIN WNUK ON LOCAL IN THE PROGRAMMATIC MARKETPLACE

The fourth installment of “Why Advertising Is Shifting To Local”, features
Madhive’s SVP of Sales Kristin Wnuk.

Read More
Advertising Michael Shields 8/1/24 Advertising Michael Shields 8/1/24


PUBLISHERS NEED RETAIL MEDIA NETWORKS’ HELP

Social platforms LinkedIn and Pinterest are partnering with web publishers on
selling one another's inventory and audiences. Mike Shields takes a look at the
experiment in his latest guest column.

Read More
Tim Hanlon 8/1/24 Tim Hanlon 8/1/24


JIM DOLAN ACTUALLY HAS A POINT

The often unpopular Knicks (and Rangers, Madison Square Garden, Sphere, & MSG
Network) owner isn't wrong in his fears of waning local NBA media revenue

Read More
Thought Leaders Circle Alan Wolk 7/31/24 Thought Leaders Circle Alan Wolk
7/31/24


HOW SEEDTAG USES CONTEXTUAL TO HELP BRANDS FIND THE RIGHT MOMENTS

Seedtag's Mike Villalobos explains how contextual targeting lets them find "the
white spaces" for brands and reflects on how their recent acquisition of
Beachfront will allow them to do that better and more efficiently on CTV.

Read More
Explain it to a Teenager Rio Damata 7/30/24 Explain it to a Teenager Rio Damata
7/30/24


TIKTOK’S GLOBAL HEAD OF MARKETING SCIENCE EXPLAINS HOW TO BUILD A CAREER TO A
TEENAGER

Rio Damata meets with Jorge Ruiz who’s the Global Head of Marketing Science at
TikTok. His message was really valuable, especially for teenagers, because it
detailed how much his classes and education helped him get the position he has.

Read More
Data & Measurement, Sports Eleanor Semeraro 7/30/24 Data & Measurement, Sports
Eleanor Semeraro 7/30/24


TV PROGRAM RANKING: OLYMPICS DOMINATES WATCH-TIME

Coverage of the 2024 Paris games captured a 12.47% viewership share across July
22-28, per Inscape.

Read More
Advertising, Thought Leaders Circle Michael Shields 7/29/24 Advertising, Thought
Leaders Circle Michael Shields 7/29/24


HERE COMES THE CREATOR AGENCY SHOPPING SPREE

Publicis Group acquired Influential last week in a deal marking the latest
confirmation of the importance of creators.

Read More
Thought Leaders Circle Alan Wolk 7/29/24 Thought Leaders Circle Alan Wolk
7/29/24


CANNES LIONS: NAVIGATING THE CTV REVOLUTION WITH AI AND VIDEO-LEVEL CONTEXTUAL
DATA, PART 2 

The second of a two-part round-up featuring our “Context In Cannes” video series
for IRIS.TV, all about why contextual targeting is so key and how it’s being
used throughout the industry.

Read More
Thought Leaders Circle Brandon Katz 7/29/24 Thought Leaders Circle Brandon Katz
7/29/24


THE STREAMING PARADOX: HOW NETFLIX THRIVES ON ITS COMPETITORS' CONTENT

Netflix’s greatest demand is for shows it licenses from other media companies…
companies who are likely to stop licensing their shows to Netflix in the years
ahead. Brandon Katz breaks down the Big Red N’s dilemma.

Read More
Explain it to a Teenager Rio Damata 7/26/24 Explain it to a Teenager Rio Damata
7/26/24


EXPLAINING OMNI-CHANNEL ADVERTISING TO A TEENAGER

Rio Damata chats with Tom Cheli about Frequence, which was recently acquired by
Madhive. Cheli explains what Omni-Channel advertising actually means.

Read More
Thought Leaders Circle, Explain it to a Teenager Alan Wolk 7/26/24 Thought
Leaders Circle, Explain it to a Teenager Alan Wolk 7/26/24


CANNES LIONS: NAVIGATING THE CTV REVOLUTION WITH AI AND VIDEO-LEVEL CONTEXTUAL
DATA, PART 1 

Part 1 of a a wrap-up of IRIS TV’s big splash at Cannes Lions this year and why
contextual targeting is red hot. Bonus: new Explain It To A Teenager video

Read More
Week In Review Alan Wolk 7/26/24 Week In Review Alan Wolk 7/26/24


COOKIES ARE, IN FACT, GOOD ENOUGH FOR GOOGLE, WBD’S NBA REALITY CHECK

Cookies, their history, why TV doesn’t have them, why contextual worka on TV,
and WTF was WBD thinking with the NBA?





Read More
Thought Leaders Circle Alan Wolk 7/25/24 Thought Leaders Circle Alan Wolk
7/25/24


VEVO'S SUCCESSFUL FORAY INTO CONNECTED TELEVISION

In this new TVREV in Cannes video, Vevo's Natalie Gabathuler-Scully discusses
the opportunities they’ve found on CTV and what advertising trends they are
anticipating.

Read More
Proximity Jessika Walsten 7/25/24 Proximity Jessika Walsten 7/25/24


LATV’S GISELLA FU-RIPP ON LATINATION’S FAST PLAY

The third installment of “Why Advertising Is Shifting To Local”, features
LatiNation and LATV’s Gisella Fu-Ripp.

Read More
Tim Hanlon 7/25/24 Tim Hanlon 7/25/24


BROADCAST REGULATION POST-CHEVRON

A precedent-busting Supreme Court decision has the potential to upend the of
future broadcast regulation.

Read More
Data & Measurement, Sports Eleanor Semeraro 7/23/24 Data & Measurement, Sports
Eleanor Semeraro 7/23/24


RNC COVERAGE, OPEN CHAMPIONSHIP LEAD TV WATCH-TIME

Across various networks, coverage of the RNC captured a combined viewership
share of 2.96%, per Inscape.

Read More
Streaming Wars, Data & Measurement Eleanor Semeraro 7/23/24 Streaming Wars, Data
& Measurement Eleanor Semeraro 7/23/24


OLYMPICS BUZZ FUELS GROWTH IN EARNED MEDIA VALUE FOR PEACOCK

Peacock racked up $30.9 million in EMV during the month, a 48% increase from its
May EMV, per CreatorIQ.

Read More
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